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We surface rapidly growing trends before they take off.

Yerba Magic

49,500 vol/mo
9999%+
(5y)
154%
(1y)
-35%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Gruns

110,000 vol/mo
9999%+
(5y)
206%
(1y)
38%
(3mo)

GrĂ¼ns is a nutrition brand launched in 2023 that markets daily plant based gummies addressing nutrient gaps and gut health, with a growi...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
92%
(1y)
-19%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Hidock

1,900 vol/mo
9999%+
(5y)
112%
(1y)
15%
(3mo)

HiDock is a AI powered productivity ecosystem centered on AI assisted note taking, transcription, and collaboration hardware and software...

Wolfberry Tea

1,000 vol/mo
9999%+
(5y)
-48%
(1y)
43%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

Daals

18,100 vol/mo
9999%+
(5y)
95%
(1y)
109%
(3mo)

Daals is a furniture brand focused on modern, stylish home furnishings with an emphasis on accessible design and customer centric experie...

9040%
(5y)
23%
(1y)
1%
(3mo)

Whipped beef tallow is a culinary trend where rendered beef fat is whipped into a light, spreadable texture, often used as a dairy free a...

Shilajit Honey

1,600 vol/mo
6917%
(5y)
38%
(1y)
3%
(3mo)

Shilajit Honey is a nutraceutical product concept that combines shilajit resin with honey, promoted in wellness and Ayurvedic circles for...

Matcha Gummies

480 vol/mo
4960%
(5y)
206%
(1y)
301%
(3mo)

Matcha Gummies are a wellness oriented snack that blends green tea matcha with gummy candy to deliver caffeine, antioxidants, and a perce...

Wondercow

1,000 vol/mo
4889%
(5y)
9999%+
(1y)
134%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Turkish Pasta

8,100 vol/mo
4559%
(5y)
-22%
(1y)
13%
(3mo)

Turkish pasta refers to a viral preparation style inspired by Turkish flavors (notably featuring ground meat, yogurt, and spices) that ga...

Delta 9 Drinks

720 vol/mo
4015%
(5y)
21%
(1y)
-2%
(3mo)

Delta 9 Drinks is a brand offering cannabis infused beverages, reflecting the growing consumer interest in cannabinoid enhanced drinks an...

2950%
(5y)
-18%
(1y)
9999%+
(3mo)

Crescent 9 Seltzer is a THC infused seltzer brand launched by Crescent Canna (New Orleans area) that has achieved notable distribution an...

Wynk Seltzer

3,600 vol/mo
1848%
(5y)
9999%+
(1y)
115%
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

THC Beverage

90,500 vol/mo
1829%
(5y)
156%
(1y)
35%
(3mo)

THC Beverage refers to beverages infused with delta 9 tetrahydrocannabinol (THC), produced by cannabis companies and sold where legally p...

Seasoning Bomb

1,000 vol/mo
1809%
(5y)
78%
(1y)
-4%
(3mo)

Seasoning Bomb refers to premixed, all in one seasoning blends marketed to simplify flavoring meals, with multiple brands offering 'bomb'...

THCP Gummies

2,400 vol/mo
1630%
(5y)
25%
(1y)
-5%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Tinned Sardines

49,500 vol/mo
1615%
(5y)
202%
(1y)
59%
(3mo)

Tinned Sardines are a long standing staple in canned seafood, experiencing renewed interest as consumers seek affordable, shelf stable pr...

PedidosYa

5,400 vol/mo
1615%
(5y)
444%
(1y)
80%
(3mo)

PedidosYa is a leading online food delivery platform in Latin America, operating as a marketplace that connects customers with local rest...

Mushroom Chai

880 vol/mo
1457%
(5y)
161%
(1y)
61%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

1215%
(5y)
67%
(1y)
46%
(3mo)

7 Brew

550,000 vol/mo
1188%
(5y)
185%
(1y)
20%
(3mo)

7 Brew is a regional drive thru coffee chain known for its bold flavor profile and fast, highly branded service model. The trend centers ...

Hwachae

40,500 vol/mo
935%
(5y)
-39%
(1y)
-5%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Buldak Recipe

1,900 vol/mo
887%
(5y)
35%
(1y)
7%
(3mo)

Buldak Recipe is a Korean spicy chicken dish and a popular culinary trend featuring intensely seasoned, heat forward flavors often prepar...

