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Discover Trends in Healthcare

We surface rapidly growing trends in Healthcare before they take off.

Lymphatic Massage

49,500 vol/mo
67%
(5y)
64%
(1y)
20%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Virtual Care

2,900 vol/mo
67%
(5y)
107%
(1y)
30%
(3mo)

Virtual care refers to the delivery of healthcare services through digital platforms, enabling remote consultations, diagnostics, monitor...

Cell Therapy

3,600 vol/mo
67%
(5y)
69%
(1y)
35%
(3mo)

Cell therapy uses living cells to treat disease, including CAR T and TCR therapies for cancer, as well as stem cell and other ex vivo app...

Drip Bar

12,100 vol/mo
67%
(5y)
28%
(1y)
107%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Talking Therapy

8,100 vol/mo
66%
(5y)
50%
(1y)
45%
(3mo)

Talking Therapy refers to the practice of psychotherapy and counseling delivered by trained professionals to help individuals address men...

RNFL

1,300 vol/mo
66%
(5y)
50%
(1y)
39%
(3mo)

RNFL stands for retinal nerve fiber layer, a key anatomical layer assessed in ophthalmology to monitor glaucoma and other optic neuropath...

Mullein

165,000 vol/mo
63%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

61%
(5y)
15%
(1y)
33%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

61%
(5y)
102%
(1y)
49%
(3mo)

Remote Patient Monitoring (RPM) is a and established health tech trend that uses connected devices and software to monitor patients outsi...

60%
(5y)
148%
(1y)
260%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

PEMF Therapy

27,100 vol/mo
60%
(5y)
72%
(1y)
23%
(3mo)

PEMF Therapy, or Pulsed Electromagnetic Field Therapy, is a treatment modality that uses time varying magnetic fields to purportedly impr...

60%
(5y)
66%
(1y)
13%
(3mo)

Heart Rate Variability (HRV) is a physiological metric reflecting the variation in time intervals between heartbeats. It is used in healt...

Zelis

33,100 vol/mo
59%
(5y)
-2%
(1y)
4%
(3mo)

Zelis is a, established healthcare payments and financial risk management company that provides technology enabled solutions for healthca...

Oil Pulling

40,500 vol/mo
58%
(5y)
-22%
(1y)
9%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

58%
(5y)
107%
(1y)
90%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

57%
(5y)
49%
(1y)
2%
(3mo)

Ovulation test strip usage is a, established consumer health trend where individuals use urinary hormone tests to identify fertile window...

57%
(5y)
0%
(1y)
27%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Egg Freezing

12,100 vol/mo
57%
(5y)
31%
(1y)
9%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Infrared Sauna

135,000 vol/mo
56%
(5y)
30%
(1y)
14%
(3mo)

Infrared sauna is a wellness trend centered on using infrared heat to induce sweating, purported health benefits, and a growing consumer ...

55%
(5y)
71%
(1y)
35%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

Online Therapy

60,500 vol/mo
55%
(5y)
133%
(1y)
10%
(3mo)

Online Therapy is a, established modality for providing mental health services via digital platforms, including video, chat, and asynchro...

Freestyle CGM

880 vol/mo
55%
(5y)
19%
(1y)
36%
(3mo)

Freestyle CGM refers to Abbott's Freestyle CGM line (including Freestyle Libre) of continuous glucose monitors designed for real time glu...

55%
(5y)
44%
(1y)
55%
(3mo)

Gastrointestinal Cancer is a and established field encompassing cancers of the digestive system, including cancers of the esophagus, stom...

54%
(5y)
-25%
(1y)
-6%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...

Human Microbiome

1,900 vol/mo
54%
(5y)
73%
(1y)
51%
(3mo)

The human microbiome is a, extensively studied field focusing on the trillions of microbes living in and on the human body, with current ...

Portable Nebulizer

27,100 vol/mo
54%
(5y)
57%
(1y)
74%
(3mo)

Portable Nebulizers are compact, battery powered devices enabling inhalation therapy on the go, driven by increasing allergic and respira...

Nexhealth

12,100 vol/mo
54%
(5y)
-2%
(1y)
22%
(3mo)

NexHealth is a healthcare technology platform focused on patient engagement and experience, enabling clinics to manage communications, ap...

