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We surface rapidly growing trends before they take off.

Hydrocolloid Patch

40,500 vol/mo
143%
(5y)
115%
(1y)
60%
(3mo)

Hydrocolloid patches are medicated skin patches that use hydrocolloid materials to absorb exudate and protect wounds or acne, widely popu...

Microneedling Pen

14,800 vol/mo
143%
(5y)
136%
(1y)
139%
(3mo)

Microneedling pen is a skincare device used to create micro injuries for collagen stimulation, often used in aesthetic dermatology and at...

Lip Serum

1,900 vol/mo
142%
(5y)
168%
(1y)
213%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

141%
(5y)
164%
(1y)
310%
(3mo)

Micro Bangs

33,100 vol/mo
141%
(5y)
29%
(1y)
-3%
(3mo)

Micro bangs are very short bangs cut above the eyebrows, a hairstyle trend that has resurged in fashion and beauty circles and is being p...

Snail Mucin Serum

18,100 vol/mo
140%
(5y)
-7%
(1y)
43%
(3mo)

Snail Mucin Serum is a skincare trend centered on serums formulated with snail secretion filtrate, touted for hydration, barrier repair, ...

Niacinamide Serum

74,000 vol/mo
140%
(5y)
126%
(1y)
122%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Blurring Primer

3,600 vol/mo
140%
(5y)
49%
(1y)
152%
(3mo)

Blurring Primer refers to cosmetic primers designed to visually smooth skin texture and reduce the appearance of pores and fine lines, cr...

Lip Tint Gloss

1,900 vol/mo
140%
(5y)
71%
(1y)
98%
(3mo)

Lip Tint Gloss is a beauty trend combining long lasting lip tint performance with the shine and moisture of gloss, leading to hybrid prod...

Typology

90,500 vol/mo
140%
(5y)
47%
(1y)
0%
(3mo)

Typology refers to the systematic classification of items, concepts, or phenomena into distinct types based on shared characteristics. It...

Exfoliating Pads

4,400 vol/mo
139%
(5y)
87%
(1y)
148%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Body Shimmer Oil

2,400 vol/mo
139%
(5y)
80%
(1y)
184%
(3mo)

Body Shimmer Oil is a cosmetic product category that combines moisturizing oils with reflective or pearlescent particles to create a lumi...

Restore Serum

50 vol/mo
139%
(5y)
282%
(1y)
262%
(3mo)
139%
(5y)
62%
(1y)
76%
(3mo)

Silicone body scrubber refers to silicone based exfoliating tools used in bathing to cleanse and exfoliate the skin. They are favored for...

Urea Serum

320 vol/mo
138%
(5y)
99%
(1y)
124%
(3mo)

Urea Serum refers to skincare serums formulated with urea as an active humectant and keratolytic ingredient, aimed at deep hydration, gen...

Lip Butter

2,900 vol/mo
138%
(5y)
77%
(1y)
106%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

The 7 Virtues

12,100 vol/mo
138%
(5y)
69%
(1y)
148%
(3mo)

Hair Styling Oil

5,400 vol/mo
138%
(5y)
143%
(1y)
246%
(3mo)

Merit Beauty

60,500 vol/mo
138%
(5y)
19%
(1y)
-14%
(3mo)

Merit Beauty is a clean, minimalist makeup brand known for its streamlined product lineup and focus on effortless, skin loving makeup. Th...

Gisou

40,500 vol/mo
138%
(5y)
6%
(1y)
-6%
(3mo)
137%
(5y)
132%
(1y)
111%
(3mo)

Growth Factor Serum is a skincare trend centered on serums containing growth factors or growth factor–like ingredients intended to stim...

Forest Essentials

8,100 vol/mo
137%
(5y)
115%
(1y)
154%
(3mo)

Forest Essentials is a recognized Indian premium Ayurvedic skincare brand and category within natural beauty that has established a stron...

Everything Shower

9,900 vol/mo
136%
(5y)
32%
(1y)
27%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

135%
(5y)
155%
(1y)
180%
(3mo)

Caffeine Eye Serum is a skincare product category focused on delivering caffeine driven formulations to reduce puffiness and dark circles...

135%
(5y)
187%
(1y)
76%
(3mo)

Zinc pyrithione shampoo is an established antifungal shampoo used to treat dandruff and seborrheic dermatitis, with ongoing consumer inte...

Freckle Pen

18,100 vol/mo
135%
(5y)
80%
(1y)
50%
(3mo)

Freckle Pen is a cosmetic product used to manually apply faux freckles for a natural looking, sun kissed facial aesthetic, reflecting a b...

Hair Syrup

1,600 vol/mo
135%
(5y)
173%
(1y)
142%
(3mo)

Exfoliating Serum

1,600 vol/mo
134%
(5y)
198%
(1y)
366%
(3mo)

Exfoliating Serum is a and established skincare category centered on serums containing exfoliating acids (AHAs/BHAs) that help remove dea...

Perfume Mist

1,900 vol/mo
133%
(5y)
84%
(1y)
138%
(3mo)

Perfume Mist is a, widely used category within fragrance and beauty, referring to lighter, often spray on fragrance products designed for...

