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We surface rapidly growing trends before they take off.

Goodal

1,300 vol/mo
68%
(5y)
52%
(1y)
85%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

Radiesse

18,100 vol/mo
68%
(5y)
60%
(1y)
30%
(3mo)

Radiesse is a calcium hydroxylapatite dermal filler used for facial rejuvenation and contouring, with ongoing adoption in aesthetic medic...

Downy Beads

9,900 vol/mo
68%
(5y)
43%
(1y)
99%
(3mo)

Downy Beads, also known as Downy Unstopables laundry scent boosters, are a fabric care product used to impart long lasting fragrance to l...

68%
(5y)
106%
(1y)
3%
(3mo)

Aesthetic Medicine is a, established field focusing on non surgical cosmetic procedures, injectable therapies, and aesthetics related ski...

Douyin Makeup

27,100 vol/mo
68%
(5y)
16%
(1y)
-34%
(3mo)

Douyin Makeup refers to the surge of makeup trends, tutorials, live streams, and product collaborations driven by Douyin (TikTok China) c...

Cosrx

49,500 vol/mo
68%
(5y)
58%
(1y)
125%
(3mo)

COSRX is a well known Korean skincare brand recognized for its minimalist, ingredient focused products and cult favorite items like the A...

Risewell

6,600 vol/mo
68%
(5y)
46%
(1y)
89%
(3mo)

RiseWell is a dental wellness brand known for natural toothpaste and oral care products, emphasizing clean ingredients and enamel friendl...

Glow Recipe

110,000 vol/mo
67%
(5y)
-12%
(1y)
16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Wrinkle Patches

2,400 vol/mo
67%
(5y)
14%
(1y)
173%
(3mo)

Wrinkle Patches are consumer skincare products that use silicone, hydrogel, or microdart technologies to physically smooth or temporarily...

Hair Perfector

260 vol/mo
67%
(5y)
279%
(1y)
581%
(3mo)

Lash Lift Kit

12,100 vol/mo
67%
(5y)
63%
(1y)
219%
(3mo)

Lash Lift Kit is a popular beauty trend referring to at home and professional kits used to curl and lift natural lashes for a longer last...

66%
(5y)
87%
(1y)
159%
(3mo)

Salicylic Acid Cream is a skincare product category focused on using salicylic acid to exfoliate, unclog pores, and treat acne related in...

Dieux Skin

9,900 vol/mo
66%
(5y)
59%
(1y)
16%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

Waterproof Mascara

27,100 vol/mo
66%
(5y)
165%
(1y)
621%
(3mo)

Waterproof mascara remains a staple in the cosmetics category, offering smudge proof, water resistant performance for prolonged wear in v...

66%
(5y)
330%
(1y)
201%
(3mo)

Split End Trimmer

14,800 vol/mo
66%
(5y)
-14%
(1y)
2%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Powder Sunscreen

8,100 vol/mo
66%
(5y)
127%
(1y)
721%
(3mo)

Powder sunscreen is a cosmetic product category combining sun protection with a portable, makeup like powder format, designed to deliver ...

66%
(5y)
67%
(1y)
124%
(3mo)
65%
(5y)
65%
(1y)
56%
(3mo)

Hyperpigmentation Serum is a skincare trend focused on serums formulated to reduce dark spots and uneven skin tone, leveraging active ing...

Boar Bristle Brush

33,100 vol/mo
65%
(5y)
61%
(1y)
57%
(3mo)

Boar bristle brush is a traditional grooming tool made from natural boar hair bristles, commonly used in hair care for distributing oils,...

65%
(5y)
174%
(1y)
428%
(3mo)

Garnier Hair Color is a recognizable hair color brand and product line from Garnier, part of L'Oreal. It encompasses at home hair dye pro...

DS Laboratories

1,900 vol/mo
65%
(5y)
153%
(1y)
555%
(3mo)

Frownies

60,500 vol/mo
65%
(5y)
-31%
(1y)
3%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

Vitamin C Lotion

3,600 vol/mo
64%
(5y)
79%
(1y)
162%
(3mo)

Vitamin C Lotion is a skincare trend focused on moisturizers formulated with vitamin C to brighten skin, even tone, and provide antioxida...

Hair Wax Stick

22,200 vol/mo
64%
(5y)
0%
(1y)
96%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Botox Serum

590 vol/mo
64%
(5y)
-30%
(1y)
12%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Body Spray

14,800 vol/mo
64%
(5y)
71%
(1y)
163%
(3mo)

Topicals

49,500 vol/mo
64%
(5y)
17%
(1y)
49%
(3mo)

Topicals refers to skincare products applied to the skin, including creams, serums, gels, and ointments, with a growing focus on science ...

64%
(5y)
160%
(1y)
241%
(3mo)

Veet Hair Removal Cream is a, longstanding consumer brand line offering depilatory creams for at‑home hair removal, manufactured by Rec...

Cat Eye Lashes

18,100 vol/mo
64%
(5y)
24%
(1y)
93%
(3mo)

Cat Eye Lashes describe the cosmetic trend of lash styles and applications that create a pronounced, elongated outer lash line reminiscen...