Discover Trends
We surface rapidly growing trends before they take off.
Shoyu
Shoyu (soy sauce) is a traditional fermented condiment experiencing renewed interest in culinary experimentation, premiumization, and cro...
La Colombe
Padano
Grana Padano is a well established Italian cheese with Protected Designation of Origin (PDO) status, widely consumed domestically and int...
Kimchi
Kimchi is recognized as a, longstanding traditional Korean fermented vegetable dish that has surged in global popularity, influencing foo...
Imitation Crab
Imitation crab, also known as surimi crab, is a processed seafood product made from minced fish paste (surimi) shaped and flavored to res...
Bacon Bits
Bacon Bits are a matured, widely used food ingredient and snack topping made from cured and smoked pork bits. The topic remains relevant ...
Butter Ghee
Butter Ghee is the clarified butter product widely used in South Asian cuisine and increasingly marketed as a premium cooking fat and hea...
Dashi
Dashi is a fundamental Japanese cooking stock used to impart umami and depth to soups, broths, and traditional dishes; its growing visibi...
Mirin
Mirin is a traditional Japanese sweet cooking wine used to glaze and balance flavors in dishes. It has seen renewed interest beyond Japan...
Poke Mix
Poke Mix refers to the Hawaiian dish poke and its integrative mix ins or seasoning blends, including branded poke mixes and fast casual p...
Tteokbokki
Tteokbokki is a traditional Korean dish of chewy rice cakes in a spicy gochujang sauce, which has gained global visibility through social...
Huel
Huel is a UK based brand offering nutritionally complete meal replacement powders and ready to drink beverages, representing a broader tr...
Equal
Equal is a long standing zero or low calorie sweetener brand (most notably aspartame based) with ongoing brand extensions and renewed pr...
Chashu
Chashu refers to braised or roasted pork belly used as a topping in ramen. It is a longstanding element of Japanese ramen culture that ha...
Peanut Butter Bread
Peanut Butter Bread is a comforting, mass market baked good that combines the familiarity of bread with the popularity of peanut butter, ...
Los Sundays
Furikake Seasoning
Furikake Seasoning is a popular Japanese condiment made from dried fish, sesame seeds, seaweed, and salt; it is used to flavor rice and a...
Quick Oats
Quick oats are a fast cix breakfast staple, popularizing convenient, ready to cook oats that appeal to time pressed consumers seeking hea...
Sugar Alcohol
Sugar alcohols are a class of polyols used as low calorie sugar substitutes. The topic remains relevant due to ongoing demand for reduced...
Tofu
Tofu is a soy based protein product with global presence, experiencing renewed interest due to plant based diets and sustainability trends.
Makgeolli
Makgeolli is a traditional Korean fermented rice wine that is experiencing renewed global interest due to the craft beverage movement, Ko...
Baking Soda
Baking soda is a long established household staple experiencing renewed relevance across cleaning, cooking, deodorizing, and small scale ...
Bubble Room
Seaweed Chips
Seaweed chips are a popular, plant based snack made from pressed seaweed sheets that are fried or baked, offering a savory, crunchy alter...
Adobo Sauce
Adobo Sauce is a, established culinary product category and ingredient used primarily in Filipino cuisine, with commercial versions widel...
Soju
Soju is a traditional Korean distilled spirit that has seen growing global interest, diversification of flavors, and increasing mainstrea...
Dairy Free Creamer
Dairy Free Creamer is a, established category of plant based coffee creamers designed to replace dairy milk in coffee and beverages, with...
Energy Balls
Energy Balls are small, bite sized snacks made from blended nuts, dried fruits, oats, and flavorings designed for convenient, compact nut...
Taco Seasoning
Taco Seasoning is a recognized, real consumer product category characterized by pre mixed spice blends used to flavor tacos and other dis...
Bitters
Bitters is a category of flavoring agents used in cocktails and culinary applications, experiencing renewed interest through craft cockta...
Honeycomb
Honeycomb is a concept primarily recognized in tech as an observability platform (Honeycomb.io) that helps teams understand complex softw...
Glutinous Rice Flour
Glutinous rice flour is a, widely used ingredient derived from short grain glutinous rice, popular in East Asian desserts such as mochi a...
Grinder
Grinder refers to the rising interest in high quality coffee grinders, especially burr grinders, among home baristas and specialty coffee...
Salt
Salt is a long standing commodity rebounding in interest due to health trends around salt intake, gourmet and specialty salts, and ongoin...
Apple Juice
Apple Juice is a longstanding beverage category featuring juice extracted from apples; the topic covers major brands, consumer preference...
Borscht
Borscht is a traditional beet based soup from Eastern Europe that has gained renewed attention globally due to culinary media coverage, d...
Liquid Death
Liquid Death is a beverage brand that markets canned mountain water with a rebellious, gothic branding and extensible marketing campaigns...
Pasta
Chickpea
Chickpea is recognized as a, long standing food ingredient with rising prominence in plant based eating, alternative proteins, and conven...
Hanger Steak
Hanger steak has gained renewed interest among chefs and home cooks for its flavorful, tender profile and relative affordability compared...
Pudding
Pudding is a long standing dessert category encompassing custards, pudding cups, and instant mix varieties, with intermittent spikes driv...
Freshwater Shrimp
Freshwater shrimp are ornamental crustaceans kept in freshwater aquariums for hobbyists, featuring varieties like Caridina and Neocaridin...
