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We surface rapidly growing trends before they take off.

Protein Milk

33,100 vol/mo
56%
(5y)
31%
(1y)
43%
(3mo)

Protein Milk refers to dairy milk products enriched with higher levels of protein, often through ultrafiltration or fortification, market...

Longaniza

27,100 vol/mo
56%
(5y)
100%
(1y)
209%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Better Bagel

14,800 vol/mo
55%
(5y)
-42%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Electrolytes Water

33,100 vol/mo
55%
(5y)
27%
(1y)
30%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

Ube

246,000 vol/mo
54%
(5y)
34%
(1y)
55%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Pistachio Pesto

5,400 vol/mo
54%
(5y)
17%
(1y)
4%
(3mo)

Pistachio Pesto is a culinary variation of traditional pesto, using pistachios as the primary nut to create a vibrant, nutty green sauce ...

Mango Chocolate

1,000 vol/mo
54%
(5y)
48%
(1y)
23%
(3mo)

Mango Chocolate is a flavor pairing that combines tropical fruit mango with chocolate in confections, desserts, and ready to eat products...

Dash Water

480 vol/mo
54%
(5y)
63%
(1y)
38%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

53%
(5y)
10%
(1y)
17%
(3mo)

Freeze Dried Dog Treats are a popular category of pet treats produced by freeze drying meat to preserve nutrients and flavor, offering li...

Baby Guinness

2,900 vol/mo
53%
(5y)
25%
(1y)
22%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often Kahlúa) as the 'stout...

Coffee Syrup

40,500 vol/mo
53%
(5y)
34%
(1y)
6%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Bachan's

12,100 vol/mo
53%
(5y)
-14%
(1y)
32%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Proper Good

2,400 vol/mo
53%
(5y)
22%
(1y)
1%
(3mo)

Proper Good is a US based brand offering shelf stable, ready to eat meals such as soups, pastas, and overnight oats that heat in about 90...

Mortadella

165,000 vol/mo
52%
(5y)
7%
(1y)
-1%
(3mo)

Mortadella is a traditional Italian cured sausage with a rising global interest, driven by authentic regional foods, artisanal meat craft...

Mushroom Chocolate

12,100 vol/mo
52%
(5y)
0%
(1y)
5%
(3mo)

Mushroom chocolate refers to chocolate products infused with edible mushrooms (often functional mushrooms like reishi, chaga, lion’s ma...

Bee Bread

9,900 vol/mo
52%
(5y)
9%
(1y)
87%
(3mo)

Bee bread is a natural bee product formed when forager bees mix pollen with nectar or honey and saliva, fermenting it inside the hive to ...

YumEarth

4,400 vol/mo
51%
(5y)
20%
(1y)
-3%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Unsalted Cashews

4,400 vol/mo
51%
(5y)
15%
(1y)
14%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

De Cecco

6,600 vol/mo
51%
(5y)
38%
(1y)
0%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Congee

110,000 vol/mo
50%
(5y)
85%
(1y)
157%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

Dog Bone Broth

6,600 vol/mo
50%
(5y)
28%
(1y)
32%
(3mo)

Dog Bone Broth is a growing wellness trend for dogs, with retailers offering ready to serve liquids and powders that claim digestive, joi...

50%
(5y)
20%
(1y)
73%
(3mo)

Peanut protein powder is a plant based protein product category derived from peanuts, used by athletes and health enthusiasts as a dairy ...

A Pup Above

2,900 vol/mo
50%
(5y)
18%
(1y)
59%
(3mo)

A Pup Above is a brand offering human grade, fresh dog food delivered to consumers, reflecting growth in premium pet food and direct to c...

Opopop

9,900 vol/mo
50%
(5y)
93%
(1y)
-17%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

Bibigo

33,100 vol/mo
50%
(5y)
26%
(1y)
25%
(3mo)

Bibigo is a Korean food brand by CJ Group known for its dumplings, mandu, sauces, and ready to eat meals, representing the global rise of...

Girl Dinner

210 vol/mo
50%
(5y)
46%
(1y)
20%
(3mo)

Girl Dinner is a social media trend where individuals, typically women, assemble and post small, varied plates for a single meal, emphasi...

49%
(5y)
-18%
(1y)
-11%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Crown Coffee

590 vol/mo
49%
(5y)
67%
(1y)
46%
(3mo)

Crown Coffee refers to a set of branded coffee initiatives and companies that use 'Crown' in their name, spanning African specialty coffe...

Nugget Ice Maker

90,500 vol/mo
49%
(5y)
7%
(1y)
-21%
(3mo)

Nugget Ice Maker is a consumer appliance trend focusing on countertop machines that produce small, chewable nugget ice, popular for bever...

Doner

33,100 vol/mo
48%
(5y)
39%
(1y)
53%
(3mo)

Doner kebab, a globally popular Turkish style spit roasted meat dish, is experiencing renewed attention through fusion variants, regional...