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We surface rapidly growing trends before they take off.

Blush Tape

70 vol/mo
453%
(5y)
251%
(1y)
791%
(3mo)

Blush Tape is a recognized makeup trend centered around the use of 'Blush Tape' products, notably associated with tarte's Blush Tape Liqu...

449%
(5y)
327%
(1y)
226%
(3mo)

Hydrating Lip Mask is a beauty trend focusing on overnight or reusable lip masks that hydrate, exfoliate, and plump lips through concentr...

Cica Serum

590 vol/mo
445%
(5y)
128%
(1y)
122%
(3mo)

Cica Serum is a skincare product centered on centella asiatica (Cica) extract, marketed for soothing irritation, boosting barrier functio...

Man Moisturizer

5,400 vol/mo
444%
(5y)
687%
(1y)
189%
(3mo)

Man moisturizer refers to skincare products formulated for men, reflecting growing adoption of routine facial care and gender inclusive b...

Copper Peptide

18,100 vol/mo
437%
(5y)
358%
(1y)
171%
(3mo)

Copper peptide (GHK Cu) is a well established skincare ingredient touted for signaling collagen synthesis, wound healing, and anti inflam...

Ginseng Serum

480 vol/mo
434%
(5y)
145%
(1y)
160%
(3mo)

Ginseng Serum is a skincare product category featuring serums formulated with ginseng extract, marketed for antioxidant, anti inflammator...

Cos De Baha

1,600 vol/mo
432%
(5y)
137%
(1y)
199%
(3mo)

Cos De Baha is a Korean skincare brand known for high potency serums such as 10% Niacinamide with Zinc PCA and Tranexamic Acid formulatio...

425%
(5y)
284%
(1y)
311%
(3mo)

Toner Pads

8,100 vol/mo
424%
(5y)
87%
(1y)
106%
(3mo)

Toner pads are pre soaked cotton pads used to apply facial toners, delivering convenience and consistent coverage in skincare routines.

424%
(5y)
90%
(1y)
51%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

418%
(5y)
271%
(1y)
213%
(3mo)

Silicone Loofah

12,100 vol/mo
415%
(5y)
-23%
(1y)
33%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Sunuv

1,000 vol/mo
412%
(5y)
247%
(1y)
220%
(3mo)

Sunuv is a well known brand primarily associated with UV nail lamps and related nail care devices, representing a consumer electronics ni...

Cream Mist

90 vol/mo
407%
(5y)
507%
(1y)
716%
(3mo)

Cream Mist is a, converging category in skincare and beauty/sensory products, centered on lightweight, sprayable emollient mists often fo...

Silicone Scar Tape

22,200 vol/mo
406%
(5y)
27%
(1y)
77%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

402%
(5y)
381%
(1y)
0%
(3mo)

Natural skincare products are skincare items formulated with fewer synthetic chemicals and more plant based, ethically sourced ingredient...

Skincare Wand

390 vol/mo
398%
(5y)
315%
(1y)
258%
(3mo)

Skincare Wand is a consumer electronics device category focused on facial care, using technologies such as sonic vibrations, LED light th...

393%
(5y)
18%
(1y)
47%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

Rice Water Toner

1,900 vol/mo
390%
(5y)
56%
(1y)
110%
(3mo)

Rice Water Toner is a skincare trend centered on toners formulated with rice water or rice fermentation products, popularized for purport...

Builder Gel

74,000 vol/mo
386%
(5y)
95%
(1y)
30%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

Round Lab

14,800 vol/mo
380%
(5y)
170%
(1y)
261%
(3mo)

Round Lab is a Korean skincare brand recognized for its simple, effective formulations targeting hydration and barrier support, gaining i...

Peptide Skincare

40,500 vol/mo
374%
(5y)
300%
(1y)
52%
(3mo)

Peptide skincare is a and established approach in cosmetics that uses signaling peptides and peptide complexes to support skin functions ...

Blemish Pads

880 vol/mo
370%
(5y)
121%
(1y)
115%
(3mo)

Glutathione Cream

1,600 vol/mo
365%
(5y)
214%
(1y)
109%
(3mo)

Glutathione Cream is a skincare product popular for purported skin brightening and antioxidant benefits, widely discussed in beauty circl...

Onion Shampoo

4,400 vol/mo
363%
(5y)
73%
(1y)
116%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel

210 vol/mo
361%
(5y)
272%
(1y)
1397%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Azelaic Acid Serum

14,800 vol/mo
361%
(5y)
285%
(1y)
150%
(3mo)

Azelaic Acid Serum refers to cosmetic formulations containing azelaic acid marketed for skincare benefits such as reducing blemishes, red...

Bond Repair

2,400 vol/mo
355%
(5y)
166%
(1y)
97%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

Cica Toner

260 vol/mo
354%
(5y)
65%
(1y)
309%
(3mo)

Cica toner is a skincare product featuring centella asiatica (cica) extract, popular in Korean beauty routines for soothing and skin barr...

