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We surface rapidly growing trends before they take off.

Pop & Bottle

6,600 vol/mo
1028%
(5y)
345%
(1y)
926%
(3mo)

Pop & Bottle is a consumer beverage brand known for its ready to drink almond and oat milk lattes and a line of coffee concentrates, gain...

1013%
(5y)
808%
(1y)
121%
(3mo)

Sustainable Protein refers to a shift in how protein is produced, distributed, and consumed to reduce environmental impact, improve anima...

903%
(5y)
12%
(1y)
28%
(3mo)

Mushroom hot chocolate combines traditional hot cocoa with edible mushrooms (adaptogens like reishi, chaga, lion’s mane, cordyceps) to ...

792%
(5y)
110%
(1y)
-46%
(3mo)

Clarified Cocktail is a trend where classic cocktails are clarified using techniques such as milk or dairy clarification, agar, or gelati...

Soursop Bitters

60,500 vol/mo
777%
(5y)
79%
(1y)
70%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

Yemeni Coffee

60,500 vol/mo
714%
(5y)
79%
(1y)
25%
(3mo)

Yemeni Coffee refers to coffee beans originating from Yemen, including historic varieties like Mocha, which have seen renewed interest in...

Indian Whisky

3,600 vol/mo
714%
(5y)
218%
(1y)
-39%
(3mo)

Indian Whisky refers to whiskies produced in India, including premium single malts and blended malts, gaining global attention for qualit...

Einspanner

22,200 vol/mo
622%
(5y)
84%
(1y)
20%
(3mo)

Einspänner refers to a traditional Viennese coffee beverage espresso topped with whipped cream and served in a glass. It also denotes a ...

Orange Matcha

260 vol/mo
586%
(5y)
168%
(1y)
127%
(3mo)

Orange Matcha is a product concept featuring matcha tea infused or paired with orange flavors, appearing in beverages, desserts, and well...

Beef Tallow

201,000 vol/mo
529%
(5y)
-7%
(1y)
3%
(3mo)

Beef tallow is experiencing renewed interest as a versatile fat used in cooking, traditional soap making, skincare, and certain artisanal...

Tissue Bread

390 vol/mo
517%
(5y)
96%
(1y)
113%
(3mo)

Tissue Bread is a culinary trend originating from Seoul, South Korea, where ultra thin laminated bread layers are formed into a mille feu...

Goodles

124,000,000 vol/mo
468%
(5y)
74%
(1y)
35%
(3mo)

Goodles is a modern pasta brand known for protein enriched macaroni and cheese with colorful shapes, positioned as a healthier, tastier a...

Nature's Heart

260 vol/mo
442%
(5y)
549%
(1y)
718%
(3mo)

Nature's Heart refers to a plant based/snack brand originally from South America that gained attention in the U.S. through Nestlé’s in...

Date Bark

1,600 vol/mo
421%
(5y)
108%
(1y)
19%
(3mo)

Date Bark is a viral TikTok inspired snack trend where Medjool dates are flattened and layered with peanut butter, nuts, and melted choco...

420%
(5y)
197%
(1y)
273%
(3mo)

Coconut Water Coffee is a niche beverage trend that blends coconut water with coffee to create a lighter, potentially lower calorie caffe...

Ryze Superfoods

27,100 vol/mo
416%
(5y)
38%
(1y)
56%
(3mo)

Ryze Superfoods is a niche consumer brand offering mushroom infused coffees and other superfood blends focused on wellness and energy, wi...

Prebiotic Soda

33,100 vol/mo
389%
(5y)
125%
(1y)
161%
(3mo)

Prebiotic Soda is a beverage category that combines traditional carbonated sodas with prebiotic fibers and ingredients intended to suppor...

The Zero Proof

1,600 vol/mo
384%
(5y)
228%
(1y)
47%
(3mo)

Birch Juice

2,900 vol/mo
381%
(5y)
115%
(1y)
234%
(3mo)

Birch juice (birch sap/water) is experiencing renewed consumer interest as a natural, low sugar, functional beverage and ingredient, with...

362%
(5y)
0%
(1y)
42%
(3mo)

Lesser Evil Snacks refers to a movement toward healthier, simpler ingredient snacks led by brands like Lesser Evil that emphasize clean l...

Beef Organs

3,600 vol/mo
362%
(5y)
50%
(1y)
65%
(3mo)

Beef organs (offal) have seen renewed interest in certain culinary and wellness circles, driven by appetite for nutrient dense foods, nos...