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We surface rapidly growing trends before they take off.

35%
(5y)
153%
(1y)
-29%
(3mo)

Okara

3,600 vol/mo
35%
(5y)
66%
(1y)
1%
(3mo)

Okara is a city in Punjab, Pakistan, known for its agricultural productivity and industrial zones, including dairy and food processing, m...

North Spore

18,100 vol/mo
34%
(5y)
26%
(1y)
76%
(3mo)

North Spore is a company active in gourmet mushroom cultivation, spawn production, and mycology education, contributing to the growing in...

Foam Plates

2,400 vol/mo
31%
(5y)
79%
(1y)
196%
(3mo)

Foam plates refer to the disposable dinnerware made from foam materials, with increasing public policy attention and shifts toward altern...

Matcha Lemonade

4,400 vol/mo
31%
(5y)
7%
(1y)
138%
(3mo)

Matcha Lemonade is a beverage trend combining green tea matcha with lemonade to create a refreshing, caffeinated high vegetal drink that ...

Cat Food

110,000 vol/mo
30%
(5y)
56%
(1y)
127%
(3mo)

Planted

18,100 vol/mo
30%
(5y)
30%
(1y)
146%
(3mo)

Planted refers to the plant based meat company Planted Foods and the broader plant based/alternative protein movement it is part of, focu...

Doritos Chips

18,100 vol/mo
30%
(5y)
44%
(1y)
78%
(3mo)

Doritos Chips is a snack brand and product line under PepsiCo, known for its flavored tortilla chips and long running marketing presence ...

Quail Food

5,400 vol/mo
28%
(5y)
32%
(1y)
105%
(3mo)

Quail Food is a and established topic centered on the diets and feed strategies for domestic quail, covering protein levels, grain mixes,...

Portable Smoker

4,400 vol/mo
27%
(5y)
55%
(1y)
209%
(3mo)

Kraft Bags

5,400 vol/mo
27%
(5y)
103%
(1y)
188%
(3mo)

21 Seeds

2,900 vol/mo
27%
(5y)
29%
(1y)
157%
(3mo)

21 Seeds is a tequila brand known for its fruit infused, small batch tequilas and distinctive glass bottle design, gaining attention in p...

Fish Finger

10 vol/mo
26%
(5y)
31%
(1y)
53%
(3mo)

Fish finger is a widely recognized prepared food product consisting of breaded fish fillets, traditionally a staple in UK and European ho...

Clif Protein Bars

6,600 vol/mo
24%
(5y)
67%
(1y)
251%
(3mo)

Mango

1,000,000 vol/mo
23%
(5y)
19%
(1y)
46%
(3mo)

Popping Boba

33,100 vol/mo
23%
(5y)
13%
(1y)
52%
(3mo)

Popping Boba refers to edible spheres filled with flavored liquid that burst in the mouth when bitten, adding a liquid filled texture to ...

Loaded Tea

14,800 vol/mo
23%
(5y)
117%
(1y)
117%
(3mo)

Loaded Tea is a beverage trend centered on caffeinated, nutrient enhanced tea drinks marketed as energy boosts. It encompasses storefront...

Remedy Organics

5,400 vol/mo
23%
(5y)
21%
(1y)
94%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

23%
(5y)
43%
(1y)
63%
(3mo)

Orange Blossom Honey is a monofloral honey derived from orange blossom nectar, valued for its light, fruity aroma and mild sweetness. It ...

Orbit

110,000 vol/mo
23%
(5y)
26%
(1y)
56%
(3mo)

Orbit is a and active topic around orbital connectivity, satellite internet constellations, and related space infrastructure developments...

Quest Protein Bars

40,500 vol/mo
22%
(5y)
15%
(1y)
80%
(3mo)

Quest Protein Bars is a, long standing brand of high protein snack bars, widely known in the fitness and health food space since the earl...

Purina

49,500 vol/mo
21%
(5y)
52%
(1y)
113%
(3mo)

Purina is a long standing, globally recognized pet care brand within the broader pet nutrition and welfare ecosystem, continuing to influ...

