Trends is free while in Beta

Discover Trends

We surface rapidly growing trends before they take off.

Vegetable Oil

40,500 vol/mo
20%
(5y)
7%
(1y)
-1%
(3mo)

Vegetable oil is a globally traded edible oil category derived from crops like soy, canola, palm, and sunflower. It serves as a key ingre...

Royal Catering

1,300 vol/mo
20%
(5y)
48%
(1y)
34%
(3mo)

Royal Catering is a brand known for supplying professional catering equipment and services to hospitality venues and events.

Poolish

5,400 vol/mo
20%
(5y)
10%
(1y)
-3%
(3mo)

Poolish is a traditional yeast based preferment used in bread making to improve flavor, fermentation, and dough extensibility. It typical...

Doritos Chips

18,100 vol/mo
20%
(5y)
19%
(1y)
12%
(3mo)

Doritos Chips is a snack brand and product line under PepsiCo, known for its flavored tortilla chips and long running marketing presence ...

Los Sundays

1,900 vol/mo
19%
(5y)
23%
(1y)
22%
(3mo)

Los Sundays is a premium tequila brand and lifestyle brand launched in the United States, notable for its 100% Blue Weber agave tequila a...

Affogato

165,000 vol/mo
19%
(5y)
13%
(1y)
3%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...

Rice Cake

201,000 vol/mo
19%
(5y)
27%
(1y)
31%
(3mo)

Rice Cake is a snack category consisting of puffed or pressed cakes made from rice, available in various flavors and forms, with growing ...

Organic Earth

90 vol/mo
19%
(5y)
19%
(1y)
32%
(3mo)

Organic Earth is a, existing set of brands and concepts centered on organic farming, organic products, and Earth friendly living, with mu...

Pancake Mix

60,500 vol/mo
19%
(5y)
7%
(1y)
3%
(3mo)

Pancake Mix remains a durable pantry staple and has evolved with wellness trends, convenience demands, and creative culinary uses beyond ...

Arak

14,800 vol/mo
19%
(5y)
22%
(1y)
8%
(3mo)

Arak is a traditional anise flavored distilled spirit native to the Levant and surrounding regions, with variants and brands across Leban...

Sazon

60,500 vol/mo
19%
(5y)
6%
(1y)
8%
(3mo)

Sazon refers to a family of Latin American seasoning blends, commonly in packet form, used to flavor dishes. It encompasses products like...

La Colombe Coffee

40,500 vol/mo
19%
(5y)
11%
(1y)
-5%
(3mo)

La Colombe Coffee is a US based specialty coffee roaster and retailer known for innovative beverages and cafes, including its popular Dra...

Kimchi

368,000 vol/mo
18%
(5y)
15%
(1y)
57%
(3mo)

Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...

Bori

6,600 vol/mo
18%
(5y)
20%
(1y)
1%
(3mo)

Bori is a, multi faceted term with historical and cultural significance across cuisines, religion, geography, and language; current discu...

Nood

18,100 vol/mo
18%
(5y)
-21%
(1y)
8%
(3mo)

Nood is a brand name associated with at least two distinct consumer tech/product trends: an at‑home IPL hair removal device brand and a...

Lalo

60,500 vol/mo
18%
(5y)
20%
(1y)
-7%
(3mo)

Lalo is a brand name used for multiple consumer categories, most notably LALO Tequila (a premium tequila brand) and Lalo (a modern baby a...

Tteokbokki

246,000 vol/mo
18%
(5y)
25%
(1y)
11%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

La Colombe

90,500 vol/mo
18%
(5y)
7%
(1y)
23%
(3mo)

La Colombe is a coffee roaster and retailer known for its ready to drink beverages and innovative draft latte. The brand has sustained re...

Poke Mix

1,000 vol/mo
18%
(5y)
16%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Garlic Powder

27,100 vol/mo
17%
(5y)
19%
(1y)
7%
(3mo)

Garlic powder is a widely used dried seasoning derived from garlic that has seen stable demand in home cooking, food manufacturing, and s...

Drunken Noodles

110,000 vol/mo
17%
(5y)
31%
(1y)
88%
(3mo)

Drunken Noodles, a Thai stir fried noodle dish (Pad Kee Mao) characterized by wide rice noodles, hot basil, chilies, garlic, and a savory...

Padano

2,400 vol/mo
17%
(5y)
9%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

Shoyu

33,100 vol/mo
17%
(5y)
33%
(1y)
29%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

Alcohol Gummies

1,900 vol/mo
17%
(5y)
22%
(1y)
39%
(3mo)

Alcohol Gummies are edible gummy candies infused with alcohol, marketed as a convenient, discreet, and flavorful way to consume alcoholic...

French Press

110,000 vol/mo
17%
(5y)
34%
(1y)
48%
(3mo)

The French press trend reflects a sustained interest in manual coffee brewing, emphasizing rich flavor, control over extraction, and a sh...

