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We surface rapidly growing trends in beauty before they take off.

Ebanel

720 vol/mo
28%
(5y)
151%
(1y)
585%
(3mo)

Contorno De Ojos

2,400 vol/mo
28%
(5y)
28%
(1y)
54%
(3mo)

Contorno De Ojos refers to the eye contour skincare category, focusing on serums, creams, and treatments designed to reduce dark circles,...

Sandalwood

40,500 vol/mo
28%
(5y)
45%
(1y)
56%
(3mo)

Wyld

14,800 vol/mo
27%
(5y)
15%
(1y)
25%
(3mo)

Wyld is a cannabis edibles brand originating in Oregon (founded 2015) known for real fruit infused gummies and a national US footprint; i...

Gel Nails

90,500 vol/mo
27%
(5y)
16%
(1y)
15%
(3mo)

Gel nails refer to a manicure where gel based polish is cured under UV/LED light, resulting in a durable, glossy finish that lasts longer...

27%
(5y)
21%
(1y)
16%
(3mo)

Marionette lines are the aging related nasolabial area lines around the mouth that are increasingly treated with dermal fillers and non s...

Milk Hydro

480 vol/mo
27%
(5y)
140%
(1y)
277%
(3mo)
27%
(5y)
158%
(1y)
386%
(3mo)
27%
(5y)
48%
(1y)
87%
(3mo)

Framar

12,100 vol/mo
26%
(5y)
18%
(1y)
44%
(3mo)

Framar is a recognized brand in the hair care and salon supply space, best known for its professional foil and related color application ...

C Serum

320 vol/mo
26%
(5y)
44%
(1y)
75%
(3mo)

Vitamin C serums (C Serum) are a long standing skincare category focused on antioxidants and brightening benefits, continuing to be popul...

Vitamin Serum

480 vol/mo
26%
(5y)
54%
(1y)
74%
(3mo)

Vitamin serum is a skincare product category comprising serums infused with vitamins (notably Vitamin C and Vitamin A derivatives) market...

26%
(5y)
36%
(1y)
109%
(3mo)

Nail Strengthener is a consumer trend focusing on products and routines that improve nail health, prevent breakage, and enhance appearanc...

Fancii

1,900 vol/mo
25%
(5y)
55%
(1y)
0%
(3mo)

Mascara

110,000 vol/mo
25%
(5y)
51%
(1y)
173%
(3mo)

Mascara is experiencing a renewed focus in the beauty industry with new formulas delivering length, volume, and lift, including tubing an...

Pheromone

90,500 vol/mo
25%
(5y)
0%
(1y)
43%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Retinol

135,000 vol/mo
25%
(5y)
34%
(1y)
62%
(3mo)
25%
(5y)
24%
(1y)
7%
(3mo)

Fingernail Clippers are a long standing consumer tool category within personal care, known for variations in design, material quality, an...

Flexi Rods

18,100 vol/mo
25%
(5y)
19%
(1y)
25%
(3mo)

Flexi Rods are reusable, foam or plastic coated cylindrical hair curling tools used to create waves and curls without heat. They have gai...

Vegan Collagen

6,600 vol/mo
24%
(5y)
57%
(1y)
172%
(3mo)
24%
(5y)
88%
(1y)
363%
(3mo)

Bath Oil

2,900 vol/mo
24%
(5y)
80%
(1y)
157%
(3mo)

Facial Spa

40,500 vol/mo
24%
(5y)
38%
(1y)
27%
(3mo)

Facial spa services and related at home devices are a continued trend in skincare, combining professional facial treatments with consumer...

Contour Stick

18,100 vol/mo
24%
(5y)
45%
(1y)
125%
(3mo)

Face Wipes

6,600 vol/mo
24%
(5y)
43%
(1y)
82%
(3mo)

Face Wipes are a, long standing consumer skincare product category that has seen renewed attention due to convenience, travel, and on the...

Rhytidectomy

9,900 vol/mo
24%
(5y)
60%
(1y)
0%
(3mo)

Rhytidectomy, commonly known as a facelift, is a surgical procedure aimed at rejuvenating the face by tightening underlying tissues and r...

