Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Buldak Recipe

1,900 vol/mo
763%
(5y)
32%
(1y)
-19%
(3mo)

Buldak Recipe is a Korean spicy chicken dish and a popular culinary trend featuring intensely seasoned, heat forward flavors often prepar...

Hi Seltzer

3,600 vol/mo
723%
(5y)
-41%
(1y)
1%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Yemeni Coffee

60,500 vol/mo
714%
(5y)
79%
(1y)
25%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Indian Whisky

3,600 vol/mo
714%
(5y)
218%
(1y)
-39%
(3mo)

Indian Whisky refers to whiskies produced in India, including premium single malts and blended malts, gaining global attention for qualit...

Gratsi Wine

27,100 vol/mo
626%
(5y)
41%
(1y)
-12%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Einspanner

22,200 vol/mo
622%
(5y)
84%
(1y)
20%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

Somaek

6,600 vol/mo
592%
(5y)
-12%
(1y)
-3%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Orange Matcha

260 vol/mo
586%
(5y)
168%
(1y)
127%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

571%
(5y)
14%
(1y)
-4%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

539%
(5y)
-15%
(1y)
-9%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

201,000 vol/mo
529%
(5y)
-7%
(1y)
3%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Hwachae

40,500 vol/mo
529%
(5y)
-41%
(1y)
-3%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Tissue Bread

390 vol/mo
517%
(5y)
96%
(1y)
113%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Goodles

124,000,000 vol/mo
468%
(5y)
74%
(1y)
35%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

THC Seltzer

27,100 vol/mo
463%
(5y)
33%
(1y)
27%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Soup Drops

2,400 vol/mo
454%
(5y)
-8%
(1y)
-14%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Nature's Heart

260 vol/mo
442%
(5y)
549%
(1y)
718%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Malatang

74,000 vol/mo
430%
(5y)
53%
(1y)
-8%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Date Bark

1,600 vol/mo
421%
(5y)
108%
(1y)
19%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

420%
(5y)
197%
(1y)
273%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Ryze Superfoods

27,100 vol/mo
416%
(5y)
38%
(1y)
56%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Pistachio Butter

49,500 vol/mo
413%
(5y)
-31%
(1y)
-15%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Prebiotic Soda

33,100 vol/mo
389%
(5y)
125%
(1y)
161%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

The Zero Proof

1,600 vol/mo
384%
(5y)
228%
(1y)
47%
(3mo)

Buldak

201,000 vol/mo
382%
(5y)
17%
(1y)
-7%
(3mo)

Birch Juice

2,900 vol/mo
381%
(5y)
115%
(1y)
234%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

Tanghulu

74,000 vol/mo
376%
(5y)
-32%
(1y)
13%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

362%
(5y)
0%
(1y)
42%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Beef Organs

3,600 vol/mo
362%
(5y)
50%
(1y)
65%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...

Cold-Pressed Oil

1,900 vol/mo
361%
(5y)
273%
(1y)
319%
(3mo)