Bacon Bits

14,800 vol/mo
17%
(5y)
13%
(1y)
-6%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Mirin

110,000 vol/mo
16%
(5y)
10%
(1y)
1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-12%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

Dashi

74,000 vol/mo
16%
(5y)
16%
(1y)
5%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Black Garlic

40,500 vol/mo
16%
(5y)
49%
(1y)
54%
(3mo)

Black Garlic is a, long standing culinary ingredient and wellness topic. It is produced by aging whole garlic bulbs under controlled humi...

Equal

49,500 vol/mo
16%
(5y)
4%
(1y)
17%
(3mo)

Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...

Zatarains

27,100 vol/mo
16%
(5y)
23%
(1y)
18%
(3mo)

Zatarain's is a long standing New Orleans seasoning brand known for its Cajun and Creole flavor profiles. The brand remains a staple in p...

Butter Ghee

1,300 vol/mo
16%
(5y)
5%
(1y)
-2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

Quail Food

5,400 vol/mo
16%
(5y)
15%
(1y)
38%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

16%
(5y)
18%
(1y)
20%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Orbit

110,000 vol/mo
16%
(5y)
10%
(1y)
17%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Fish Finger

10 vol/mo
15%
(5y)
30%
(1y)
46%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

BBQ Seasoning

170 vol/mo
15%
(5y)
12%
(1y)
5%
(3mo)

BBQ Seasoning is a durable consumer trend focused on ready made and artisanal spice blends used for grilling and barbecuing, with rising ...

Imitation Crab

74,000 vol/mo
15%
(5y)
5%
(1y)
21%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Quick Oats

720 vol/mo
15%
(5y)
21%
(1y)
24%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Soju

201,000 vol/mo
15%
(5y)
0%
(1y)
-6%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Furikake Seasoning

22,200 vol/mo
14%
(5y)
18%
(1y)
5%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Sugar Alcohol

40,500 vol/mo
14%
(5y)
12%
(1y)
21%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Baking Soda

201,000 vol/mo
14%
(5y)
11%
(1y)
3%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Tofu

201,000 vol/mo
14%
(5y)
12%
(1y)
18%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

14%
(5y)
7%
(1y)
-7%
(3mo)

Peanut chocolate is a longstanding flavor pairing in confectionery, involving chocolate combined with peanuts across multiple products an...

BOPIS

4,400 vol/mo
14%
(5y)
27%
(1y)
-15%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
11%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Seaweed Chips

12,100 vol/mo
14%
(5y)
20%
(1y)
25%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Apple Juice

74,000 vol/mo
14%
(5y)
0%
(1y)
-5%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

14%
(5y)
36%
(1y)
39%
(3mo)

Collagen Chocolate is a trend where collagen peptides are infused into chocolate products or consumed as chocolate flavored collagen supp...

Honeycomb

135,000 vol/mo
14%
(5y)
22%
(1y)
24%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

Makgeolli

27,100 vol/mo
13%
(5y)
13%
(1y)
-6%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Taco Seasoning

1,600 vol/mo
13%
(5y)
8%
(1y)
9%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Hibisco

3,600 vol/mo
13%
(5y)
33%
(1y)
25%
(3mo)

Hibisco (hibiscus) is a plant and flavor reference with growing interest in gardening, herbal wellness, and culinary uses across multiple...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
33%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Dairy Free Creamer

12,100 vol/mo
12%
(5y)
16%
(1y)
7%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Veggie Straws

2,400 vol/mo
12%
(5y)
0%
(1y)
23%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Bottled in Bond

9,900 vol/mo
12%
(5y)
15%
(1y)
11%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
20%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Salt

201,000 vol/mo
12%
(5y)
13%
(1y)
7%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Cacio

6,600 vol/mo
12%
(5y)
19%
(1y)
14%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

Flavored Coffee

8,100 vol/mo
11%
(5y)
16%
(1y)
-1%
(3mo)

Flavored coffee refers to coffee beverages enhanced with added flavors, syrups, or infusions (e.g., vanilla, hazelnut, caramel) and inclu...

Pasta

450,000 vol/mo
11%
(5y)
9%
(1y)
4%
(3mo)

Pasta is a globally popular food category with diverse shapes and sauces, experiencing renewed interest in artisanal production, gluten f...

Garlic Bread

74,000 vol/mo
11%
(5y)
8%
(1y)
13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Freshwater Shrimp

14,800 vol/mo
11%
(5y)
16%
(1y)
28%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Wax Paper

22,200 vol/mo
11%
(5y)
10%
(1y)
-17%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Energy Balls

14,800 vol/mo
11%
(5y)
6%
(1y)
35%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Toothpick

40,500 vol/mo
11%
(5y)
7%
(1y)
4%
(3mo)

Toothpick is a common consumer item used for dental hygiene, food presentation, and various novelty applications; as a trend topic, it ce...

Chicory Coffee

33,100 vol/mo
11%
(5y)
23%
(1y)
17%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

11%
(5y)
14%
(1y)
23%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Pudding

49,500 vol/mo
11%
(5y)
15%
(1y)
-7%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Tea

450,000 vol/mo
10%
(5y)
11%
(1y)
7%
(3mo)

Tea is a, long standing beverage trend evolving through premiumization, wellness focused blends, sustainability, and global flavor explor...

