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We surface rapidly growing trends before they take off.

Magnesium Supplement

246,000 vol/mo
100%
(5y)
82%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

100%
(5y)
136%
(1y)
88%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

100%
(5y)
152%
(1y)
186%
(3mo)

Essential Nutrition refers to the foundational nutrients required for human health and also to multiple brands and products marketed unde...

100%
(5y)
102%
(1y)
6%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

Ketamine Therapy

110,000 vol/mo
100%
(5y)
43%
(1y)
15%
(3mo)

Ketamine Therapy is a recognized medical and wellness trend involving the use of ketamine as a treatment for mood disorders, chronic pain...

Lara Health

320 vol/mo
99%
(5y)
105%
(1y)
47%
(3mo)

Lara Health is a healthcare technology company focused on remote patient monitoring and chronic care management, enabling practices to mo...

Her Package

590 vol/mo
99%
(5y)
56%
(1y)
54%
(3mo)

Pelvic Trainer

590 vol/mo
99%
(5y)
149%
(1y)
91%
(3mo)

Pelvic Trainer refers to devices and programs designed to strengthen the pelvic floor muscles, typically through guided exercises or biof...

98%
(5y)
164%
(1y)
321%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Alignerco

5,400 vol/mo
97%
(5y)
36%
(1y)
144%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Creatine Monohydrate

246,000 vol/mo
97%
(5y)
117%
(1y)
127%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

97%
(5y)
163%
(1y)
61%
(3mo)

Precision oncology is the clinical practice of tailoring cancer treatment to individual patient genetic profiles, leveraging genomic prof...

Somatic Therapy

74,000 vol/mo
97%
(5y)
32%
(1y)
35%
(3mo)

Somatic Therapy is a therapeutic approach focusing on the body to process trauma and stress by integrating physiological and psychologica...

97%
(5y)
141%
(1y)
94%
(3mo)

Muscle hypertrophy is a well established area focused on increasing skeletal muscle size through targeted resistance training, nutrition,...

Mental Wellbeing

1,000 vol/mo
96%
(5y)
84%
(1y)
51%
(3mo)

Mental wellbeing has become a prominent societal and business focus, driven by rising awareness of stress, burnout, and the importance of...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

96%
(5y)
24%
(1y)
40%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

Sleep Divorce

2,400 vol/mo
96%
(5y)
53%
(1y)
50%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Horbaach

3,600 vol/mo
95%
(5y)
36%
(1y)
11%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

95%
(5y)
61%
(1y)
30%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

At Home STI Test

60,500 vol/mo
95%
(5y)
2%
(1y)
0%
(3mo)

At Home STI Test is a trend where individuals order test kits online and collect samples at home for sexually transmitted infections, ena...

Derms

1,000 vol/mo
94%
(5y)
43%
(1y)
43%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Prebiotic

33,100 vol/mo
94%
(5y)
73%
(1y)
95%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Ear Camera

6,600 vol/mo
94%
(5y)
124%
(1y)
211%
(3mo)

Ear Camera refers to compact camera or camera enabled devices used to view or inspect the ear canal, commonly integrated into otoscopes o...

Hydration Vest

3,600 vol/mo
94%
(5y)
49%
(1y)
211%
(3mo)

Hydration vests are a recognized gear category used by endurance athletes and outdoor enthusiasts to carry water, nutrition, and essentia...

Hinge Health

40,500 vol/mo
94%
(5y)
99%
(1y)
33%
(3mo)

Hinge Health is a leading digital health platform that delivers remote physical therapy and musculoskeletal care via app based programs, ...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

Sleep Headphones

18,100 vol/mo
94%
(5y)
152%
(1y)
221%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

93%
(5y)
515%
(1y)
80%
(3mo)

Digital therapeutics is a recognized healthcare trend that uses software driven interventions to prevent, manage, or treat medical condit...

93%
(5y)
-24%
(1y)
12%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Dopamine Fast

1,900 vol/mo
93%
(5y)
120%
(1y)
42%
(3mo)

Dopamine Fast is a behavioral trend focused on reducing or restructuring engagement with dopamine evoking stimuli (e.g., social media, sc...

92%
(5y)
56%
(1y)
80%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

92%
(5y)
96%
(1y)
13%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Sexual Health

4,400 vol/mo
92%
(5y)
115%
(1y)
37%
(3mo)

Sexual Health is a longstanding, real domain encompassing contraception, STIs, sexual wellness, and related healthcare services, with ris...

Body and Fit

90 vol/mo
92%
(5y)
76%
(1y)
36%
(3mo)

Body and Fit represents a rising emphasis on comprehensive body wellness and fitness, driven by personalized nutrition, digital training ...

Sleep Strips

210 vol/mo
92%
(5y)
67%
(1y)
68%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Haleon

12,100 vol/mo
92%
(5y)
25%
(1y)
7%
(3mo)

Haleon is a leading consumer health company focused on over the counter medicines, vitamins, and personal care products. The topic center...

91%
(5y)
165%
(1y)
73%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

91%
(5y)
89%
(1y)
35%
(3mo)

Healthcare burnout refers to the high levels of exhaustion, cynicism, and reduced professional efficacy experienced by healthcare workers...

Dental Bonding

22,200 vol/mo
90%
(5y)
80%
(1y)
13%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

SNRIs

40,500 vol/mo
90%
(5y)
61%
(1y)
20%
(3mo)

SNRIs, or serotonin norepinephrine reuptake inhibitors, are a class of antidepressants that increase levels of serotonin and norepinephri...

90%
(5y)
61%
(1y)
46%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Biohacking

18,100 vol/mo
89%
(5y)
43%
(1y)
33%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

89%
(5y)
171%
(1y)
237%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Good Ritual

70 vol/mo
89%
(5y)
49%
(1y)
19%
(3mo)

Good Ritual is a consumer brand category centered on daily habitual products and experiences marketed to enhance wellbeing, routine consi...

cfDNA

1,900 vol/mo
89%
(5y)
61%
(1y)
41%
(3mo)

cfDNA refers to circulating cell free DNA found in the bloodstream, primarily derived from tumor cells or other dying cells. It is used i...

88%
(5y)
20%
(1y)
51%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Mini Stepper

6,600 vol/mo
88%
(5y)
-7%
(1y)
118%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

88%
(5y)
138%
(1y)
243%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

Autistic Burnout

14,800 vol/mo
88%
(5y)
19%
(1y)
45%
(3mo)

Autistic burnout is a distinct form of exhaustion experienced by autistic individuals resulting from chronic sensory overload, social dem...

Ceres Chill

12,100 vol/mo
88%
(5y)
-16%
(1y)
17%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Cotton Pads

22,200 vol/mo
87%
(5y)
97%
(1y)
221%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...