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We surface rapidly growing trends in XXX before they take off.

Marvis Toothpaste

74,000 vol/mo
834%
(5y)
-27%
(1y)
10%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

Clone Perfume

1,900 vol/mo
664%
(5y)
81%
(1y)
3%
(3mo)

Clone perfume describes affordable fragrance dupes that replicate popular designer scents, enabling consumers to achieve similar olfactor...

613%
(5y)
28%
(1y)
-11%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

Omnilux

49,500 vol/mo
574%
(5y)
28%
(1y)
-11%
(3mo)

Omnilux refers to a brand of LED phototherapy devices used in dermatology and cosmetic treatments to promote skin rejuvenation and healin...

Pistachio Perfume

6,600 vol/mo
532%
(5y)
8%
(1y)
-22%
(3mo)

Pistachio perfume is a noted gourmand fragrance trend gaining traction in 2025–2026, with multiple brands highlighting pistachio as a n...

Makeup Bag Mirror

1,900 vol/mo
499%
(5y)
41%
(1y)
-15%
(3mo)

Makeup Bag Mirror is a portable, compact mirror either built into or paired with a makeup bag, enabling on the go makeup checks and touch...

Texture Powder

74,000 vol/mo
494%
(5y)
40%
(1y)
-2%
(3mo)

Texture Powder refers to powders used to add grip, volume, or a tactile texture to hair or to blur texture on the skin in makeup, increas...

Byoma

90,500 vol/mo
491%
(5y)
25%
(1y)
18%
(3mo)

Byoma is a skincare brand known for barrier supporting, simple formulations that emphasize gentle ingredients and transparent messaging, ...

INNBeauty Project

6,600 vol/mo
473%
(5y)
42%
(1y)
17%
(3mo)

INNBEAUTY Project is a consumer skincare brand known for high performance, clinically proven formulations at attainable prices, with nota...

Collagen Mask

14,800 vol/mo
468%
(5y)
32%
(1y)
16%
(3mo)

Collagen masks are sheet or hydrogel skincare products designed to deliver collagen and other actives to the skin, marketed to boost hydr...

445%
(5y)
28%
(1y)
-15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Hair Texture Powder

14,800 vol/mo
433%
(5y)
42%
(1y)
3%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Head Spa

135,000 vol/mo
419%
(5y)
41%
(1y)
3%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

Wonderskin

40,500 vol/mo
407%
(5y)
41%
(1y)
3%
(3mo)

Wonderskin is a beauty brand known for its viral Wonder Blading peel off lip stains and expanding product line into skincare hybrids and ...

381%
(5y)
39%
(1y)
21%
(3mo)

Jelly Lip Gloss is a cosmetic trend focused on glossy, gel textured lip glosses with a jelly like consistency and vibrant pigmentation, e...

Tocobo

6,600 vol/mo
337%
(5y)
26%
(1y)
6%
(3mo)

Aura Nails

40,500 vol/mo
331%
(5y)
3%
(1y)
20%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

313%
(5y)
13%
(1y)
-5%
(3mo)

Peptide lip treatments are cosmetic products that use peptide compounds to support lip hydration, smoothness, and minor plumpness, often ...

Thermal Brush

27,100 vol/mo
306%
(5y)
33%
(1y)
-11%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

Rhode Skin

14,800 vol/mo
289%
(5y)
21%
(1y)
-6%
(3mo)

Rhode Skin is a celebrity founded skincare brand launched by Hailey Bieber that grew rapidly through direct to consumer and retail channe...

Bronzing Stick

1,300 vol/mo
284%
(5y)
25%
(1y)
-7%
(3mo)

Bronzing Stick is a cosmetic product category consisting of cream to powder or cream based bronzers in a stick format designed for quick,...

Face Taping

12,100 vol/mo
284%
(5y)
-30%
(1y)
17%
(3mo)

Face Taping is a consumer trend where individuals apply specialized facial tapes to lift, slim, or reduce the appearance of features temp...

Allies of Skin

22,200 vol/mo
268%
(5y)
84%
(1y)
0%
(3mo)

Allies of Skin is a recognized skincare brand known for science forward, peptide focused formulations and multi step routines that gained...

Tubing Mascara

60,500 vol/mo
255%
(5y)
20%
(1y)
11%
(3mo)

Tubing mascara is a cosmetic product category that uses polymer tubing to wrap each lash, delivering smudge proof, long wearing definitio...

Blooming Gel

12,100 vol/mo
250%
(5y)
62%
(1y)
27%
(3mo)

Blooming Gel is a nail art trend where a translucent gel base is used to cause pigment to 'bloom' or spread outward when colored gel is a...

Beauty of Joseon

110,000 vol/mo
245%
(5y)
19%
(1y)
15%
(3mo)

Beauty of Joseon is a recognized Korean skincare brand known for its hanbang inspired formulations and visually distinctive packaging, ga...

Bounce Curl

33,100 vol/mo
227%
(5y)
14%
(1y)
-10%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Rowan Piercing

49,500 vol/mo
220%
(5y)
60%
(1y)
6%
(3mo)

Rowan Piercing is a, expanding chain of nurse led ear piercing studios and related jewelry brand experiences across the United States, po...

Mediheal

12,100 vol/mo
218%
(5y)
4%
(1y)
10%
(3mo)

Mediheal is a South Korean skincare brand best known for its innovative sheet masks and accessible, dermatologist friendly products, repr...

Haus Labs

74,000 vol/mo
213%
(5y)
25%
(1y)
-5%
(3mo)

Haus Labs is a cosmetics brand founded by Lady Gaga, known for its performance driven makeup products and bold branding. The topic center...