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We surface rapidly growing trends before they take off.

Coffee Straw

1,900 vol/mo
100%
(5y)
101%
(1y)
132%
(3mo)

Coffee Straw refers to drinking straws made from coffee related byproducts or materials inspired by coffee, such as straw products incorp...

Skyr

40,500 vol/mo
100%
(5y)
45%
(1y)
53%
(3mo)

Sundays Dog Food

22,200 vol/mo
99%
(5y)
-5%
(1y)
5%
(3mo)

Sundays Dog Food is a brand offering fresh, human grade dog meals delivered via subscription, emphasizing convenient, portion controlled,...

99%
(5y)
-13%
(1y)
37%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...

98%
(5y)
57%
(1y)
134%
(3mo)

Freeze Dried Beef is a widely available food preservation method used for camping, emergency kits, and long shelf life meals, enabling li...

Curb Food

70 vol/mo
98%
(5y)
207%
(1y)
158%
(3mo)

Curb Food refers to a delivery first, curbside/dark kitchen food service model focused on producing and delivering meals with minimal tra...

96%
(5y)
42%
(1y)
147%
(3mo)

Freeze Dried Chicken is a, established product category used to create shelf stable, lightweight, protein rich food options for outdoor e...

Ultima Replenisher

12,100 vol/mo
96%
(5y)
182%
(1y)
444%
(3mo)

Ultima Replenisher is a popular electrolyte powder used to restore hydration and electrolyte balance, reflecting a broader trend toward c...

Food Additive

4,400 vol/mo
95%
(5y)
144%
(1y)
34%
(3mo)

Food Additive refers to substances added to food to preserve flavor or enhance taste, texture, color, or nutritional value; it is a long ...

Further Food

1,000 vol/mo
95%
(5y)
37%
(1y)
55%
(3mo)

Further Food is a nutrition brand known for selling functional foods like collagen peptides and other wellness supplements, contributing ...

Espresso Beans

27,100 vol/mo
94%
(5y)
60%
(1y)
-16%
(3mo)

Espresso Beans is a, long standing concept referring to coffee beans roasted and ground specifically for brewing espresso, a popular meth...

93%
(5y)
-20%
(1y)
-15%
(3mo)

Protein Water

33,100 vol/mo
93%
(5y)
109%
(1y)
130%
(3mo)

Protein Water is a category of beverages that combines hydration with added protein, marketed to support satiety, muscle maintenance, and...

Raw Milk

60,500 vol/mo
91%
(5y)
-8%
(1y)
24%
(3mo)

Raw milk refers to unpasteurized milk sold for consumption, supported by some consumer groups for perceived health benefits and natural f...

Celtic Salt

110,000 vol/mo
91%
(5y)
-23%
(1y)
15%
(3mo)

Celtic Salt is a type of sea salt known for its mineral content and gray Celtic sea salt left from Brittany, France. It is produced using...

Mushroom Protein

8,100 vol/mo
90%
(5y)
59%
(1y)
96%
(3mo)

Mushroom Protein is a, established trend centered on protein products derived from fungi, including mycelium based meats and mycoprotein ...

Lasagna Soup

135,000 vol/mo
90%
(5y)
23%
(1y)
-63%
(3mo)

Lasagna soup is a culinary hybrid that merges the comfort of lasagna with soup, featuring ingredients like pasta sheets or broken lasagna...

Change Foods

590 vol/mo
89%
(5y)
93%
(1y)
30%
(3mo)

Crêpe

301,000 vol/mo
88%
(5y)
39%
(1y)
86%
(3mo)

Crêpe refers to the classic French pancake made from batter and cooked on a flat skillet, with a modern trend around artisanal filling c...

Cold Pressed Oil

1,900 vol/mo
88%
(5y)
46%
(1y)
89%
(3mo)

Cold pressed oil refers to oils extracted without heat, preserving natural flavors, nutrients, and antioxidants. It spans culinary oils (...

87%
(5y)
96%
(1y)
71%
(3mo)

Sugar thermometer is a kitchen device used to measure the temperature of sugar syrups and caramel, enabling precise candy making and conf...

Raw Kefir

3,600 vol/mo
87%
(5y)
-31%
(1y)
57%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...

Cafe Bustelo

90,500 vol/mo
86%
(5y)
13%
(1y)
15%
(3mo)

Lucky Saint

2,900 vol/mo
86%
(5y)
96%
(1y)
88%
(3mo)

Lucky Saint is a, UK based brand known for its alcohol free lager and role in the growing non alcoholic beer movement. It symbolizes the ...

All The Bitter

880 vol/mo
86%
(5y)
27%
(1y)
34%
(3mo)

All The Bitter is a brand producing 0.0% ABV cocktail bitters using organic botanicals, reflecting a broader mindful drinking trend towar...

Caffeine Bar

1,300 vol/mo
86%
(5y)
131%
(1y)
58%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Aïoli

110,000 vol/mo
85%
(5y)
40%
(1y)
18%
(3mo)

Aïoli is trending as a specialty condiment, with growing interest in artisanal, flavored, and plant based variations driven by food crea...

Dash Water

390 vol/mo
85%
(5y)
130%
(1y)
135%
(3mo)

Dash Water is a UK based sparkling water brand that differentiates itself by using real fruit and reducing sugar, positioning itself in t...

Eversweet

1,300 vol/mo
85%
(5y)
139%
(1y)
242%
(3mo)

EverSweet is a next generation, fermentation derived stevia sweetener ( Reb M and Reb D) developed by Avansya (a Cargill–dsm firmenich ...

Galaxy Treats

1,900 vol/mo
84%
(5y)
421%
(1y)
223%
(3mo)

Galaxy Treats is a brand in the hemp/CBD edibles space offering Delta 8/Delta 9/THCP gummies and related products, with multiple product ...