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We surface rapidly growing trends before they take off.

Lactic Acid Serum

3,600 vol/mo
5%
(5y)
18%
(1y)
14%
(3mo)

Lactic Acid Serum is a widely recognized skincare product that uses lactic acid as an alpha hydroxy acid (AHA) to exfoliate and brighten ...

Rose Water

40,500 vol/mo
5%
(5y)
17%
(1y)
43%
(3mo)

Rose water is a and established product category in cosmetics, culinary uses, and traditional wellness, with renewed trending interest du...

Purple Toothpaste

12,100 vol/mo
5%
(5y)
-16%
(1y)
47%
(3mo)

Purple Toothpaste refers to a color correcting whitening toothpaste trend popularized on social media, notably TikTok, with brands releas...

Hair Toppers

22,200 vol/mo
4%
(5y)
5%
(1y)
19%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Waterproof Mascara

27,100 vol/mo
4%
(5y)
15%
(1y)
25%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

Bobby Pins

110 vol/mo
3%
(5y)
11%
(1y)
10%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

3%
(5y)
7%
(1y)
27%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Lash Shampoo

5,400 vol/mo
2%
(5y)
14%
(1y)
31%
(3mo)

Lash Shampoo is a beauty care product category focused on cleansing eyelashes and the lash line to remove makeup, oils, and debris, suppo...

Hydrafacial Machine

12,100 vol/mo
2%
(5y)
13%
(1y)
7%
(3mo)

HydraFacial Machine is a proprietary non invasive facial treatment device and protocol that combines cleansing, exfoliation, extraction, ...

Afro

60,500 vol/mo
1%
(5y)
9%
(1y)
18%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...

Shampoo Dispenser

1,300 vol/mo
1%
(5y)
22%
(1y)
48%
(3mo)

Shampoo Dispenser is a topic focusing on devices that dispense shampoo, widely used in homes, hotels, and salons, with a growing emphasis...

Astringent

33,100 vol/mo
0%
(5y)
3%
(1y)
13%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

Bed Head

22,200 vol/mo
0%
(5y)
20%
(1y)
14%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Invisible Locs

18,100 vol/mo
-1%
(5y)
-35%
(1y)
-14%
(3mo)

Invisible Locs is a TikTok driven protective hairstyle trend that mimics the look of traditional locs using twists or faux loc extensions...

Face Scrub

60,500 vol/mo
-2%
(5y)
2%
(1y)
4%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Hempz

14,800 vol/mo
-5%
(5y)
-6%
(1y)
-15%
(3mo)

Hempz is a consumer brand known for hemp derived skincare and cosmetics, leveraging hemp seed oil and related extracts in a range of beau...

Aussie

60,500 vol/mo
-5%
(5y)
0%
(1y)
16%
(3mo)

Aussie refers to topics related to Australia broadly, including Australian brands, culture, and the Australian dollar; current signals sh...

Biolage Shampoo

49,500 vol/mo
-5%
(5y)
2%
(1y)
-5%
(3mo)

Biolage Shampoo is a professional grade haircare shampoo brand developed by Matrix, a subsidiary of L'Oréal. The topic reflects ongoing ...

Hair Bleach

27,100 vol/mo
-6%
(5y)
16%
(1y)
19%
(3mo)

Hair bleach is a widely discussed trend around lightening hair color to achieve platinum, ash, or vibrant pastel tones. It encompasses co...

Braiding Hair

135,000 vol/mo
-6%
(5y)
3%
(1y)
15%
(3mo)

Braiding Hair is a longstanding, globally recognized hair styling practice involving weaving, plaiting, and cornrow techniques using natu...

-7%
(5y)
63%
(1y)
30%
(3mo)

Collagen body lotion is a skincare product that combines moisturizing ingredients with collagen derived peptides or collagen boosting cla...

Flat Iron

60,500 vol/mo
-7%
(5y)
4%
(1y)
-4%
(3mo)

Flat Iron refers to the hair straightening iron category and its related brands and products. The trend centers on consumer demand for fa...

Slick Gorilla

2,900 vol/mo
-7%
(5y)
5%
(1y)
22%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Covergirl Mascara

8,100 vol/mo
-7%
(5y)
1%
(1y)
27%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

Tattoo Aftercare

60,500 vol/mo
-8%
(5y)
8%
(1y)
37%
(3mo)

Tattoo aftercare is the ongoing regimen and guidance used post tattoo to optimize healing, prevent infection, and preserve ink vibrancy. ...

-9%
(5y)
20%
(1y)
18%
(3mo)

Flawless Hair Remover is a consumer facial hair removal device brand sold for at home use, popular in beauty routines and influencer cont...

Aveeno

40,500 vol/mo
-10%
(5y)
4%
(1y)
18%
(3mo)

Aveeno is a well known skincare brand that popularized oat based formulations, emphasizing gentle, barrier supporting skincare for sensit...

Argan Oil

60,500 vol/mo
-10%
(5y)
3%
(1y)
16%
(3mo)

Argan Oil is a, established commodity and cosmetic ingredient derived from the kernels of the argan tree native to Morocco. It is widely ...