Barber Scissors

3,600 vol/mo
24%
(5y)
42%
(1y)
68%
(3mo)

Barber Scissors refers to specialized cutting shears used by professional barbers and hairstylists, including high end precision tools an...

Blush

135,000 vol/mo
23%
(5y)
31%
(1y)
67%
(3mo)

Blush is a, ongoing trend in cosmetics focusing on rosy cheek products and makeup techniques that emphasize a healthy, flushed complexion...

Curling Cream

9,900 vol/mo
23%
(5y)
34%
(1y)
141%
(3mo)

Curling Cream is a hair styling product designed to define, strengthen, and hold curly hair, reducing frizz and enhancing curl pattern ac...

Vichy

22,200 vol/mo
23%
(5y)
32%
(1y)
63%
(3mo)

Vichy refers to the historic spa town in central France, famous for its mineral waters, thermal baths, and its cultural heritage, and als...

Virtue Labs

5,400 vol/mo
23%
(5y)
45%
(1y)
50%
(3mo)

Virtue Labs is a biotech backed prestige haircare brand centered on Alpha Keratin 60ku, with sustained consumer visibility through premiu...

Black Soap

9,900 vol/mo
23%
(5y)
64%
(1y)
178%
(3mo)

Siren Eyes

33,100 vol/mo
23%
(5y)
-4%
(1y)
0%
(3mo)

Siren Eyes is a makeup trend centered on a dramatic, elongated cat eye with a smoky, sea inspired aesthetic that emphasizes bold upper la...

Solawave

18,100 vol/mo
23%
(5y)
9%
(1y)
4%
(3mo)

Solawave is a skincare device brand known for its handheld, LED/low level light therapy and microcurrent facial devices marketed to impro...

Scalp Exfoliator

22,200 vol/mo
22%
(5y)
27%
(1y)
89%
(3mo)

Keratin Treatments

60,500 vol/mo
22%
(5y)
27%
(1y)
6%
(3mo)

Keratin treatments are professional and consumer hair smoothing services and products that infuse keratin proteins into the hair to reduc...

Cocoa Butter

49,500 vol/mo
22%
(5y)
34%
(1y)
42%
(3mo)

Cocoa Butter is a, established commodity and ingredient with ongoing relevance in the food, cosmetics, and pharma sectors. Recent discuss...

Covergirl Mascara

8,100 vol/mo
22%
(5y)
88%
(1y)
326%
(3mo)

Covergirl Mascara represents a long standing mass market beauty product category with various formulas and brush technologies, reflecting...

R And Co

9,900 vol/mo
22%
(5y)
44%
(1y)
1%
(3mo)

R+Co is a premium haircare brand formed by leading global stylists, known for performance oriented products, distinctive branding, and on...

Rose Water

40,500 vol/mo
22%
(5y)
60%
(1y)
141%
(3mo)

Rose water is a and established product category in cosmetics, culinary uses, and traditional wellness, with renewed trending interest du...

Eyebrow Pencils

6,600 vol/mo
22%
(5y)
27%
(1y)
14%
(3mo)

Revitalift

3,600 vol/mo
22%
(5y)
84%
(1y)
250%
(3mo)

Eyeshadow Stick

9,900 vol/mo
20%
(5y)
66%
(1y)
90%
(3mo)

Eyeshadow Stick is a, established cosmetic product category featuring cream based or powder in stick formats designed for easy, precise a...

Vitamin C Serum

90,500 vol/mo
20%
(5y)
46%
(1y)
54%
(3mo)

Vitamin C serum is a well established skincare product used for brightening, antioxidant protection, and anti aging benefits. It has sust...

20%
(5y)
51%
(1y)
91%
(3mo)

Aveeno Face Lotion is a skincare product line designed for facial moisturization, often featuring soothing ingredients like colloidal oat...

Botox

165,000 vol/mo
20%
(5y)
15%
(1y)
14%
(3mo)

Eco Hair Gel

4,400 vol/mo
20%
(5y)
7%
(1y)
100%
(3mo)

Eco Hair Gel refers to the growing consumer interest in hair styling gels formulated with natural, plant based, or environmentally friend...

