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We surface rapidly growing trends before they take off.

Nurse Burnout

4,400 vol/mo
28%
(5y)
48%
(1y)
27%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Mushroom Microdose

18,100 vol/mo
28%
(5y)
-15%
(1y)
-10%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Hydrating Powder

6,600 vol/mo
28%
(5y)
47%
(1y)
99%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Water Chiller

5,400 vol/mo
28%
(5y)
8%
(1y)
17%
(3mo)

Water chiller equipment is experiencing renewed attention due to growing demand for energy efficient, scalable cooling solutions in data ...

SonderMind

49,500 vol/mo
27%
(5y)
29%
(1y)
-3%
(3mo)

SonderMind is a US based digital mental health platform that connects patients with licensed therapists and providers, reflecting a broad...

Prehab

3,600 vol/mo
27%
(5y)
1%
(1y)
14%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

27%
(5y)
53%
(1y)
37%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Shoe Insert

18,100 vol/mo
27%
(5y)
22%
(1y)
9%
(3mo)

Shoe inserts are orthotic or comfort enhancing accessories placed inside footwear to improve comfort, support arches, reduce pain, and op...

Garlic Supplements

18,100 vol/mo
27%
(5y)
36%
(1y)
51%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Hearing Aid App

2,900 vol/mo
27%
(5y)
37%
(1y)
-7%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Psilocin

14,800 vol/mo
27%
(5y)
28%
(1y)
20%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

27%
(5y)
48%
(1y)
-12%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

PPL Split

5,400 vol/mo
27%
(5y)
28%
(1y)
35%
(3mo)

PPL Split refers to a Push Pull Legs workout program structure widely used in fitness and bodybuilding communities to organize training a...

Riboflavin

74,000 vol/mo
27%
(5y)
11%
(1y)
11%
(3mo)

Riboflavin (vitamin B2) is a nutrient with sustained relevance in health and nutrition markets, including supplements, fortified foods, a...

27%
(5y)
1%
(1y)
-1%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

UTI Drink

1,300 vol/mo
27%
(5y)
15%
(1y)
-2%
(3mo)

UTI Drink is a consumer health trend centered on beverage and dissolved supplement products aimed at urinary tract health and UTI prevent...

26%
(5y)
125%
(1y)
99%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Women's Probiotics

27,100 vol/mo
26%
(5y)
28%
(1y)
46%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

Digestive Enzyme

90,500 vol/mo
26%
(5y)
8%
(1y)
4%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Dry Lubricant

3,600 vol/mo
26%
(5y)
40%
(1y)
25%
(3mo)

Dry lubricant refers to lubricants that reduce friction and wear between surfaces without the need for continuous lubrication, using soli...

Wysa

5,400 vol/mo
25%
(5y)
33%
(1y)
41%
(3mo)

Wysa is a AI driven mental health coaching and self care platform that uses conversational AI and human support to help users manage stre...

Cpap Chin Strap

8,100 vol/mo
25%
(5y)
14%
(1y)
2%
(3mo)

CPAP chin strap is a, established accessory used to improve CPAP therapy by preventing mouth leaks and maintaining a sealed airway for us...

Collagen Gummies

8,100 vol/mo
25%
(5y)
21%
(1y)
50%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Pill Organizer

4,400 vol/mo
25%
(5y)
23%
(1y)
30%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Binoid

22,200 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Binoid is a consumer brand focused on hemp derived cannabinoids, including CBD and related products, operating in the expanding U.S. hemp...

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Alpha GPC

33,100 vol/mo
25%
(5y)
25%
(1y)
22%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Denticon

33,100 vol/mo
24%
(5y)
21%
(1y)
1%
(3mo)

Denticon is a cloud based dental practice management software ecosystem that enables dentists to manage scheduling, billing, electronic h...

24%
(5y)
13%
(1y)
24%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

Leukocyte Esterase

74,000 vol/mo
24%
(5y)
10%
(1y)
-3%
(3mo)

Leukocyte Esterase is a biomarker used in urinalysis to indicate the presence of white blood cells and potential urinary tract infections...

Immunity Gummies

1,600 vol/mo
24%
(5y)
37%
(1y)
25%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Hypertrophy

110,000 vol/mo
24%
(5y)
23%
(1y)
32%
(3mo)

Hypertrophy refers to the growth and enlargement of muscle cells, driven by resistance training, progressive overload, nutrition, and rec...

