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We surface rapidly growing trends in XXX before they take off.

Silicone Loofah

12,100 vol/mo
9999%+
(5y)
310%
(1y)
85%
(3mo)

Silicone loofahs are durable, non porous, and easy to clean bath scrubbers that have gained traction as a hygienic alternative to traditi...

9999%+
(5y)
281%
(1y)
121%
(3mo)

Tranexamic Acid Skincare is a trend in cosmetics focused on using tranexamic acid to target hyperpigmentation, reduce dark spots, and eve...

9999%+
(5y)
274%
(1y)
36%
(3mo)

Essie Base Coat is a nail care product from the Essie brand that primes nails before applying color to improve adhesion, prevent staining...

9999%+
(5y)
271%
(1y)
60%
(3mo)

Panthenol Serum is a skincare product featuring panthenol (pro vitamin B5) as a key ingredient, marketed to hydrate, soothe, and support ...

9999%+
(5y)
258%
(1y)
45%
(3mo)

Rice Eye Cream is a skincare product category leveraging rice derived ingredients (e.g., rice extract, rice bran) aimed at brightening, h...

Gel Nail Polishes

74,000 vol/mo
9999%+
(5y)
256%
(1y)
-15%
(3mo)

Gel nail polishes refer to long wlasting, UV/LED cured nail polishes used in salons and at home, featuring brand specific gel formulas, c...

Old Money Nails

3,600 vol/mo
9999%+
(5y)
254%
(1y)
81%
(3mo)

Old Money Nails is a nail fashion trend inspired by the 'old money' aesthetic, emphasizing classic, understated neutrals, clean lines, an...

Cica Cleanser

170 vol/mo
9999%+
(5y)
249%
(1y)
36%
(3mo)

Cica Cleanser is a skincare product trend centered on cleansers formulated with centella asiatica (cica) extracts to soothe irritated ski...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
180%
(1y)
159%
(3mo)

Blue Light Sunscreen is a skincare topic focused on products that claim to protect the skin from blue light emitted by digital screens an...

9999%+
(5y)
174%
(1y)
22%
(3mo)

Epilator for women is a category of at home hair removal devices that mechanically pull hair from the root, offering longer lasting smoot...

Staleks

1,900 vol/mo
9999%+
(5y)
169%
(1y)
55%
(3mo)

Staleks is a well established brand of professional manicure and pedicure tools known for high quality stainless steel instruments used b...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
138%
(1y)
46%
(3mo)

Skin1004 Centella Serum is a Korean skincare product featuring Centella Asiatica extract, widely discussed for its soothing and repairing...

Goodwipes

8,100 vol/mo
9999%+
(5y)
131%
(1y)
51%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

9999%+
(5y)
123%
(1y)
80%
(3mo)

Serum BB Cream is a hybrid cosmetic product blending serums and tinted BB cream to deliver skincare benefits with light coverage, alignin...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

480 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Ice Eye Mask

1,300 vol/mo
9999%+
(5y)
91%
(1y)
23%
(3mo)

Ice eye mask is a cooling gel or fabric eye mask used for relief of headaches, migraines, puffiness, and improved sleep by applying cold ...

Tsubaki Oil

1,000 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

9999%+
(5y)
70%
(1y)
23%
(3mo)

Gel De Baño, Spanish for bath gel or body wash, refers to the bath gel product category including scented and unscented formulas used fo...

Ginseng Toner

320 vol/mo
9999%+
(5y)
55%
(1y)
58%
(3mo)

Ginseng Toner is a skincare product category featuring toners formulated with ginseng extract, marketed for antioxidant benefits, brighte...

9999%+
(5y)
44%
(1y)
80%
(3mo)

Elizavecca Cer 100 is a Korean ceramide rich skincare product that gained attention for its hydrating and barrier supporting properties, ...

Angel Lashes

1,600 vol/mo
9999%+
(5y)
19%
(1y)
59%
(3mo)

Angel Lashes is a popular eyelash styling trend characterized by fluttery, uplifted, and wispy lash looks designed to create a bright, aw...

Nobs Toothpaste

12,100 vol/mo
9999%+
(5y)
-35%
(1y)
46%
(3mo)

NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...

