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We surface rapidly growing trends before they take off.

Perfume Mist

1,900 vol/mo
88%
(5y)
17%
(1y)
-21%
(3mo)

Perfume Mist is a, widely used category within fragrance and beauty, referring to lighter, often spray on fragrance products designed for...

Kojic Acid Soap

22,200 vol/mo
87%
(5y)
-9%
(1y)
34%
(3mo)

Kojic Acid Soap is a skincare product widely used for its purported skin lightening and hyperpigmentation reducing properties, produced b...

DIY Lashes

1,900 vol/mo
87%
(5y)
12%
(1y)
100%
(3mo)

DIY Lashes refers to consumer driven at home solutions for eyelash enhancement, including DIY lash extensions, lifts, magnets, and faux l...

Dae Hair

8,100 vol/mo
86%
(5y)
-17%
(1y)
-21%
(3mo)

Dae Hair is a direct to consumer haircare brand known for clean, desert botanicals–inspired products and a simplified routine; it has m...

86%
(5y)
-5%
(1y)
26%
(3mo)

Cushion foundation refers to compact liquid foundation dispensed via a sponge soaked cushion, popularized in K beauty and now mainstream ...

Cica

6,600 vol/mo
86%
(5y)
35%
(1y)
19%
(3mo)

Cica refers to centella asiatica–based skincare ingredients and products, widely used for soothing, repairing, and hydrating sensitive ...

Split End Trimmer

14,800 vol/mo
86%
(5y)
-15%
(1y)
40%
(3mo)

Split End Trimmer is a consumer haircare device designed to selectively trim split ends to improve hair appearance and reduce breakage wi...

Pink Vanilla

480 vol/mo
86%
(5y)
17%
(1y)
-2%
(3mo)

Pink Vanilla appears to refer to several real world topics tied to consumer products and branding, notably Victoria's Secret PINK fragran...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Hair Fragrance

1,900 vol/mo
85%
(5y)
88%
(1y)
36%
(3mo)

Hair fragrance is a consumer trend focused on products designed to impart pleasant scents to hair without washing, including hair mists, ...

Uriage

2,900 vol/mo
85%
(5y)
36%
(1y)
10%
(3mo)

Uriage is a French skincare brand renowned for its mineral rich Eau Thermale d'Uriage products, focusing on dermo cosmetic solutions for ...

Toner Serum

170 vol/mo
85%
(5y)
27%
(1y)
28%
(3mo)

Toner Serum is a skincare product category that combines toning and hydrating/active ingredients into a single hybrid product, reflecting...

Kojic Soap

2,900 vol/mo
85%
(5y)
-7%
(1y)
30%
(3mo)

Kojic Soap refers to soaps containing kojic acid, a skin lightening agent; the topic centers on its popularity for brightening skin, redu...

85%
(5y)
36%
(1y)
26%
(3mo)

Salicylic acid serum is a popular dermatological product used to treat acne prone and oily skin by exfoliating and clearing clogged pores...

Nail Charms

12,100 vol/mo
85%
(5y)
-2%
(1y)
17%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

Hair Mist

5,400 vol/mo
85%
(5y)
44%
(1y)
0%
(3mo)

Hair mist is a growing category within hair care focusing on lightweight formulas that provide moisture, fragrance, and sometimes protect...

Tinted Lip Gloss

1,900 vol/mo
85%
(5y)
44%
(1y)
1%
(3mo)

Tinted lip gloss is a recurring beauty trend where lightweight, sheer to buildable color is paired with high shine finishes, appealing to...

Glow Recipe

110,000 vol/mo
84%
(5y)
-25%
(1y)
-16%
(3mo)

Glow Recipe is a skincare brand known for its fruit inspired formulations and viral products that popularized a bright, dewy glow aesthet...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Botox Serum

720 vol/mo
84%
(5y)
-39%
(1y)
39%
(3mo)

Botox Serum is a skincare trend featuring topical peptide based serums marketed to mimic the effects of cosmetic Botox injections by redu...

Signature Scent

1,300 vol/mo
83%
(5y)
49%
(1y)
20%
(3mo)

Signature Scent refers to the rise of personalization and customization in fragrances, where consumers seek or create a unique, personal ...

83%
(5y)
65%
(1y)
-13%
(3mo)

Anti Humidity Spray is a consumer grooming and protective product category designed to seal hair or surfaces against moisture, reducing f...

