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We surface rapidly growing trends before they take off.

Shoyu

33,100 vol/mo
18%
(5y)
34%
(1y)
-1%
(3mo)

Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...

La Colombe

90,500 vol/mo
18%
(5y)
8%
(1y)
29%
(3mo)

Padano

2,400 vol/mo
18%
(5y)
7%
(1y)
3%
(3mo)

Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...

Kimchi

368,000 vol/mo
18%
(5y)
19%
(1y)
0%
(3mo)

Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...

Imitation Crab

74,000 vol/mo
17%
(5y)
6%
(1y)
6%
(3mo)

Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...

Bacon Bits

14,800 vol/mo
17%
(5y)
15%
(1y)
-8%
(3mo)

Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...

Butter Ghee

1,300 vol/mo
17%
(5y)
5%
(1y)
2%
(3mo)

Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...

Dashi

74,000 vol/mo
17%
(5y)
19%
(1y)
-11%
(3mo)

Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...

Mirin

110,000 vol/mo
17%
(5y)
12%
(1y)
-1%
(3mo)

Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...

Poke Mix

1,000 vol/mo
17%
(5y)
14%
(1y)
4%
(3mo)

Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...

Tteokbokki

246,000 vol/mo
17%
(5y)
27%
(1y)
-12%
(3mo)

Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...

Huel

90,500 vol/mo
16%
(5y)
3%
(1y)
32%
(3mo)

Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...

Equal

49,500 vol/mo
16%
(5y)
3%
(1y)
13%
(3mo)

Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...

Chashu

40,500 vol/mo
16%
(5y)
8%
(1y)
-11%
(3mo)

Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...

16%
(5y)
18%
(1y)
19%
(3mo)

Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...

Los Sundays

1,900 vol/mo
16%
(5y)
25%
(1y)
11%
(3mo)

Furikake Seasoning

22,200 vol/mo
15%
(5y)
20%
(1y)
6%
(3mo)

Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...

Quick Oats

720 vol/mo
15%
(5y)
22%
(1y)
26%
(3mo)

Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...

Sugar Alcohol

40,500 vol/mo
15%
(5y)
14%
(1y)
23%
(3mo)

Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...

Tofu

201,000 vol/mo
15%
(5y)
13%
(1y)
11%
(3mo)

Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.

Makgeolli

27,100 vol/mo
15%
(5y)
12%
(1y)
-12%
(3mo)

Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...

Baking Soda

201,000 vol/mo
15%
(5y)
12%
(1y)
1%
(3mo)

Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...

Bubble Room

6,600 vol/mo
15%
(5y)
89%
(1y)
64%
(3mo)

Seaweed Chips

12,100 vol/mo
14%
(5y)
24%
(1y)
26%
(3mo)

Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...

Adobo Sauce

40,500 vol/mo
14%
(5y)
5%
(1y)
9%
(3mo)

Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...

Soju

201,000 vol/mo
14%
(5y)
0%
(1y)
-2%
(3mo)

Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...

Dairy Free Creamer

12,100 vol/mo
14%
(5y)
16%
(1y)
26%
(3mo)

Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...

Energy Balls

14,800 vol/mo
14%
(5y)
15%
(1y)
39%
(3mo)

Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...

Taco Seasoning

1,600 vol/mo
14%
(5y)
7%
(1y)
8%
(3mo)

Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...

Bitters

74,000 vol/mo
14%
(5y)
6%
(1y)
3%
(3mo)

Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...

Honeycomb

135,000 vol/mo
13%
(5y)
22%
(1y)
28%
(3mo)

Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...

13%
(5y)
21%
(1y)
13%
(3mo)

Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...

Grinder

246,000 vol/mo
13%
(5y)
26%
(1y)
17%
(3mo)

Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...

Salt

201,000 vol/mo
13%
(5y)
15%
(1y)
3%
(3mo)

Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...

Apple Juice

74,000 vol/mo
13%
(5y)
5%
(1y)
9%
(3mo)

Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...

Borscht

110,000 vol/mo
13%
(5y)
33%
(1y)
-19%
(3mo)

Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...

Liquid Death

201,000 vol/mo
13%
(5y)
3%
(1y)
19%
(3mo)

Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...

Pasta

450,000 vol/mo
12%
(5y)
8%
(1y)
5%
(3mo)

Chickpea

165,000 vol/mo
12%
(5y)
4%
(1y)
19%
(3mo)

Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...

Hanger Steak

74,000 vol/mo
12%
(5y)
11%
(1y)
12%
(3mo)

Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...

Pudding

60,500 vol/mo
12%
(5y)
17%
(1y)
-23%
(3mo)

Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...

Freshwater Shrimp

14,800 vol/mo
12%
(5y)
14%
(1y)
22%
(3mo)

Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...

Bottled in Bond

9,900 vol/mo
12%
(5y)
19%
(1y)
19%
(3mo)

Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...

Wax Paper

22,200 vol/mo
12%
(5y)
15%
(1y)
-15%
(3mo)

Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...

Chicory Coffee

33,100 vol/mo
12%
(5y)
27%
(1y)
25%
(3mo)

Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...

Cacio

6,600 vol/mo
11%
(5y)
20%
(1y)
-4%
(3mo)

Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...

