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We surface rapidly growing trends in XXX before they take off.

9999%+
(5y)
457%
(1y)
175%
(3mo)

Azelaic acid lotion is a topical skincare product leveraging azelaic acid for outcomes such as acne improvement, rosacea management, and ...

9999%+
(5y)
415%
(1y)
44%
(3mo)

Niacinamide Body Lotion is a skincare trend focused on moisturizing formulations that include niacinamide (vitamin B3) as a key active in...

Aquatic Perfume

2,900 vol/mo
9999%+
(5y)
412%
(1y)
57%
(3mo)

Aquatic perfume refers to a recognizable fragrance category and trend that emphasizes fresh, water inspired notes (sea spray, marine acco...

9999%+
(5y)
385%
(1y)
62%
(3mo)

Ashwagandha Cream is a skincare trend that pairs the Ayurvedic herb Ashwagandha with topical formulations to promise stress reducing, ant...

9999%+
(5y)
384%
(1y)
39%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

Zeroid

1,300 vol/mo
9999%+
(5y)
334%
(1y)
118%
(3mo)

Zeroid is a but multi entity term spanning several distinct topics, including vintage toy robots named Zeroids, privacy/crypto focused id...

Minimalist Makeup

6,600 vol/mo
9999%+
(5y)
326%
(1y)
99%
(3mo)

Minimalist makeup is a trend focused on natural, skin like finishes with lightweight formulations, streamlined routines, and products des...

Silicone Loofah

12,100 vol/mo
9999%+
(5y)
310%
(1y)
85%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

Bare Nature

210 vol/mo
9999%+
(5y)
285%
(1y)
195%
(3mo)
9999%+
(5y)
284%
(1y)
129%
(3mo)

Caffeine Hyaluronic Acid is a skincare trend centered on products that combine caffeine's perceived energizing, anti inflammatory propert...

9999%+
(5y)
281%
(1y)
121%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
274%
(1y)
36%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

9999%+
(5y)
271%
(1y)
60%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
258%
(1y)
45%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
256%
(1y)
-15%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
254%
(1y)
81%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

Cica Cleanser

170 vol/mo
9999%+
(5y)
249%
(1y)
36%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
215%
(1y)
210%
(3mo)

Caffeine Lotion is a skincare product category that combines caffeine with lotion formulations to deliver energy tingling sensation, pote...

9999%+
(5y)
180%
(1y)
159%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

9999%+
(5y)
174%
(1y)
22%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

9999%+
(5y)
172%
(1y)
135%
(3mo)

Vitamin K serum is a niche skincare product used to address dark circles, bruising, and redness, often marketed for improving under eye a...

Staleks

1,900 vol/mo
9999%+
(5y)
169%
(1y)
55%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
138%
(1y)
46%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

9999%+
(5y)
123%
(1y)
80%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

210 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

Llama Naturals

2,400 vol/mo
9999%+
(5y)
74%
(1y)
116%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

9999%+
(5y)
70%
(1y)
23%
(3mo)

Gel De Baño, Spanish for bath gel or body wash, refers to the bath gel product category including scented and unscented formulas used fo...

Ginseng Toner

320 vol/mo
9999%+
(5y)
55%
(1y)
58%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

9999%+
(5y)
44%
(1y)
80%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Zit Cream

5,400 vol/mo
9999%+
(5y)
32%
(1y)
-5%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

Pink Bow Nails

4,400 vol/mo
9999%+
(5y)
23%
(1y)
18%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

Angel Lashes

1,600 vol/mo
9999%+
(5y)
19%
(1y)
59%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

9999%+
(5y)
9999%+
(1y)
90%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Reusable microfiber pads are compact, washable cleaning pads made from microfiber material designed to replace disposable cotton pads and...

9999%+
(5y)
9999%+
(1y)
800%
(3mo)

Niacinamide Jelly is a skincare trend focusing on jelly textured formulations that include the active ingredient niacinamide, touted for ...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
93%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
479%
(3mo)

Brightening Deodorant is a consumer personal care trend focused on deodorants that combine odor protection with skin brightening or tone ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Face Wash is a skincare product category featuring cleansers formulated with kojic acid to aid skin brightening and hyperpigme...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ginseng cleansing oil is a skincare product that combines cleansing oil formulations with ginseng extract or root derived compounds, mark...

9999%+
(5y)
9999%+
(1y)
239%
(3mo)

Kojic Acid Body Wash is a skincare product that uses kojic acid as an active ingredient for skin brightening and evening out skin tone, o...

Pdrn Essence

390 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

UV LED Lamp for Gel Nails is a, established niche within nail care, used to cure gel nail polishes and gels quickly via UV/LED light.

Cheekyglo

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

Ectoin Serum

480 vol/mo
9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

9999%+
(5y)
9999%+
(1y)
168%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Black Nail Theory is a TikTok driven manicure trend centered on wearing pure black nail polish or black dominated nail art, associated wi...

9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

9999%+
(5y)
9999%+
(1y)
523%
(3mo)

Kojic Acid Toner is a skincare product that uses kojic acid to help reduce hyperpigmentation and even skin tone. It has gained attention ...

Ginseng Eye Cream

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
136%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...