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Discover TrendsBeauty

We surface rapidly growing trends in beauty before they take off.

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Caffeine Toner is a skincare product category centered on toners that include caffeine as a key active ingredient to address puffiness, r...

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Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

LED Lashes

880 vol/mo
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LED Lashes are a cosmetic tech trend centering on eyelash extensions or wearable devices that incorporate light emitting diodes to enhanc...

Tourmaline Oil

720 vol/mo
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Tourmaline Oil is a publicly traded Canadian energy company specializing in oil and gas exploration and production in Western Canada. The...

Bloomeffects

1,600 vol/mo
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Bloomeffects is a Dutch skincare brand that centers on tulip derived botanicals and plant based actives to address anti aging, brightenin...

Pintalabios

70 vol/mo
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Pintalabios is the term for lipstick in Spanish and Portuguese, representing a, longstanding category in cosmetics with global consumer r...

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OSIS Schwarzkopf refers to the OSIS+ line of professional hair styling products from Schwarzkopf Professional, a brand within Henkel. The...

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BH Eyeshadow Palette is a recognized product category from BH Cosmetics, reflecting ongoing consumer demand for affordable, highly pigmen...

S Curl Texturizer

4,400 vol/mo
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S Curl Texturizer is a hair care product line designed to texturize tightly curled hair to unlock looser, more manageable curl patterns w...

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Airbrush makeup kit is a, established category comprising devices and pigments for spray on cosmetics used by professionals and enthusias...

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Ardell Eyelashes is a, established brand of false eyelashes and related eye makeup products, widely recognized in the beauty industry and...

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Lima De Uñas refers to nail files and shaping practices, a component of manicure culture; currently observed as a practical topic in DIY...

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UV light nail dryers are specialized devices used to cure gel nail polish and other UV curing formulas, offering faster curing times and ...

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Yes To Cucumbers is a skincare brand focusing on cucumber derived products, part of the Yes To line of natural skincare products.

Body Piercing Kit

9,900 vol/mo
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Body piercing kits are DIY oriented kits that include reusable needles or single use piercing needles, clamps, forceps, and starter jewel...

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Aphogee 2 Minute Reconstructor is a protein based hair treatment designed to repair and rebuild damaged hair cuticles. It gained visibili...

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Clean & Clear Face Wash is a consumer skincare product line known for affordable, acne targeted cleansers. Its popularity has been sustai...

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Fermented skincare is a beauty trend that leverages beneficial compounds produced by microorganisms (e.g., probiotics, yeast, or bacteria...

Sea Moss Cream

110 vol/mo
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Sea Moss Cream is a skincare product leveraging sea moss (Carrageenan rich Atlantic seaweed) as an ingredient, promoted for hydrating, an...

Interparfums

170 vol/mo
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Interparfums is a, established fragrance house that licenses and markets a portfolio of luxury and prestige perfume brands for global dis...

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Billion Dollar Beauty is a consumer beauty brand known for its customizable makeup solutions, notably the Billion Dollar Box palette sold...

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Airspun Loose Face Powder is a long standing cosmetic product known for its finely milled formula and translucent finish, experiencing re...

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Lámpara LED Uñas refers to LED nail lamps used to cure gel nail polish and other nail enhancements, a widely recognized tool in salon a...

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Liquid soap is a longstanding consumer hygiene product that has seen persistent demand growth and innovation in formulations, packaging, ...

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Collagen Hand Cream is a skincare trend focused on moisturizers formulated with collagen or collagen adjacent ingredients aimed at nouris...

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Kojic acid lotion is a skincare product used to reduce hyperpigmentation and even skin tone by inhibiting melanin production. It has beco...

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Kiara Sky Dip Powder is a nail care product line centered on dipping powder systems, popular in professional and do it yourself nail care...

Eco Styling Gel

12,100 vol/mo
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23%
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Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

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Yes To Tomatoes is a skincare brand line focused on tomato derived ingredients, targeting acne prone and sensitive skin with a natural, f...

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Nicotinamide cream refers to skincare products enriched with nicotinamide (niacinamide), a form of vitamin B3, which has seen rising inte...

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Negative Ion Brush is a consumer hair care device marketed to emit negative ions during brushing to reduce frizz, increase shine, and min...

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82%
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Mushroom Skincare is the trend of using mushroom derived ingredients (e.g., reishi, chaga, turkey tail) in cosmetic products to target sk...

Mugwort Toner

720 vol/mo
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81%
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Mugwort toner is a skincare product that leverages mugwort extract to calm, balance, and soothe the skin. It has gained traction in clean...

ASMR Skincare

390 vol/mo
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708%
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ASMR skincare combines autonomous sensory meridian response content with skincare routines, creating relaxing, tactile experiences that a...

Anti-frizz Spray

3,600 vol/mo
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Anti frizz spray is a haircare product designed to reduce frizz and flyaways, providing a smoother, more manageable finish, especially in...

Amallow

1,000 vol/mo
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Amallow is a niche skincare and personal care brand that emphasizes tallow based formulations using grass fed beef tallow, organic oils, ...

Agora Beauty

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Agora Beauty refers to several real skincare and cosmetics entities branded with Agora, including Agora Cosmetics (agora.care) and relate...

Sensationail

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Sensationail is a at home gel manicure brand known for DIY gel nail systems and LED/UV gel polishes, reflecting a broader trend toward ho...

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Refillable lipstick is a cosmetics packaging trend where lipstick cores are sold separately to fit into reusable or magnetic cases, enabl...

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Propolis for skin is a rising skincare trend leveraging bee propolis, a resinous substance with antimicrobial and anti inflammatory prope...

