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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Afro Wig

6,600 vol/mo
-13%
(5y)
14%
(1y)
-13%
(3mo)

Afro Wig is a, established trend in fashion and beauty that centers on wigs and hairpieces designed to replicate natural afro textured ha...

-14%
(5y)
6%
(1y)
33%
(3mo)

John Frieda Shampoo is a, long standing hair care brand line; attention around it typically centers on product innovations, reformulation...

Got2b Glued

14,800 vol/mo
-15%
(5y)
16%
(1y)
-4%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

John Frieda

8,100 vol/mo
-15%
(5y)
11%
(1y)
22%
(3mo)

John Frieda is a, long established hair care brand known for its frizz control and color protection products. The trend analysis recogniz...

Curling Wand

27,100 vol/mo
-19%
(5y)
6%
(1y)
-26%
(3mo)

The Curling Wand trend centers on consumer use heated styling devices designed to create curl patterns and wave textures in hair, driven ...

-21%
(5y)
-49%
(1y)
16%
(3mo)

Mielle Hair Products is a well established natural hair care brand known for its line of organic and botanically infused products, includ...

Ogx Shampoo

22,200 vol/mo
-24%
(5y)
25%
(1y)
28%
(3mo)

OGX Shampoo is a, widely available haircare brand known for its variety of sulfate free and coconut or keratin based formulas, popular i...

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Hair Clay Mask

1,300 vol/mo
-43%
(5y)
0%
(1y)
27%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...