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Discover Trends in Toys

We surface rapidly growing trends in Toys before they take off.

Labubu Blind Box

60,500 vol/mo
9999%+
(5y)
266%
(1y)
-16%
(3mo)

Labubu Blind Box is a, widely recognized blind box toy phenomenon led by Pop Mart, featuring Labubu plush/figures sold in sealed boxes to...

Popmart

2,240,000 vol/mo
4928%
(5y)
89%
(1y)
-39%
(3mo)

Popmart refers to the global consumer culture around Pop Mart International and its ecosystem of blind box collectibles, online and offli...

Mofusand

60,500 vol/mo
4144%
(5y)
-15%
(1y)
-22%
(3mo)

AI Toy

2,900 vol/mo
1210%
(5y)
444%
(1y)
60%
(3mo)

AI Toy refers to consumer toys and educational devices enhanced with artificial intelligence to interact, adapt, and personalize play and...

Inside Out Toys

2,400 vol/mo
1010%
(5y)
-80%
(1y)
20%
(3mo)

Inside Out Toys refers to toy products and merchandise themed around Pixar's Inside Out characters (Joy, Sadness, Anger, Fear, Disgust) t...

Jellycat

9,900 vol/mo
822%
(5y)
27%
(1y)
-35%
(3mo)

Jellycat is a well established brand of luxury soft plush toys known for its whimsical designs and premium materials, with enduring consu...

K&F Concept

3,600 vol/mo
622%
(5y)
470%
(1y)
512%
(3mo)

K&F Concept is a recognized camera accessories company known for affordable, widely used items like tripods, filters, and mounts that app...

Hirono

60,500 vol/mo
613%
(5y)
76%
(1y)
-14%
(3mo)

Blind Boxes

74,000 vol/mo
595%
(5y)
184%
(1y)
-13%
(3mo)

Blind Boxes are sealed containers containing a random toy or collectible, driving anticipation and collectability as consumers seek to co...

Pudgy Penguins

22,200 vol/mo
402%
(5y)
38%
(1y)
42%
(3mo)

Pudgy Penguins is a NFT collection featuring penguin themed digital artwork on Ethereum, launched in 2021, which gained notable cultural ...

Blind Box

74,000 vol/mo
379%
(5y)
192%
(1y)
-2%
(3mo)

Blind Box is a consumer trend centered on purchasing mystery miniature collectibles where the exact item is unknown until opened, driving...

Miniso

823,000 vol/mo
294%
(5y)
76%
(1y)
-12%
(3mo)

Miniso is a global discount retailer offering Japanese inspired, affordable everyday goods and lifestyle products across a wide range of ...

Electronic Pet

590 vol/mo
196%
(5y)
472%
(1y)
272%
(3mo)

Electronic Pet refers to digitally powered or robotized companion animals, ranging from handheld virtual pets to advanced autonomous robo...

Shoulder Plush

720 vol/mo
158%
(5y)
220%
(1y)
560%
(3mo)

Interactive Dog Toy

33,100 vol/mo
140%
(5y)
148%
(1y)
128%
(3mo)

Interactive Dog Toy is a category of smart and puzzle based toys designed to keep dogs mentally and physically engaged through movement, ...

RockJam

1,300 vol/mo
129%
(5y)
152%
(1y)
359%
(3mo)

RockJam is a recognized consumer electronics brand specializing in entry level musical instruments and accessories, notably affordable ke...

Sensory Toy

33,100 vol/mo
126%
(5y)
149%
(1y)
261%
(3mo)

Sensory Toy refers to toys designed to stimulate multiple senses (touch, sight, sound, possibly proprioception and balance) to support de...

Kids Headphones

14,800 vol/mo
106%
(5y)
169%
(1y)
312%
(3mo)

Kids headphones are a market segment focused on audio devices designed for children, emphasizing volume limiting, durability, comfort, wi...

Joyin

1,900 vol/mo
105%
(5y)
81%
(1y)
156%
(3mo)

JOYIN is a consumer products company known for toys, party supplies, and seasonal decor with multiple sub brands (e.g., JOVA, SLOOSH, JOI...

Crochet Plushies

8,100 vol/mo
98%
(5y)
-2%
(1y)
-18%
(3mo)

Crochet Plushies refer to handmade stuffed animals created using crochet, typically via amigurumi techniques. The trend encompasses hobby...

