Discover Trends
We surface rapidly growing trends before they take off.
Beef Organ Supplement
Miracle Moo
True Sea Moss
Serene Herbs
Serene Herbs is a wellness brand specializing in herbal, plant based supplements with a growing online presence and media coverage, inclu...
Ultrahuman
Health Tracking Ring
Health Tracking Ring is a category of wearable rings (notably Oura Ring and Ringconn) designed to monitor biometrics (sleep, heart rate, ...
Dog Dental Powder
Dog Dental Powder is a pet care product category designed to support oral hygiene in dogs by reducing plaque and freshening breath throug...
Peptide Stack
Peptide Stack refers to the practice of combining multiple bioactive peptides to enhance recovery, performance, or healing outcomes. It s...
Wolverine Peptide
Wolverine peptide refers to a regenerative peptide stack commonly combining BPC 157 and TB 500 (Thymosin Beta 4 fragment) used in researc...
Depuffing Wand
Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...
Retatrutide
Based Bodyworks
Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...
Social Media Therapy
Social Media Therapy is the practice of addressing the mental health impacts of social media use, including anxiety, envy, addiction, dig...
Dopamine Menu
Truemed
Truemed is a wellness/health platform focused on HSA/FSA eligible products and lifestyle interventions, led by notable proponents and att...
AI Therapy
AI Therapy refers to the use of artificial intelligence driven tools, chatbots, and data driven platforms to provide mental health suppor...
Social Prescribing
Social prescribing is a healthcare approach that connects patients with non clinical community services to improve health and well being,...
Paleo Electrolytes
THCA Concentrate
Midi Health
Midi Health is a telehealth company focused on midlife women’s health, particularly perimenopause and menopause, offering insurance cov...
AI Diagnosis
AI Diagnosis is the growing use of artificial intelligence systems to assist or autonomously perform medical diagnosis across imaging, pa...
Weighted Vest for Walking
Grounding Blanket
Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...
Suri Toothbrush
SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...
THCA Gummies
Red Light Panels
Red Light Panels are devices that emit low level red and near infrared light used for wellness and therapeutic applications, including sk...
Creatine Chews
Creatine Chews are a flavored, chewable form of creatine supplements designed for convenient, tastier dosing compared to traditional powd...
Organ Supplement
AI in Medicine
AI in Medicine is the application of artificial intelligence technologies to clinical decision support, diagnostics, imaging, drug discov...
Himalayan Shilajit Resin
Hydrogen Water Bottle
Creatine Gummies
Creatine Gummies are a consumer product category where creatine monohydrate or other creatine forms are packaged as gummy supplements. Th...
Menopause Kit
Menopause Kit is a consumer health trend focusing on comprehensive kits that provide products and guidance to manage menopausal symptoms,...
Probiotic Toothpaste
Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...
Under Desk Elliptical Machine
Allermi
Allermi is a San Francisco based health tech company delivering customized prescription allergy medications directly to consumers, levera...
Rucking Vest
Red Light for Hair Growth
Red light therapy using low level lasers or LEDs is being adopted as a non invasive approach to stimulate hair growth, with products and ...
Red Light Therapy Belt
Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...
Grounding Sheets
Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...
Speediance
Red Light Mask
Red Light Mask refers to consumer grade LED masks that emit red light wavelengths (typically around 620–700 nm) used for skincare benef...
Radioligand
THCP Gummies
Longevity Supplements
Height Gummies
Multi-Omics
Multi Omics is the integrated analysis of multiple biological data layers (genomics, transcriptomics, proteomics, metabolomics, and beyon...
Waver Vibration Plate
Tesamorelin
Shilajit Supplements
Atolea
Atolea is a jewelry brand known for waterproof, ocean inspired pieces marketed with a lifetime color warranty and broad online presence.
Nano-Hydroxyapatite Toothpaste
Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...
IV Packet
Clarity Products
Clarity Products is a brand primarily associated with assistive communication devices, notably amplified phones and related accessibility...
Value-based health care
Value based health care (VBHC) is a broad healthcare delivery approach that ties payments to patient outcomes and value rather than volum...
Lymphatic Drainage Tool
Lymphatic Drainage Tool refers to devices and implements designed to support lymphatic system drainage, potentially used in wellness, bea...
Red Light Eye Therapy
Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...
ADHD Products
ADHD products encompass consumer goods and digital tools designed to support attention, focus, working memory, and executive function for...
Virtual IOP
Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...
Clear Protein Powder
Colostrum Collector
Colostrum Collector refers to devices and systems used to collect and manage colostrum, the first milk produced after birth, for dairy fa...
Peptide Supplement
Soursop Bitters
Biogaia Probiotics
Colossal Biosciences
Colossal Biosciences is a biotechnology company focused on de extinction and gene editing to potentially restore extinct species or enhan...
Evereden
Evereden is a recognized brand in the clean, non toxic skincare space for families, particularly babies and kids, riding the broader rise...
Journey Clinical
Colostrum Powder
Inito
Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...
Magnesium Glycinate Gummies
MacroFactor
Light Therapy Glasses
Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...
CurrentBody
CurrentBody is a company focused on at home beauty and body measurement/skin device technology, known for enabling consumer friendly skin...
Use Nourish
Food Nutrition Scale
Quadrobics
Loneliness Epidemic
Loneliness Epidemic refers to the growing prevalence of chronic loneliness and social isolation in modern societies, with widespread reco...
Neuroimmune
Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...
Liposomal Supplements
Perimenopause Supplement
Recovery Sleeves
African Net Sponge
African Net Sponge is a widely available exfoliating bath accessory rooted in African skincare traditions, featuring a stretchable, quick...