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We surface rapidly growing trends before they take off.

Pirq

1,000 vol/mo
184%
(5y)
344%
(1y)
158%
(3mo)

Pirq is a company that has operated in the digital loyalty and deals space, with a history of evolving product strategies around location...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Current Foods

1,600 vol/mo
181%
(5y)
239%
(1y)
56%
(3mo)

Current Foods is a company that develops plant based seafood products; formerly known as Kuleana, it pivoted to offer sushi grade vegan t...

Insect Protein

590 vol/mo
175%
(5y)
339%
(1y)
218%
(3mo)

Insect protein is a, established trend focusing on producing edible and feed grade protein from insects to offer sustainable, innovative ...

Lychee Sugar

140 vol/mo
173%
(5y)
64%
(1y)
131%
(3mo)

Lychee Sugar refers to the growing use and commercialization of lychee derived sugars, syrups, and sugar enhanced flavor/fragrance produc...

Lesser Evil

22,200 vol/mo
172%
(5y)
24%
(1y)
23%
(3mo)

Lesser Evil refers to Star Wars: Thrawn Ascendancy: Lesser Evil, the third book in Timothy Zahn's Thrawn Ascendancy trilogy, which contin...

Gluten-Free Pasta

74,000 vol/mo
172%
(5y)
76%
(1y)
54%
(3mo)

Gluten Free Pasta is a, established category in the food industry focused on pasta products made without gluten, catering to celiac disea...

Cruffins

6,600 vol/mo
172%
(5y)
173%
(1y)
35%
(3mo)

Cruffins are a pastry hybrid that combines elements of croissants and muffins, created by and popularized in modern cafés and bakeries a...

Protein Yogurt

33,100 vol/mo
171%
(5y)
46%
(1y)
57%
(3mo)

Protein yogurt is a verified category of probiotic and high protein dairy yogurt products designed to support muscle recovery, satiety, a...

Pink Matcha

2,400 vol/mo
170%
(5y)
114%
(1y)
120%
(3mo)

Pink Matcha is a consumer trend centered on beverages and foods colored with pink hued matcha or beet derived pigments, blending traditio...

Jinx Dog Food

22,200 vol/mo
169%
(5y)
5%
(1y)
26%
(3mo)

Jinx Dog Food is a premium, science backed dog nutrition brand that has been expanding its retail and online presence with investments, p...

Clove Tea

18,100 vol/mo
169%
(5y)
71%
(1y)
-27%
(3mo)

Clove tea is a herbal infusion approach using cloves as a primary or notable spice, historically used for flavor and traditional medicine...

Unreal Candy

27,100 vol/mo
168%
(5y)
28%
(1y)
18%
(3mo)

Unreal Candy is a brand focused on producing candy with reduced sugar and alternative natural ingredients, appealing to health conscious ...

Stuffed Bagels

1,900 vol/mo
165%
(5y)
69%
(1y)
-33%
(3mo)

Stuffed bagels refer to bagels filled or topped with fillings such as cream cheese blends, meats, cheeses, or other garnishes, representi...

Pistachio Syrup

5,400 vol/mo
164%
(5y)
17%
(1y)
21%
(3mo)

Pistachio Syrup is a flavored syrup used in beverages and desserts to impart a distinct pistachio taste, increasingly seen in specialty c...

High Protein Yogurt

74,000 vol/mo
164%
(5y)
46%
(1y)
55%
(3mo)

High Protein Yogurt is a, well established product category focusing on yogurt variants enhanced with higher protein content, popular in ...

Lychee Water

170 vol/mo
163%
(5y)
47%
(1y)
97%
(3mo)

Lychee Water is a beverage sub segment gaining traction as consumers seek exotic fruit flavors in hydration beverages, led by lychee flav...

162%
(5y)
389%
(1y)
412%
(3mo)

Probiotic Coffee is a health forward beverage trend that combines coffee with live probiotic cultures or probiotic enhanced additives to ...

