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We surface rapidly growing trends before they take off.

KeePassXC

9,900 vol/mo
43%
(5y)
24%
(1y)
27%
(3mo)

KeePassXC is a cross platform open source password manager that derives from KeePass and integrates with KeePassXC Browser, offering loca...

Op Shop

5,400 vol/mo
42%
(5y)
72%
(1y)
-14%
(3mo)

Op Shop is a, established term referring to charitable or secondhand thrift stores where people donate and purchase used goods, often org...

Itemize

12,100 vol/mo
41%
(5y)
22%
(1y)
160%
(3mo)

Itemize is a fintech company specializing in AI powered line item automation for finance operations, enabling real time data extraction, ...

Customer Success

3,600 vol/mo
41%
(5y)
59%
(1y)
27%
(3mo)

Customer Success is a business discipline and software category focused on ensuring customers achieve desired outcomes while maximizing p...

OpenText

14,800 vol/mo
41%
(5y)
47%
(1y)
26%
(3mo)

OpenText is a leading enterprise information management (EIM) company that provides software and services for content management, informa...

Cognizant

110,000 vol/mo
41%
(5y)
9%
(1y)
92%
(3mo)

Cognizant is a leading global IT services and consulting company driving digital transformation through AI, cloud, data analytics, and in...

Suralink

33,100 vol/mo
41%
(5y)
-13%
(1y)
38%
(3mo)

Suralink is a company offering secure document exchange and data room functionality for due diligence and professional services, enabling...

41%
(5y)
69%
(1y)
16%
(3mo)

Privilege escalation is a longstanding cybersecurity concept referring to attackers elevating their access rights within a system to obta...

6sense

49,500 vol/mo
41%
(5y)
27%
(1y)
17%
(3mo)

6sense is a account based marketing (ABM) and demand generation platform that uses AI to identify and engage potential buyers across the ...

Respondent

40,500 vol/mo
40%
(5y)
20%
(1y)
8%
(3mo)

Respondent is a market research platform that connects researchers with paid study participants and is used to recruit for qualitative an...

Bext

880 vol/mo
40%
(5y)
20%
(1y)
15%
(3mo)

Bext is an established brand in RF broadcast equipment and technology, with multiple entities and product lines spanning FM transmitters,...

Imanage

12,100 vol/mo
39%
(5y)
28%
(1y)
7%
(3mo)

iManage is a leading enterprise content management and document management platform widely used in legal, accounting, and professional se...

Ubits

390 vol/mo
39%
(5y)
5%
(1y)
14%
(3mo)

UBITS is a Latin America–focused corporate e learning platform that provides LMS, content, assessments, and analytics to help companies...

Firstbase

9,900 vol/mo
39%
(5y)
52%
(1y)
12%
(3mo)

Firstbase is a platform that helps startups and international founders establish a U.S. base, handle incorporation, banking, tax, and rel...

Cross Selling

5,400 vol/mo
39%
(5y)
78%
(1y)
40%
(3mo)

Cross selling is a widespread business practice where sellers promote additional products or services to existing customers to increase s...

ShipBob

14,800 vol/mo
38%
(5y)
53%
(1y)
22%
(3mo)

ShipBob is a company providing tech enabled warehousing and e commerce order fulfillment, enabling brands to store inventory and ship ord...

MindTickle

2,900 vol/mo
38%
(5y)
176%
(1y)
42%
(3mo)

MindTickle is a leading sales readiness and enablement platform that helps enterprises train, coach, and certify their sales teams throug...

Glue Up

2,900 vol/mo
38%
(5y)
36%
(1y)
11%
(3mo)

Glue Up is a unified platform that combines event management, membership management, and CRM capabilities to help organizations run commu...

Hire Talent

1,600 vol/mo
38%
(5y)
36%
(1y)
19%
(3mo)

Hire Talent refers to the ongoing emphasis on attracting, recruiting, and retaining skilled workers, driven by persistent talent shortage...

At-Will

1,600 vol/mo
37%
(5y)
45%
(1y)
51%
(3mo)

At will employment is a longstanding labor law doctrine in the United States that allows either the employer or the employee to terminate...

Attribution

22,200 vol/mo
37%
(5y)
64%
(1y)
57%
(3mo)

Attribution refers to the practice and systems used to assign credit for consumer actions across multiple marketing touchpoints, channels...

Supermetrics

4,400 vol/mo
36%
(5y)
158%
(1y)
10%
(3mo)

Supermetrics is a data integration and analytics platform that aggregates marketing data from multiple sources into dashboards and report...