9999%+
(5y)
-74%
(1y)
1%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Enamel Safe Whitening Strips are a well established consumer product category in oral care, designed to whiten teeth while preserving ena...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Electric Gua Sha is a modernized version of the traditional gua sha facial massage tool that uses an electrically powered mechanism to fa...

9999%+
(5y)
9999%+
(1y)
82%
(3mo)

Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...

9999%+
(5y)
9999%+
(1y)
716%
(3mo)

Copper Tripeptide 1, also known as GHK Cu, is a copper containing peptide used in skincare to promote collagen synthesis, wound healing, ...

9999%+
(5y)
9999%+
(1y)
183%
(3mo)

Conscious Beauty is a, established trend in the cosmetics and personal care industry focused on ethical sourcing, sustainability, clean o...

9999%+
(5y)
9999%+
(1y)
81%
(3mo)

Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Birch Juice Moisturizer refers to skincare products, notably Round Lab Birch Juice Moisturizing Cream, that use birch sap/juice as a hydr...

9999%+
(5y)
9999%+
(1y)
72%
(3mo)

Bio Microneedling is a skincare trend that combines microneedling with bioactive serums and spicule based formulations to enhance product...

Basil Mask

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Basil Mask is a skincare trend centered on face masks formulated with basil or basil derived extracts, with multiple brands offering basi...

Amallow

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Amallow is a niche skincare and personal care brand that emphasizes tallow based formulations using grass fed beef tallow, organic oils, ...

Agora Beauty

20 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Agora Beauty refers to several real skincare and cosmetics entities branded with Agora, including Agora Cosmetics (agora.care) and relate...

Sensationail

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sensationail is a at home gel manicure brand known for DIY gel nail systems and LED/UV gel polishes, reflecting a broader trend toward ho...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bakuchiol Eye Cream is a skincare trend leveraging bakuchiol, a plant based retinol alternative, specifically formulated for the delicate...

Bacne Spray

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bacne Spray refers to topical products designed to treat back acne (bacne), including spray formulations that deliver active ingredients ...

ASMR Skincare

390 vol/mo
9999%+
(5y)
9999%+
(1y)
708%
(3mo)

ASMR skincare combines autonomous sensory meridian response content with skincare routines, creating relaxing, tactile experiences that a...

Anti-frizz Spray

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Anti frizz spray is a haircare product designed to reduce frizz and flyaways, providing a smoother, more manageable finish, especially in...

Mad Lilly

30 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Mad Lilly is a niche cannabis brand known for launching cannabis infused tonics, notably a Lemon Dream Tonic, in the late 2010s. The topi...

Lip Gloss Charm

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
-5%
(3mo)

Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

9999%+
(5y)
9999%+
(1y)
192%
(3mo)

Kojic acid lotion is a skincare product used to reduce hyperpigmentation and even skin tone by inhibiting melanin production. It has beco...

Body Piercing Kit

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Body piercing kits are DIY oriented kits that include reusable needles or single use piercing needles, clamps, forceps, and starter jewel...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aphogee 2 Minute Reconstructor is a protein based hair treatment designed to repair and rebuild damaged hair cuticles. It gained visibili...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Clean & Clear Face Wash is a consumer skincare product line known for affordable, acne targeted cleansers. Its popularity has been sustai...

Pintalabios

70 vol/mo
9999%+
(5y)
9999%+
(1y)
217%
(3mo)

Pintalabios is the term for lipstick in Spanish and Portuguese, representing a, longstanding category in cosmetics with global consumer r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kiara Sky Dip Powder is a nail care product line centered on dipping powder systems, popular in professional and do it yourself nail care...

Eco Styling Gel

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
23%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

9999%+
(5y)
9999%+
(1y)
0%
(3mo)

Yes To Cucumbers is a skincare brand focusing on cucumber derived products, part of the Yes To line of natural skincare products.

9999%+
(5y)
9999%+
(1y)
122%
(3mo)

Portable hair straighteners are compact, travel friendly flat irons designed for on the go styling. They offer smaller plates, lower powe...

Plum Face Wash

260 vol/mo
9999%+
(5y)
9999%+
(1y)
40%
(3mo)

Plum Face Wash refers to the Plum Goodness line of facial cleansers, a natural/skincare brand popular in India and online globally. The p...

9999%+
(5y)
9999%+
(1y)
59%
(3mo)

Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

9999%+
(5y)
9999%+
(1y)
82%
(3mo)

Mushroom Skincare is the trend of using mushroom derived ingredients (e.g., reishi, chaga, turkey tail) in cosmetic products to target sk...

