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We surface rapidly growing trends before they take off.

93%
(5y)
-24%
(1y)
12%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Dopamine Fast

1,900 vol/mo
93%
(5y)
120%
(1y)
42%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

92%
(5y)
56%
(1y)
80%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

92%
(5y)
96%
(1y)
13%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Sexual Health

4,400 vol/mo
92%
(5y)
115%
(1y)
37%
(3mo)

Sexual Health is a longstanding, real domain encompassing contraception, STIs, sexual wellness, and related healthcare services, with ris...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

Sleep Strips

210 vol/mo
92%
(5y)
67%
(1y)
68%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Haleon

12,100 vol/mo
92%
(5y)
25%
(1y)
7%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

91%
(5y)
165%
(1y)
73%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

91%
(5y)
89%
(1y)
35%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Dental Bonding

22,200 vol/mo
90%
(5y)
80%
(1y)
13%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

SNRIs

40,500 vol/mo
90%
(5y)
61%
(1y)
20%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

90%
(5y)
61%
(1y)
46%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Biohacking

18,100 vol/mo
89%
(5y)
43%
(1y)
33%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

89%
(5y)
171%
(1y)
237%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Good Ritual

70 vol/mo
89%
(5y)
49%
(1y)
19%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

cfDNA

1,900 vol/mo
89%
(5y)
61%
(1y)
41%
(3mo)

cfDNA refers to circulating cell free DNA found in the bloodstream, primarily derived from tumor cells or other dying cells. It is used i...

88%
(5y)
20%
(1y)
51%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Mini Stepper

6,600 vol/mo
88%
(5y)
-7%
(1y)
118%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

88%
(5y)
138%
(1y)
243%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

Autistic Burnout

14,800 vol/mo
88%
(5y)
19%
(1y)
45%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Ceres Chill

12,100 vol/mo
88%
(5y)
-16%
(1y)
17%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Cotton Pads

22,200 vol/mo
87%
(5y)
97%
(1y)
221%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...