Joint Supplements

14,800 vol/mo
24%
(5y)
31%
(1y)
22%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

Icosapent Ethyl

27,100 vol/mo
24%
(5y)
17%
(1y)
9%
(3mo)

Icosapent Ethyl is a prescription omega 3 fatty acid derivative (EPA ethyl ester) marketed as Vascepa for lowering triglycerides and redu...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Anticoagulant

40,500 vol/mo
23%
(5y)
23%
(1y)
29%
(3mo)

Anticoagulants are a, established category of medicines used to prevent and treat thrombosis, with rising adoption of direct oral anticoa...

Circulation Pump

6,600 vol/mo
23%
(5y)
22%
(1y)
14%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

Dexcom

165,000 vol/mo
23%
(5y)
0%
(1y)
4%
(3mo)

Dexcom is a leading company that develops continuous glucose monitoring (CGM) systems for diabetes management, enabling real time glucose...

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
0%
(1y)
7%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Brahmi

6,600 vol/mo
23%
(5y)
28%
(1y)
31%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Trainerize

18,100 vol/mo
23%
(5y)
5%
(1y)
24%
(3mo)

Trainerize is a, ongoing digital platform enabling fitness professionals to manage client programs, communication, and billing, reflectin...

Esterase

2,400 vol/mo
23%
(5y)
9%
(1y)
0%
(3mo)

Esterase is a enzyme class that catalyzes the hydrolysis of esters. In science and biotechnology, esterase enzymes are widely used in bio...

Tenga

40,500 vol/mo
23%
(5y)
24%
(1y)
18%
(3mo)

Tenga is a well established Japanese sex toy brand known for innovative and approachable adult pleasure products, including their iconic ...

Emetophobia

165,000 vol/mo
23%
(5y)
16%
(1y)
2%
(3mo)

Emetophobia is the intense fear of vomiting, classified as a specific phobia. It has gained visibility in mental health discussions, onli...

Neuropathic Pain

27,100 vol/mo
23%
(5y)
58%
(1y)
39%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

LifeStance Health

90,500 vol/mo
22%
(5y)
1%
(1y)
13%
(3mo)

LifeStance Health is a national network providing outpatient mental health services, including therapy and psychiatry, reflecting growing...

Orgain

22,200 vol/mo
22%
(5y)
14%
(1y)
24%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Primal Harvest

9,900 vol/mo
22%
(5y)
-6%
(1y)
30%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

Daily Vitamins

2,900 vol/mo
22%
(5y)
14%
(1y)
19%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

Tongue Scraper

165,000 vol/mo
22%
(5y)
10%
(1y)
17%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Attachment Theory

27,100 vol/mo
22%
(5y)
17%
(1y)
12%
(3mo)

Attachment Theory is a foundational psychological framework describing how early caregiver–child bonds shape an individual's emotional ...

Citrulline

33,100 vol/mo
22%
(5y)
34%
(1y)
33%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

FLUTD

2,400 vol/mo
22%
(5y)
5%
(1y)
1%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

High Cholesterol

110,000 vol/mo
22%
(5y)
6%
(1y)
7%
(3mo)

High cholesterol is a longstanding health condition characterized by elevated levels of cholesterol in the blood. It remains a major risk...

Glucose Test

33,100 vol/mo
22%
(5y)
6%
(1y)
3%
(3mo)

Glucose Test refers to the ongoing expansion of glucose monitoring and testing technologies for both clinical management of diabetes and ...

Intimate Rose

8,100 vol/mo
22%
(5y)
12%
(1y)
6%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Dog Dental Chews

14,800 vol/mo
22%
(5y)
18%
(1y)
21%
(3mo)

Dog dental chews are a well established pet care category consisting of edible treats designed to reduce plaque and tartar buildup, promo...

Acetylcysteine

40,500 vol/mo
22%
(5y)
18%
(1y)
19%
(3mo)

Acetylcysteine is a well established pharmaceutical and dietary supplement used as a mucolytic agent and antioxidant, with ongoing explor...

