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We surface rapidly growing trends before they take off.

Pajamas

135,000 vol/mo
43%
(5y)
3%
(1y)
-58%
(3mo)

Pajamas have evolved from simple sleepwear to a fashionable, versatile loungewear category driving wellness and comfort driven style, wit...

Hanfu

40,500 vol/mo
43%
(5y)
12%
(1y)
24%
(3mo)

Hanfu refers to traditional Han Chinese clothing and the broader cultural renaissance surrounding it, encompassing modernized designs, on...

Men's Wallet

110,000 vol/mo
43%
(5y)
48%
(1y)
42%
(3mo)

Men's Wallet is a mature consumer category focusing on durable, functional, and stylish carry solutions for men, with ongoing innovations...

Citizen Watches

201,000 vol/mo
43%
(5y)
26%
(1y)
-15%
(3mo)

Citizen Watches is a long standing Japanese watch brand known for accessible quartz and Eco Drive solar powered watches. The topic remain...

Vivobarefoot

110,000 vol/mo
43%
(5y)
4%
(1y)
-14%
(3mo)

Vivobarefoot is a footwear brand known for its minimalist, barefoot inspired shoes focused on natural foot movement and ground feel.

Crochet Bag

18,100 vol/mo
43%
(5y)
10%
(1y)
37%
(3mo)

Crochet Bag is a resurging trend where handmade crochet bags occupy fashion and accessory spaces, driven by sustainable mindfulness, DIY ...

A Line Skirt

30 vol/mo
42%
(5y)
16%
(1y)
-3%
(3mo)

An A line skirt is a classic silhouette defined by a fitted waist and a gradual flare from the hip, offering versatility from office wear...

Tabi

40,500 vol/mo
42%
(5y)
42%
(1y)
16%
(3mo)

Tabi refers to traditional Japanese split toe socks and related footwear concepts. It has influenced fashion through tabi socks and espec...

Athleisure

33,100 vol/mo
42%
(5y)
34%
(1y)
9%
(3mo)

Athleisure is a fashion category that blends athletic wear with everyday apparel, enabling comfort and performance for daily activities. ...

Square Neck Dress

8,100 vol/mo
42%
(5y)
3%
(1y)
76%
(3mo)

Square neck dresses have gained visibility as a versatile, flattering silhouette in mainstream fashion, driven by social media styling tr...

Purse Light

1,900 vol/mo
41%
(5y)
21%
(1y)
14%
(3mo)

Purse Light refers to compact LED lighting accessories designed to attach to handbags or purses to illuminate the interior, aiding visibi...

Groundies

3,600 vol/mo
41%
(5y)
67%
(1y)
-7%
(3mo)

Groundies is a brand of barefoot/minimalist footwear focused on natural movement, with a presence in the US and global markets and ongoin...

40%
(5y)
19%
(1y)
13%
(3mo)

Snake Necklace is a long standing jewelry motif that has re emerged in fashion as a statement piece, driven by luxury houses' serpentine ...

Sweater Dress

74,000 vol/mo
40%
(5y)
-2%
(1y)
-47%
(3mo)

Sweater dress is a knitwear based one piece dress that blends the comfort of a sweater with the silhouette of a dress, trending as a vers...

40%
(5y)
-9%
(1y)
-16%
(3mo)

Birth Flower Necklace is a jewelry trend where pendants feature a floral motif corresponding to a person’s birth month, serving as pers...

Freya

74,000 vol/mo
40%
(5y)
80%
(1y)
8%
(3mo)

Freya is a recognizable name and mythological figure, historically associated with Norse mythology as a goddess of love, fertility, war, ...

Tracksmith

33,100 vol/mo
39%
(5y)
1%
(1y)
-32%
(3mo)

Tracksmith is a premium running apparel brand known for heritage inspired design, high quality materials, and community driven marketing ...

Huggie Earrings

22,200 vol/mo
39%
(5y)
10%
(1y)
-7%
(3mo)

Huggie earrings refer to small hoop earrings that hug the earlobe, a popular jewelry trend emphasizing minimalistic, comfortable, and ver...

Universal Standard

27,100 vol/mo
38%
(5y)
115%
(1y)
110%
(3mo)

Universal Standard is a fashion brand known for size inclusive, premium denim and apparel, marketed as making high quality fashion access...

Sundried

14,800 vol/mo
38%
(5y)
2%
(1y)
11%
(3mo)

Sundried is a UK based athletic apparel brand that emphasizes sustainable, performance focused clothing for runners and fitness enthusiasts.

37%
(5y)
12%
(1y)
147%
(3mo)