Weworkremotely

22,200 vol/mo
36%
(5y)
4%
(1y)
16%
(3mo)

WeWork Remotely is a long standing remote job board and community platform that aggregates and distributes remote work opportunities glob...

Vagaro

135,000 vol/mo
36%
(5y)
14%
(1y)
19%
(3mo)

Vagaro is a cloud based salon, spa, and wellness business management platform that enables appointment scheduling, payments, marketing, a...

Listing

6,600 vol/mo
36%
(5y)
91%
(1y)
10%
(3mo)

Listing refers to the act of presenting items, services, or opportunities for visibility and access across digital marketplaces, classifi...

MANTL

1,900 vol/mo
36%
(5y)
13%
(1y)
13%
(3mo)

MANTL is a fintech platform that provides digital onboarding and account opening infrastructure for banks and other financial institution...

UpKeep

18,100 vol/mo
36%
(5y)
26%
(1y)
14%
(3mo)

UpKeep is a cloud based computerized maintenance management system (CMMS) used to organize, schedule, and track maintenance activities ac...

Laundry Sheets

12,100 vol/mo
36%
(5y)
-2%
(1y)
11%
(3mo)

Laundry sheets are a growing form of laundry detergent delivered as slim, dissolvable sheets designed to replace liquid detergents and po...

Remote Work

40,500 vol/mo
35%
(5y)
34%
(1y)
23%
(3mo)

Remote work is a globally established work model where employees perform job duties outside a traditional office, often from home or othe...

Focusmate

9,900 vol/mo
35%
(5y)
33%
(1y)
10%
(3mo)

Focusmate is a platform that provides virtual coworking sessions by matching users for structured focus blocks, aiming to improve product...

Auth0

22,200 vol/mo
35%
(5y)
12%
(1y)
14%
(3mo)

Auth0 is a world identity and access management platform that provides authentication and authorization services for applications. It hel...

AHE

6,600 vol/mo
35%
(5y)
20%
(1y)
17%
(3mo)

Accelerate Health Equity (AHE) is an established multi stakeholder initiative focused on reducing health disparities and racism in health...

Print on Demand

27,100 vol/mo
35%
(5y)
38%
(1y)
8%
(3mo)

Print on Demand (POD) is a business model and production approach where custom designs are printed only after a customer places an order,...

SEO Specialist

5,400 vol/mo
34%
(5y)
25%
(1y)
18%
(3mo)

SEO Specialist is a and established profession focused on optimizing digital content to improve visibility in search engines, driven by g...

Trusts

110,000 vol/mo
34%
(5y)
37%
(1y)
27%
(3mo)

Trusts refer to legally recognized arrangements for managing and distributing assets under a fiduciary framework. The topic encompasses t...

Planful

4,400 vol/mo
34%
(5y)
21%
(1y)
11%
(3mo)

Planful is a cloud based financial planning and analysis (FP&A) platform that helps organizations with budgeting, forecasting, consolidat...

34%
(5y)
93%
(1y)
74%
(3mo)

Design Thinking is a human centered problem solving approach that emphasizes empathy, ideation, prototyping, and iterative testing to dri...

Goodbuy Gear

27,100 vol/mo
34%
(5y)
30%
(1y)
33%
(3mo)

GoodBuy Gear is a online resale marketplace specializing in gently used baby and kids’ gear, operating since 2016 and expanding across ...

OneTrust

18,100 vol/mo
34%
(5y)
48%
(1y)
0%
(3mo)

OneTrust is a leading enterprise platform for privacy, security, and governance, widely adopted to manage data privacy compliance, risk, ...

Torii

9,900 vol/mo
34%
(5y)
15%
(1y)
8%
(3mo)

Torii is a topic with dual existence: (1) Torii, a traditional Shinto shrine gate and a widely recognized cultural symbol in Japan, and (...

DevSecOps

8,100 vol/mo
34%
(5y)
68%
(1y)
11%
(3mo)

DevSecOps is a and established approach integrating security practices into the software development lifecycle, aiming to shift security ...

We Are Hiring

5,400 vol/mo
34%
(5y)
31%
(1y)
26%
(3mo)

We Are Hiring is a broad recruitment trend where organizations leverage job postings, employer branding, and accessible careers pages to ...

Criminal Defenses

3,600 vol/mo
33%
(5y)
17%
(1y)
-7%
(3mo)

Criminal defenses encompass the legal strategies and arguments used to challenge and potentially dismiss criminal charges, including cons...

Superhuman

33,100 vol/mo
33%
(5y)
28%
(1y)
25%
(3mo)

Superhuman is a premium email client known for speed, keyboard shortcuts, and a focus on productivity. It has established itself as a not...

