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We surface rapidly growing trends before they take off.

142%
(5y)
174%
(1y)
32%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Clear Aligners

590 vol/mo
142%
(5y)
173%
(1y)
19%
(3mo)

Clear aligners are a widely adopted orthodontic treatment that uses transparent, removable trays to straighten teeth, driven by consumer ...

142%
(5y)
85%
(1y)
82%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Organoids

8,100 vol/mo
141%
(5y)
101%
(1y)
54%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

ImmunityBio

12,100 vol/mo
141%
(5y)
130%
(1y)
250%
(3mo)

ImmunityBio is a biotechnology company focused on cancer immunotherapy and infectious disease vaccines, developing IL 15 based therapies ...

Supliful

8,100 vol/mo
140%
(5y)
32%
(1y)
-17%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Stress Monitor

390 vol/mo
140%
(5y)
150%
(1y)
121%
(3mo)

Stress Monitor is a and established category spanning wearable devices, apps, and platforms that measure physiological signals such as he...

Plant-Based Protein

49,500 vol/mo
139%
(5y)
207%
(1y)
156%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

138%
(5y)
8%
(1y)
98%
(3mo)

75 Medium Challenge is a fitness trend evolving from the popular 75 Hard framework, emphasizing a more sustainable 75 day routine that co...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

137%
(5y)
125%
(1y)
301%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

137%
(5y)
44%
(1y)
34%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Abdominal X-Ray

5,400 vol/mo
137%
(5y)
79%
(1y)
72%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

Pilates Reformer

110,000 vol/mo
137%
(5y)
31%
(1y)
37%
(3mo)

Pilates Reformer is a versatile Pilates equipment used for full body conditioning. The trend shows rising adoption in home fitness setups...

137%
(5y)
176%
(1y)
241%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

Real Vitamins

90 vol/mo
135%
(5y)
245%
(1y)
17%
(3mo)

Recomp

4,400 vol/mo
134%
(5y)
56%
(1y)
36%
(3mo)

Body recomposition, or 'recomp', is a fitness concept focused on simultaneously reducing body fat and gaining or preserving lean muscle m...

ADHD Timer

1,000 vol/mo
134%
(5y)
68%
(1y)
13%
(3mo)

ADHD Timer refers to a broad set of timer based tools and visual countdowns designed to aid attention management and time externalization...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

133%
(5y)
56%
(1y)
48%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

Rhodiola Rosea

49,500 vol/mo
133%
(5y)
108%
(1y)
153%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
2%
(1y)
27%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

132%
(5y)
36%
(1y)
21%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Silexan

3,600 vol/mo
132%
(5y)
162%
(1y)
10%
(3mo)

Silexan is a standardized lavender oil extract used primarily as an herbal anxiolytic, supported by clinical studies and available as a p...

Beet Supplement

33,100 vol/mo
132%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Gut Brain Axis

9,900 vol/mo
130%
(5y)
108%
(1y)
58%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Included Health

27,100 vol/mo
130%
(5y)
74%
(1y)
40%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

Nattokinase

90,500 vol/mo
129%
(5y)
93%
(1y)
117%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

DPDR

22,200 vol/mo
129%
(5y)
-3%
(1y)
10%
(3mo)

DPDR refers to depersonalization derealization disorder, a dissociative condition characterized by persistent or recurrent experiences of...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Modern Health

8,100 vol/mo
129%
(5y)
174%
(1y)
71%
(3mo)

Modern Health is a mental health and wellbeing platform offering employer sponsored mental health benefits, including therapy, coaching, ...

HRV Watch

210 vol/mo
128%
(5y)
100%
(1y)
41%
(3mo)

HRV Watch refers to wearable devices and platforms that monitor heart rate variability to assess autonomic nervous system status, stress,...

Self-Compassion

14,800 vol/mo
128%
(5y)
144%
(1y)
78%
(3mo)

Self Compassion is a growing trend focused on treating oneself with kindness, recognizing shared human experiences, and applying mindful ...

Ozempic

823,000 vol/mo
128%
(5y)
-25%
(1y)
0%
(3mo)

Ozempic is a brand name semaglutide diabetes medication that has become a widely discussed topic due to its associations with weight loss...

Drug Discovery

1,600 vol/mo
126%
(5y)
176%
(1y)
41%
(3mo)

Drug discovery is rapidly evolving through AI driven design, high throughput screening, genomics, and integrated data ecosystems, acceler...

Focus Supplement

4,400 vol/mo
125%
(5y)
162%
(1y)
139%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

Mounjaro

823,000 vol/mo
125%
(5y)
11%
(1y)
5%
(3mo)

Mounjaro is the brand name for tirzepatide, a dual GIP/GLP 1 receptor agonist developed by Eli Lilly. It gained significant attention for...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

SGLT2 Inhibitor

40,500 vol/mo
124%
(5y)
124%
(1y)
89%
(3mo)

SGLT2 inhibitors are a class of prescription medications originally developed for type 2 diabetes that have gained attention for broader ...

122%
(5y)
213%
(1y)
577%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

122%
(5y)
-2%
(1y)
12%
(3mo)

Gender affirming care encompasses medical, mental health, and social support services for transgender and non binary individuals, includi...

Somatic Healing

5,400 vol/mo
122%
(5y)
29%
(1y)
22%
(3mo)

Somatic healing is a approach that emphasizes body based interventions to release trauma, regulate the nervous system, and foster integra...

122%
(5y)
33%
(1y)
52%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Xiaomi Band

880 vol/mo
121%
(5y)
275%
(1y)
21%
(3mo)

Xiaomi Band refers to Xiaomi's line of affordable wearable fitness bands, notably the Mi Band series, which have been popular global entr...

Oregano Oil

90,500 vol/mo
121%
(5y)
44%
(1y)
0%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

120%
(5y)
-4%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Rucking

33,100 vol/mo
120%
(5y)
1%
(1y)
8%
(3mo)

Rucking is a fitness trend centered on carrying heavy backpacks over distance to build strength, endurance, and mental resilience. It ble...

JaneApp

6,600 vol/mo
120%
(5y)
50%
(1y)
92%
(3mo)

JaneApp is a cloud based clinic practice management and EMR software designed for health and wellness practices, enabling scheduling, cha...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Odyssey Elixir

2,400 vol/mo
119%
(5y)
182%
(1y)
70%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Alma Therapy

12,100 vol/mo
118%
(5y)
7%
(1y)
30%
(3mo)

Alma Therapy is a branding/operating name associated with several online therapy platforms and therapy practices focused on connecting cl...

Synbiotic

4,400 vol/mo
116%
(5y)
103%
(1y)
99%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Mental Gym

140 vol/mo
116%
(5y)
184%
(1y)
23%
(3mo)

Mental Gym refers to the concept and market around training the mind much like physical fitness, including cognitive training apps, brain...

Concert Health

2,400 vol/mo
116%
(5y)
261%
(1y)
44%
(3mo)

Concert Health is a company focused on delivering integrated behavioral health services through a combination of clinical care and digita...