Spa Headband

20 vol/mo
82%
(5y)
15%
(1y)
-22%
(3mo)

Spa Headband is a consumer accessory designed to keep hair away from the face during skincare routines, masking, cleansing, and spa treat...

RF Microneedling

22,200 vol/mo
81%
(5y)
68%
(1y)
29%
(3mo)

RF microneedling is a dermatological aesthetic procedure that combines fractional radiofrequency energy with microneedling to stimulate c...

Hair Syrup

1,600 vol/mo
80%
(5y)
117%
(1y)
38%
(3mo)
79%
(5y)
-14%
(1y)
29%
(3mo)

Yerba Mate Eye Gel is a skincare product trend that leverages yerba mate extract for antioxidant and anti inflammatory benefits, marketed...

CO2 Laser

49,500 vol/mo
79%
(5y)
51%
(1y)
33%
(3mo)

CO2 Laser refers to a class of gas lasers using carbon dioxide as the gain medium, widely used for cutting, engraving, and marking a vari...

79%
(5y)
12%
(1y)
1%
(3mo)

Hair styling powder is a texturizing, lightweight powder product used to add volume, grip, and a matte finish to hair. It enables quick, ...

Byredo

74,000 vol/mo
79%
(5y)
19%
(1y)
-6%
(3mo)

Byredo is a renowned niche fragrance brand known for its minimalist packaging and atelier inspired scents, reflecting a broader resurgenc...

79%
(5y)
129%
(1y)
371%
(3mo)

Organic Harvest is a brand focused on organic and natural personal care products, primarily skincare, cosmetics, and wellness items marke...

79%
(5y)
23%
(1y)
9%
(3mo)

Pregnancy Safe Moisturizer is a category focused on moisturizers formulated for pregnant individuals, prioritizing safety, skin comfort, ...

Natural Perfume

5,400 vol/mo
79%
(5y)
76%
(1y)
24%
(3mo)

Natural perfume refers to fragrances made from naturally derived ingredients, such as essential oils, absolutes, and plant derived extrac...

78%
(5y)
10%
(1y)
4%
(3mo)

Face Reality Skincare is a acne focused skincare brand and professional grade regimen system known for personalized treatment plans and b...

Imaginary Authors

9,900 vol/mo
78%
(5y)
1%
(1y)
-10%
(3mo)

Imaginary Authors is a niche fragrance brand known for storytelling inspired scents and unique packaging, positioning itself within the i...

Dieux Skin

9,900 vol/mo
78%
(5y)
52%
(1y)
32%
(3mo)

Dieux Skin is a skincare brand known for its focus on high clarity formulations and targeted serums; the brand has gained attention in co...

Serum Blush

170 vol/mo
78%
(5y)
28%
(1y)
12%
(3mo)

Serum blush is a lightweight, skin care infused blush category that blends hydration with color, offering a dewy, skin like finish and a ...

78%
(5y)
2%
(1y)
13%
(3mo)

Glycolic Acid Moisturizer is a skincare product category that combines alpha hydroxy acid exfoliation with moisturizing ingredients to im...

Glow Balm

590 vol/mo
78%
(5y)
30%
(1y)
4%
(3mo)

Glow Balm is a skincare product category featuring a hydrating balm designed to impart a dewy, luminous finish to the skin while deliveri...

Lip Liner

49,500 vol/mo
77%
(5y)
24%
(1y)
-7%
(3mo)

Lip liner is a and long standing cosmetic product used to define lip shape, prevent lipstick feathering, and extend wear; it remains a st...

Cica Cream

1,900 vol/mo
77%
(5y)
44%
(1y)
23%
(3mo)

Cica Cream refers to skincare products formulated with centella asiatica (cica) extract, used to soothe irritation, support healing, and ...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

Satin Bonnet

9,900 vol/mo
76%
(5y)
12%
(1y)
23%
(3mo)

Satin Bonnet is a and longstanding product category focused on hair protection during sleep, popular in haircare and beauty due to benefi...

Cream Mist

90 vol/mo
76%
(5y)
62%
(1y)
44%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Curl Cream

40,500 vol/mo
76%
(5y)
31%
(1y)
23%
(3mo)

Curl cream is a, established hair care product category designed to define and moisturize curly hair, with widespread adoption across maj...

Essence Toner

480 vol/mo
76%
(5y)
22%
(1y)
24%
(3mo)

Essence toner combines the hydration and brightening focus of an essence with the convenience of a toner, positioning itself as a lightwe...