Brez

27,100 vol/mo
874%
(5y)
1%
(1y)
-8%
(3mo)

BRÄ’Z refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

873%
(5y)
851%
(1y)
115%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

858%
(5y)
81%
(1y)
-29%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Swedish Candy

90,500 vol/mo
842%
(5y)
-7%
(1y)
-5%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Gratsi Wine

27,100 vol/mo
818%
(5y)
43%
(1y)
8%
(3mo)

Gratsi Wine is a Mediterranean inspired boxed wine brand that achieved rapid growth in the U.S. market through direct to consumer sales a...

Soursop Bitters

60,500 vol/mo
778%
(5y)
78%
(1y)
109%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

Yemeni Coffee

60,500 vol/mo
731%
(5y)
91%
(1y)
42%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Somaek

6,600 vol/mo
629%
(5y)
-15%
(1y)
-6%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

Einspanner

22,200 vol/mo
621%
(5y)
85%
(1y)
18%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

604%
(5y)
5%
(1y)
21%
(3mo)

Cheese Buldak Ramen is a hybrid flavor trend combining the spicy Korean buldak (fire noodles) profile with cheese, creating a savory, dai...

Nature's Heart

260 vol/mo
576%
(5y)
401%
(1y)
550%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

558%
(5y)
48%
(1y)
4%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

552%
(5y)
-13%
(1y)
-2%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Beef Tallow

201,000 vol/mo
529%
(5y)
3%
(1y)
11%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Orange Matcha

260 vol/mo
529%
(5y)
160%
(1y)
128%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

Ryze Superfoods

27,100 vol/mo
517%
(5y)
17%
(1y)
26%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Hojicha Latte

12,100 vol/mo
478%
(5y)
115%
(1y)
26%
(3mo)

Hojicha latte is a latte beverage made with hojicha, a roasted green tea from Japan, characterized by a warm, toasty, caramel like flavor...

White Malbec

1,600 vol/mo
473%
(5y)
140%
(1y)
81%
(3mo)

White Malbec is a white variant wine produced from Malbec grapes, popularized as a novel expression of Argentine winemaking and gaining c...

Goodles

124,000,000 vol/mo
468%
(5y)
94%
(1y)
27%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

THC Seltzer

27,100 vol/mo
462%
(5y)
36%
(1y)
3%
(3mo)

THC Seltzer refers to beverage products that combine sparkling water with cannabinoids, specifically tetrahydrocannabinol (THC), offering...

Malatang

74,000 vol/mo
445%
(5y)
55%
(1y)
-5%
(3mo)

Malatang is a popular Chinese street style hotpot dish featuring a customizable skewered selection cooked in a spicy mala broth, gaining ...

Soup Drops

2,400 vol/mo
441%
(5y)
-13%
(1y)
-5%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

437%
(5y)
189%
(1y)
295%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Date Bark

1,600 vol/mo
429%
(5y)
96%
(1y)
27%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

412%
(5y)
222%
(1y)
-14%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Pistachio Butter

49,500 vol/mo
409%
(5y)
-28%
(1y)
-6%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Graza Olive Oil

49,500 vol/mo
400%
(5y)
13%
(1y)
-13%
(3mo)

Graza Olive Oil is a consumer brand that gained attention for its innovative packaging and direct to consumer marketing, positioning oliv...

Carnivore Snax

40,500 vol/mo
398%
(5y)
119%
(1y)
43%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

Buldak

201,000 vol/mo
396%
(5y)
15%
(1y)
-9%
(3mo)

Buldak refers to a popular Korean spicy chicken style originating from Korean fried chicken dishes and sauces, widely associated with int...

Birch Juice

2,900 vol/mo
393%
(5y)
108%
(1y)
195%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

THC Wine

1,600 vol/mo
389%
(5y)
95%
(1y)
-12%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Tanghulu

74,000 vol/mo
379%
(5y)
-35%
(1y)
21%
(3mo)

Tanghulu is a traditional Chinese street snack featuring skewered fruit coated in hard candy syrup. In recent years it has gained broader...

Cold-Pressed Oil

1,900 vol/mo
358%
(5y)
291%
(1y)
301%
(3mo)

Cold Pressed Oil refers to oils extracted without heat using mechanical pressing, preserving natural flavors, nutrients, and antioxidants...

Wildgrain

27,100 vol/mo
357%
(5y)
45%
(1y)
64%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...