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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Wigs

165,000 vol/mo
-25%
(5y)
8%
(1y)
13%
(3mo)

Wigs are a continuing real trend in fashion, beauty, cosplay, and medical hair loss solutions, with growing mainstream acceptance, produc...

BB Curl

2,900 vol/mo
-26%
(5y)
-3%
(1y)
-21%
(3mo)

BB Curl is a product line from Bumble and Bumble focused on defining and shaping curls, with the BB Curl branding appearing on shampoos, ...

Chi Hair Products

5,400 vol/mo
-27%
(5y)
1%
(1y)
8%
(3mo)

Chi Hair Products, a well known professional hair care brand under Farouk Systems, continues to be a staple in salons and consumer retail...

Bed Head Shampoo

4,400 vol/mo
-31%
(5y)
1%
(1y)
1%
(3mo)

Bed Head Shampoo is a flagship line from TIGI Haircare known for bold styling products and distinctive packaging; it remains a recognized...

Hair Clay Mask

1,000 vol/mo
-32%
(5y)
29%
(1y)
84%
(3mo)

Hair clay mask is a hair care trend focused on masks that incorporate clay to detoxify the scalp, absorb excess oil, and improve hair tex...

DIY Hair Mask

4,400 vol/mo
-37%
(5y)
-19%
(1y)
12%
(3mo)

DIY Hair Mask refers to consumer created or semi structured at home hair treatments using household ingredients or simple, store bought b...

Curtain Bangs

246,000 vol/mo
-38%
(5y)
-6%
(1y)
2%
(3mo)

Curtain bangs is a hairstyle where the bangs are parted in the middle and frame the face, often blending with layers to create a soft, fa...

Denman Brush

40,500 vol/mo
-44%
(5y)
12%
(1y)
30%
(3mo)

The Denman Brush is a classic styling and detangling brush widely used in hair care for smoothing, sectioning, and defining curls; it rem...

Maui Moisture

4,400 vol/mo
-45%
(5y)
11%
(1y)
27%
(3mo)

Maui Moisture is a haircare brand known for its use of natural, plant derived ingredients and moisture focused formulations. It represent...

Fanola No Yellow

1,000 vol/mo
-72%
(5y)
73%
(1y)
26%
(3mo)

Fanola No Yellow is a widely used purple shampoo designed to neutralize yellow or brassy tones in blond, silver, and highlighted hair, be...

9999%+
(5y)
2452%
(1y)
91%
(3mo)

K18 Leave in Molecular Repair Hair Mask is a science driven hair care product that uses peptide based technology to restore damaged hair ...

9999%+
(5y)
1124%
(1y)
15%
(3mo)

Nanoplastia Hair Treatment is a salon service marketed as a smoothing or reconstruction treatment for damaged hair, claiming to use nanot...

9999%+
(5y)
540%
(1y)
64%
(3mo)

Protein Free Shampoo is a haircare trend emphasizing shampoos that avoid using proteins (such as keratin or silk) in their formulations, ...

9999%+
(5y)
464%
(1y)
104%
(3mo)

Hyaluronic Acid Conditioner is a hair care product that uses hyaluronic acid to attract and hold moisture in the hair, aiming to improve ...

9999%+
(5y)
384%
(1y)
39%
(3mo)

Beard Growth Serum is a consumer health and grooming trend focused on serums designed to stimulate facial hair growth, improve beard dens...

9999%+
(5y)
222%
(1y)
38%
(3mo)

High Speed Hair Dryer refers to modern blow dryers engineered to deliver rapid airflow and optimized heat control for faster styling and ...

9999%+
(5y)
162%
(1y)
34%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

9999%+
(5y)
120%
(1y)
23%
(3mo)

Cashmere shampoo is a product category centered on specialized cleansing and care products for cashmere and other delicate fibers (e.g., ...

Keratin Gel

210 vol/mo
9999%+
(5y)
118%
(1y)
-7%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

9999%+
(5y)
108%
(1y)
4%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Tsubaki Oil

880 vol/mo
9999%+
(5y)
79%
(1y)
45%
(3mo)

Tsubaki Oil refers to camellia oil used in cosmetics and hair care, historically revered in Japan and increasingly marketed globally for ...