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Discover Trends in Nail Care

We surface rapidly growing trends in Nail Care before they take off.

Pink Bow Nails

4,400 vol/mo
9999%+
(5y)
26%
(1y)
8%
(3mo)

Pink Bow Nails is a popular nail art trend featuring pastel pink polish combined with small bow embellishments or bow shaped decals, ofte...

3D Nail Gel

2,900 vol/mo
4768%
(5y)
247%
(1y)
46%
(3mo)

3D Nail Gel is a beauty trend focusing on using specialized gel formulations to sculpt three dimensional nail art, enabling high detail, ...

Manucurist

14,800 vol/mo
1260%
(5y)
23%
(1y)
40%
(3mo)

Manucurist is a French nail care brand known for its vegan, cruelty free nail polishes and professional nail products, increasingly recog...

473%
(5y)
-8%
(1y)
4%
(3mo)

Semi cured gel nail strips are pre fabricated, adhesive nail coverings that cure under UV/LED light to create a durable, salon like gel m...

Builder Gel

74,000 vol/mo
356%
(5y)
89%
(1y)
29%
(3mo)

Builder Gel is a popular nail enhancement product used to create durable, sculpted nail extensions, often replacing traditional acrylics ...

Aura Nails

40,500 vol/mo
331%
(5y)
3%
(1y)
20%
(3mo)

Aura Nails refers to a soft, iridescent or halo like gradient manicure trend characterized by ethereal, glowing color effects often cente...

Rubber Base Gel

4,400 vol/mo
259%
(5y)
22%
(1y)
35%
(3mo)

Rubber Base Gel is a nail care product used as a base coat in gel nail systems, marketed for strong adhesion and flexible, rubber like du...

Russian Manicure

110,000 vol/mo
199%
(5y)
7%
(1y)
17%
(3mo)

Russian Manicure refers to a nail care technique originating in Russia that emphasizes precision filing, shaping, cuticle work, and often...

Chrome Nails

74,000 vol/mo
143%
(5y)
-6%
(1y)
0%
(3mo)

Chrome nails are a manicure trend featuring a reflective metallic finish achieved with chrome powder or foil applied over gel or acrylic ...

Jelly Nail Polish

12,100 vol/mo
108%
(5y)
8%
(1y)
30%
(3mo)

Jelly nail polish refers to a translucent, gel like nail enamel finish that creates a glassy, jelly like look. It emphasizes sheer to sem...

BIAB Nails

9,900 vol/mo
93%
(5y)
20%
(1y)
8%
(3mo)

BIAB Nails refers to Builder In A Bottle, a gel based builder system used to create strong, sculpted nails with less filing and faster se...

Nail Charms

14,800 vol/mo
85%
(5y)
-2%
(1y)
17%
(3mo)

Nail charms are decorative accessories applied to nails, featuring small charms, beads, decals, and pendants. They are popular in nail ar...

Nail Glue

40,500 vol/mo
68%
(5y)
21%
(1y)
12%
(3mo)

Nail glue is a, widely used adhesive product for artificial nails and press on nail installations, essential for securing extensions and ...

Olive & June

5,400 vol/mo
61%
(5y)
60%
(1y)
60%
(3mo)

Olive & June is a beauty brand focused on manicure products, nail care, and salon inspired at home solutions, known for approachable poli...

Press On Nails

2,900 vol/mo
49%
(5y)
21%
(1y)
2%
(3mo)

Press On Nails are a popular beauty trend involving adhesive artificial nails that can be applied quickly at home, offering salon like na...

Milky White Nails

27,100 vol/mo
48%
(5y)
32%
(1y)
46%
(3mo)

Milky White Nails is a cosmetic trend featuring soft, opaque milky white nail polish finishes with a clean, semi translucent look that or...

Nail Growth Oil

2,400 vol/mo
37%
(5y)
-10%
(1y)
11%
(3mo)

Nail Growth Oil is a beauty and personal care category featuring botanical and nourishing oils designed to support nail growth, strengthe...

Base Coat

3,600 vol/mo
35%
(5y)
37%
(1y)
27%
(3mo)

Base Coat is a foundational layer used across painting and cosmetics to improve adhesion, even out surface texture, and extend the longev...

Cuticle Oil

60,500 vol/mo
31%
(5y)
11%
(1y)
17%
(3mo)

Cuticle oil is a widely used nail care product designed to hydrate and nourish the cuticle area, promote healthy nail growth, and improve...

UV Nail Lamp

22,200 vol/mo
31%
(5y)
33%
(1y)
17%
(3mo)

UV Nail Lamp is a well established product category in the beauty tech space, used to cure gel nail polishes and other UV/LED curable fin...

Jelly Nails

22,200 vol/mo
29%
(5y)
7%
(1y)
23%
(3mo)

Jelly Nails is a manicure trend featuring translucent, jelly like nail polishes and extensions that create a glassy, candy sheened look. ...

Top Coat

12,100 vol/mo
25%
(5y)
27%
(1y)
6%
(3mo)

Top coat refers to nail care top coats and protective coatings, with a trend toward durable, quick drying, gel like finishes, and expande...

24%
(5y)
23%
(1y)
10%
(3mo)

Base Coat Nail Polish is a foundational manicure product used to protect nails, improve polish adhesion, and extend wear. The trend empha...

Gel Nails

90,500 vol/mo
22%
(5y)
16%
(1y)
8%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

Gel Nail Extension

12,100 vol/mo
20%
(5y)
16%
(1y)
23%
(3mo)

Gel nail extension is a widely adopted nail enhancement technique using gel based systems to create long lasting, durable nails with a gl...

15%
(5y)
8%
(1y)
18%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

12%
(5y)
-11%
(1y)
-1%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Essie Gel

1,600 vol/mo
12%
(5y)
16%
(1y)
-5%
(3mo)

Essie Gel refers to Essie’s line of gel nail polishes and related gel manicure products, popular for long lasting wear and salon qualit...

Nail Stickers

27,100 vol/mo
10%
(5y)
-6%
(1y)
0%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

Nail Extensions

27,100 vol/mo
-16%
(5y)
9%
(1y)
19%
(3mo)

Nail Extensions are a long standing beauty service involving reinforced artificial nails (acrylic, gel, or other polymers) used to extend...