Mental Health

246,000 vol/mo
22%
(5y)
20%
(1y)
16%
(3mo)

Mental Health is a, consistently discussed topic involving awareness, access to services, digital therapy platforms, and workplace well b...

Morning Anxiety

2,900 vol/mo
22%
(5y)
31%
(1y)
25%
(3mo)

Morning Anxiety refers to the growing recognition and discussion of anxiety symptoms that occur upon waking, often linked to sleep qualit...

21%
(5y)
33%
(1y)
22%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

Wagmo

3,600 vol/mo
21%
(5y)
103%
(1y)
-3%
(3mo)

Wagmo is a pet insurance provider that leverages digital platforms to simplify pet insurance enrollment, claims, and management, part of ...

21%
(5y)
20%
(1y)
20%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Liquid Vitamins

9,900 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

21%
(5y)
17%
(1y)
14%
(3mo)

At home blood tests enable consumers to collect blood samples at home (often via finger prick) and mail them to laboratories for analysis...

EVALI

12,100 vol/mo
21%
(5y)
11%
(1y)
-3%
(3mo)

EVALI (e cigarette or vaping product use associated lung injury) is a public health concern that peaked in 2019–2020, driving regulator...

21%
(5y)
6%
(1y)
17%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Sanity

27,100 vol/mo
21%
(5y)
14%
(1y)
9%
(3mo)

Sanity is a headless content management system (CMS) platform designed for structured content and flexible delivery across channels. It e...

Piperacillin

8,100 vol/mo
21%
(5y)
24%
(1y)
23%
(3mo)

Piperacillin is a broad spectrum beta lactam antibiotic commonly used to treat serious infections, often in combination with tazobactam. ...

Dog Bath Brush

1,600 vol/mo
21%
(5y)
75%
(1y)
49%
(3mo)

Dog Bath Brush is a consumer product category focusing on bathing and grooming dogs, often featuring rubber bristles or silicone nubs des...

Humidifiers

301,000 vol/mo
21%
(5y)
38%
(1y)
57%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

Compression Gloves

12,100 vol/mo
20%
(5y)
20%
(1y)
3%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

Sunlight

27,100 vol/mo
20%
(5y)
12%
(1y)
16%
(3mo)

Sunlight refers to the natural light produced by the sun, a fundamental source of energy and ecological processes. In trending contexts, ...

Troponin

90,500 vol/mo
20%
(5y)
11%
(1y)
11%
(3mo)

Troponin is a well established cardiac biomarker used to diagnose myocardial injury and guide treatment decisions in acute coronary syndr...

Low FODMAP

27,100 vol/mo
20%
(5y)
17%
(1y)
19%
(3mo)

Low FODMAP refers to the dietary approach that restricts certain fermentable carbohydrates to reduce symptoms of irritable bowel syndrome...

Canna River

5,400 vol/mo
20%
(5y)
-16%
(1y)
-19%
(3mo)

Canna River is a hemp/CBD wellness brand offering broad spectrum and full spectrum hemp derived products, including gummies, tinctures, a...

Remedy Organics

5,400 vol/mo
20%
(5y)
5%
(1y)
19%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Overhead Press

90,500 vol/mo
20%
(5y)
44%
(1y)
28%
(3mo)

The overhead press is a classic compound exercise targeting the shoulders and upper body. The topic remains real and widely practiced in ...

20%
(5y)
16%
(1y)
4%
(3mo)

At home urine tests are consumer accessible kits for health monitoring delivered to individuals, enabling tests for pregnancy, fertility,...

HospiceMD

40,500 vol/mo
20%
(5y)
1%
(1y)
-13%
(3mo)

HospiceMD is a hospice care software platform (EMR) designed for hospice providers to streamline charting, compliance, and reporting acro...

IV Hydration

33,100 vol/mo
20%
(5y)
16%
(1y)
26%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

Primary Care

90,500 vol/mo
19%
(5y)
21%
(1y)
14%
(3mo)

Primary Care is a and established healthcare concept focusing on first contact, ongoing medical care and prevention, increasingly influen...

Trypsin

9,900 vol/mo
19%
(5y)
21%
(1y)
20%
(3mo)

Trypsin is a well established serine protease widely used in proteomics, cell biology, and biotechnology for protein digestion, sample pr...

19%
(5y)
16%
(1y)
39%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...