Pickle Pizza

12,100 vol/mo
10%
(5y)
9%
(1y)
-2%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Mojo

110,000 vol/mo
10%
(5y)
30%
(1y)
53%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

Ancho Chile

22,200 vol/mo
10%
(5y)
3%
(1y)
-30%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Lemon Squeezer

27,100 vol/mo
10%
(5y)
13%
(1y)
11%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Cumin

110,000 vol/mo
10%
(5y)
10%
(1y)
1%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Shakshuka

201,000 vol/mo
10%
(5y)
24%
(1y)
25%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Nesquik

49,500 vol/mo
10%
(5y)
4%
(1y)
-14%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

Piri Piri

8,100 vol/mo
9%
(5y)
19%
(1y)
13%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

Old Forester

27,100 vol/mo
9%
(5y)
-3%
(1y)
8%
(3mo)

Old Forester is a historic bourbon brand established in 1870 by George Garvin Brown, now part of Brown Forman, known for its heritage and...

Cupcake Pan

6,600 vol/mo
9%
(5y)
5%
(1y)
-12%
(3mo)

Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...

Grinder

246,000 vol/mo
9%
(5y)
16%
(1y)
0%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Artisan Pizza

12,100 vol/mo
9%
(5y)
25%
(1y)
5%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Chocolatey

12,100 vol/mo
8%
(5y)
13%
(1y)
10%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Purina

49,500 vol/mo
8%
(5y)
17%
(1y)
12%
(3mo)

Purina is a long standing, globally recognized pet care brand within the broader pet nutrition and welfare ecosystem, continuing to influ...

Curry Powder

33,100 vol/mo
8%
(5y)
12%
(1y)
25%
(3mo)

Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...

Foam Plates

2,400 vol/mo
8%
(5y)
21%
(1y)
-3%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Jerky

27,100 vol/mo
8%
(5y)
7%
(1y)
-5%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

Ethanol

110,000 vol/mo
8%
(5y)
25%
(1y)
47%
(3mo)

Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...

Orange Juice

110,000 vol/mo
7%
(5y)
9%
(1y)
-1%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Beef Jerky

110,000 vol/mo
7%
(5y)
7%
(1y)
6%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Almonds

110,000 vol/mo
6%
(5y)
5%
(1y)
11%
(3mo)

Almonds are a globally recognized agricultural product with rising consumer demand driven by health trends, protein focused diets, and pl...

Brita

40,500 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Furikake

135,000 vol/mo
6%
(5y)
11%
(1y)
-1%
(3mo)

Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...

Almond Butter

49,500 vol/mo
5%
(5y)
5%
(1y)
18%
(3mo)

Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...

Yupi

3,600 vol/mo
5%
(5y)
39%
(1y)
-21%
(3mo)

Yupi refers to multiple real entities, most prominently an Indonesian gummy confectionery brand (PT Yupi Indo Jelly Gum) and a historical...

Tomato Sauce

74,000 vol/mo
5%
(5y)
10%
(1y)
-4%
(3mo)

Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...

Lemon Juice

40,500 vol/mo
5%
(5y)
12%
(1y)
13%
(3mo)

Lemon juice is trending as a focus area for natural flavors, DIY beverages, and wellness routines, highlighting consumer interest in citr...

Hungry Man

9,900 vol/mo
5%
(5y)
17%
(1y)
5%
(3mo)

Hungry Man is a longtime ready to eat microwavable meal brand owned by Hormel Foods, popular in the U.S. for quick, protein packed dinners.

Celery

110,000 vol/mo
4%
(5y)
6%
(1y)
-9%
(3mo)

Celery is an open source distributed task queue for Python that enables asynchronous job processing and scheduling, widely used to run ba...

Finish

60,500 vol/mo
3%
(5y)
16%
(1y)
9%
(3mo)

Finish is a long standing dishwasher detergent brand, and its ongoing presence in consumer cleaning categories continues to shape market ...

Beers

368,000 vol/mo
0%
(5y)
17%
(1y)
22%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
87%
(1y)
-5%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Fruit Riot

135,000 vol/mo
9999%+
(5y)
24%
(1y)
43%
(3mo)

Fruit Riot is a, recent consumer snack trend centered on neon, sour coated frozen fruit. It gained traction in early 2026 via social medi...

DrunkDeer

1,900 vol/mo
9999%+
(5y)
-26%
(1y)
7%
(3mo)

DrunkDeer is a niche mechanical keyboard brand known for its Hall Effect key switch technology and rapid trigger designs, drawing attenti...

Campari Group

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
47%
(3mo)

Campari Group is a global beverages company known for its portfolio of iconic brands such as Campari, Aperol, and Grand Marnier, driving ...

Lotus Bakeries

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
28%
(3mo)

Lotus Bakeries is a, established European bakery company best known for its Lotus Biscoff cookies. The topic reflects a long standing con...