Powder GG

140 vol/mo
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Powder GG is an AI powered clipping and video highlights tool designed for gamers and streamers to automatically identify and export shar...

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Bio Microneedling is a skincare trend that combines microneedling with bioactive serums and spicule based formulations to enhance product...

Basil Mask

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Basil Mask is a skincare trend centered on face masks formulated with basil or basil derived extracts, with multiple brands offering basi...

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Bakuchiol Eye Cream is a skincare trend leveraging bakuchiol, a plant based retinol alternative, specifically formulated for the delicate...

Bacne Spray

1,600 vol/mo
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Bacne Spray refers to topical products designed to treat back acne (bacne), including spray formulations that deliver active ingredients ...

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Moroccan Black Soap, also known as Savon Noir, is a traditional Moroccan skincare product made from olive oil, potash solution, and often...

Mcaffeine

880 vol/mo
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Mcaffeine is an Indian skincare brand known for coffee infused products, particularly popular for its coffee based cleansers and scrubs.

Mad Lilly

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Mad Lilly is a niche cannabis brand known for launching cannabis infused tonics, notably a Lemon Dream Tonic, in the late 2010s. The topi...

Lip Gloss Charm

3,600 vol/mo
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Lip Gloss Charm is a cosmetic trend where lip gloss products incorporate decorative charms or packaging accents that function as collecti...

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122%
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Portable hair straighteners are compact, travel friendly flat irons designed for on the go styling. They offer smaller plates, lower powe...

Plum Face Wash

260 vol/mo
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Plum Face Wash refers to the Plum Goodness line of facial cleansers, a natural/skincare brand popular in India and online globally. The p...

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Peptide Eye Gel is a skincare product category featuring eye area gels formulated with peptide compounds to support collagen production, ...

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Panthenol Moisturizer refers to skincare products that heavily feature panthenol (provitamin B5) as a key hydrating and soothing ingredie...

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Copper Tripeptide 1, also known as GHK Cu, is a copper containing peptide used in skincare to promote collagen synthesis, wound healing, ...

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183%
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Conscious Beauty is a, established trend in the cosmetics and personal care industry focused on ethical sourcing, sustainability, clean o...

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81%
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Brother Cosmetics is a cosmetics brand focused on nail care and related products, including gel polishes and manicure supplies, with a pr...

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Birch Juice Moisturizer refers to skincare products, notably Round Lab Birch Juice Moisturizing Cream, that use birch sap/juice as a hydr...

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Glutathione Moisturizer is a skincare trend centered on moisturizers formulated with glutathione, a compound popular for its purported sk...

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Glow Rice Ampoule is a growing category in skincare featuring rice derived exfoliating and brightening serums labeled as ampoules, market...

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Glass skincare set refers to a curated collection of skincare products aimed at achieving the so called 'glass skin' look dewy, luminous,...

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Folding Hair Dryer is a product category focused on compact, collapsible hair dryers designed for travel, enabling easy packing and porta...

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Vitamin B5 (panthenol) moisturizers are popular in skincare for their humectant and soothing properties, often marketed for improving hyd...

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Under Eye Gel Patches are a skincare product category focused on delivering hydration, cooling, and targeted ingredients to the under eye...

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Turmeric Lotion is a skincare product combining turmeric extract with a moisturizing lotion base, marketed for potential anti inflammator...

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Triangle Powder Puff refers to a triangularly shaped makeup powder applicator used for precision setting of powders and contouring, with ...

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Skin Therapy Wand is a consumer technology category consisting of handheld devices designed to deliver skin therapies through modalities ...

Skin Sapiens

20 vol/mo
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Skin Sapiens is a brand of natural skincare focused on sensitive skin and sustainable packaging, expanding in the consumer skincare marke...

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Skin Brightening Soap is a skincare product category featuring cleansers formulated to reduce pigmentation and even skin tone, leveraging...

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Silicone Face Tape is a beauty/skin care trend involving adhesive silicone tapes applied to the face to create a temporary lifting, smoot...

Ylang-ylang

22,200 vol/mo
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75%
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Ylang ylang is a tropical tree whose essential oil is highly valued in perfumery and aromatherapy for its sweet, floral scent and purport...

Womaness

1,900 vol/mo
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Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

Wet Look Lashes

1,000 vol/mo
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Wet Look Lashes describe cosmetic lashes designed to appear glossy and shiny, often achieved with special mascara formulas, toppers, or l...

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Waterproof makeup bags are durable storage pouches designed to protect cosmetics from moisture, spills, and humidity, appealing to travel...

Face Lifting Tape

4,400 vol/mo
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Face Lifting Tape is a cosmetic accessory used to temporarily lift and tighten facial features by placing adhesive strips along the jawli...

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Enamel Safe Whitening Strips are a well established consumer product category in oral care, designed to whiten teeth while preserving ena...

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Electric Gua Sha is a modernized version of the traditional gua sha facial massage tool that uses an electrically powered mechanism to fa...

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Cosmetic Accessories refers to tools and add ons used in beauty routines, including makeup brushes, applicators, organizers, storage, and...

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Japanese Face Tape refers to adhesive facial tapes used to create a perceived lifted or slimmer face contour by temporarily pulling skin ...

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The Ionic Thermal Brush is a hair styling tool that combines heated brushing with ion technology to reduce frizz, speed up styling, and i...

Injectable Filler

1,900 vol/mo
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168%
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Injectable fillers are cosmetic dermal fillers used to restore volume, smooth wrinkles, and enhance facial contours, with popular brands ...

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49%
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Hydrating Sheet Mask is a well established skincare product widely recognized for delivering quick, surface level hydration to the skin u...