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We surface rapidly growing trends before they take off.

60%
(5y)
49%
(1y)
63%
(3mo)

Healthy Energy Drinks are caffeinated beverages positioned as health focused options with clean ingredients, lower sugar, and functional ...

Protein Cookies

22,200 vol/mo
60%
(5y)
44%
(1y)
92%
(3mo)

Protein Cookies are a nutrition forward snack category combining cookies with elevated protein content to appeal to fitness enthusiasts a...

Baby Guinness

2,900 vol/mo
60%
(5y)
28%
(1y)
18%
(3mo)

Baby Guinness is a popular cocktail/shot that visually mimics a pint of Guinness by layering coffee liqueur (often KahlĂșa) as the 'stout...

Free Refill

880 vol/mo
59%
(5y)
119%
(1y)
119%
(3mo)

Free Refill refers to the growing adoption and promotion of refillable products and free beverage refills as a sustainability and consume...

Espresso Coffee

33,100 vol/mo
59%
(5y)
53%
(1y)
33%
(3mo)

Espresso coffee is the concentrated coffee shot extracted under high pressure, typically served as a base for drinks like cappuccinos and...

Ube

246,000 vol/mo
59%
(5y)
42%
(1y)
89%
(3mo)

Ube refers to the Filipino purple yam used as a flavor and color in desserts and baked goods. In recent years it has gained mainstream ap...

Black Turmeric

1,600 vol/mo
59%
(5y)
103%
(1y)
146%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Opopop

14,800 vol/mo
59%
(5y)
82%
(1y)
-42%
(3mo)

Opopop is a brand of gourmet popcorn known for innovative flavors and premium packaging, representing a consumer trend toward elevated sn...

The Long Drink

5,400 vol/mo
58%
(5y)
56%
(1y)
21%
(3mo)

Avocado Mayo

12,100 vol/mo
58%
(5y)
29%
(1y)
123%
(3mo)

Avocado mayo is a creamy emulsion that blends avocado with traditional mayonnaise ingredients, creating a thicker, lighter tasting spread...

Coffee Syrup

40,500 vol/mo
58%
(5y)
41%
(1y)
13%
(3mo)

Coffee syrup is a well established product category used to flavor coffee drinks in cafés and homes, featuring branded syrups from multi...

Realgood

8,100 vol/mo
58%
(5y)
12%
(1y)
28%
(3mo)

RealGood is a brand name in the food industry, known for keto/low carb frozen products and other wellness focused offerings. The topic al...

Instant Coffee

74,000 vol/mo
58%
(5y)
58%
(1y)
97%
(3mo)

Instant coffee is a long standing, widely consumed beverage category that has seen renewed attention through premium instant offerings, c...

Maple Caramel

320 vol/mo
57%
(5y)
37%
(1y)
-12%
(3mo)

Maple Caramel is a flavor concept seen across confectionery and food products, combining the distinct sweetness and woody notes of maple ...

Non-dairy Creamer

22,200 vol/mo
57%
(5y)
137%
(1y)
136%
(3mo)

Non dairy creamer refers to plant based coffee creamers designed to replace traditional dairy creamers, driven by dietary preferences, la...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Unsalted Cashews

4,400 vol/mo
55%
(5y)
74%
(1y)
46%
(3mo)

Unsalted cashews represent a health conscious snack choice and culinary ingredient trend, driven by a preference for low sodium options a...

Ashwagandha Tea

12,100 vol/mo
55%
(5y)
23%
(1y)
24%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Jen Water

90 vol/mo
55%
(5y)
102%
(1y)
38%
(3mo)

Meati

4,400 vol/mo
55%
(5y)
-37%
(1y)
-8%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Barley Tea

18,100 vol/mo
55%
(5y)
31%
(1y)
1%
(3mo)

Barley tea, also known as mugicha in Japan or boricha in Korea, is a roasted barley beverage consumed hot or cold across East Asia and in...

Non-Alcoholic Beer

110,000 vol/mo
54%
(5y)
112%
(1y)
52%
(3mo)

Non Alcoholic Beer is a, growing sector within the beverage industry that offers beer styles with minimal or zero alcohol content, appeal...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Fruit Gummies

5,400 vol/mo
54%
(5y)
47%
(1y)
173%
(3mo)

Fruit gummies are a long standing confection category that remains culturally pervasive and financially significant due to persistent dem...

Organic Earth

90 vol/mo
54%
(5y)
83%
(1y)
259%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Congee

110,000 vol/mo
54%
(5y)
100%
(1y)
-15%
(3mo)

Congee is experiencing renewed global interest as a comforting, versatile rice porridge that spans traditional Chinese medicine uses, mod...

THC Water

1,600 vol/mo
53%
(5y)
74%
(1y)
35%
(3mo)

THC Water refers to consumer beverages that combine cannabis derived cannabinoids with water, claiming a convenient, lightly infused way ...

Coffee Concentrate

12,100 vol/mo
53%
(5y)
60%
(1y)
214%
(3mo)

Coffee Concentrate is a scalable, shelf stable liquid coffee product designed to deliver a strong, easily mixable caffeine shot with mini...

Tan Tan Men

1,600 vol/mo
53%
(5y)
45%
(1y)
62%
(3mo)

Catalina Crunch

74,000 vol/mo
53%
(5y)
78%
(1y)
71%
(3mo)

Catalina Crunch is a gluten free, low sugar cereal brand positioned as a keto friendly and grain free option with a crunchy texture and m...