Mushroom Drink

5,400 vol/mo
162%
(5y)
19%
(1y)
41%
(3mo)

Mushroom drinks are beverages infused with functional mushrooms (such as reishi, lion’s mane, chaga, and cordyceps) marketed to support...

Coffee Puck

1,000 vol/mo
161%
(5y)
89%
(1y)
21%
(3mo)

Coffee Puck refers to the compacted mass of ground coffee formed in an espresso machine's portafilter after tamping, which influences ext...

Bento Cake

9,900 vol/mo
159%
(5y)
49%
(1y)
66%
(3mo)

Bento Cake is a dessert trend featuring cakes designed in segmented, box like compartments inspired by Japanese bento lunches, often deco...

Protein Bagel

27,100 vol/mo
158%
(5y)
29%
(1y)
35%
(3mo)

Protein bagel is a food trend focusing on high protein bakery options designed for fitness minded consumers seeking convenient breakfast ...

Lemon Balm Tea

74,000 vol/mo
157%
(5y)
-21%
(1y)
0%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Caffeine Gummies

2,900 vol/mo
157%
(5y)
46%
(1y)
113%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

157%
(5y)
75%
(1y)
-15%
(3mo)

Dealcoholized wine is a growing category of wines where the alcohol is removed or reduced to near zero, popular among health conscious co...

Avocado Oil Spray

5,400 vol/mo
155%
(5y)
97%
(1y)
169%
(3mo)

Avocado Oil Spray is a consumer product category focused on sprayable avocado oil used for cooking and culinary applications, driven by h...

Ninja CREAMi

450,000 vol/mo
155%
(5y)
-6%
(1y)
5%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

OLIPOP

165,000 vol/mo
154%
(5y)
-12%
(1y)
27%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

Caffeine Gum

14,800 vol/mo
154%
(5y)
51%
(1y)
32%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Autolyse

9,900 vol/mo
154%
(5y)
39%
(1y)
0%
(3mo)

Autolyse is a bread making technique where flour and water are mixed and left to rest before adding salt and yeast. This rest period hydr...

153%
(5y)
-5%
(1y)
14%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Recess Drink

49,500 vol/mo
153%
(5y)
22%
(1y)
71%
(3mo)

Recess Drink is a branded line of functional, mood enhancing beverages that use adaptogenic ingredients to target stress relief and relax...

Vitamin Coffee

590 vol/mo
151%
(5y)
219%
(1y)
176%
(3mo)

Vitamin Coffee is a, growing niche where coffee products are fortified with vitamins and minerals to deliver a functional, energy enhanci...

Einkorn Flour

33,100 vol/mo
151%
(5y)
15%
(1y)
0%
(3mo)

Einkorn Flour is a ancient grain flour gaining attention for its historical pedigree and perceived nutritional benefits, with growing pre...

Protein Dal

720 vol/mo
150%
(5y)
48%
(1y)
35%
(3mo)

Protein Dal refers to the idea of leveraging dal (lentils and related pulses) as a significant plant based protein source, highlighting i...

Black Matcha

880 vol/mo
149%
(5y)
98%
(1y)
22%
(3mo)

Black Matcha is a marketed variant of matcha tea characterized by a very dark hue and, in some cases, roasting or fermentation inspired p...

147%
(5y)
149%
(1y)
172%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

Restaurant365

14,800 vol/mo
146%
(5y)
17%
(1y)
49%
(3mo)

Restaurant365 is a cloud based restaurant management platform that combines accounting, inventory, payroll, purchasing, and analytics to ...

Centella Asiatica

22,200 vol/mo
146%
(5y)
42%
(1y)
26%
(3mo)

Centella Asiatica, commonly known as gotu kola, is a medicinal herb widely used in traditional medicine and modern skincare for its sooth...

THC Lemonade

1,000 vol/mo
144%
(5y)
42%
(1y)
25%
(3mo)

THC Lemonade is a cannabis infused beverage trend combining citrus flavored lemonade with tetrahydrocannabinol (THC) to create ready to c...