Mugwort Toner

720 vol/mo
9999%+
(5y)
9999%+
(1y)
81%
(3mo)

Mugwort toner is a skincare product that leverages mugwort extract to calm, balance, and soothe the skin. It has gained traction in clean...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Moroccan Black Soap, also known as Savon Noir, is a traditional Moroccan skincare product made from olive oil, potash solution, and often...

Mcaffeine

880 vol/mo
9999%+
(5y)
9999%+
(1y)
30%
(3mo)

Mcaffeine is an Indian skincare brand known for coffee infused products, particularly popular for its coffee based cleansers and scrubs.

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Refillable lipstick is a cosmetics packaging trend where lipstick cores are sold separately to fit into reusable or magnetic cases, enabl...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Propolis for skin is a rising skincare trend leveraging bee propolis, a resinous substance with antimicrobial and anti inflammatory prope...

Powder GG

140 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Powder GG is an AI powered clipping and video highlights tool designed for gamers and streamers to automatically identify and export shar...

9999%+
(5y)
9999%+
(1y)
55%
(3mo)

Panthenol Moisturizer refers to skincare products that heavily feature panthenol (provitamin B5) as a key hydrating and soothing ingredie...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nicotinamide cream refers to skincare products enriched with nicotinamide (niacinamide), a form of vitamin B3, which has seen rising inte...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Negative Ion Brush is a consumer hair care device marketed to emit negative ions during brushing to reduce frizz, increase shine, and min...

LED Lashes

880 vol/mo
9999%+
(5y)
9999%+
(1y)
358%
(3mo)

LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

Tourmaline Oil

720 vol/mo
9999%+
(5y)
9999%+
(1y)
1001%
(3mo)

Tourmaline Oil is a publicly traded Canadian energy company specializing in oil and gas exploration and production in Western Canada. The...

Bloomeffects

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Bloomeffects is a Dutch skincare brand that centers on tulip derived botanicals and plant based actives to address anti aging, brightenin...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

OSIS Schwarzkopf refers to the OSIS+ line of professional hair styling products from Schwarzkopf Professional, a brand within Henkel. The...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BH Eyeshadow Palette is a recognized product category from BH Cosmetics, reflecting ongoing consumer demand for affordable, highly pigmen...

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lima De Uñas refers to nail files and shaping practices, a component of manicure culture; currently observed as a practical topic in DIY...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Fermented skincare is a beauty trend that leverages beneficial compounds produced by microorganisms (e.g., probiotics, yeast, or bacteria...

Sea Moss Cream

110 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Sea Moss Cream is a skincare product leveraging sea moss (Carrageenan rich Atlantic seaweed) as an ingredient, promoted for hydrating, an...

Interparfums

170 vol/mo
9999%+
(5y)
9999%+
(1y)
21%
(3mo)

Interparfums is a, established fragrance house that licenses and markets a portfolio of luxury and prestige perfume brands for global dis...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

UV light nail dryers are specialized devices used to cure gel nail polish and other UV curing formulas, offering faster curing times and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lámpara LED Uñas refers to LED nail lamps used to cure gel nail polish and other nail enhancements, a widely recognized tool in salon a...

9999%+
(5y)
9999%+
(1y)
366%
(3mo)

Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...

9999%+
(5y)
9999%+
(1y)
500%
(3mo)

Caffeine Toner is a skincare product category centered on toners that include caffeine as a key active ingredient to address puffiness, r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Scandinavian Biolabs is a biotechnology company focused on peptide based hair growth products and scalp health, leveraging Scandinavian r...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Liquid soap is a longstanding consumer hygiene product that has seen persistent demand growth and innovation in formulations, packaging, ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Collagen Hand Cream is a skincare trend focused on moisturizers formulated with collagen or collagen adjacent ingredients aimed at nouris...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Reusable microfiber pads are compact, washable cleaning pads made from microfiber material designed to replace disposable cotton pads and...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Black Nail Theory is a TikTok driven manicure trend centered on wearing pure black nail polish or black dominated nail art, associated wi...

9999%+
(5y)
9999%+
(1y)
166%
(3mo)

Retinaldehyde Serum is a skincare category featuring serums formulated with retinaldehyde (a vitamin A aldehyde), positioned as a gentler...

