Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

OneSkin

27,100 vol/mo
230%
(5y)
83%
(1y)
47%
(3mo)

OneSkin is an anti aging skincare and biotech company developing peptide based therapeutics and consumer products aimed at skin aging and...

Body Glow Oil

1,000 vol/mo
230%
(5y)
168%
(1y)
504%
(3mo)

Body Glow Oil is a skincare product category featuring lightweight oils designed to hydrate the skin and impart a radiant, dewy finish. I...

Seed Oils

49,500 vol/mo
230%
(5y)
-21%
(1y)
11%
(3mo)

Seed Oils refer to oils extracted from seeds such as sunflower, canola, soybean, and other oilseeds. They are widely used in food product...

228%
(5y)
169%
(1y)
130%
(3mo)

Azelaic Acid Cream is a dermatologist friendly topical treatment used for acne and rosacea, increasingly marketed in consumer skincare li...

Purplle

1,600 vol/mo
228%
(5y)
70%
(1y)
-7%
(3mo)

Purplle is an established Indian online beauty retailer and marketplace focusing on cosmetics, skincare, haircare, and wellness products,...

Nano Brows

27,100 vol/mo
227%
(5y)
56%
(1y)
31%
(3mo)

Nano Brows refers to a beauty procedure that uses ultra fine nano needles to deposit pigment for ultra fine, hair like eyebrow strokes, o...

Exfoliating Toner

12,100 vol/mo
226%
(5y)
143%
(1y)
336%
(3mo)

Exfoliating toner is a skincare product category that uses alpha hydroxy acids (AHAs) or beta hydroxy acids (BHAs) in a toner format to c...

Bounce Curl

33,100 vol/mo
225%
(5y)
13%
(1y)
17%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Protein Shampoo

1,900 vol/mo
225%
(5y)
377%
(1y)
518%
(3mo)

Scalp Serum

6,600 vol/mo
224%
(5y)
114%
(1y)
127%
(3mo)

Ulike

18,100 vol/mo
222%
(5y)
4%
(1y)
54%
(3mo)

Ulike is a consumer electronics brand known for its IPL hair removal devices and related beauty tech products, gaining attention in onlin...

Urea Lotion

2,400 vol/mo
222%
(5y)
110%
(1y)
88%
(3mo)

Urea lotion refers to topical moisturizers formulated with urea, a keratolytic and humectant, used to treat dry skin conditions such as x...

Concealer Serum

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Serum Concealer

1,300 vol/mo
222%
(5y)
341%
(1y)
861%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Peptide Serum

9,900 vol/mo
219%
(5y)
196%
(1y)
131%
(3mo)

Peptide serum is a skincare product category that leverages short chains of amino acids (peptides) to signal skin cells for improved coll...

219%
(5y)
143%
(1y)
123%
(3mo)

Skin Barrier Cream refers to skincare products designed to support and restore the skin's protective barrier, addressing issues like dryn...

Saie

60,500 vol/mo
219%
(5y)
20%
(1y)
43%
(3mo)

Saie is a recognized clean beauty cosmetics brand that has gained prominence for its lightweight, glow friendly makeup with minimalist in...

Mugwort Essence

2,900 vol/mo
218%
(5y)
286%
(1y)
23%
(3mo)

Mugwort Essence is a skincare trend centered on products that use mugwort (Artemisia) extract as the primary ingredient to calm irritated...

Serum Blush

170 vol/mo
216%
(5y)
207%
(1y)
509%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

Mini Perfume

22,200 vol/mo
215%
(5y)
84%
(1y)
107%
(3mo)

Mini Perfume refers to compact, travel sized fragrance bottles or samples designed for portability, easy gifting, and on the go usage.

Haus Labs

60,500 vol/mo
211%
(5y)
55%
(1y)
80%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...

Forte Series

2,900 vol/mo
211%
(5y)
321%
(1y)
293%
(3mo)

Forte Series is a men’s grooming brand known for barber grade hair styling products such as pomade, clays, creams, and hair care lines ...

Bubble Skincare

90,500 vol/mo
210%
(5y)
-33%
(1y)
21%
(3mo)

Bubble Skincare is a Gen Z–leaning skincare brand and movement that emphasizes approachable, transparent, ingredient conscious products...

209%
(5y)
198%
(1y)
642%
(3mo)

Mediheal

12,100 vol/mo
208%
(5y)
35%
(1y)
93%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Body Serum

3,600 vol/mo
205%
(5y)
233%
(1y)
382%
(3mo)

Body serum is a skincare category gaining traction for targeted body care, offering lightweight, fast absorbing formulations with actives...

Biotin Cream

210 vol/mo
203%
(5y)
606%
(1y)
693%
(3mo)

Biotin Cream is a cosmetic product category featuring creams formulated with biotin (vitamin B7) marketed to support hair, nail, and skin...

Korean Eye Cream

3,600 vol/mo
202%
(5y)
88%
(1y)
80%
(3mo)

Korean Eye Cream is a well established category within K beauty, emphasizing hydrating, brightening, and anti aging benefits for the deli...

Babylisspro

90,500 vol/mo
200%
(5y)
216%
(1y)
311%
(3mo)

BaBylissPRO is a professional hair styling tools brand known for high end clippers, trimmers, dryers, and curling irons favored in salons...

Magic Serum

480 vol/mo
200%
(5y)
284%
(1y)
272%
(3mo)

Magic Serum is a, widely marketed skincare (and haircare) concept centered on high efficacy serums marketed as transformative, sometimes ...