Edible Ink

2,400 vol/mo
19%
(5y)
21%
(1y)
90%
(3mo)

Veggie Straws

2,400 vol/mo
18%
(5y)
13%
(1y)
58%
(3mo)

Veggie Straws are a popular packaged snack marketed as a healthier alternative to traditional potato chips, typically made from a mixture...

Ice Cream Scoop

33,100 vol/mo
18%
(5y)
22%
(1y)
24%
(3mo)

Ice Cream Scoop is a product category and design topic focused on tools for portioning and serving ice cream, with notable innovations in...

Primal Kitchen

22,200 vol/mo
17%
(5y)
23%
(1y)
113%
(3mo)

Primal Kitchen is a consumer brand known for clean label, paleo friendly condiments and foods such as avocado oil mayo and sauces; the to...

Lychee

301,000 vol/mo
17%
(5y)
17%
(1y)
14%
(3mo)

Nesquik

49,500 vol/mo
15%
(5y)
14%
(1y)
36%
(3mo)

Nesquik is a long standing chocolate milk powder brand by Nestlé, continuing to be a recognizable staple in breakfast and snack routines...

14%
(5y)
73%
(1y)
125%
(3mo)

Banza

9,900 vol/mo
14%
(5y)
-5%
(1y)
61%
(3mo)

Macadamia Milk

8,100 vol/mo
14%
(5y)
16%
(1y)
78%
(3mo)

Brami

5,400 vol/mo
13%
(5y)
82%
(1y)
78%
(3mo)

BRAMI is a food brand specializing in lupini bean based pastas and snacks, positioned as a higher protein, lower carb alternative in the ...

Lemon Squeezer

27,100 vol/mo
13%
(5y)
17%
(1y)
15%
(3mo)

Lemon Squeezer is a widely used kitchen tool designed to extract juice from lemons efficiently, with sustained popularity due to home coo...

Utz

22,200 vol/mo
12%
(5y)
20%
(1y)
61%
(3mo)

Utz is a long established snack brand known for its potato chips, pretzels, and crackers, often associated with regional availability and...

Strawberries

550,000 vol/mo
11%
(5y)
7%
(1y)
55%
(3mo)

G Hughes

6,600 vol/mo
10%
(5y)
32%
(1y)
146%
(3mo)

Beeswax Wrap

6,600 vol/mo
9%
(5y)
41%
(1y)
47%
(3mo)

Brown Rice

110,000 vol/mo
9%
(5y)
34%
(1y)
67%
(3mo)

Brown Rice is a long standing staple grain that has gained renewed focus in healthy eating, sustainability discussions, and gluten free o...

8%
(5y)
38%
(1y)
67%
(3mo)

Macadamia Coffee refers to coffee products or blends featuring macadamia nut flavor or macadamia nut milk/creamers integrated into coffee...

Dog Food

246,000 vol/mo
8%
(5y)
35%
(1y)
88%
(3mo)

Zevia

33,100 vol/mo
7%
(5y)
8%
(1y)
54%
(3mo)

Zevia is a brand of zero calorie, stevia sweetened sodas and beverages that has sustained interest as consumers seek flavorful options wi...

Tiger Milk

8,100 vol/mo
7%
(5y)
26%
(1y)
58%
(3mo)

Sheba

18,100 vol/mo
5%
(5y)
19%
(1y)
36%
(3mo)

Japanese Food

201,000 vol/mo
3%
(5y)
30%
(1y)
12%
(3mo)

Yellow Mustard

18,100 vol/mo
2%
(5y)
24%
(1y)
71%
(3mo)

Ziploc Bags

27,100 vol/mo
2%
(5y)
10%
(1y)
10%
(3mo)

Smartfood

9,900 vol/mo
2%
(5y)
22%
(1y)
44%
(3mo)

Wilton

40,500 vol/mo
-7%
(5y)
7%
(1y)
20%
(3mo)

Wilton refers to the Wilton brand known for cake decorating, baking supplies, and related culinary products. It represents a longstanding...

