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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Labubu Blind Box

60,500 vol/mo
9999%+
(5y)
558%
(1y)
-51%
(3mo)

Labubu Blind Box is a, widely recognized blind box toy phenomenon led by Pop Mart, featuring Labubu plush/figures sold in sealed boxes to...

Popmart

2,240,000 vol/mo
5865%
(5y)
270%
(1y)
-31%
(3mo)

Popmart refers to the global consumer culture around Pop Mart International and its ecosystem of blind box collectibles, online and offli...

AI Toy

2,900 vol/mo
1177%
(5y)
448%
(1y)
11%
(3mo)

AI Toy refers to consumer toys and educational devices enhanced with artificial intelligence to interact, adapt, and personalize play and...

Inside Out Toys

2,400 vol/mo
986%
(5y)
-80%
(1y)
12%
(3mo)

Inside Out Toys refers to toy products and merchandise themed around Pixar's Inside Out characters (Joy, Sadness, Anger, Fear, Disgust) t...

Jellycat

9,900 vol/mo
852%
(5y)
48%
(1y)
-11%
(3mo)

Jellycat is a well established brand of luxury soft plush toys known for its whimsical designs and premium materials, with enduring consu...

Blind Boxes

74,000 vol/mo
560%
(5y)
226%
(1y)
-10%
(3mo)

Blind Boxes are sealed containers containing a random toy or collectible, driving anticipation and collectability as consumers seek to co...

Pudgy Penguins

22,200 vol/mo
445%
(5y)
41%
(1y)
10%
(3mo)

Pudgy Penguins is a NFT collection featuring penguin themed digital artwork on Ethereum, launched in 2021, which gained notable cultural ...

Blind Box

74,000 vol/mo
350%
(5y)
211%
(1y)
-3%
(3mo)

Blind Box is a consumer trend centered on purchasing mystery miniature collectibles where the exact item is unknown until opened, driving...

Miniso

823,000 vol/mo
299%
(5y)
87%
(1y)
5%
(3mo)

Miniso is a global discount retailer offering Japanese inspired, affordable everyday goods and lifestyle products across a wide range of ...

K&F Concept

3,600 vol/mo
254%
(5y)
124%
(1y)
18%
(3mo)

K&F Concept is a recognized camera accessories company known for affordable, widely used items like tripods, filters, and mounts that app...

Crochet Plushies

8,100 vol/mo
125%
(5y)
-2%
(1y)
0%
(3mo)

Crochet Plushies refer to handmade stuffed animals created using crochet, typically via amigurumi techniques. The trend encompasses hobby...

Sensory Toy

33,100 vol/mo
113%
(5y)
129%
(1y)
227%
(3mo)

Sensory Toy refers to toys designed to stimulate multiple senses (touch, sight, sound, possibly proprioception and balance) to support de...

Warmies

135,000 vol/mo
95%
(5y)
29%
(1y)
-36%
(3mo)

Warmies are heatable plush toys and related products designed to provide comfort and soothing warmth, often infused with lavender or arom...

Interactive Dog Toy

33,100 vol/mo
92%
(5y)
50%
(1y)
19%
(3mo)

Interactive Dog Toy is a category of smart and puzzle based toys designed to keep dogs mentally and physically engaged through movement, ...

AK Interactive

2,900 vol/mo
80%
(5y)
37%
(1y)
20%
(3mo)

AK Interactive is a, established company known for its acrylic paints and weathering products for scale modeling; the topic relates to a ...

Playtime Toys

320 vol/mo
75%
(5y)
33%
(1y)
250%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Electronic Pet

590 vol/mo
71%
(5y)
154%
(1y)
48%
(3mo)

Electronic Pet refers to digitally powered or robotized companion animals, ranging from handheld virtual pets to advanced autonomous robo...

Shoulder Plush

720 vol/mo
71%
(5y)
31%
(1y)
42%
(3mo)

Joyin

1,900 vol/mo
68%
(5y)
13%
(1y)
-28%
(3mo)

JOYIN is a consumer products company known for toys, party supplies, and seasonal decor with multiple sub brands (e.g., JOVA, SLOOSH, JOI...

RockJam

1,300 vol/mo
62%
(5y)
5%
(1y)
-17%
(3mo)

RockJam is a recognized consumer electronics brand specializing in entry level musical instruments and accessories, notably affordable ke...

Toybox

22,200 vol/mo
62%
(5y)
13%
(1y)
-13%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

Sandboxes

135,000 vol/mo
55%
(5y)
75%
(1y)
87%
(3mo)

Sandboxes refer to isolated testing environments used across technology and regulation to safely develop, test, and deploy software, fint...

Flipper Zero

165,000 vol/mo
54%
(5y)
-17%
(1y)
1%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Bandai

33,100 vol/mo
51%
(5y)
37%
(1y)
41%
(3mo)

Bandai is a long established Japanese consumer electronics and entertainment company known for toys, games, and anime partnerships. It is...

Legos

2,740,000 vol/mo
45%
(5y)
9%
(1y)
-25%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Kids Headphones

14,800 vol/mo
42%
(5y)
35%
(1y)
-10%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Lego Minifigure

60,500 vol/mo
42%
(5y)
18%
(1y)
30%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

AJ Styles

135,000 vol/mo
41%
(5y)
48%
(1y)
155%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
40%
(5y)
24%
(1y)
106%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

35%
(5y)
67%
(1y)
33%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...