94%
(5y)
223%
(1y)
447%
(3mo)

Playtime Toys

320 vol/mo
88%
(5y)
63%
(1y)
351%
(3mo)

Playtime Toys refers to a and multi faceted ecosystem within the toy industry, encompassing legacy toy brands, contemporary manufacturers...

Warmies

135,000 vol/mo
87%
(5y)
31%
(1y)
-49%
(3mo)

Warmies are heatable plush toys and related products designed to provide comfort and soothing warmth, often infused with lavender or arom...

AK Interactive

2,900 vol/mo
83%
(5y)
46%
(1y)
16%
(3mo)

AK Interactive is a, established company known for its acrylic paints and weathering products for scale modeling; the topic relates to a ...

Bandai

33,100 vol/mo
65%
(5y)
69%
(1y)
67%
(3mo)

Bandai is a long established Japanese consumer electronics and entertainment company known for toys, games, and anime partnerships. It is...

Sandboxes

135,000 vol/mo
64%
(5y)
80%
(1y)
73%
(3mo)

Sandboxes refer to isolated testing environments used across technology and regulation to safely develop, test, and deploy software, fint...

Toybox

22,200 vol/mo
61%
(5y)
16%
(1y)
-42%
(3mo)

Toybox is a, multi faceted brand/pattern that appears across consumer toys, 3D printing hardware, and technology accessibility tools, wit...

Lego Minifigure

60,500 vol/mo
58%
(5y)
55%
(1y)
93%
(3mo)

Lego Minifigure refers to the iconic small figurines produced by The Lego Group. The trend encompasses collecting, customization, trading...

My Figurine

720 vol/mo
54%
(5y)
87%
(1y)
25%
(3mo)
52%
(5y)
81%
(1y)
3%
(3mo)

Sports trading cards are experiencing renewed mainstream attention driven by nostalgia, digital integration (grading apps, marketplaces, ...

AJ Styles

135,000 vol/mo
46%
(5y)
54%
(1y)
-34%
(3mo)

AJ Styles is a renowned professional wrestler known for his work across WWE, Impact Wrestling (TNA), New Japan Pro Wrestling, and other p...

Threezero

5,400 vol/mo
45%
(5y)
36%
(1y)
120%
(3mo)

Threezero is a high end collectible figure company known for licensed 1/6 and 1/12 scale figures and mecha designs, with a global presenc...

Legos

2,740,000 vol/mo
41%
(5y)
12%
(1y)
-48%
(3mo)

LEGO (Legos) is a long standing toy brand known for its interlocking brick system and expansive ecosystem of sets, digital experiences, a...

Lego

2,740,000 vol/mo
36%
(5y)
20%
(1y)
-15%
(3mo)

Lego is a globally recognized Danish toy company and brand known for its interlocking plastic bricks, themed sets, and growing footprint ...

BrickLink

368,000 vol/mo
32%
(5y)
28%
(1y)
-6%
(3mo)

BrickLink is a long standing online marketplace for buying, selling, and trading LEGO bricks and Minifigures, fueling a thriving communit...

Flipper Zero

165,000 vol/mo
30%
(5y)
-15%
(1y)
-20%
(3mo)

Flipper Zero is a portable, open source multi tool hardware device designed for pentesting, hobbyist hardware exploration, and learning a...

Doll Accessories

2,400 vol/mo
29%
(5y)
47%
(1y)
39%
(3mo)

Figure

74,000 vol/mo
29%
(5y)
48%
(1y)
6%
(3mo)

Figure AI is a, well documented company building humanoid robotics and AI enabled automation for industrial and commercial use, with high...

Unicorn Balloon

1,600 vol/mo
28%
(5y)
15%
(1y)
71%
(3mo)

Wild Republic

8,100 vol/mo
28%
(5y)
72%
(1y)
80%
(3mo)

Lego City

40,500 vol/mo
27%
(5y)
43%
(1y)
23%
(3mo)

Lego City is a long standing LEGO theme featuring modular city scape sets, vehicles, and citizen minifigures. The topic remains a stable,...

Brown Balloons

390 vol/mo
26%
(5y)
69%
(1y)
78%
(3mo)

Airplane Toy

8,100 vol/mo
26%
(5y)
14%
(1y)
-7%
(3mo)

Airplane Toy refers to the ongoing interest in toy airplanes and aviation inspired play products, spanning plastic models, die cast repli...

