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We surface rapidly growing trends before they take off.

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

X-energy

9,900 vol/mo
350%
(5y)
299%
(1y)
15%
(3mo)

X energy is a company focused on advanced nuclear energy, notably developing small modular reactors (SMRs) and related nuclear fuel cycle...

Buldak Ramen

246,000 vol/mo
345%
(5y)
0%
(1y)
-6%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...

345%
(5y)
9%
(1y)
126%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Culture Pop Soda

8,100 vol/mo
341%
(5y)
41%
(1y)
62%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

Tinned Fish

14,800 vol/mo
339%
(5y)
74%
(1y)
0%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

Poppi

165,000 vol/mo
338%
(5y)
-6%
(1y)
19%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Beef Organs

3,600 vol/mo
333%
(5y)
53%
(1y)
15%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Burger Smasher

6,600 vol/mo
324%
(5y)
7%
(1y)
31%
(3mo)

Fishwife

60,500 vol/mo
317%
(5y)
134%
(1y)
34%
(3mo)

Fishwife is a direct to consumer and retail brand focused on premium, ethically sourced canned seafood, popularizing tinned fish with a m...

317%
(5y)
76%
(1y)
54%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Strawberry Matcha

33,100 vol/mo
312%
(5y)
132%
(1y)
52%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

311%
(5y)
20%
(1y)
70%
(3mo)

Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...

Kosterina

1,900 vol/mo
311%
(5y)
45%
(1y)
1%
(3mo)

Kosterina is a Greek olive oil brand known for its high polyphenol, cold pressed extra virgin olive oils and related wellness positioning.

Prebiotic Soda

33,100 vol/mo
304%
(5y)
55%
(1y)
78%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

303%
(5y)
120%
(1y)
20%
(3mo)

Single Dose Grinder refers to a class of coffee grinders designed to grind and purge a precise, pre measured dose of beans with minimal r...

Prepared Hero

8,100 vol/mo
298%
(5y)
-58%
(1y)
-51%
(3mo)

Prepared Hero is a US based brand focused on fire safety, protection, and emergency supplies with active e commerce presence and recent v...

White Malbec

1,600 vol/mo
297%
(5y)
103%
(1y)
-2%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Pop & Bottle

6,600 vol/mo
285%
(5y)
37%
(1y)
149%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

Carbliss

49,500 vol/mo
284%
(5y)
28%
(1y)
8%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

Birch Juice

2,900 vol/mo
283%
(5y)
35%
(1y)
36%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Pistachio Martini

6,600 vol/mo
282%
(5y)
20%
(1y)
8%
(3mo)

THC Soda

4,400 vol/mo
272%
(5y)
64%
(1y)
5%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Mushroom Coffee

246,000 vol/mo
262%
(5y)
22%
(1y)
44%
(3mo)

Mushroom Coffee is a beverage trend that blends coffee with medicinal mushrooms like lion's mane, reishi, and chaga, marketed for cogniti...

Marry Me Chicken

201,000 vol/mo
256%
(5y)
29%
(1y)
5%
(3mo)

Marry Me Chicken is a viral comfort food recipe that features a creamy parmesan sauce with sun dried tomatoes and sometimes spinach or he...

255%
(5y)
39%
(1y)
2%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

Cruffins

6,600 vol/mo
252%
(5y)
115%
(1y)
0%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

252%
(5y)
108%
(1y)
-11%
(3mo)

Portable espresso makers are compact, manual devices enabling users to brew espresso like coffee without a full machine. The trend emphas...

Cornbread Hemp

3,600 vol/mo
250%
(5y)
45%
(1y)
-21%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Javy Coffee

90,500 vol/mo
244%
(5y)
-20%
(1y)
29%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

MadeGood

27,100 vol/mo
242%
(5y)
-20%
(1y)
16%
(3mo)

MadeGood is a brand known for allergen free snack products, particularly granola bars, marketed toward families and individuals seeking s...

241%
(5y)
75%
(1y)
38%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

Nut Milk Maker

12,100 vol/mo
237%
(5y)
39%
(1y)
-1%
(3mo)

Nut Milk Maker is a consumer appliance category enabling users to blend or soak and strain raw nuts to make dairy free milk at home, driv...