BOPIS

4,400 vol/mo
11%
(5y)
25%
(1y)
-14%
(3mo)

BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...

Mojo

110,000 vol/mo
11%
(5y)
34%
(1y)
33%
(3mo)

Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...

Toothpick

40,500 vol/mo
11%
(5y)
8%
(1y)
0%
(3mo)

Chocolatey

12,100 vol/mo
11%
(5y)
26%
(1y)
31%
(3mo)

Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...

Ethanol

110,000 vol/mo
11%
(5y)
29%
(1y)
49%
(3mo)

Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...

Tea

450,000 vol/mo
11%
(5y)
11%
(1y)
6%
(3mo)

Almond Butter

49,500 vol/mo
11%
(5y)
14%
(1y)
36%
(3mo)

Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...

Artisan Pizza

12,100 vol/mo
11%
(5y)
35%
(1y)
14%
(3mo)

Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...

Cumin

110,000 vol/mo
10%
(5y)
12%
(1y)
0%
(3mo)

Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...

Bread

301,000 vol/mo
10%
(5y)
12%
(1y)
-7%
(3mo)

Garlic Bread

74,000 vol/mo
10%
(5y)
13%
(1y)
-13%
(3mo)

Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...

Finish

60,500 vol/mo
10%
(5y)
29%
(1y)
39%
(3mo)

Finish is a long standing dishwasher detergent brand, and its ongoing presence in consumer cleaning categories continues to shape market ...

Beef Jerky

110,000 vol/mo
9%
(5y)
9%
(1y)
3%
(3mo)

Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...

Pickle Pizza

12,100 vol/mo
9%
(5y)
6%
(1y)
12%
(3mo)

Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...

Shakshuka

201,000 vol/mo
9%
(5y)
26%
(1y)
-5%
(3mo)

Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...

Cupcake Pan

6,600 vol/mo
9%
(5y)
6%
(1y)
-17%
(3mo)

Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...

Piri Piri

8,100 vol/mo
8%
(5y)
19%
(1y)
0%
(3mo)

Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...

Ancho Chile

22,200 vol/mo
8%
(5y)
2%
(1y)
-30%
(3mo)

Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...

Jerky

27,100 vol/mo
8%
(5y)
14%
(1y)
-7%
(3mo)

Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...

Curry Powder

33,100 vol/mo
8%
(5y)
17%
(1y)
-11%
(3mo)

Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...

Brita

40,500 vol/mo
8%
(5y)
15%
(1y)
31%
(3mo)

Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...

Sundae

49,500 vol/mo
8%
(5y)
35%
(1y)
41%
(3mo)

Sundae is a company known for operating in the NFT marketplace space, focusing on facilitating mainstream and creator driven NFT sales an...

Lemon Juice

40,500 vol/mo
8%
(5y)
16%
(1y)
14%
(3mo)

Lemon juice is trending as a focus area for natural flavors, DIY beverages, and wellness routines, highlighting consumer interest in citr...

Almonds

110,000 vol/mo
6%
(5y)
6%
(1y)
12%
(3mo)

Almonds are a globally recognized agricultural product with rising consumer demand driven by health trends, protein focused diets, and pl...

Mustards

110,000 vol/mo
6%
(5y)
11%
(1y)
13%
(3mo)

Mustards is a broad category of prepared mustard condiments with regional styles ranging from bright Dijon to sweet and spicy varieties, ...

Beets

165,000 vol/mo
6%
(5y)
22%
(1y)
23%
(3mo)

Orange Juice

110,000 vol/mo
6%
(5y)
11%
(1y)
-3%
(3mo)

Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...

Furikake

135,000 vol/mo
6%
(5y)
10%
(1y)
-1%
(3mo)

Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...

Yupi

3,600 vol/mo
6%
(5y)
42%
(1y)
-28%
(3mo)

Yupi refers to multiple real entities, most prominently an Indonesian gummy confectionery brand (PT Yupi Indo Jelly Gum) and a historical...

Smalls

49,500 vol/mo
5%
(5y)
5%
(1y)
-12%
(3mo)

Hungry Man

9,900 vol/mo
5%
(5y)
16%
(1y)
5%
(3mo)

Shiitake

18,100 vol/mo
4%
(5y)
10%
(1y)
15%
(3mo)

Shiitake is a widely recognized edible mushroom experiencing renewed attention due to growing interest in plant based diets, functional f...

Tomato Sauce

74,000 vol/mo
4%
(5y)
11%
(1y)
-6%
(3mo)

Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...

Oat Milk

90,500 vol/mo
4%
(5y)
13%
(1y)
8%
(3mo)

Beers

368,000 vol/mo
3%
(5y)
21%
(1y)
13%
(3mo)

Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...

Dubai Chocolate

1,000,000 vol/mo
9999%+
(5y)
19%
(1y)
-33%
(3mo)

Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...

Yerba Magic

40,500 vol/mo
9999%+
(5y)
-14%
(1y)
22%
(3mo)

Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...

Wolfberry Tea

880 vol/mo
9999%+
(5y)
-52%
(1y)
15%
(3mo)

Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...

9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...

9999%+
(5y)
9999%+
(1y)
5%
(3mo)

Matcha and Co

110 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...