Label Printer

33,100 vol/mo
33%
(5y)
57%
(1y)
113%
(3mo)

Label Printer is a, established topic referring to devices and solutions for on site printing of labels for inventory, shipping, asset tr...

Veeva Systems

14,800 vol/mo
33%
(5y)
56%
(1y)
45%
(3mo)

Veeva Systems is a, established company that provides cloud based software solutions for the life sciences industry, including CRM, conte...

32%
(5y)
131%
(1y)
72%
(3mo)

Custom packaging is a and established trend where brands increasingly invest in personalized, unique, and sustainable packaging to differ...

Seismic

40,500 vol/mo
32%
(5y)
38%
(1y)
24%
(3mo)

Seismic is a leading sales enablement platform that helps enterprises deliver personalized content and insights to customers, leveraging ...

BlueVoyant

3,600 vol/mo
32%
(5y)
15%
(1y)
181%
(3mo)

BlueVoyant is a cybersecurity company specializing in threat intelligence, managed detection and response, and security services for ente...

DocSend

14,800 vol/mo
31%
(5y)
11%
(1y)
5%
(3mo)

DocSend is a secure document sharing and analytics platform used to share and track access to sensitive documents (e.g., investor decks, ...

Pretexting

18,100 vol/mo
31%
(5y)
-9%
(1y)
-43%
(3mo)

Pretexting is a social engineering tactic where an attacker impersonates a trusted figure or creates a plausible scenario to manipulate i...

ADPList

4,400 vol/mo
31%
(5y)
-34%
(1y)
-16%
(3mo)

ADPList is a global mentorship and career guidance platform that connects mentees with mentors across tech, design, startups, and related...

Smishing

18,100 vol/mo
30%
(5y)
-14%
(1y)
5%
(3mo)

Smishing is the act of delivering malicious SMS messages to deceive users into revealing personal information or credentials, representin...

Gorgias

27,100 vol/mo
30%
(5y)
18%
(1y)
9%
(3mo)

Gorgias is a customer service helpdesk and automation platform designed for ecommerce brands, enabling centralized support across channel...

Invoice Home

22,200 vol/mo
30%
(5y)
102%
(1y)
26%
(3mo)

Invoice Home is a, established online invoicing platform that enables individuals and businesses to create, customize, and send professio...

EPOS

6,600 vol/mo
30%
(5y)
34%
(1y)
40%
(3mo)

EPOS refers to Electronic Point Of Sale systems, which are evolving from simple register software to integrated, cloud based platforms th...

Lilt

18,100 vol/mo
30%
(5y)
25%
(1y)
-9%
(3mo)

Lilt is a AI powered translation platform that combines neural machine translation with human in the loop editing, used for enterprise lo...

Showit

22,200 vol/mo
30%
(5y)
-15%
(1y)
-3%
(3mo)

Showit is a, established website building platform that enables designers to create customizable, drag and drop websites often used for v...

Tise

2,400 vol/mo
29%
(5y)
6%
(1y)
5%
(3mo)

Tise is a Nordic peer to peer fashion marketplace app focused on buying and selling second hand clothing and accessories, leveraging soci...

Easyship

8,100 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Easyship is a shipping and fulfillment platform that provides tools for merchants to quote, compare, and manage cross border and domestic...

EaaS

27,100 vol/mo
29%
(5y)
31%
(1y)
31%
(3mo)

Everything as a Service (EaaS) is the ongoing expansion of the as a service model to encompass a broad, integrated suite of software, pla...

JumpCloud

14,800 vol/mo
29%
(5y)
22%
(1y)
-12%
(3mo)

JumpCloud is a company providing cloud based identity and access management (IAM) and directory services, enabling centralized user authe...

Workable

14,800 vol/mo
28%
(5y)
30%
(1y)
9%
(3mo)

Workable is a cloud based recruitment software company that provides an applicant tracking system and recruitment workflow tools used by ...

28%
(5y)
7%
(1y)
20%
(3mo)

Water bottle carrier refers to accessories and systems designed to carry water bottles conveniently during activities such as hiking, run...

Product Manager

9,900 vol/mo
28%
(5y)
36%
(1y)
17%
(3mo)

Product Manager is a and enduring professional role focused on defining product strategy, prioritizing features, and coordinating cross f...

Fully Promoted

5,400 vol/mo
28%
(5y)
0%
(1y)
23%
(3mo)

Fully Promoted is a promotional products company that provides branded merchandise and marketing collateral to businesses. The topic refl...

Merch Cat

50 vol/mo
28%
(5y)
5%
(1y)
-34%
(3mo)

Merch Cat is a company offering artist centered merchandise management solutions, including a live show oriented POS and analytics platfo...