Biotin Shampoo

18,100 vol/mo
19%
(5y)
55%
(1y)
204%
(3mo)
19%
(5y)
-17%
(1y)
0%
(3mo)

Eco Styling Gel

12,100 vol/mo
19%
(5y)
231%
(1y)
815%
(3mo)

Eco Styling Gel is a trend focused on hair styling gels formulated with natural, sustainable ingredients and eco friendly packaging, appe...

18%
(5y)
37%
(1y)
167%
(3mo)

Tinted moisturizer is a beauty product combining light coverage with skincare benefits, growing in popularity as an everyday, low effort ...

Pore Strips

9,900 vol/mo
18%
(5y)
5%
(1y)
85%
(3mo)

Pore Strips are a long standing skincare product designed to remove blackheads and debris from pores, continuing to be popular in beauty ...

18%
(5y)
108%
(1y)
315%
(3mo)
18%
(5y)
56%
(1y)
103%
(3mo)

Color Depositing Conditioner is a haircare product category that deposits temporary hair color pigments while conditioning the hair, allo...

Sugaring NYC

320 vol/mo
18%
(5y)
-14%
(1y)
4%
(3mo)

Sugaring NYC refers to the popularity of sugaring hair removal services offered by salons in New York City, highlighting a preference for...

18%
(5y)
49%
(1y)
126%
(3mo)

BHA

33,100 vol/mo
17%
(5y)
37%
(1y)
45%
(3mo)

Butylated hydroxyanisole (BHA) is a synthetic antioxidant used as a preservative in foods, cosmetics, and packaging, with ongoing debates...

AHA BHA

5,400 vol/mo
17%
(5y)
31%
(1y)
59%
(3mo)

AHA and BHA refer to exfoliating acids used in skincare to promote cell turnover and clear pores. The topic covers formulations, usage gu...

Wrinkle Serum

1,600 vol/mo
17%
(5y)
105%
(1y)
230%
(3mo)

Acne Patches

18,100 vol/mo
17%
(5y)
36%
(1y)
51%
(3mo)

Acne Patches are hydrocolloid skincare patches designed to cover and treat pimples by absorbing exudate and protecting the area, commonly...

Eye Brightener

2,400 vol/mo
17%
(5y)
39%
(1y)
87%
(3mo)

Eye Brightener is a cosmetic product category focused on illuminating and lightening the under eye area to reduce the appearance of dark ...

16%
(5y)
66%
(1y)
201%
(3mo)

Curls

201,000 vol/mo
16%
(5y)
15%
(1y)
21%
(3mo)

Curls refers to the growing focus on curly hair care, styling products, and techniques that enhance, define, and maintain natural curls a...

Eyelash Serum

18,100 vol/mo
16%
(5y)
38%
(1y)
50%
(3mo)

Eyelash serum is a beauty product category featuring topical serums marketed to lengthen, strengthen, and volumize lashes. The topic rose...

The Inkey List

9,900 vol/mo
16%
(5y)
216%
(1y)
303%
(3mo)

Cheek Filler

14,800 vol/mo
16%
(5y)
11%
(1y)
25%
(3mo)

Cheek filler is a cosmetic procedure using dermal fillers to augment cheek volume, enhance contour, and restore youthful fullness without...

Nail Grinder

2,400 vol/mo
15%
(5y)
58%
(1y)
87%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

Lactic Acid Serum

3,600 vol/mo
15%
(5y)
51%
(1y)
89%
(3mo)

Lactic Acid Serum is a widely recognized skincare product that uses lactic acid as an alpha hydroxy acid (AHA) to exfoliate and brighten ...

Kiehl's

201,000 vol/mo
15%
(5y)
24%
(1y)
68%
(3mo)

Kiehl's is a long standing premium skincare brand known for its apothecary inspired heritage, focus on natural ingredients, and strong re...

Bronzing Drops

9,900 vol/mo
15%
(5y)
-19%
(1y)
94%
(3mo)

Bronzing Drops are a category of cosmetic liquids used to impart a sun kissed bronze tint to skin. They are typically added to foundation...

