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We surface rapidly growing trends before they take off.

Fragrantica

450,000 vol/mo
90%
(5y)
11%
(1y)
0%
(3mo)

Fragrantica is a online fragrance encyclopedia and community platform that catalogs perfumes, notes, brands, and user reviews, widely use...

90%
(5y)
309%
(1y)
705%
(3mo)

Night Serum

1,300 vol/mo
90%
(5y)
123%
(1y)
98%
(3mo)

Byredo

74,000 vol/mo
89%
(5y)
40%
(1y)
27%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

Lip Liner

49,500 vol/mo
88%
(5y)
43%
(1y)
39%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

87%
(5y)
32%
(1y)
-3%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

87%
(5y)
82%
(1y)
322%
(3mo)

Sunscreen Lip Balm is a category of lip care products that combines moisturizing lip balm with SPF protection to shield lips from UV dama...

Peach Slices

14,800 vol/mo
87%
(5y)
92%
(1y)
132%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

Brightening Serum

8,100 vol/mo
87%
(5y)
142%
(1y)
278%
(3mo)

Brightening Serum is a skincare trend centered on topical serums formulated to reduce hyperpigmentation, even skin tone, and impart a lum...

Nail Charms

12,100 vol/mo
87%
(5y)
3%
(1y)
31%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

87%
(5y)
-15%
(1y)
29%
(3mo)

Snail mucin toner is a skincare product that uses snail secretion filtrate as a key ingredient to hydrate, soothe, and renew the skin; it...

Lip Sunscreen

2,400 vol/mo
87%
(5y)
95%
(1y)
375%
(3mo)

Lip sunscreen is the growing adoption of sun protection specifically formulated for the lips, combining SPF with lip care to prevent sunb...

Lyma Laser

8,100 vol/mo
86%
(5y)
33%
(1y)
33%
(3mo)

Lyma Laser is a consumer grade laser/light therapy device marketed for skin rejuvenation and anti aging, trending as a premium home use t...

Coffee Soap

880 vol/mo
86%
(5y)
152%
(1y)
201%
(3mo)

Coffee soap is a niche personal care product that blends coffee grounds or coffee extract into bar soaps to provide exfoliation, a mild c...

Tinted Serum

2,900 vol/mo
86%
(5y)
93%
(1y)
268%
(3mo)

Tinted serum is a skincare makeup hybrid product that provides light coverage while delivering skincare benefits such as hydration and lu...

Douxds

1,900 vol/mo
86%
(5y)
9999%+
(1y)
9999%+
(3mo)

Douxds is a men’s skincare brand offering a system of grooming tools and skincare products designed to address acne, razor bumps, and s...

86%
(5y)
125%
(1y)
331%
(3mo)

Kojic Soap

2,900 vol/mo
86%
(5y)
2%
(1y)
81%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

Kojic Acid Soap

22,200 vol/mo
85%
(5y)
3%
(1y)
90%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

Fragrance

110,000 vol/mo
85%
(5y)
71%
(1y)
57%
(3mo)

Lip Balm

60,500 vol/mo
85%
(5y)
21%
(1y)
21%
(3mo)
85%
(5y)
114%
(1y)
378%
(3mo)

Tinted face sunscreen combines SPF protection with a lightweight, skin toned tint to provide sun defense while offering a natural makeup ...

Sea Salt Spray

60,500 vol/mo
85%
(5y)
32%
(1y)
106%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

85%
(5y)
124%
(1y)
167%
(3mo)

Caffeine Eye Cream is a skincare trend focused on eye area products formulated with caffeine to reduce puffiness, brighten the under eye ...

84%
(5y)
153%
(1y)
206%
(3mo)

Hydrating cleansers are a skincare trend emphasizing gentle, moisture preserving cleansing formulas that cleanse without stripping the sk...

Hair Oiling

60,500 vol/mo
84%
(5y)
-12%
(1y)
-2%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

Tremella Mushroom

4,400 vol/mo
84%
(5y)
88%
(1y)
25%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Manga Lashes

12,100 vol/mo
83%
(5y)
57%
(1y)
74%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Setting Spray

40,500 vol/mo
83%
(5y)
28%
(1y)
60%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

82%
(5y)
9%
(1y)
40%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...