Electrolyte Powder

60,500 vol/mo
144%
(5y)
71%
(1y)
122%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Sol It

320 vol/mo
143%
(5y)
107%
(1y)
-3%
(3mo)

Sol It refers to Sol IT Systems, a IT services and analytics firm that provides customer, marketing, and business analytics services to g...

A2a2

480 vol/mo
143%
(5y)
38%
(1y)
17%
(3mo)

Hormone Tea

480 vol/mo
143%
(5y)
42%
(1y)
36%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Red Matcha

320 vol/mo
140%
(5y)
106%
(1y)
47%
(3mo)

Red Matcha is a product concept centered on a hibiscus and berry tinted variant of traditional green matcha, marketed by brands such as ...

Beet Root Juice

12,100 vol/mo
139%
(5y)
37%
(1y)
66%
(3mo)

Beet Root Juice is a widely available functional beverage associated with athletic performance, blood pressure support, and overall welln...

Pistachio Milk

12,100 vol/mo
139%
(5y)
27%
(1y)
34%
(3mo)

Pistachio milk is a rising plant based dairy alternative made from pistachio nuts, gaining attention as a niche but expanding non dairy b...

Coffee Paste

480 vol/mo
139%
(5y)
151%
(1y)
92%
(3mo)

Coffee Paste is a product category where concentrated coffee pastes are packaged (often in tubes or jars) for culinary, beverage, and des...

Tequila Ocho

33,100 vol/mo
139%
(5y)
39%
(1y)
-13%
(3mo)

Tequila Ocho is a premium tequila brand distinguished by terroir driven, single estate expressions and small batch production, representi...

Yogurt Bowl

12,100 vol/mo
138%
(5y)
69%
(1y)
49%
(3mo)

Yogurt Bowl is a trending concept centered on bowls of yogurt layered with toppings like fruit, granola, seeds, and sweeteners, embraced ...

Protein Ice Cream

49,500 vol/mo
138%
(5y)
66%
(1y)
94%
(3mo)

Protein ice cream is a high protein frozen dessert featuring elevated protein content (often 15–40g per serving) and reduced sugar or c...

Chosen Foods

4,400 vol/mo
138%
(5y)
67%
(1y)
204%
(3mo)

Chosen Foods is a prominent avocado oil brand known for its high oleic avocado oil products and related healthy cooking oils, positioned ...

Sundays Dog Food

22,200 vol/mo
136%
(5y)
0%
(1y)
3%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

Tru Fru

165,000 vol/mo
133%
(5y)
-13%
(1y)
9%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Pumpkin Seed Oil

60,500 vol/mo
132%
(5y)
123%
(1y)
20%
(3mo)

Pumpkin Seed Oil is a, historically used oil pressed from pumpkin seeds, popular for culinary uses and potential health benefits such as ...

Venchi

49,500 vol/mo
132%
(5y)
9%
(1y)
-11%
(3mo)

Venchi is a renowned Italian premium chocolatier and gelato brand expanding internationally with flagship stores and product innovations.

Protein Tortillas

5,400 vol/mo
132%
(5y)
48%
(1y)
77%
(3mo)

Protein tortillas are a market segment focused on tortillas fortified with higher protein content, often using ingredients like whey, pea...

Skyr Yogurt

22,200 vol/mo
128%
(5y)
35%
(1y)
57%
(3mo)

Skyr yogurt is a high protein, strained yogurt from Iceland that has gained global popularity as a protein forward dairy option with a cr...

Smash Burger

673,000 vol/mo
128%
(5y)
18%
(1y)
23%
(3mo)

Smash burger describes a burger cooking technique and the associated menu style where ground beef patties are placed on a hot surface and...

Proofed

3,600 vol/mo
128%
(5y)
22%
(1y)
16%
(3mo)

Proofed refers to the professional proofreading and editing services market, including AI assisted tools and platforms that enhance writi...