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We surface rapidly growing trends in beauty before they take off.

Eye Brightener

2,400 vol/mo
17%
(5y)
39%
(1y)
87%
(3mo)

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

16%
(5y)
66%
(1y)
201%
(3mo)

Curls

201,000 vol/mo
16%
(5y)
15%
(1y)
21%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

Eyelash Serum

18,100 vol/mo
16%
(5y)
38%
(1y)
50%
(3mo)

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

The Inkey List

9,900 vol/mo
16%
(5y)
216%
(1y)
303%
(3mo)

Cheek Filler

14,800 vol/mo
16%
(5y)
11%
(1y)
25%
(3mo)

Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...

Nail Grinder

2,400 vol/mo
15%
(5y)
58%
(1y)
87%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

Lactic Acid Serum

3,600 vol/mo
15%
(5y)
51%
(1y)
89%
(3mo)

Lactic Acid Serum is a widely recognized skincare product that uses lactic acid as an alpha hydroxy acid (AHA) to exfoliate and brighten ...

Kiehl's

201,000 vol/mo
15%
(5y)
24%
(1y)
68%
(3mo)

Kiehl's is a long standing premium skincare brand known for its apothecary inspired heritage, focus on natural ingredients, and strong re...

Bronzing Drops

9,900 vol/mo
15%
(5y)
-19%
(1y)
94%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Concealer Palette

1,900 vol/mo
15%
(5y)
58%
(1y)
108%
(3mo)

Pheromone Perfume

33,100 vol/mo
15%
(5y)
-28%
(1y)
51%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Cleansing Balm

9,900 vol/mo
15%
(5y)
24%
(1y)
145%
(3mo)

Rare Beauty

201,000 vol/mo
15%
(5y)
30%
(1y)
66%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Polyglutamic Acid

2,900 vol/mo
15%
(5y)
41%
(1y)
39%
(3mo)

Polyglutamic Acid (PGA) is a biodegradable polymer used in cosmetics and skincare as a superior humectant and moisturizing film former, s...

Tooth Gem

60,500 vol/mo
15%
(5y)
14%
(1y)
40%
(3mo)

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

Blow Dryer

3,600 vol/mo
15%
(5y)
7%
(1y)
-6%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Coty

18,100 vol/mo
15%
(5y)
4%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Bed Head

22,200 vol/mo
15%
(5y)
56%
(1y)
114%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Pura

90,500 vol/mo
15%
(5y)
20%
(1y)
15%
(3mo)

Pura is a company known for its smart fragrance diffusers that combine hardware with app based control to customize scents in homes and s...

Mullet Hair

12,100 vol/mo
14%
(5y)
0%
(1y)
6%
(3mo)

Prequel

74,000 vol/mo
14%
(5y)
25%
(1y)
12%
(3mo)

Brown Hair Dye

22,200 vol/mo
14%
(5y)
36%
(1y)
32%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Biore

8,100 vol/mo
13%
(5y)
28%
(1y)
113%
(3mo)

Me Today

260 vol/mo
13%
(5y)
64%
(1y)
18%
(3mo)

Me Today is a brand centric concept tied to lifestyle brands and investor entities operating under the Me Today name, including corporate...

Slick Gorilla

2,900 vol/mo
12%
(5y)
77%
(1y)
213%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Cherry

368,000 vol/mo
12%
(5y)
4%
(1y)
26%
(3mo)

Primer

74,000 vol/mo
12%
(5y)
28%
(1y)
61%
(3mo)

Primer is a product category and concept in cosmetics, used to prepare the skin before makeup to enhance longevity, texture, and finish. ...

12%
(5y)
50%
(1y)
213%
(3mo)
11%
(5y)
71%
(1y)
166%
(3mo)

Eyebrow Pencil

6,600 vol/mo
11%
(5y)
21%
(1y)
73%
(3mo)

Eyebrow Pencil is a well established beauty product category used to shape, define, and fill in eyebrows. It remains a staple in makeup r...

Nail Stickers

320 vol/mo
11%
(5y)
0%
(1y)
10%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

Turmeric Serum

480 vol/mo
10%
(5y)
285%
(1y)
389%
(3mo)

Waterless Shampoo

3,600 vol/mo
10%
(5y)
48%
(1y)
139%
(3mo)

Ecotools

2,400 vol/mo
10%
(5y)
94%
(1y)
296%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Lash Therapy

1,300 vol/mo
10%
(5y)
48%
(1y)
180%
(3mo)

Cream

110,000 vol/mo
10%
(5y)
18%
(1y)
27%
(3mo)

Bowl Cut

90,500 vol/mo
9%
(5y)
28%
(1y)
-5%
(3mo)

Breast Milk Soap

1,900 vol/mo
9%
(5y)
-1%
(1y)
7%
(3mo)
8%
(5y)
-5%
(1y)
25%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Lumin

27,100 vol/mo
8%
(5y)
7%
(1y)
20%
(3mo)

Lumin is a, multi domain brand/name appearing in skincare, digital banking software, AI platforms, and other tech contexts; the term is u...

Caramel

110,000 vol/mo
8%
(5y)
16%
(1y)
-3%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

Hair Toppers

22,200 vol/mo
8%
(5y)
14%
(1y)
24%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Maybell

1,900 vol/mo
7%
(5y)
31%
(1y)
55%
(3mo)

Forehead Lift

14,800 vol/mo
7%
(5y)
31%
(1y)
43%
(3mo)

Essie

14,800 vol/mo
7%
(5y)
24%
(1y)
90%
(3mo)

Hair Tinsel

60,500 vol/mo
7%
(5y)
23%
(1y)
9%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

Scalp Scrub

22,200 vol/mo
6%
(5y)
14%
(1y)
47%
(3mo)

Bobby Pins

110 vol/mo
6%
(5y)
23%
(1y)
11%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Purple Toothpaste

12,100 vol/mo
6%
(5y)
25%
(1y)
210%
(3mo)

Purple Toothpaste refers to a color correcting whitening toothpaste trend popularized on social media, notably TikTok, with brands releas...

5%
(5y)
17%
(1y)
12%
(3mo)

HydraFacial Machine is a proprietary non invasive facial treatment device and protocol that combines cleansing, exfoliation, extraction, ...

Caress

40,500 vol/mo
5%
(5y)
-3%
(1y)
17%
(3mo)

Caress is a legacy personal care brand associated with moisturizing soaps and body products from Unilever, reflecting ongoing consumer in...

Blind Barber

480 vol/mo
5%
(5y)
22%
(1y)
72%
(3mo)
5%
(5y)
35%
(1y)
83%
(3mo)

Clone

49,500 vol/mo
5%
(5y)
17%
(1y)
17%
(3mo)

Got2b Glued

14,800 vol/mo
4%
(5y)
85%
(1y)
232%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

Face Scrub

60,500 vol/mo
3%
(5y)
16%
(1y)
53%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Astringent

33,100 vol/mo
3%
(5y)
13%
(1y)
34%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

3%
(5y)
30%
(1y)
16%
(3mo)

Afro

60,500 vol/mo
2%
(5y)
12%
(1y)
20%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...