Concealer Palette

1,900 vol/mo
15%
(5y)
58%
(1y)
108%
(3mo)

Pheromone Perfume

33,100 vol/mo
15%
(5y)
-28%
(1y)
51%
(3mo)

Pheromone perfume refers to fragrances marketed to include or simulate pheromones, claimed to influence attraction and social signaling. ...

Cleansing Balm

9,900 vol/mo
15%
(5y)
24%
(1y)
145%
(3mo)

Rare Beauty

201,000 vol/mo
15%
(5y)
30%
(1y)
66%
(3mo)

Rare Beauty is a cosmetics brand launched by Selena Gomez in 2020, known for inclusive shade ranges and personality driven, minimal makeu...

Polyglutamic Acid

2,900 vol/mo
15%
(5y)
41%
(1y)
39%
(3mo)

Polyglutamic Acid (PGA) is a biodegradable polymer used in cosmetics and skincare as a superior humectant and moisturizing film former, s...

Tooth Gem

60,500 vol/mo
15%
(5y)
14%
(1y)
40%
(3mo)

Tooth Gem is a cosmetic trend where decorative gems or crystals are affixed to teeth for ornamental purposes. It gained visibility on soc...

Blow Dryer

3,600 vol/mo
15%
(5y)
7%
(1y)
-6%
(3mo)

Blow Dryer refers to the household appliance used to rapidly dry and style hair by blowing heated or cool air. It is a well established p...

Coty

18,100 vol/mo
15%
(5y)
4%
(1y)
7%
(3mo)

Coty is a global beauty company focused on fragrance, cosmetics, and skincare; it is recognized as a, established player in the cosmetics...

Bed Head

22,200 vol/mo
15%
(5y)
56%
(1y)
114%
(3mo)

Bed Head is a, established haircare brand line created by TIGI (a brand known for bold styling products). The term is used to refer to bo...

Pura

90,500 vol/mo
15%
(5y)
20%
(1y)
15%
(3mo)

Pura is a company known for its smart fragrance diffusers that combine hardware with app based control to customize scents in homes and s...

Mullet Hair

12,100 vol/mo
14%
(5y)
0%
(1y)
6%
(3mo)

Prequel

74,000 vol/mo
14%
(5y)
25%
(1y)
12%
(3mo)

Brown Hair Dye

22,200 vol/mo
14%
(5y)
36%
(1y)
32%
(3mo)

Brown hair dye is a longstanding hair color category that is experiencing renewed interest as consumers seek natural, low maintenance sha...

Biore

8,100 vol/mo
13%
(5y)
28%
(1y)
113%
(3mo)

Me Today

260 vol/mo
13%
(5y)
64%
(1y)
18%
(3mo)

Me Today is a brand centric concept tied to lifestyle brands and investor entities operating under the Me Today name, including corporate...

Slick Gorilla

2,900 vol/mo
12%
(5y)
77%
(1y)
213%
(3mo)

Slick Gorilla is a men’s grooming brand known for hair styling powders, clays, and related products with an online presence and retail ...

Cherry

368,000 vol/mo
12%
(5y)
4%
(1y)
26%
(3mo)

Primer

74,000 vol/mo
12%
(5y)
28%
(1y)
61%
(3mo)

Primer is a product category and concept in cosmetics, used to prepare the skin before makeup to enhance longevity, texture, and finish. ...

12%
(5y)
50%
(1y)
213%
(3mo)
11%
(5y)
71%
(1y)
166%
(3mo)

Eyebrow Pencil

6,600 vol/mo
11%
(5y)
21%
(1y)
73%
(3mo)

Eyebrow Pencil is a well established beauty product category used to shape, define, and fill in eyebrows. It remains a staple in makeup r...

Nail Stickers

320 vol/mo
11%
(5y)
0%
(1y)
10%
(3mo)

Nail stickers refer to decorative adhesive decals and wraps applied to nails for instant, salon like nail art. They have become popular t...

Turmeric Serum

480 vol/mo
10%
(5y)
285%
(1y)
389%
(3mo)

Waterless Shampoo

3,600 vol/mo
10%
(5y)
48%
(1y)
139%
(3mo)

Ecotools

2,400 vol/mo
10%
(5y)
94%
(1y)
296%
(3mo)

Ecotools is a consumer brand focused on sustainable, eco friendly makeup brushes and beauty tools, known for using bamboo handles, recycl...