53%
(5y)
29%
(1y)
29%
(3mo)

Functional Neurology refers to a discipline within neurology that emphasizes functional assessment and treatment of nervous system disord...

Medical Treatment

4,400 vol/mo
53%
(5y)
58%
(1y)
36%
(3mo)

Medical Treatment is a long standing, real concept encompassing the methods, protocols, and technologies used to diagnose, manage, and cu...

Cooling Blanket

74,000 vol/mo
52%
(5y)
50%
(1y)
114%
(3mo)

Cooling Blanket is a consumer product category focused on reducing body temperature during sleep through internal cooling technologies (p...

Strive Health

4,400 vol/mo
51%
(5y)
30%
(1y)
22%
(3mo)

Strive Health is a healthtech company that focuses on transforming kidney care by delivering value based, data driven management of dialy...

Mira Care

320 vol/mo
50%
(5y)
92%
(1y)
36%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Grace Health

8,100 vol/mo
49%
(5y)
53%
(1y)
27%
(3mo)

Grace Health refers to multiple real healthcare providers and clinics operating under that name in the United States, including Grace Hea...

Forward Health

18,100 vol/mo
48%
(5y)
91%
(1y)
39%
(3mo)

Forward Health is a healthcare company known for blended tech enabled primary care services and health data platforms designed to streaml...

Quest Ce

3,600 vol/mo
48%
(5y)
23%
(1y)
7%
(3mo)

Quest CE is a leading provider of continuing education for financial services professionals, offering online CE courses, compliance train...

Confounders

49,500 vol/mo
48%
(5y)
87%
(1y)
42%
(3mo)

Confounders refer to variables that distort the apparent relationship between an exposure and outcome, creating biased estimates in obser...

Comfier

4,400 vol/mo
48%
(5y)
41%
(1y)
7%
(3mo)

Comfier is a brand of at home massage and heat therapy devices designed to relieve muscle tension, pain, and stress, typically used for b...

47%
(5y)
39%
(1y)
25%
(3mo)

Pelvic floor therapy is a recognized medical and therapeutic discipline focused on diagnosing and treating dysfunction of the pelvic floo...

Metal Detox

5,400 vol/mo
45%
(5y)
-8%
(1y)
18%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Electrolytes Test

1,000 vol/mo
44%
(5y)
37%
(1y)
40%
(3mo)

Electrolytes Test is a and established medical lab test that measures the levels of key minerals in the blood (such as sodium, potassium,...

Optum

368,000 vol/mo
44%
(5y)
4%
(1y)
1%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Testosterone Test

27,100 vol/mo
44%
(5y)
25%
(1y)
21%
(3mo)

Testosterone testing is gaining traction as consumers seek hormone health insights, driven by aging populations, athletic performance con...

Mullein Oil

1,600 vol/mo
42%
(5y)
-9%
(1y)
4%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Maven Clinic

12,100 vol/mo
42%
(5y)
43%
(1y)
50%
(3mo)

Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...

Flowly

590 vol/mo
42%
(5y)
24%
(1y)
36%
(3mo)

Flowly is a healthtech trend centered on VR assisted biofeedback for pain and anxiety management, originated by a YC backed startup, with...

Host Defense

4,400 vol/mo
42%
(5y)
42%
(1y)
84%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Kindbody

22,200 vol/mo
41%
(5y)
-5%
(1y)
-8%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

Inpatient Care

1,600 vol/mo
40%
(5y)
26%
(1y)
24%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...

40%
(5y)
73%
(1y)
43%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

PCOS

673,000 vol/mo
39%
(5y)
7%
(1y)
12%
(3mo)

PCOS (polycystic ovary syndrome) is a, widely discussed condition affecting women's endocrine health, with increasing attention on diagno...

Surgical Drain

2,400 vol/mo
39%
(5y)
27%
(1y)
45%
(3mo)

Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...

CPR Kit

1,000 vol/mo
38%
(5y)
32%
(1y)
74%
(3mo)

CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...

Somatics

60,500 vol/mo
38%
(5y)
7%
(1y)
8%
(3mo)

Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...