Tea Tree Oil

110,000 vol/mo
-11%
(5y)
-7%
(1y)
7%
(3mo)

Tea Tree Oil is a, long established essential oil derived from Melaleuca alternifolia, widely used for topical antimicrobial and anti inf...

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

-14%
(5y)
29%
(1y)
28%
(3mo)

Age Rewind Concealer is a popular cosmetic product by Maybelline designed to deliver long lasting, lightweight coverage with a focus on a...

Bath Bomb

40,500 vol/mo
-14%
(5y)
12%
(1y)
15%
(3mo)

Bath bombs are a long standing consumer beauty and personal care product that creates a fizzy, scented bath experience through effervesce...

-14%
(5y)
6%
(1y)
33%
(3mo)

John Frieda Shampoo is a, long standing hair care brand line; attention around it typically centers on product innovations, reformulation...

Got2b Glued

14,800 vol/mo
-15%
(5y)
16%
(1y)
-4%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

John Frieda

8,100 vol/mo
-15%
(5y)
11%
(1y)
22%
(3mo)

John Frieda is a, long established hair care brand known for its frizz control and color protection products. The trend analysis recogniz...

Ecotools

2,400 vol/mo
-15%
(5y)
9%
(1y)
7%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Nail Extensions

27,100 vol/mo
-16%
(5y)
9%
(1y)
19%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...

Almay

4,400 vol/mo
-16%
(5y)
-3%
(1y)
15%
(3mo)

Almay is a long standing cosmetics brand known for hypoallergenic makeup products. In contemporary discourse, the topic surfaces around a...

Young Nails

22,200 vol/mo
-16%
(5y)
-5%
(1y)
7%
(3mo)

Young Nails is a recognized brand in professional nail care, known for its acrylic and gel systems, education programs, and salon supply ...

Turmeric Scrub

1,600 vol/mo
-17%
(5y)
-20%
(1y)
11%
(3mo)

Turmeric scrub is a popular natural skincare product that leverages turmeric's reputed anti inflammatory and antioxidant properties to br...

-18%
(5y)
3%
(1y)
20%
(3mo)

Anti wrinkle cream is a long standing consumer category focused on reducing the appearance of facial wrinkles through topical formulation...

-19%
(5y)
-10%
(1y)
14%
(3mo)

Aveeno Moisturizer is a well established skincare product line centered on soothing, dermatologist recommended moisturizers known for usi...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Apricot Scrub

2,400 vol/mo
-19%
(5y)
-3%
(1y)
2%
(3mo)

Dark Spot Corrector

18,100 vol/mo
-19%
(5y)
9%
(1y)
19%
(3mo)

Dark Spot Corrector is a skincare category focused on fading hyperpigmentation and evening out skin tone through topical formulations con...

Supergoop

74,000 vol/mo
-19%
(5y)
-10%
(1y)
51%
(3mo)

Supergoop is a well known sunscreen brand gaining attention in skincare discussions, particularly around SPF innovations, clean formulati...

Nuface

33,100 vol/mo
-20%
(5y)
-24%
(1y)
-8%
(3mo)

NuFACE refers to a line of microcurrent facial devices designed to stimulate facial muscles for a lifted appearance and improved contour,...

Andalou

5,400 vol/mo
-20%
(5y)
-11%
(1y)
6%
(3mo)

Andalou Naturals is a skincare brand known for clean, fruit powered formulations and plant based actives. The topic centers on its produc...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Face Lift Tape

4,400 vol/mo
-22%
(5y)
1%
(1y)
-15%
(3mo)

Face Lift Tape is a cosmetic adhesive tape product used to lift and tighten facial skin, creating a more defined jawline and cheek contou...

-23%
(5y)
34%
(1y)
-6%
(3mo)

Fingernail Polish Remover is a consumer product category used to remove nail polish from fingernails and toenails, available in acetone b...

Hero Cosmetics

8,100 vol/mo
-23%
(5y)
-2%
(1y)
26%
(3mo)

Hero Cosmetics is a skincare brand known for its targeted acne and skincare solutions, including the Mighty Patch line and other treatmen...

Uñas

12,100 vol/mo
-23%
(5y)
-1%
(1y)
0%
(3mo)

Uñas refers to the nails/manicure trend space, encompassing nail care, nail art, acrylic/gel services, and related consumer products gai...

FOREO

18,100 vol/mo
-24%
(5y)
14%
(1y)
10%
(3mo)

FOREO is a consumer electronics/company known for its facial skincare devices, notably silicone based sonic cleansing brushes and related...

Ogx Shampoo

22,200 vol/mo
-24%
(5y)
25%
(1y)
28%
(3mo)

OGX Shampoo is a, widely available haircare brand known for its variety of sulfate free and coconut or keratin based formulas, popular i...

Shea Moisture

90,500 vol/mo
-25%
(5y)
-11%
(1y)
12%
(3mo)

SheaMoisture is a beauty brand known for natural, ethically sourced hair and skincare products that cater to diverse consumers; the topic...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

Flower Beauty

3,600 vol/mo
-26%
(5y)
8%
(1y)
51%
(3mo)

Flower Beauty is a cosmetics brand established by Drew Barrymore that emphasizes accessible, nature inspired makeup and skincare products...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...