348%
(5y)
120%
(1y)
210%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

347%
(5y)
381%
(1y)
265%
(3mo)

Medik8

40,500 vol/mo
346%
(5y)
164%
(1y)
47%
(3mo)

Medik8 is a premium skincare brand recognized for science led formulations and innovative antioxidant and vitamin based products, with gr...

345%
(5y)
685%
(1y)
665%
(3mo)

Daily Foaming Cleanser is a skincare trend centered on lightweight, gentle foaming cleansers intended for daily use to remove oil, makeup...

Argireline Serum

4,400 vol/mo
345%
(5y)
82%
(1y)
449%
(3mo)

Argireline Serum is a cosmetic trend centered on using serums that contain the acetyl hexapeptide 8 (Argireline) peptide as a less invasi...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

344%
(5y)
168%
(1y)
121%
(3mo)

Microcurrent facial devices are at home skincare tools that deliver low level electrical currents to facial muscles and skin to promote t...

Bronzing Stick

1,300 vol/mo
339%
(5y)
82%
(1y)
144%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Carroten

165,000 vol/mo
338%
(5y)
-15%
(1y)
1096%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

335%
(5y)
155%
(1y)
316%
(3mo)

Brightening Soap is a consumer goods category focused on skin brightening or whitening via cleansers. It encompasses products using ingre...

330%
(5y)
89%
(1y)
342%
(3mo)

Birch Juice Sunscreen is a skincare product category centered on Birch sap (birch juice) as a hydrating base in sunscreens, notably popul...

Afnan

9,900 vol/mo
329%
(5y)
132%
(1y)
69%
(3mo)
328%
(5y)
198%
(1y)
106%
(3mo)

Tranexamic Acid Serum is a skincare product that uses tranexamic acid to address hyperpigmentation and uneven skin tone by inhibiting mel...

326%
(5y)
313%
(1y)
220%
(3mo)

4 in 1 Foundation is a cosmetic product concept where foundation combines multiple benefits in one formula, typically including coverage,...

Collagen Stick

1,600 vol/mo
326%
(5y)
344%
(1y)
441%
(3mo)

Collagen sticks are portable, stick pack dietary supplements that deliver collagen peptide powder in a convenient, ready to mix format, a...

Kojic Acid Serum

5,400 vol/mo
321%
(5y)
161%
(1y)
155%
(3mo)

Kojic Acid Serum is a skincare product used for skin brightening and reducing hyperpigmentation by inhibiting melanin production. It has ...

Tower 28 Beauty

1,900 vol/mo
319%
(5y)
231%
(1y)
689%
(3mo)

Tower 28 Beauty is a clean, skin first makeup brand recognized for offering simple, skin friendly formulations with inclusive shade range...

Multi Balm

170 vol/mo
319%
(5y)
389%
(1y)
323%
(3mo)

Multi Balm refers to a growing category of versatile, multi use balms designed to moisturize, protect, and treat skin across multiple are...

Allies of Skin

22,200 vol/mo
317%
(5y)
107%
(1y)
84%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

313%
(5y)
310%
(1y)
481%
(3mo)

Lip Treatment Oil is a beauty trend focused on nourishing, high shine lip oils that deliver hydration, color, and a glossy finish, often ...

Soothing Serum

260 vol/mo
312%
(5y)
193%
(1y)
391%
(3mo)

Soothing Serum is a skincare trend focusing on lightweight, calming serums designed to reduce irritation, redness, and inflammation while...

Aura Nails

40,500 vol/mo
310%
(5y)
2%
(1y)
29%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Serum Stick

480 vol/mo
310%
(5y)
222%
(1y)
422%
(3mo)

Serum Stick is a skincare format combining a concentrated serum in a solid or balm like stick, offering portable, mess free application w...

310%
(5y)
287%
(1y)
0%
(3mo)

Good Skin Days refers to the skincare brand Good (Skin) Days created by Soko Glam as an affordable, entry level K beauty line, illustrati...

Tocobo

6,600 vol/mo
309%
(5y)
37%
(1y)
95%
(3mo)
301%
(5y)
408%
(1y)
210%
(3mo)

Skin tightening devices are non invasive aesthetic tools that use energy based modalities such as radiofrequency, ultrasound, lasers, or ...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

297%
(5y)
208%
(1y)
249%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

294%
(5y)
75%
(1y)
233%
(3mo)

Shea Butter Deodorant is a growing category in natural personal care, highlighting deodorants that use shea butter as a key emollient and...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

Peach & Lily

3,600 vol/mo
289%
(5y)
490%
(1y)
813%
(3mo)

Peach & Lily is a recognized skincare brand known for its Korean inspired formulations and emphasis on clean, effective ingredients. The ...