Just Ingredients

110,000 vol/mo
199%
(5y)
58%
(1y)
42%
(3mo)

Just Ingredients is a health and wellness brand focused on transparent, real ingredient products, expanding into mainstream retail channe...

Face Tightener

260 vol/mo
199%
(5y)
-56%
(1y)
150%
(3mo)

Face Tightener refers to a category of at home cosmetic devices that aim to temporarily tighten and firm facial skin using technologies l...

ILIA

60,500 vol/mo
198%
(5y)
179%
(1y)
-20%
(3mo)

ILIA is a beauty brand known for clean, sustainable cosmetics focused on skin friendly formulations and minimalist, makeup skincare hybrids.

Hair Fragrance

1,900 vol/mo
197%
(5y)
285%
(1y)
283%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Clean & Clear

880 vol/mo
197%
(5y)
457%
(1y)
786%
(3mo)

Clean & Clear is a longstanding skincare brand focusing on affordable, oil control products for teens and young adults, shaping trends ar...

Peptides

3,600 vol/mo
196%
(5y)
225%
(1y)
71%
(3mo)

Numbuzin

9,900 vol/mo
196%
(5y)
50%
(1y)
71%
(3mo)

Numbuzin is a Korean beauty brand known for its skincare innovations and distinctive, playful product packaging, reflecting the growing g...

Blush Balm

880 vol/mo
195%
(5y)
115%
(1y)
270%
(3mo)

Blush Balm is a makeup trend centered on balm like cream blush formulas that deliver a sheer to buildable flush, prioritizing skin care b...

Turmeric Soap

40,500 vol/mo
193%
(5y)
-9%
(1y)
68%
(3mo)

Turmeric Soap is a wellness forward skincare trend that leverages turmeric's reputed anti inflammatory and antioxidant properties to mark...

Dusting Powder

18,100 vol/mo
192%
(5y)
155%
(1y)
-5%
(3mo)

Dusting powder is a longstanding consumer care product used to absorb moisture and reduce friction, with renewed attention on talc free a...

192%
(5y)
197%
(1y)
253%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Vanilla Lotion

5,400 vol/mo
192%
(5y)
51%
(1y)
89%
(3mo)

Lip Stain

60,500 vol/mo
191%
(5y)
54%
(1y)
38%
(3mo)

Lip stain is a cosmetic product that provides long lasting lip color with a tint rather than shine, gaining popularity for durable, trans...

TheraFace

6,600 vol/mo
191%
(5y)
123%
(1y)
-3%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Saltair

74,000 vol/mo
190%
(5y)
77%
(1y)
125%
(3mo)

Saltair refers to the historic Saltair Pavilion on the shores of the Great Salt Lake in Utah. Recently, conversations have resurfaced aro...

Bakuchiol Oil

4,400 vol/mo
190%
(5y)
31%
(1y)
106%
(3mo)

Bakuchiol oil is trending as a natural, plant based alternative to retinol in skincare, offering anti aging and anti inflammatory benefit...

Cotton Puff

320 vol/mo
188%
(5y)
240%
(1y)
647%
(3mo)

Cotton Puff refers to the category of cosmetic cotton pads/puffs used in skincare for applying toners, lotions, and cleansers. The topic ...

Mooncat

60,500 vol/mo
188%
(5y)
-2%
(1y)
-10%
(3mo)

MoonCat refers to a historic Ethereum based NFT project called MoonCatRescue, originally minted in 2017, which has seen renewed interest ...

Cleansing Powder

1,600 vol/mo
188%
(5y)
321%
(1y)
832%
(3mo)

Cleansing Powder refers to skincare cleansers formulated as powders that activate into a cleansing lather when mixed with water. The form...

Kojic Acid Cream

2,400 vol/mo
186%
(5y)
136%
(1y)
122%
(3mo)

Kojic Acid Cream is a skincare product used for lightening hyperpigmentation and evening skin tone through topical application of kojic a...

Kitsch Hair

3,600 vol/mo
186%
(5y)
168%
(1y)
19%
(3mo)

Kitsch Hair refers to the rising popularity of retro inspired, playful hair accessories and styling trends popularized by the Kitsch bran...

Lip Glaze

880 vol/mo
183%
(5y)
148%
(1y)
177%
(3mo)
181%
(5y)
438%
(1y)
476%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

Divi Scalp Serum

9,900 vol/mo
181%
(5y)
70%
(1y)
46%
(3mo)

Divi Scalp Serum is a haircare product from the Divi brand marketed as a scalp first treatment to improve fullness and scalp health, with...

Tanning Serum

320 vol/mo
181%
(5y)
363%
(1y)
570%
(3mo)

Tanning Serum refers to self tanning products in serum form designed to deliver a gradual, controllable tan with ingredients that promote...

Silk Bonnet

33,100 vol/mo
181%
(5y)
16%
(1y)
33%
(3mo)

Silk bonnets are a trending hair care/accessory item widely used to protect and preserve hairstyles, reduce frizz, and maintain moisture,...

Mucin Serum

140 vol/mo
180%
(5y)
18%
(1y)
59%
(3mo)

Mucin Serum refers to skincare products that use snail mucin (glycolic rich secretions from snails) as a key soothing and hydrating ingre...

UBeauty

14,800 vol/mo
178%
(5y)
7%
(1y)
26%
(3mo)

U Beauty is a science driven luxury skincare brand founded in 2019 by Tina Chen Craig and Katie Borghese. It popularized a minimalist, mu...

176%
(5y)
55%
(1y)
80%
(3mo)

French Curl

9,900 vol/mo
175%
(5y)
81%
(1y)
38%
(3mo)