Dollarama

33,100 vol/mo
27%
(5y)
74%
(1y)
21%
(3mo)

Dollarama is a, long standing Canadian discount retail chain known for offering inexpensive everyday items, groceries, and household good...

Heja

2,900 vol/mo
27%
(5y)
-1%
(1y)
23%
(3mo)

Heja is a mobile first team management platform used by amateur sports teams to organize schedules, attendance, messaging, and RSVPs.

Sender

9,900 vol/mo
27%
(5y)
24%
(1y)
13%
(3mo)

Sender refers to a set of concepts and brands centered on messaging, email marketing, and outbound communications platforms that help bus...

27%
(5y)
29%
(1y)
5%
(3mo)

A Virtual Private Network (VPN) is a service that creates a secure, encrypted tunnel for internet traffic, enabling private browsing, byp...

Prologis

33,100 vol/mo
26%
(5y)
30%
(1y)
28%
(3mo)

Prologis is a leading global logistics real estate company (REIT) that owns, develops, and operates high quality logistics facilities wor...

Backlog

18,100 vol/mo
26%
(5y)
131%
(1y)
113%
(3mo)

Backlog is a and enduring concept in software development and project management, with current discussions focusing on backlog refinement...

Looka

18,100 vol/mo
26%
(5y)
-6%
(1y)
3%
(3mo)

Looka is an AI powered logo design and branding platform that helps individuals and businesses create logos and brand assets quickly usin...

ICON Homes

8,100 vol/mo
26%
(5y)
65%
(1y)
101%
(3mo)

ICON Homes refers to ICON, the Austin based construction technology company renowned for large scale 3D printed homes and related robotic...

Toggl Track

12,100 vol/mo
26%
(5y)
19%
(1y)
25%
(3mo)

Toggl Track is a, widely used cloud based time tracking and analytics tool designed to help individuals and teams log work hours, measure...

25%
(5y)
27%
(1y)
37%
(3mo)

Procurement specialists are increasingly central to digital supply chain transformation, leveraging e procurement platforms, data analyti...

Dealcloud

9,900 vol/mo
25%
(5y)
37%
(1y)
14%
(3mo)

DealCloud is a CRM and data management platform tailored for the financial services sector, particularly private equity, venture capital,...

Toptal

22,200 vol/mo
25%
(5y)
81%
(1y)
19%
(3mo)

Toptal is a global talent marketplace that connects enterprises with freelance software developers, designers, and product managers. The ...

Legal

60,500 vol/mo
25%
(5y)
32%
(1y)
18%
(3mo)

Legal is a foundational domain experiencing ongoing modernization through legal tech, automation, and access to justice initiatives, driv...

Digital Signature

18,100 vol/mo
25%
(5y)
61%
(1y)
82%
(3mo)

Zenoti

14,800 vol/mo
25%
(5y)
19%
(1y)
1%
(3mo)

Zenoti is a leading cloud based software platform for managing spa, salon, and wellness businesses, reflecting a broader shift toward int...

Gumroad

135,000 vol/mo
25%
(5y)
10%
(1y)
30%
(3mo)

Gumroad is a digital storefront platform that enables creators to sell digital products and memberships directly to their audience, facil...

24%
(5y)
16%
(1y)
12%
(3mo)

Freight Marketplace refers to online platforms that connect shippers with carriers to book and manage freight shipments, enabling real ti...

4 Day Week

880 vol/mo
24%
(5y)
26%
(1y)
33%
(3mo)

The 4 Day Week trend refers to organizations experimenting with reducing the standard workweek to four days while maintaining pay or prod...

BambooHR

90,500 vol/mo
24%
(5y)
17%
(1y)
26%
(3mo)

BambooHR is a cloud based human resources software platform aimed at small to mid sized businesses, providing HRIS, applicant tracking, o...

SignalHire

8,100 vol/mo
24%
(5y)
130%
(1y)
79%
(3mo)

SignalHire is a recruitment and people search platform that provides contact information and sourcing tools for professionals, recruiters...

Hiring

110,000 vol/mo
24%
(5y)
14%
(1y)
13%
(3mo)

Hiring describes the ongoing evolution of recruitment and talent acquisition, driven by skills based hiring, AI enabled screening, remote...

Cyclr

260 vol/mo
24%
(5y)
9%
(1y)
-2%
(3mo)

Cyclr is a low code integration platform as a service (iPaaS) that enables teams to build, automate, and manage integrations between SaaS...

24%
(5y)
-1%
(1y)
13%
(3mo)

CMS 1500 Claim Form is the standard paper and electronic claim form used in the United States by healthcare providers to bill insurance p...