Iunik

2,900 vol/mo
75%
(5y)
98%
(1y)
25%
(3mo)

Iunik is a Korean skincare brand recognized for accessible, ingredient focused products such as hyaluronic acid serums and centella based...

Glamnetic

74,000 vol/mo
75%
(5y)
35%
(1y)
-5%
(3mo)

Glamnetic is a brand specializing in magnetic false eyelashes and related cosmetics and accessories. It has grown as part of the broader ...

Lip Serum

1,600 vol/mo
73%
(5y)
56%
(1y)
16%
(3mo)

Lip Serum is a beauty product category focused on lip enhancing and nourishing serums designed to hydrate, plump, smooth, and protect the...

Odele

8,100 vol/mo
73%
(5y)
24%
(1y)
28%
(3mo)

Odele is a clean beauty haircare brand based in Minneapolis that has expanded beyond initial Target exclusivity to broader retail, direct...

Setting Spray

40,500 vol/mo
73%
(5y)
11%
(1y)
-5%
(3mo)

Setting spray is a well established beauty product category used to lock in makeup, reduce fading, and control shine. The trend has evolv...

Frownies

60,500 vol/mo
72%
(5y)
-28%
(1y)
10%
(3mo)

Frownies is a long standing consumer skincare brand that produces adhesive facial patches designed to reduce the appearance of facial wri...

72%
(5y)
74%
(1y)
44%
(3mo)

Body Glow Cream is a skincare trend focused on moisturizers that enhance skin radiance, even tone, and a dewy finish. It emphasizes ingre...

Peach Slices

14,800 vol/mo
72%
(5y)
49%
(1y)
13%
(3mo)

Peach Slices represent a, established category within the fruit and snack sector, driven by consumer demand for convenient, ready to eat ...

72%
(5y)
35%
(1y)
17%
(3mo)

Under Eye Brightener is a beauty trend focusing on products and routines designed to visibly reduce dark circles and brighten the under e...

Avocado Oil

60,500 vol/mo
72%
(5y)
19%
(1y)
26%
(3mo)

Avocado oil is a popular edible oil and cosmetic ingredient derived from avocados, gaining traction due to its claimed health benefits, h...

Westman Atelier

40,500 vol/mo
72%
(5y)
14%
(1y)
9%
(3mo)

Westman Atelier is a prestige clean makeup brand founded by Gucci Westman in 2014, known for luxury, multi use products and a philosophy ...

Double Cleanse

5,400 vol/mo
72%
(5y)
-4%
(1y)
15%
(3mo)

Goodal

1,300 vol/mo
71%
(5y)
25%
(1y)
-40%
(3mo)

Goodal is a Korean skincare brand recognized for natural ingredient based formulations and creative, ingredient forward products within t...

71%
(5y)
12%
(1y)
32%
(3mo)

Clarifying Serum is a skincare product category focused on reducing blemishes, uneven skin tone, and dullness by delivering active ingred...

Sculptra

90,500 vol/mo
71%
(5y)
46%
(1y)
32%
(3mo)

Sculptra is a cosmetic injectable poly L lactic acid (PLLA) dermal filler used to stimulate collagen production for facial volume restora...

Ceramide Serum

2,400 vol/mo
71%
(5y)
47%
(1y)
21%
(3mo)

Ceramide Serum is a skincare trend focusing on serums formulated with ceramides to repair and reinforce the skin barrier, increasingly ad...

Magnetic Mask

210 vol/mo
70%
(5y)
67%
(1y)
48%
(3mo)

Magnetic Mask is a beauty product category that uses iron oxide in a mask paired with a magnet to attract and remove impurities from the ...

Sea Salt Spray

60,500 vol/mo
69%
(5y)
8%
(1y)
26%
(3mo)

Sea salt spray is a popular hair styling product used to create textured, beachy waves and adding volume with a matte finish. It is widel...

Sea Salt Hair Spray

22,200 vol/mo
69%
(5y)
11%
(1y)
31%
(3mo)

Sea Salt Hair Spray is a styling product designed to create textured, beachy waves with a matte finish, leveraging minerals and polymers ...

Hair Wax Stick

22,200 vol/mo
69%
(5y)
-17%
(1y)
-4%
(3mo)

Hair Wax Stick is a, established grooming product category, used for convenient, mess free hair styling with a solid or wax based formula...

Ouai

74,000 vol/mo
69%
(5y)
-1%
(1y)
-4%
(3mo)

Ouai is a premium haircare brand founded by celebrity hairstylist Jen Atkin, known for its clean formulations, luxe packaging, and global...