Board Games

246,000 vol/mo
26%
(5y)
39%
(1y)
-22%
(3mo)

Board games are experiencing a sustained revival and diversification, expanding from traditional family games into designer strategy game...

Sensory Swing

14,800 vol/mo
26%
(5y)
3%
(1y)
15%
(3mo)

Sensory Swing refers to a therapeutic device combining a swing with multi sensory elements used for sensory integration and therapeutic p...

Abby Cadabby

49,500 vol/mo
26%
(5y)
11%
(1y)
-4%
(3mo)

Abby Cadabby is a Sesame Street character who represents a magical fairy and educational figure. The topic remains recognizable due to on...

20%
(5y)
84%
(1y)
35%
(3mo)

Bubbles for blowing have re emerged as a popular, playful activity across families, schools, and events, propelled by accessible bubble k...

Sanrio

246,000 vol/mo
20%
(5y)
-23%
(1y)
7%
(3mo)

Curious George

450,000 vol/mo
19%
(5y)
18%
(1y)
4%
(3mo)

Curious George is a long standing children's book and media franchise about a curious monkey and his adventures, spanning books, televisi...

Alphabet Puzzle

3,600 vol/mo
16%
(5y)
18%
(1y)
43%
(3mo)

Alphabet Puzzle refers to a growing interest in puzzle games and educational activities centered around the 26 letters of the Latin alpha...

Wingspan

40,500 vol/mo
15%
(5y)
17%
(1y)
0%
(3mo)

Wingspan is a, established board game and related media franchise centered on bird themed strategy gameplay, with a expanding ecosystem i...

Toy Story

720 vol/mo
13%
(5y)
24%
(1y)
37%
(3mo)

Toy Story is a flagship animated film franchise created by Pixar and distributed by Disney, debuting in 1995 and evolving into a major cu...

Animal Toys

12,100 vol/mo
12%
(5y)
28%
(1y)
18%
(3mo)

Toy

450,000 vol/mo
8%
(5y)
19%
(1y)
5%
(3mo)

Alien Toys

4,400 vol/mo
7%
(5y)
15%
(1y)
14%
(3mo)

Alien Toys refers to the long running category of extraterrestrial themed toys and figures, spanning vintage lines (e.g., Kenner Aliens, ...

Creeper

135,000 vol/mo
5%
(5y)
-2%
(1y)
6%
(3mo)

Xylophone

110,000 vol/mo
5%
(5y)
2%
(1y)
0%
(3mo)

Xylophone is a traditional percussion instrument gaining renewed attention in music education, accessibility to affordable student models...

Puzzles

368,000 vol/mo
4%
(5y)
2%
(1y)
-7%
(3mo)

Puzzles have seen renewed global interest across physical jigsaw brands and digital platforms, driven by leisure trends, cross generation...

Ajedrez

70 vol/mo
3%
(5y)
16%
(1y)
-11%
(3mo)

Chess (Ajedrez) is experiencing renewed global engagement through online platforms, streaming, AI assisted coaching, and organized compet...

Dora The Explorer

301,000 vol/mo
-5%
(5y)
3%
(1y)
0%
(3mo)

Dora the Explorer is a long running children's media franchise centered on a young girl named Dora who uses interactive problem solving t...

DC Comics

90,500 vol/mo
-9%
(5y)
37%
(1y)
13%
(3mo)

DC Comics is a long standing, globally recognized entertainment brand that includes comic books, films, television, and related media und...

Num Noms

22,200 vol/mo
-10%
(5y)
26%
(1y)
5%
(3mo)

Puppy Toys

9,900 vol/mo
-12%
(5y)
13%
(1y)
24%
(3mo)

Puppy Toys are evolving from simple chew toys to multi sensory enrichment products designed to reduce anxiety, promote dental health, and...

Rubik's Cube

165,000 vol/mo
-12%
(5y)
-1%
(1y)
-7%
(3mo)

Avengers

246,000 vol/mo
-13%
(5y)
25%
(1y)
-17%
(3mo)

The Avengers franchise remains a dominant force in entertainment, spanning films, streaming series, merchandising, and cross media storyt...

Inflatables

27,100 vol/mo
-15%
(5y)
-2%
(1y)
-20%
(3mo)

Inflatables refer to inflatable consumer products such as pool floats, air mattresses, inflatable furniture, and large inflatables like w...