Beer

368,000 vol/mo
-7%
(5y)
5%
(1y)
7%
(3mo)

Beer is a globally established beverage with ongoing evolution driven by craft and specialty brews, non alcoholic options, sustainability...

Mushroom Oyster

90,500 vol/mo
-8%
(5y)
-2%
(1y)
13%
(3mo)

Mushroom Oyster refers to oyster mushrooms (Pleurotus ostreatus), a widely cultivated and consumed edible mushroom variety with rising in...

Almond Milk

110,000 vol/mo
-10%
(5y)
8%
(1y)
20%
(3mo)

Almond Milk is a long established plant based milk category that has become mainstream globally, driven by dietary preferences, lactose i...

Northland

12,100 vol/mo
-10%
(5y)
1%
(1y)
5%
(3mo)

Irish Moss

14,800 vol/mo
-19%
(5y)
2%
(1y)
105%
(3mo)

Irish Moss is a seaweed based natural product trend gaining traction as a dietary supplement and ingredient in foods and wellness product...

-24%
(5y)
-18%
(1y)
5%
(3mo)

The George Foreman Grill is a well established countertop electric grill brand known for its fat reducing grilling design and quick, simp...

Keto Bread

49,500 vol/mo
-26%
(5y)
-2%
(1y)
24%
(3mo)

G Fuel

22,200 vol/mo
-29%
(5y)
54%
(1y)
82%
(3mo)

Boba Tea

301,000 vol/mo
-30%
(5y)
-9%
(1y)
13%
(3mo)

Boba Tea is a global beverage trend centered on flavored tea with tapioca pearls and other add ins, expanding from niche cafes to mainstr...

Boba

1,000,000 vol/mo
-32%
(5y)
-9%
(1y)
16%
(3mo)

Boba refers to the globally popular bubble tea trend characterized by chewy tapioca pearls, creative milk tea formats, and a culture of c...

Bubble Tea

301,000 vol/mo
-39%
(5y)
-7%
(1y)
19%
(3mo)
9999%+
(5y)
2663%
(1y)
140%
(3mo)
9999%+
(5y)
2560%
(1y)
130%
(3mo)

Wellness beverages are drinks marketed to support health and well being, including functional, probiotic, adaptogen infused, low sugar, a...

Juice Reel

1,300 vol/mo
9999%+
(5y)
2559%
(1y)
-28%
(3mo)

Juice Reel is a sports betting tool and marketplace that combines bet tracking, odds comparison, AI powered insights, and a verified hand...

Donut Lab

6,600 vol/mo
9999%+
(5y)
889%
(1y)
-5%
(3mo)

Donut Lab is a EV and battery technology company focused on integrated in wheel motors and solid state battery systems, with activities s...

Campari Group

1,900 vol/mo
9999%+
(5y)
629%
(1y)
69%
(3mo)

Campari Group is a global beverages company known for its portfolio of iconic brands such as Campari, Aperol, and Grand Marnier, driving ...

9999%+
(5y)
625%
(1y)
2569%
(3mo)

Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...

Meta Mate

320 vol/mo
9999%+
(5y)
594%
(1y)
63%
(3mo)

Meta Mate is a trend surrounding several distinct entities: a yerba mate product line marketed as Meta Mate, and tech/industrial uses of ...

Tablecheck

2,400 vol/mo
9999%+
(5y)
543%
(1y)
24%
(3mo)

TableCheck is a restaurant table management and reservations platform used by venues to manage bookings, seating, guest flow, and related...

Wellah

1,900 vol/mo
9999%+
(5y)
516%
(1y)
175%
(3mo)

Wellah is a health and wellness brand focusing on simplified, science backed nutrition and supplement regimes for women, including produc...

9999%+
(5y)
492%
(1y)
56%
(3mo)

Cordyceps Coffee blends traditional coffee with cordyceps mushrooms to offer a purported boost in energy, focus, and wellness, leveraging...