Lash Therapy

1,300 vol/mo
10%
(5y)
48%
(1y)
180%
(3mo)

Cream

110,000 vol/mo
10%
(5y)
18%
(1y)
27%
(3mo)

Bowl Cut

90,500 vol/mo
9%
(5y)
28%
(1y)
-5%
(3mo)

Breast Milk Soap

1,900 vol/mo
9%
(5y)
-1%
(1y)
7%
(3mo)
8%
(5y)
-5%
(1y)
25%
(3mo)

Black French Tip Nails is a recognized manicure trend featuring a traditional French manicure with black tips or a black tipped design, b...

Lumin

27,100 vol/mo
8%
(5y)
7%
(1y)
20%
(3mo)

Lumin is a, multi domain brand/name appearing in skincare, digital banking software, AI platforms, and other tech contexts; the term is u...

Caramel

110,000 vol/mo
8%
(5y)
16%
(1y)
-3%
(3mo)

Caramel is currently trending as a flavor forward phenomenon in food, beverages, desserts, and branded products, driving new caramel insp...

Hair Toppers

22,200 vol/mo
8%
(5y)
14%
(1y)
24%
(3mo)

Hair toppers are wearable hairpieces designed to blend with existing hair to conceal thinning or bald spots, offering a non surgical solu...

Maybell

1,900 vol/mo
7%
(5y)
31%
(1y)
55%
(3mo)

Forehead Lift

14,800 vol/mo
7%
(5y)
31%
(1y)
43%
(3mo)

Essie

14,800 vol/mo
7%
(5y)
24%
(1y)
90%
(3mo)

Hair Tinsel

60,500 vol/mo
7%
(5y)
23%
(1y)
9%
(3mo)

Hair tinsel refers to thin metallic or iridescent strands woven or clipped into hair to create a shimmering, festive look. It has gained ...

Scalp Scrub

22,200 vol/mo
6%
(5y)
14%
(1y)
47%
(3mo)

Bobby Pins

110 vol/mo
6%
(5y)
23%
(1y)
11%
(3mo)

Bobby pins, a long standing hair accessory, have surged in popularity as part of a broader DIY and fashion forward hair styling trend. Th...

Purple Toothpaste

12,100 vol/mo
6%
(5y)
25%
(1y)
210%
(3mo)

Purple Toothpaste refers to a color correcting whitening toothpaste trend popularized on social media, notably TikTok, with brands releas...

5%
(5y)
17%
(1y)
12%
(3mo)

HydraFacial Machine is a proprietary non invasive facial treatment device and protocol that combines cleansing, exfoliation, extraction, ...

Caress

40,500 vol/mo
5%
(5y)
-3%
(1y)
17%
(3mo)

Caress is a legacy personal care brand associated with moisturizing soaps and body products from Unilever, reflecting ongoing consumer in...

Blind Barber

480 vol/mo
5%
(5y)
22%
(1y)
72%
(3mo)
5%
(5y)
35%
(1y)
83%
(3mo)

Clone

49,500 vol/mo
5%
(5y)
17%
(1y)
17%
(3mo)

Got2b Glued

14,800 vol/mo
4%
(5y)
85%
(1y)
232%
(3mo)

Got2b Glued is a high hold hair gel brand popular in hairstyling, fashion, and DIY beauty communities. The trend centers on extreme hold,...

Face Scrub

60,500 vol/mo
3%
(5y)
16%
(1y)
53%
(3mo)

Face scrub is a well established skincare product category that has recently gained ongoing attention as consumers seek at home exfoliati...

Astringent

33,100 vol/mo
3%
(5y)
13%
(1y)
34%
(3mo)

Astringent refers to skincare ingredients and products that tighten skin and reduce pore appearance, typically leveraging alcohol, witch ...

3%
(5y)
30%
(1y)
16%
(3mo)

Afro

60,500 vol/mo
2%
(5y)
12%
(1y)
20%
(3mo)

Afro refers to the cultural and fashion movement centered on natural African hair textures, especially the resurgence and celebration of ...