Manyo

4,400 vol/mo
133%
(5y)
9%
(1y)
0%
(3mo)

Manyo is a Korean skincare brand known for its snail mucin and fermentation based products, popular in global beauty markets and trendin...

Bonding Shampoo

1,600 vol/mo
133%
(5y)
84%
(1y)
181%
(3mo)

Bonding Shampoo is a haircare category centered on shampoos that help repair and protect disulfide bonds in hair, reducing breakage and i...

Depuffing

210 vol/mo
133%
(5y)
126%
(1y)
67%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Pink Vanilla

480 vol/mo
132%
(5y)
96%
(1y)
202%
(3mo)

Pink Vanilla appears to refer to several real world topics tied to consumer products and branding, notably Victoria's Secret PINK fragran...

Hair Loss Serum

2,900 vol/mo
132%
(5y)
166%
(1y)
64%
(3mo)

Hair Loss Serum is a and established category of topical hair restoration products, including minoxidil based serums and botanical blends...

132%
(5y)
489%
(1y)
667%
(3mo)

Oil Free Moisturizer is a skincare product category featuring lightweight, non greasy hydration formulated without added oils, often usin...

Skin Microbiome

1,000 vol/mo
131%
(5y)
152%
(1y)
70%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Scalp Tonic

880 vol/mo
131%
(5y)
164%
(1y)
112%
(3mo)

Foaming Gel

210 vol/mo
131%
(5y)
187%
(1y)
325%
(3mo)

Repair Serum

320 vol/mo
131%
(5y)
199%
(1y)
268%
(3mo)

Rosemary Shampoo

14,800 vol/mo
130%
(5y)
72%
(1y)
120%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...

Kojic Acid

33,100 vol/mo
130%
(5y)
38%
(1y)
93%
(3mo)

Kojic Acid is a widely used cosmetic ingredient for skin lightening and brightening, prominent in serums, creams, and soaps as an alterna...

Lymphatic Drainage

135,000 vol/mo
130%
(5y)
103%
(1y)
38%
(3mo)

Lymphatic drainage is a wellness focused trend centered on techniques, therapies, and devices intended to stimulate the lymphatic system ...

K18

110,000 vol/mo
129%
(5y)
54%
(1y)
48%
(3mo)

Chrome Nails

74,000 vol/mo
128%
(5y)
-5%
(1y)
2%
(3mo)

Chrome nails are a manicure trend featuring a reflective metallic finish achieved with chrome powder or foil applied over gel or acrylic ...

Cherry Makeup

390 vol/mo
128%
(5y)
171%
(1y)
298%
(3mo)

Cherry makeup is a beauty trend centered on cherry inspired colors and motifs, emphasizing vivid cherry red lips, glossy finishes, and pl...

Hair Perfume

27,100 vol/mo
127%
(5y)
106%
(1y)
67%
(3mo)

Hair perfume is a recognized product category that blends fragrance with hair care, offering scented finishes and long lasting aroma for ...

Niacinamide Toner

1,900 vol/mo
127%
(5y)
79%
(1y)
117%
(3mo)

Niacinamide toner is a skincare product that combines niacinamide (vitamin B3) with a toner base to deliver anti inflammatory, barrier su...

Jelly Nail Polish

12,100 vol/mo
127%
(5y)
43%
(1y)
191%
(3mo)

Jelly nail polish refers to a translucent, gel like nail enamel finish that creates a glassy, jelly like look. It emphasizes sheer to sem...

127%
(5y)
323%
(1y)
973%
(3mo)

Lengthening mascara is a cosmetic trend focusing on mascaras formulated to visibly extend and lift lashes, creating a dramatic, elongated...

Perfume Oil

22,200 vol/mo
126%
(5y)
88%
(1y)
116%
(3mo)

Perfume oil is a fragrance category centered on concentrated blends in carrier oils or alcohol free bases, often marketed as long lasting...

Curl Foam

880 vol/mo
126%
(5y)
166%
(1y)
490%
(3mo)

Curl Foam is a hair styling product designed to define and hold curls with light to strong hold, often alcohol free and formulated for hy...

Sud Scrub

8,100 vol/mo
126%
(5y)
-16%
(1y)
57%
(3mo)

Sud Scrub is a eco conscious silicone body scrubber brand known for antimicrobial silver and zinc infused scrubbers that resist bacteria...

DIY Lashes

2,400 vol/mo
124%
(5y)
153%
(1y)
395%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

Scent Beads

8,100 vol/mo
123%
(5y)
70%
(1y)
72%
(3mo)

Scent Beads refers to fragrance beads used in laundry and home scenting products. These bead like microcapsules release pleasant aromas o...

Mandelic Acid

40,500 vol/mo
123%
(5y)
78%
(1y)
47%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

123%
(5y)
79%
(1y)
275%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Urea Cream

49,500 vol/mo
122%
(5y)
72%
(1y)
82%
(3mo)

Urea Cream is a recognized dermatology and skin care product used for moisturization and keratolytic action in dry, rough, or sensitive s...

