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We surface rapidly growing trends before they take off.

De Cecco

6,600 vol/mo
71%
(5y)
66%
(1y)
57%
(3mo)

De Cecco is a well established Italian pasta brand gaining contemporary visibility online through new product launches, premium packaging...

Date Syrup

14,800 vol/mo
71%
(5y)
82%
(1y)
-1%
(3mo)

Date syrup is a natural sweetener derived from dates, gaining popularity as a plant based, minimally processed alternative to refined sug...

70%
(5y)
146%
(1y)
298%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

CLEAN CAUSE

1,600 vol/mo
70%
(5y)
53%
(1y)
29%
(3mo)

Clean Cause is a social enterprise coffee brand known for dedicating profits to addiction recovery initiatives and other charitable efforts.

Mutti

5,400 vol/mo
70%
(5y)
29%
(1y)
20%
(3mo)

Mutti is a well established Italian brand known for high quality canned tomatoes and tomato products, with global recognition among consu...

Open Farm

40,500 vol/mo
69%
(5y)
66%
(1y)
61%
(3mo)

Open Farm is a brand focused on transparent, ethically sourced pet foods and treats, emphasizing human grade ingredients and traceability...

Sour Strips

33,100 vol/mo
69%
(5y)
6%
(1y)
33%
(3mo)

Sour Strips is a candy brand that gained notable traction and was acquired by The Hershey Company in 2024, placing it squarely within the...

Chocolate Bar

90,500 vol/mo
68%
(5y)
-9%
(1y)
45%
(3mo)

Hop Water

27,100 vol/mo
68%
(5y)
32%
(1y)
53%
(3mo)

Ritual Tequila

1,900 vol/mo
68%
(5y)
6%
(1y)
35%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Stretch Island

2,400 vol/mo
67%
(5y)
224%
(1y)
174%
(3mo)

Stretch Island refers to a geographic location in Case Inlet, Washington, known for outdoor activities such as sea kayaking and coastal e...

Send Eats

50 vol/mo
67%
(5y)
52%
(1y)
1%
(3mo)

Send Eats is a company delivering temperature controlled goods and meals, illustrating a niche player in the meal delivery/logistics spac...

Primo Water

165,000 vol/mo
66%
(5y)
62%
(1y)
22%
(3mo)

Primo Water Corporation is a player in the water purification and delivery industry, focusing on bottled water, filtration systems, and r...

Labneh

90,500 vol/mo
66%
(5y)
58%
(1y)
5%
(3mo)

Labneh is a strained yogurt cheese from the Levant region that is gaining broader popularity worldwide as a versatile, dairy based spread...

Liver Detox Drink

8,100 vol/mo
66%
(5y)
1%
(1y)
4%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Yaupon Tea

12,100 vol/mo
66%
(5y)
48%
(1y)
15%
(3mo)

Yaupon Tea is a traditional caffeinated beverage derived from the leaves of the yaupon holly native to the southeastern United States, ex...

Lychee Cocktail

1,900 vol/mo
64%
(5y)
7%
(1y)
-11%
(3mo)

Lychee Cocktail is a recognized beverage trend featuring cocktails that center lychee fruit or lychee flavored ingredients (such as lyche...

64%
(5y)
96%
(1y)
260%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

Whiskware

1,600 vol/mo
64%
(5y)
9999%+
(1y)
285%
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Yakiniku Sauce

5,400 vol/mo
64%
(5y)
21%
(1y)
-10%
(3mo)

Yakiniku sauce refers to the savory glaze used for Japanese grilled meat, which has gained popularity beyond Japan through increased inte...

Non-alcoholic Wine

49,500 vol/mo
63%
(5y)
67%
(1y)
33%
(3mo)

Non alcoholic wine is a growing segment within the beverage industry, driven by health, wellness, and shifting consumer preferences towar...

Factor Meals

450,000 vol/mo
63%
(5y)
-19%
(1y)
-12%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Longaniza

27,100 vol/mo
63%
(5y)
120%
(1y)
0%
(3mo)

Longaniza is a traditional pork sausage with regional varieties across Spain, Latin America, and the Philippines, experiencing renewed in...

Electrolytes Water

33,100 vol/mo
62%
(5y)
36%
(1y)
52%
(3mo)

Electrolytes Water refers to beverages formulated with electrolytes (such as sodium, potassium, and magnesium) designed to enhance hydrat...

YumEarth

4,400 vol/mo
62%
(5y)
43%
(1y)
112%
(3mo)

YumEarth is a brand specializing in organic, allergen friendly candies and gummies, notable for promoting natural ingredients and kid fri...

Electrolyte Water

33,100 vol/mo
62%
(5y)
68%
(1y)
123%
(3mo)

Electrolyte water is water enhanced with electrolytes such as sodium, potassium, and magnesium to improve hydration, commonly marketed to...

Soybean Protein

12,100 vol/mo
62%
(5y)
81%
(1y)
33%
(3mo)

Soybean Protein is a well established ingredient and nutritional concept centered on isolating or concentrating proteins from soybeans to...

Sparkling Tea

2,400 vol/mo
62%
(5y)
55%
(1y)
111%
(3mo)

Sparkling Tea is a beverage trend that blends tea with carbonation to create a fizzy, often lower sugar alternative to soda. It appeals t...

Bevi

9,900 vol/mo
62%
(5y)
32%
(1y)
18%
(3mo)

Bevi is a company that operates smart beverage dispensing machines focused on customizable, low waste drinks, driving interest in sustain...

Tamping

9,900 vol/mo
60%
(5y)
58%
(1y)
36%
(3mo)

Tamping is the process of compressing ground coffee in an espresso portafilter to create a uniform puck, which improves extraction consis...