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We surface rapidly growing trends before they take off.

347%
(5y)
381%
(1y)
265%
(3mo)

Medik8

40,500 vol/mo
346%
(5y)
164%
(1y)
47%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

345%
(5y)
685%
(1y)
665%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Argireline Serum

4,400 vol/mo
345%
(5y)
82%
(1y)
449%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

344%
(5y)
168%
(1y)
121%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bronzing Stick

1,300 vol/mo
339%
(5y)
82%
(1y)
144%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Carroten

165,000 vol/mo
338%
(5y)
-15%
(1y)
1096%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

335%
(5y)
155%
(1y)
316%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

330%
(5y)
89%
(1y)
342%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Afnan

9,900 vol/mo
329%
(5y)
132%
(1y)
69%
(3mo)
328%
(5y)
198%
(1y)
106%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Face Sculptor

10 vol/mo
325%
(5y)
-28%
(1y)
7%
(3mo)

Face Sculptor refers to a broad category of at home facial sculpting tools and devices marketed to lift, firm, and contour the face using...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

Gopure

22,200 vol/mo
316%
(5y)
75%
(1y)
40%
(3mo)

GoPure is a brand/story lineage spanning skincare (GoPure Beauty), water purification (GOpure Pod), and other verticals; it represents co...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...