Beech-Nut

14,800 vol/mo
9999%+
(5y)
442%
(1y)
1075%
(3mo)

Actimel

2,400 vol/mo
9999%+
(5y)
441%
(1y)
60%
(3mo)

Actimel is a probiotic yogurt drink brand by Danone, marketed for immune support and gut health. The topic reflects ongoing interest in f...

Sand Ginger

1,600 vol/mo
9999%+
(5y)
359%
(1y)
141%
(3mo)

Forager Project

1,300 vol/mo
9999%+
(5y)
342%
(1y)
499%
(3mo)

Forager Project is a plant based dairy brand known for almond milk yogurt and other dairy alternatives. It represents the growing plant b...

Hawaii Flavors

590 vol/mo
9999%+
(5y)
227%
(1y)
36%
(3mo)

Hawaii Flavors represents a culinary and sensory trend emphasizing tropical, island inspired taste profiles (pineapple, coconut, luau gre...

9999%+
(5y)
169%
(1y)
114%
(3mo)

Mushroom Snacks are edible snacks featuring edible mushrooms (such as shiitake, maitake, or button mushrooms) incorporated into chips, je...

Yfood

2,900 vol/mo
9999%+
(5y)
166%
(1y)
15%
(3mo)

Yfood is a, established brand known for ready to drink meal replacement shakes and related nutrition products.

Pasture-Raised Eggs

74,000 vol/mo
9999%+
(5y)
156%
(1y)
294%
(3mo)

Upfs

720 vol/mo
9999%+
(5y)
148%
(1y)
-3%
(3mo)

Ultra Processed Foods (UPFs) is a, widely discussed dietary category referring to highly processed foods with added ingredients. It has g...

Lychee Vodka

1,000 vol/mo
9999%+
(5y)
136%
(1y)
-11%
(3mo)

Lychee vodka is a flavored vodka category featuring lychee fruit notes, gaining traction in premium spirits markets and Asian inspired co...

Eco Plates

140 vol/mo
9999%+
(5y)
135%
(1y)
224%
(3mo)

Mushroom Chai

880 vol/mo
9999%+
(5y)
127%
(1y)
167%
(3mo)

Mushroom Chai is a wellness beverage trend that combines traditional chai with medicinal mushrooms (such as reishi, chaga, lion’s mane)...

9999%+
(5y)
125%
(1y)
127%
(3mo)

Insect based food uses edible insects or insect derived ingredients as a sustainable alternative protein source to conventional livestock...

Adaptogen Drink

9,900 vol/mo
9999%+
(5y)
109%
(1y)
176%
(3mo)

Adaptogen drinks are beverages infused with adaptogenic herbs (like ashwagandha, rhodiola, ginseng) marketed to support stress management...

9999%+
(5y)
109%
(1y)
637%
(3mo)

Xtreme Wellness Tortillas are a line of high fiber, low net carb tortillas produced by Ole Mexican Foods (brand: Xtreme Wellness). They e...

Tonka Beans

27,100 vol/mo
9999%+
(5y)
97%
(1y)
-30%
(3mo)

Tonka beans are an established flavor and fragrance ingredient derived from Dipteryx odorata, historically used in small batch culinary a...

Yogurt Bones

20 vol/mo
9999%+
(5y)
96%
(1y)
136%
(3mo)

Yogurt Bones refers to dog treats and pet products flavored or infused with yogurt, used as edible chews that promote dental health and a...

Algae Cooking Oil

18,100 vol/mo
9999%+
(5y)
75%
(1y)
-16%
(3mo)

Algae Cooking Oil is a niche but recognized alternative cooking oil derived from algae. It is positioned as a sustainable, omega 3 rich o...

Pandan Tea

1,000 vol/mo
9999%+
(5y)
52%
(1y)
7%
(3mo)

Pandan tea refers to tea beverages flavored with pandan leaves, a staple in Southeast Asian cuisine. The trend reflects growing curiosity...

Fatworks

1,300 vol/mo
9999%+
(5y)
-23%
(1y)
84%
(3mo)
9999%+
(5y)
9999%+
(1y)
120%
(3mo)