Pistachio Cream

135,000 vol/mo
237%
(5y)
10%
(1y)
20%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Clove Water

14,800 vol/mo
235%
(5y)
114%
(1y)
13%
(3mo)

Clove water refers to a beverage made by infusing or steeping cloves in water, a wellness trend circulating online for purported digestiv...

234%
(5y)
127%
(1y)
62%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Jar Vacuum Sealer

5,400 vol/mo
232%
(5y)
20%
(1y)
-50%
(3mo)

Jar vacuum sealer is a consumer hardware trend focusing on extending the shelf life of foods stored in canning jars by removing air and s...

Nature's Heart

320 vol/mo
231%
(5y)
131%
(1y)
73%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Clean Simple Eats

135,000 vol/mo
231%
(5y)
1%
(1y)
20%
(3mo)

Clean Simple Eats is a brand and media footprint focused on straightforward, healthy recipes and nutrition friendly cooking guidance.

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Probiotic Soda

14,800 vol/mo
230%
(5y)
35%
(1y)
52%
(3mo)

Probiotic Soda is a category of carbonated beverages that combines probiotic cultures with soda like flavors, marketed as gut friendly al...

Pre-Rolls

22,200 vol/mo
230%
(5y)
103%
(1y)
36%
(3mo)

Pre Rolls refers to ready made cannabis joints sold pre rolled for consumption. This trend encompasses consumer preference for convenienc...

228%
(5y)
19%
(1y)
21%
(3mo)

Freeze dried beef liver is a consumer product category used as pet treats and nutritional supplements for humans, leveraging freeze dryin...

Canned Lychee

9,900 vol/mo
226%
(5y)
106%
(1y)
-1%
(3mo)

Canned lychee is a preserved fruit product sold in cans, widely used in desserts, beverages, and Asian cuisine, with niche but expanding ...

Clear Whey

1,300 vol/mo
225%
(5y)
48%
(1y)
96%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Food Dyes

14,800 vol/mo
221%
(5y)
32%
(1y)
10%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Kunafa

74,000 vol/mo
221%
(5y)
-4%
(1y)
12%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

215%
(5y)
72%
(1y)
49%
(3mo)

Strawberry Matcha Latte is a beverage trend combining matcha green tea with strawberry flavors, seen in recipe blogs and social media as ...

Legit Fish

20 vol/mo
212%
(5y)
100%
(1y)
25%
(3mo)

Legit Fish is a seafood traceability company focused on verifying origin and supply chain transparency for seafood products, gaining visi...

Kettl

9,900 vol/mo
208%
(5y)
43%
(1y)
-1%
(3mo)

Kettl is a brand associated with leather goods and related products, including wallets and accessories, operating online and in retail ch...

207%
(5y)
136%
(1y)
7%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Protein Soda

6,600 vol/mo
206%
(5y)
143%
(1y)
69%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...

Once Upon a Farm

74,000 vol/mo
204%
(5y)
5%
(1y)
32%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

Chomps

90,500 vol/mo
204%
(5y)
-1%
(1y)
19%
(3mo)

Chomps is a brand of meat sticks and jerky snacks popular in low carb and keto communities, notable for its clean label ingredients and p...

202%
(5y)
33%
(1y)
67%
(3mo)

Pre Workout Gummies are a growing segment of dietary supplements that deliver caffeine and other performance ingredients in a chewy gummy...

200%
(5y)
90%
(1y)
-54%
(3mo)

Whiskey Smoker Kit is a consumer hardware category that enables at home whiskey flavor infusion and smoke infusions using compact smoking...

Sprout Living

1,900 vol/mo
200%
(5y)
51%
(1y)
41%
(3mo)

Sprout Living is a brand focused on plant based superfoods and protein powders, emphasizing whole food, minimally processed ingredients a...

195%
(5y)
29%
(1y)
57%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

Pique Life

2,400 vol/mo
195%
(5y)
247%
(1y)
96%
(3mo)

Pique Life is a wellness brand focused on plant based teas and superfoods, blending Eastern medicinal concepts with modern science to off...