Cheekyglo

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Blur tinted moisturizer is a cosmetic product category combining light coverage with skin blurring, dewy or satin finish and skincare lik...

Ectoin Serum

480 vol/mo
9999%+
(5y)
9999%+
(1y)
71%
(3mo)

Ectoin Serum is a skincare serum featuring the protective molecule ectoine, used to support skin barrier function, hydrate, and reduce in...

9999%+
(5y)
9999%+
(1y)
168%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Tranexamic Acid Moisturizer is a skincare product category that combines tranexamic acid, a depigmenting ingredient, with moisturizing ba...

Glowing Sunscreen

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Glowing Sunscreen refers to sunscreen products that deliver a visible radiant or luminous finish, often using pearl, mica, or glow enhanc...

Irene Forte

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Irene Forte Skincare is a luxury Italian natural skincare brand founded by Irene Forte, known for leveraging Mediterranean ingredients wi...

Bifida Cream

30 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bifida Cream refers to skincare products enriched with bifida ferment filtrate, a probiotic derived ingredient used to support skin barri...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Face Wash is a skincare product category featuring cleansers formulated with kojic acid to aid skin brightening and hyperpigme...

9999%+
(5y)
9999%+
(1y)
34%
(3mo)

Pink Collagen Cream refers to a family of skincare products that feature pink colored collagen capsules or pink gel cream textures market...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ginseng cleansing oil is a skincare product that combines cleansing oil formulations with ginseng extract or root derived compounds, mark...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hyaluronic Acid Scalp Serum is a skincare inspired hair care product designed to hydrate the scalp and support scalp health by delivering...

9999%+
(5y)
9999%+
(1y)
560%
(3mo)

Zinc oxide face cream is a skincare product that uses zinc oxide as a key ingredient to provide barrier protection, anti inflammatory eff...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bakuchiol Moisturizer is a skincare trend centered on using bakuchiol, a plant based retinol alternative, in moisturizers and serums to p...

9999%+
(5y)
9999%+
(1y)
189%
(3mo)

Ginseng skincare is a recognized category in prestige and mainstream beauty, leveraging Asia origin root extracts, especially red ginseng...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kojic Acid Gel is a skincare formulation trend centered on topical kojic acid gels used to treat hyperpigmentation and promote more even ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Intimate body wash refers to specialized cleansers designed for the genital area, marketed for pH balance, sensitive skin, and gentleness...

Scalp Dermaroller

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
647%
(3mo)

Scalp Dermaroller refers to the use of microneedling devices on the scalp to potentially stimulate hair growth and improve scalp health, ...

Ginseng Eye Cream

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
136%
(3mo)

Ginseng Eye Cream is a cosmetic product category that centers on eye creams formulated with ginseng extract, marketed for firming, hydrat...

9999%+
(5y)
9999%+
(1y)
239%
(3mo)

Kojic Acid Body Wash is a skincare product that uses kojic acid as an active ingredient for skin brightening and evening out skin tone, o...

Pdrn Essence

390 vol/mo
9999%+
(5y)
9999%+
(1y)
34%
(3mo)

VT PDRN Essence is a skincare serum containing polydeoxyribonucleotide (PDRN) derived from plant or fish sources, marketed as a high ppm ...

Oqhair

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
39%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
9999%+
(1y)
672%
(3mo)

Mandelic acid deodorant is a niche personal care category that leverages mandelic acid, an alpha hydroxy acid, for odor control and skin ...

9999%+
(5y)
9999%+
(1y)
523%
(3mo)

Kojic Acid Toner is a skincare product that uses kojic acid to help reduce hyperpigmentation and even skin tone. It has gained attention ...

9999%+
(5y)
9999%+
(1y)
800%
(3mo)

Niacinamide Jelly is a skincare trend focusing on jelly textured formulations that include the active ingredient niacinamide, touted for ...

Afnan Perfumes

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
93%
(3mo)

Afnan Perfumes is a UAE based niche fragrance brand known for its designer inspired and long lasting scents, gaining attention in the fra...

Melixir

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Melixir is a vegan, microbiome friendly skincare brand founded in 2018, headquartered in San Francisco, known for plant based formulation...

9999%+
(5y)
9999%+
(1y)
90%
(3mo)