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We surface rapidly growing trends before they take off.

Rocket Doctor

720 vol/mo
87%
(5y)
293%
(1y)
68%
(3mo)

Rocket Doctor is a digital health platform and telemedicine marketplace that enables independent physicians to launch and run virtual cli...

Creatine

673,000 vol/mo
86%
(5y)
59%
(1y)
49%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Maca Supplement

5,400 vol/mo
86%
(5y)
59%
(1y)
81%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Grounding

110,000 vol/mo
86%
(5y)
12%
(1y)
26%
(3mo)

Grounding is a, multi faceted concept encompassing electrical grounding technologies and wellness practices such as earthing, where peopl...

Levels Health

2,400 vol/mo
85%
(5y)
55%
(1y)
29%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

85%
(5y)
41%
(1y)
17%
(3mo)

Men's Mental Health is a recognized and evolving topic focusing on the psychological well being of men, addressing stigma, access to care...

Immunity Shots

27,100 vol/mo
85%
(5y)
29%
(1y)
21%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

85%
(5y)
75%
(1y)
20%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

85%
(5y)
78%
(1y)
25%
(3mo)

ME/CFS

60,500 vol/mo
84%
(5y)
96%
(1y)
28%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

Beet Supplements

33,100 vol/mo
84%
(5y)
60%
(1y)
29%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Candida Cleanse

14,800 vol/mo
84%
(5y)
-41%
(1y)
4%
(3mo)

Candida Cleanse is a popular wellness topic centered on reducing Candida overgrowth and balancing gut health through diets, supplements, ...

83%
(5y)
18%
(1y)
23%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

83%
(5y)
59%
(1y)
35%
(3mo)

Major Depressive Episode is a clinically defined mood disorder characterized by a pervasive low mood and loss of interest that significan...

Magnesium Malate

40,500 vol/mo
83%
(5y)
55%
(1y)
57%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Microbiome

27,100 vol/mo
83%
(5y)
71%
(1y)
61%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Pelvic Care

70 vol/mo
82%
(5y)
84%
(1y)
67%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

Gut Health Test

4,400 vol/mo
82%
(5y)
4%
(1y)
18%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Sleep Hygiene

450,000 vol/mo
82%
(5y)
125%
(1y)
86%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Key Nutrients

1,900 vol/mo
82%
(5y)
37%
(1y)
51%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

75 Soft

22,200 vol/mo
81%
(5y)
-14%
(1y)
29%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

81%
(5y)
100%
(1y)
54%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

Castor Oil Pack

33,100 vol/mo
81%
(5y)
-9%
(1y)
111%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Precision Medical

2,900 vol/mo
80%
(5y)
111%
(1y)
77%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

Parachute Health

27,100 vol/mo
80%
(5y)
23%
(1y)
16%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Charlie's Soap

2,400 vol/mo
80%
(5y)
64%
(1y)
202%
(3mo)

Charlie's Soap is a long standing family owned brand known for natural, fragrance free laundry detergents and cleaners. It has sustained ...

Tyrosine Supplement

14,800 vol/mo
79%
(5y)
51%
(1y)
67%
(3mo)

Tyrosine supplement refers to dietary supplements containing the amino acid L tyrosine, marketed to support cognitive function, stress re...