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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Sugaring NYC

320 vol/mo
18%
(5y)
-14%
(1y)
4%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

18%
(5y)
49%
(1y)
126%
(3mo)

Curls

201,000 vol/mo
16%
(5y)
15%
(1y)
21%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

Blow Dryer

3,600 vol/mo
15%
(5y)
7%
(1y)
-6%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Bed Head

22,200 vol/mo
15%
(5y)
56%
(1y)
114%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Mullet Hair

12,100 vol/mo
14%
(5y)
0%
(1y)
6%
(3mo)

Brown Hair Dye

22,200 vol/mo
14%
(5y)
36%
(1y)
32%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Waterless Shampoo

3,600 vol/mo
10%
(5y)
48%
(1y)
139%
(3mo)

Bowl Cut

90,500 vol/mo
9%
(5y)
28%
(1y)
-5%
(3mo)

Hair Toppers

22,200 vol/mo
8%
(5y)
14%
(1y)
24%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Hair Tinsel

60,500 vol/mo
7%
(5y)
23%
(1y)
9%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

Scalp Scrub

22,200 vol/mo
6%
(5y)
14%
(1y)
47%
(3mo)

Bobby Pins

110 vol/mo
6%
(5y)
23%
(1y)
11%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Blind Barber

480 vol/mo
5%
(5y)
22%
(1y)
72%
(3mo)

Got2b Glued

14,800 vol/mo
4%
(5y)
85%
(1y)
232%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

3%
(5y)
30%
(1y)
16%
(3mo)

Afro

60,500 vol/mo
2%
(5y)
12%
(1y)
20%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...

Hair

246,000 vol/mo
0%
(5y)
13%
(1y)
15%
(3mo)

Wolf Cut

450,000 vol/mo
-12%
(5y)
8%
(1y)
-2%
(3mo)

Curling Wand

27,100 vol/mo
-14%
(5y)
23%
(1y)
18%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

Carol's Daughter

22,200 vol/mo
-21%
(5y)
-16%
(1y)
65%
(3mo)

Carol's Daughter is a beauty brand known for natural hair and skincare products, with a history anchored in celebrity and influencer driv...

Braids

246,000 vol/mo
-21%
(5y)
-7%
(1y)
21%
(3mo)

Chi Hair Products

5,400 vol/mo
-22%
(5y)
11%
(1y)
-20%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

-24%
(5y)
-43%
(1y)
19%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Wigs

165,000 vol/mo
-24%
(5y)
11%
(1y)
12%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-25%
(5y)
58%
(1y)
90%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Hair Clay Mask

1,000 vol/mo
-30%
(5y)
34%
(1y)
99%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

DIY Hair Mask

4,400 vol/mo
-33%
(5y)
-6%
(1y)
54%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-5%
(1y)
0%
(3mo)

Denman Brush

40,500 vol/mo
-43%
(5y)
15%
(1y)
39%
(3mo)

CBD Shampoo

590 vol/mo
-46%
(5y)
80%
(1y)
81%
(3mo)
9999%+
(5y)
4227%
(1y)
673%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1735%
(1y)
383%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
958%
(1y)
875%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
900%
(1y)
119%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
841%
(1y)
673%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Pre-Shampoo

4,400 vol/mo
9999%+
(5y)
764%
(1y)
534%
(3mo)
9999%+
(5y)
707%
(1y)
235%
(3mo)

The Ionic Thermal Brush is a hair styling tool that combines heated brushing with ion technology to reduce frizz, speed up styling, and i...

9999%+
(5y)
688%
(1y)
113%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

9999%+
(5y)
675%
(1y)
235%
(3mo)
9999%+
(5y)
615%
(1y)
283%
(3mo)
9999%+
(5y)
478%
(1y)
188%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
304%
(1y)
418%
(3mo)

Fanola No Yellow

1,000 vol/mo
9999%+
(5y)
276%
(1y)
255%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

VO5 Conditioner

1,600 vol/mo
9999%+
(5y)
200%
(1y)
51%
(3mo)

Tsubaki Oil

880 vol/mo
9999%+
(5y)
162%
(1y)
267%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...

Oqhair

5,400 vol/mo
9999%+
(5y)
138%
(1y)
22%
(3mo)

OQHAIR is a online brand that sells wigs and hair extensions, gaining traction in the beauty and hair consumer market through direct to c...

9999%+
(5y)
-73%
(1y)
18%
(3mo)

Hair Identifier Spray is a consumer product marketed to reveal peach fuzz or fine facial/body hair under illumination, often used to enha...

9999%+
(5y)
9999%+
(1y)
2180%
(3mo)
9999%+
(5y)
9999%+
(1y)
725%
(3mo)

Uniq One

170 vol/mo
9999%+
(5y)
9999%+
(1y)
640%
(3mo)
9999%+
(5y)
9999%+
(1y)
1372%
(3mo)
9999%+
(5y)
9999%+
(1y)
3157%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Hyaluronic Acid Scalp Serum is a skincare inspired hair care product designed to hydrate the scalp and support scalp health by delivering...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Zimasilk

480 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Styling Mist

40 vol/mo
9999%+
(5y)
9999%+
(1y)
1442%
(3mo)

S Curl Texturizer

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Boho Tribal Braids is a recognizable hairstyles trend that combines bohemian inspired loose, textured braids with traditional tribal brai...

9999%+
(5y)
9999%+
(1y)
213%
(3mo)