Mego

2,400 vol/mo
-17%
(5y)
10%
(1y)
38%
(3mo)

Mego is a revived and collectible focused toy brand known for its 8 inch action figures and licensing partnerships that bring classic cha...

Minnie Mouse Toys

14,800 vol/mo
-17%
(5y)
-2%
(1y)
-39%
(3mo)

Minnie Mouse Toys refers to merchandise and playthings featuring the Disney character Minnie Mouse, spanning plush, figurines, interactiv...

Funko Pop

550,000 vol/mo
-19%
(5y)
17%
(1y)
-36%
(3mo)

Funko Pop is a line of licensed vinyl figurines produced by the company Funko. They are collectible items featuring characters from pop c...

Beyblade Toys

8,100 vol/mo
-22%
(5y)
5%
(1y)
-1%
(3mo)

Beyblade Toys refers to the continued popularity and market activity around Beyblade spinning top battle toys and related media, includin...

Batman

673,000 vol/mo
-22%
(5y)
1%
(1y)
-3%
(3mo)

Batman is a long standing, globally recognizable IP spanning comics, film, television, toys, and media merchandising, with renewed activi...

Paw Patrol Toys

110,000 vol/mo
-23%
(5y)
-6%
(1y)
-36%
(3mo)

PAW Patrol Toys refers to toys based on the popular children's animated series PAW Patrol, produced by Spin Master, with ongoing licensin...

-23%
(5y)
-20%
(1y)
-43%
(3mo)

Party Supplies

110,000 vol/mo
-26%
(5y)
9%
(1y)
35%
(3mo)

Party supplies represent a mature consumer category experiencing growth through online shopping, themed event trends, and cross channel r...

Gel Blaster

14,800 vol/mo
-29%
(5y)
-27%
(1y)
70%
(3mo)

Gel Blaster is a rising consumer trend centered on recreational toy blasters that shoot water absorbent gel beads, popular in backyard ba...

Bean Bag Toss

18,100 vol/mo
-36%
(5y)
-5%
(1y)
63%
(3mo)

Bean Bag Toss, popularly known as cornhole, is a lawn game where players alternate throwing bean bags at a raised platform with a hole. I...

OMG Dolls

9,900 vol/mo
-64%
(5y)
-53%
(1y)
-30%
(3mo)

OMG Dolls are a line of fashion dolls by MGA Entertainment featuring large scale fashion, collectibility, and themed characters designed ...

9999%+
(5y)
2100%
(1y)
207%
(3mo)

Ultimate Blocks is a WordPress plugin by WPDeveloper that adds a collection of custom Gutenberg blocks to enhance content creation and si...

9999%+
(5y)
962%
(1y)
85%
(3mo)

Hirono Blind Box

6,600 vol/mo
9999%+
(5y)
433%
(1y)
0%
(3mo)

Hirono blind box refers to a popular line of collectible figures from Pop Mart featuring the character Hirono in various series and colla...

Labubu

6,120,000 vol/mo
9999%+
(5y)
333%
(1y)
-58%
(3mo)

Blind Box Labubu

5,400 vol/mo
9999%+
(5y)
270%
(1y)
-18%
(3mo)

Labubu, a plush designer toy series popular worldwide, is widely sold in blind boxes, driving a global obsessive collecting phenomenon an...

Xylophone Toy

1,600 vol/mo
9999%+
(5y)
158%
(1y)
-10%
(3mo)

Xylophone Toy is a, long standing category of musical toy instruments for children, featuring colored bars played with mallets to produce...

9999%+
(5y)
94%
(1y)
-27%
(3mo)

Mofusand Blind Box is a, established line of collectible feline themed blind box figures sold worldwide, with official stores and multipl...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Unicorn Pinata

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Unicorn Pinata is a world, whimsical party supply trend centered on decorative unicorn themed pinatas and related accessories, popular fo...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Paw Patrol Party Supplies refer to licensed decorations, tableware, costumes, and favors themed around the Nickelodeon children's show Pa...

Lemonade Dolls

210 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cardtrader

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

CardTrader is a global trading card marketplace ecosystem, including platforms like CardTrader and CardTrader Zero that aim to streamline...

Easy-Bake Oven

110,000 vol/mo
9999%+
(5y)
9999%+
(1y)
-32%
(3mo)