69%
(5y)
62%
(1y)
61%
(3mo)

Nail Glue

40,500 vol/mo
68%
(5y)
21%
(1y)
12%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

Anteage

3,600 vol/mo
68%
(5y)
10%
(1y)
15%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Go Sleek

2,400 vol/mo
68%
(5y)
34%
(1y)
33%
(3mo)

Go Sleek is a fashion/beauty brand around hair extensions and related styling products, notably offering clip ins, wigs, and protective s...

Glueless Wig

40,500 vol/mo
67%
(5y)
-2%
(1y)
34%
(3mo)

Glueless wigs are a widely adopted category of wigs that use alternative attachment methods (clips, combs, elastic bands, and adhesive fr...

Floral Perfume

49,500 vol/mo
67%
(5y)
24%
(1y)
-18%
(3mo)

Floral perfume is a long standing fragrance category that remains popular, with ongoing innovation in notes, sustainability, and customiz...

Aroma360

27,100 vol/mo
67%
(5y)
2%
(1y)
34%
(3mo)

Aroma360 is a company and brand known for aroma diffusion products and scent marketing solutions, including smart diffusers and fragrance...

Pink Concealer

1,900 vol/mo
67%
(5y)
27%
(1y)
20%
(3mo)

Pink concealer is a color correcting makeup trend where pink tinted concealers are used to brighten and counteract dull or blue toned are...

Manga Lashes

12,100 vol/mo
66%
(5y)
27%
(1y)
11%
(3mo)

Manga Lashes is a beauty trend focused on achieving dramatic, anime inspired eyelash looks. It emphasizes long, fluttery lashes with pron...

Sun Stick

1,000 vol/mo
66%
(5y)
83%
(1y)
342%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

66%
(5y)
30%
(1y)
21%
(3mo)

Desodorante Hombre is a and established consumer product category focusing on aluminum based and aluminum free deodorants for men, encomp...

Good Molecules

90,500 vol/mo
65%
(5y)
5%
(1y)
11%
(3mo)

Good Molecules is a, established direct to consumer skincare brand recognized for affordable, science backed formulations and clean ingre...

WooWoo

12,100 vol/mo
65%
(5y)
2%
(1y)
31%
(3mo)

WooWoo is a UK origin intimate care brand known for its cheeky branding, clean label formulations, and focus on women's self esteem. It h...

Propolis Cream

390 vol/mo
65%
(5y)
-12%
(1y)
29%
(3mo)

Concealer Serum

1,300 vol/mo
65%
(5y)
36%
(1y)
49%
(3mo)

Concealer Serum is a hybrid skincare makeup category that combines pigment based concealing with active skincare ingredients, reflecting ...

Glycolic Acid

135,000 vol/mo
64%
(5y)
-10%
(1y)
28%
(3mo)

Glycolic acid is an alpha hydroxy acid used in skincare for exfoliation, brightening, and anti aging benefits, with growing consumer adop...

Serum Concealer

1,300 vol/mo
64%
(5y)
37%
(1y)
49%
(3mo)

Serum Concealer is a category of beauty products that combines skincare benefits with concealer coverage, marketed to simultaneously addr...

Texture Hair Spray

22,200 vol/mo
63%
(5y)
32%
(1y)
14%
(3mo)

Texture hair spray is a styling product designed to create flexible hold and tactile, passable texture in the hair, enabling effortless b...

63%
(5y)
88%
(1y)
116%
(3mo)

Kiss Impress Nails refers to press on manicure products marketed under Kiss (Kiss Products) and the Impress line of manicure systems, kno...

Hyperpigmentation

201,000 vol/mo
63%
(5y)
-11%
(1y)
38%
(3mo)

Hyperpigmentation is a well established dermatological and cosmetic concern characterized by patches of skin darkened due to excess melan...

63%
(5y)
10%
(1y)
25%
(3mo)

Dewy Setting Spray is a beauty product category popular for imparting a glow and hydrated finish to makeup, widely discussed and sold by ...

Under Eye Patches

33,100 vol/mo
63%
(5y)
46%
(1y)
24%
(3mo)

Under Eye Patches are hydrogel or gelatin based skincare patches designed to hydrate, de puff, and brighten the under eye area. They surg...

Exfoliating Gel

1,000 vol/mo
63%
(5y)
28%
(1y)
-15%
(3mo)

Exfoliating Gel is a skincare product category consisting of gels designed to slough off dead skin cells, often containing exfoliating ac...