Bottled in Bond
Bottled in Bond is a historic U.S. whiskey designation indicating the spirit was distilled in a single distillery in a single distillatio...
Wax Paper
Wax paper remains a staple kitchen utility with a current emphasis on eco conscious alternatives and complementary products like parchmen...
Chicory Coffee
Chicory coffee refers to coffee brewed with chicory root, a habit with roots in New Orleans and broader Roasted coffee plus chicory blend...
Cacio
Cacio is a term rooted in Italian cheese and pasta culture, most prominently associated with Cacio e Pepe (cheese and pepper) and various...
BOPIS
BOPIS, or Buy Online, Pick Up In Store, is a retail fulfillment model that lets customers purchase online and collect their orders at a p...
Mojo
Mojo is a high performance programming language introduced by Modular that aims to unify the ease of Python with the performance of C++ f...
Toothpick
Chocolatey
Chocolatey is a Windows package manager and automation framework that enables installation, upgrading, and management of software across ...
Ethanol
Ethanol is a widely used biofuel and industrial solvent derived from fermentation of carbohydrates. As a trend topic, discussions focus o...
Tea
Almond Butter
Almond butter is a well established, niche to mainstream nut butter product category that has grown due to rising plant based diets, perc...
Artisan Pizza
Artisan Pizza is a culinary trend characterized by handcrafted, small batch pizzas made with high quality, locally sourced ingredients, t...
Cumin
Cumin is a long standing culinary spice that continues to be a staple in many cuisines around the world, with ongoing relevance in both h...
Bread
Garlic Bread
Garlic Bread is trending as a popular comfort side dish and social media culinary staple, driven by its simple irresistible flavor, versa...
Finish
Finish is a long standing dishwasher detergent brand, and its ongoing presence in consumer cleaning categories continues to shape market ...
Beef Jerky
Beef jerky is a long standing snack that continues to evolve through new flavors, cleaner labels, protein focused positioning, and broade...
Pickle Pizza
Pickle Pizza is a novelty food trend where pickles or pickle flavored toppings are used on pizza, gaining attention as a quirky, crave wo...
Shakshuka
Shakshuka is a traditional North African dish of poached eggs in a spiced tomato and pepper sauce, which has seen renewed global interest...
Cupcake Pan
Cupcake Pan trend centers on versatile muffin/cupcake pans and related accessories (non stick, silicone, and mini bundt variants) driving...
Piri Piri
Piri Piri refers to a hot chili pepper variety and the associated peri peri sauces and cuisine, popularized globally by African, Portugue...
Ancho Chile
Ancho Chile is a widely used dried poblano pepper product in Mexican and Latin American cuisine, trending as a flavorful, smoky, and vers...
Jerky
Jerky is a long standing snack category focusing on meat based, shelf stable protein bites. The trend today emphasizes premiumization, al...
Curry Powder
Curry powder is a globally recognized blend of spices used to flavor dishes across many cuisines, with renewed interest driven by home co...
Brita
Brita is a long established consumer brand known for its water filtration products, and its ongoing relevance is driven by consumer inter...
Sundae
Sundae is a company known for operating in the NFT marketplace space, focusing on facilitating mainstream and creator driven NFT sales an...
Lemon Juice
Lemon juice is trending as a focus area for natural flavors, DIY beverages, and wellness routines, highlighting consumer interest in citr...
Almonds
Almonds are a globally recognized agricultural product with rising consumer demand driven by health trends, protein focused diets, and pl...
Mustards
Mustards is a broad category of prepared mustard condiments with regional styles ranging from bright Dijon to sweet and spicy varieties, ...
Beets
Orange Juice
Orange juice is a long standing beverage category experiencing renewed attention due to health conscious messaging, fortification trends ...
Furikake
Furikake is a traditional Japanese seasoning mix of dried fish, sesame seeds, seaweed, and salt that has gained cross cultural appeal and...
Yupi
Yupi refers to multiple real entities, most prominently an Indonesian gummy confectionery brand (PT Yupi Indo Jelly Gum) and a historical...
Smalls
Hungry Man
Shiitake
Shiitake is a widely recognized edible mushroom experiencing renewed attention due to growing interest in plant based diets, functional f...
Tomato Sauce
Tomato Sauce is a long standing culinary staple widely used across cuisines to flavor dishes, sauces, and ready to eat meals. It encompas...
Oat Milk
Beers
Beers refers to beer as a widely consumed alcoholic beverage with a diverse set of styles and brands, varying by region and culture, and ...
Dubai Chocolate
Dubai Chocolate is a, viral confectionery trend that began in the UAE and spread globally through social media, featuring pistachio fille...
Yerba Magic
Yerba Magic is a branded instant tea powder made from yerba mate marketed for natural energy, gut friendly benefits, and convenient on th...
Wolfberry Tea
Wolfberry Tea, commonly known as goji berry tea, is a beverage featuring dried goji berries infused in tea or blended with other herbs. I...
Non-alcoholic Spirits
Non alcoholic spirits represent a growing segment of the beverage industry offering crafted, low or zero alcohol options that mimic trad...
Anti-Inflammatory Tea
Matcha and Co
Matcha and Co is a brand/trend centered on ceremonial grade matcha and related products gaining mainstream attention through social media...