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We surface rapidly growing trends before they take off.

THC Wine

1,600 vol/mo
350%
(5y)
83%
(1y)
-7%
(3mo)

THC Wine represents the growing fusion of cannabis and premium wine experiences, where wines are infused or paired with cannabis products...

Strawberry Matcha

33,100 vol/mo
348%
(5y)
91%
(1y)
47%
(3mo)

Strawberry Matcha is a flavor trend combining strawberry flavors with matcha green tea, fueling beverage and dessert innovations across c...

Carnivore Snax

40,500 vol/mo
346%
(5y)
59%
(1y)
2%
(3mo)

Carnivore Snax is a direct to consumer brand offering air dried, meat based snacks marketed to carnivore and keto diets; it has an active...

336%
(5y)
189%
(1y)
265%
(3mo)

Ashwagandha Coffee is a beverage trend that combines coffee with the adaptogenic herb ashwagandha, marketed to support stress resilience,...

336%
(5y)
118%
(1y)
43%
(3mo)

Bacteria Drinks are probiotic beverages containing live beneficial bacteria or fermentation cultures to support gut health, with brands l...

Poppi

135,000 vol/mo
326%
(5y)
-8%
(1y)
-7%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Tinned Fish

18,100 vol/mo
323%
(5y)
72%
(1y)
-9%
(3mo)

Tinned Fish is a, long standing food category experiencing renewed mainstream interest due to sustainability concerns, culinary versatili...

Wildgrain

27,100 vol/mo
323%
(5y)
50%
(1y)
4%
(3mo)

Wildgrain is a subscription based service offering frozen, bake at home artisan bread, pasta, and pastries delivered to consumers, repres...

MadeGood

27,100 vol/mo
321%
(5y)
41%
(1y)
357%
(3mo)

MadeGood is a brand known for allergen free snack products, particularly granola bars, marketed toward families and individuals seeking s...

Hydration Mix

880 vol/mo
320%
(5y)
612%
(1y)
980%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Culture Pop Soda

8,100 vol/mo
318%
(5y)
34%
(1y)
47%
(3mo)

Culture Pop Soda is a probiotic, craft style soda brand that blends real fruit juice and live cultures with natural flavors, positioning ...

THC Soda

4,400 vol/mo
313%
(5y)
60%
(1y)
31%
(3mo)

THC Soda is a cannabis infused beverage category featuring carbonated drinks that include tetrahydrocannabinol (THC). The trend aligns wi...

Buldak Ramen

246,000 vol/mo
310%
(5y)
1%
(1y)
-12%
(3mo)

Buldak Ramen is a Korean spicy chicken flavored instant noodle brand popularized by Samyang Foods under the Buldak category, known for it...

308%
(5y)
60%
(1y)
278%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

Dye Free Candy

6,600 vol/mo
304%
(5y)
-1%
(1y)
-17%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

300%
(5y)
135%
(1y)
-26%
(3mo)

Cinnamon Clove Tea is a spice forward beverage popular in colder seasons and festive periods, valued for its warming aroma, comforting ta...

Carbliss

49,500 vol/mo
292%
(5y)
33%
(1y)
71%
(3mo)

Carbliss is a fast growing premium ready to drink RTD cocktail brand known for zero carbs, zero sugar, and 100 calories per can, with rap...

CocoaVia

3,600 vol/mo
290%
(5y)
164%
(1y)
48%
(3mo)

CocoaVia is a branded cocoa flavanol supplement line developed by Mars, Incorporated, focused on promoting cardiovascular and cognitive h...

280%
(5y)
24%
(1y)
8%
(3mo)

Cottage Cheese Toast is a popular food trend that centers on using cottage cheese as a creamy, protein rich spread or topping for toast, ...

271%
(5y)
108%
(1y)
22%
(3mo)

Mushroom Creamer is a consumer product category that blends functional mushrooms (such as chaga, reishi, lion’s mane, and cordyceps) wi...

Protein Soda

9,900 vol/mo
269%
(5y)
199%
(1y)
103%
(3mo)

Protein Soda is a beverage trend combining protein enrichment with sparkling soda, aiming to provide a low calorie, satiating option that...