Hair Cuff

3,600 vol/mo
122%
(5y)
190%
(1y)
376%
(3mo)

Hair cuff is a fashion accessory consisting of a decorative sleeve or embellishment worn around the hair, typically at the base of a pony...

122%
(5y)
114%
(1y)
168%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Skin Hunger

1,300 vol/mo
121%
(5y)
81%
(1y)
39%
(3mo)

Skin hunger is a rising awareness of the human need for physical touch and close contact, driven by social isolation and increased digita...

Tanning Foam

1,300 vol/mo
121%
(5y)
190%
(1y)
746%
(3mo)
121%
(5y)
190%
(1y)
491%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Exfoliating Gel

1,000 vol/mo
121%
(5y)
95%
(1y)
312%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...

120%
(5y)
355%
(1y)
835%
(3mo)

Brightening Concealer is a cosmetic category focused on concealers formulated to brighten under eye areas and skin tones, often containin...

Go Sleek

2,400 vol/mo
119%
(5y)
91%
(1y)
178%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Dr. Dennis Gross

27,100 vol/mo
118%
(5y)
143%
(1y)
191%
(3mo)

Dr. Dennis Gross is a, established dermatology led skincare brand known for its alpha beta peels and a range of cosmeceutical products fr...

High Frequency Wand

14,800 vol/mo
118%
(5y)
-15%
(1y)
-9%
(3mo)

Vanicream

135,000 vol/mo
118%
(5y)
61%
(1y)
94%
(3mo)

Vanicream is a fragrance free, hypoallergenic skincare brand widely recognized for its products designed for sensitive and reactive skin,...

Copper Peptides

18,100 vol/mo
118%
(5y)
139%
(1y)
78%
(3mo)

Copper peptides, notably GHK Cu, are a well established bioactive used in skincare and wound healing research, recognized for promoting c...

Tinted Lip Gloss

1,900 vol/mo
117%
(5y)
100%
(1y)
192%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Pillow Mist

1,000 vol/mo
116%
(5y)
280%
(1y)
486%
(3mo)

Almond Clear

1,300 vol/mo
116%
(5y)
194%
(1y)
429%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Naturium

74,000 vol/mo
116%
(5y)
54%
(1y)
97%
(3mo)

Naturium is a skincare brand known for affordable, vegan, and clean formulation products that emphasize transparency and active ingredients.

Sulfur Mask

3,600 vol/mo
116%
(5y)
48%
(1y)
81%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Masseter Botox

74,000 vol/mo
115%
(5y)
17%
(1y)
5%
(3mo)

Masseter Botox is a cosmetic procedure involving injection of botulinum toxin into the masseter muscle to slim the jawline, reduce teeth ...

115%
(5y)
25%
(1y)
117%
(3mo)

Ethereal Makeup is a beauty trend focused on luminous, sheer, ghostly soft finishes with skin forward, dewy textures, pale blushes, iride...

Lip Liner Pencil

1,900 vol/mo
114%
(5y)
117%
(1y)
243%
(3mo)

Blue Lotus Oil

880 vol/mo
114%
(5y)
107%
(1y)
226%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

Skin Type

10 vol/mo
114%
(5y)
62%
(1y)
44%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Pre Shampoo

4,400 vol/mo
114%
(5y)
100%
(1y)
95%
(3mo)

Pre Shampoo refers to the practice of applying a conditioning or treatment product before shampooing to protect, nourish, and prep hair f...

Cica

6,600 vol/mo
114%
(5y)
75%
(1y)
103%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Ceramide Serum

2,400 vol/mo
113%
(5y)
132%
(1y)
170%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

113%
(5y)
177%
(1y)
252%
(3mo)

Marine collagen peptides are a, well established dietary supplement derived from marine sources, marketed for joint, skin, and connective...

113%
(5y)
200%
(1y)
351%
(3mo)

Urban Decay All Nighter Setting Spray is a long standing makeup setting spray recognized as a staple in cosmetic routines to extend wear,...

112%
(5y)
179%
(1y)
540%
(3mo)

Deodorant Cream refers to a growing segment of personal care where deodorants are formulated as creamy, roll on, or brush applied product...

Hair Foam

2,900 vol/mo
112%
(5y)
231%
(1y)
499%
(3mo)

Cica Cream

2,400 vol/mo
112%
(5y)
112%
(1y)
145%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Jones Road Beauty

135,000 vol/mo
110%
(5y)
2%
(1y)
-6%
(3mo)

Jones Road Beauty is a cosmetics brand launched by Bobbi Brown in 2020, known for its minimal, multi use makeup products and clean, easy ...

Oil Cleanser

3,600 vol/mo
110%
(5y)
35%
(1y)
97%
(3mo)

Oil cleanser refers to cleansing oils used in skincare to dissolve makeup and sebum, often as part of a double cleansing routine. It is a...

Beard Pen

1,000 vol/mo
110%
(5y)
424%
(1y)
411%
(3mo)

Beard Pen refers to a cosmetic filling pen designed to create hair like strokes to fill gaps and shape facial hair, widely sold by multip...