MY Appointment

1,000 vol/mo
38%
(5y)
64%
(1y)
14%
(3mo)

Subcutaneous

60,500 vol/mo
37%
(5y)
31%
(1y)
28%
(3mo)

Subcutaneous administration is a, longstanding medical practice involving delivering substances beneath the skin; current discussions cen...

Renpho

12,100 vol/mo
37%
(5y)
23%
(1y)
14%
(3mo)

Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...

Vitals

5,400 vol/mo
37%
(5y)
29%
(1y)
13%
(3mo)

Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...

Viome

18,100 vol/mo
36%
(5y)
-11%
(1y)
-15%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Bodily

8,100 vol/mo
36%
(5y)
14%
(1y)
16%
(3mo)

Starkey

12,100 vol/mo
36%
(5y)
-36%
(1y)
-3%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...

Omnipod

60,500 vol/mo
35%
(5y)
13%
(1y)
12%
(3mo)

Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...

35%
(5y)
9%
(1y)
27%
(3mo)

Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...

Hirt

2,900 vol/mo
33%
(5y)
8%
(1y)
6%
(3mo)

Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...

Menopause

201,000 vol/mo
33%
(5y)
17%
(1y)
17%
(3mo)

Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...

Autism

450,000 vol/mo
33%
(5y)
11%
(1y)
22%
(3mo)

Autism as a trending topic reflects ongoing public interest in autism spectrum disorder, including diagnosis, awareness, research breakth...

33%
(5y)
67%
(1y)
46%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

AED

90,500 vol/mo
32%
(5y)
26%
(1y)
-10%
(3mo)

AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...

Cycle Syncing

9,900 vol/mo
32%
(5y)
-5%
(1y)
3%
(3mo)

Cycle syncing is a wellness and feminine health trend urging people to align diet, exercise, and lifestyle with the phases of the menstru...

Medical Oncology

5,400 vol/mo
32%
(5y)
31%
(1y)
21%
(3mo)

Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...

Evernow

3,600 vol/mo
31%
(5y)
142%
(1y)
18%
(3mo)

Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...

Medical Tape

22,200 vol/mo
31%
(5y)
33%
(1y)
18%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Neuropathic Pain

27,100 vol/mo
30%
(5y)
75%
(1y)
38%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

Invisalign

450,000 vol/mo
30%
(5y)
47%
(1y)
12%
(3mo)

Invisalign is a, widely recognized orthodontic brand that popularized clear, removable aligners as an alternative to traditional braces. ...

Pelvic Wand

8,100 vol/mo
29%
(5y)
39%
(1y)
3%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Aphantasia

110,000 vol/mo
29%
(5y)
4%
(1y)
-10%
(3mo)

Aphantasia is a cognitive condition in which individuals cannot form mental visual images. It has gained increasing attention in psycholo...

Phenotypes

90,500 vol/mo
29%
(5y)
1%
(1y)
46%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Ice Barrel

4,400 vol/mo
29%
(5y)
62%
(1y)
115%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

IQVIA

60,500 vol/mo
28%
(5y)
35%
(1y)
48%
(3mo)

IQVIA is a, established global health information and clinical research company that provides data analytics, technology solutions, and c...

Bilirubin Test

3,600 vol/mo
28%
(5y)
6%
(1y)
6%
(3mo)

Bilirubin Test is a well established clinical laboratory test measuring bilirubin levels in blood to assess liver function, hemolysis, an...

Wellue

1,300 vol/mo
28%
(5y)
75%
(1y)
73%
(3mo)

Wellue is a consumer health device brand known for portable health monitoring tools such as pulse oximeters and sleep/electrocardiogram a...

Nurse Burnout

4,400 vol/mo
28%
(5y)
48%
(1y)
27%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Hearing Aid App

2,900 vol/mo
27%
(5y)
37%
(1y)
-7%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Prehab

3,600 vol/mo
27%
(5y)
6%
(1y)
28%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

26%
(5y)
50%
(1y)
62%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

Cpap Chin Strap

8,100 vol/mo
25%
(5y)
14%
(1y)
2%
(3mo)

CPAP chin strap is a, established accessory used to improve CPAP therapy by preventing mouth leaks and maintaining a sealed airway for us...

25%
(5y)
2%
(1y)
9%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

25%
(5y)
22%
(1y)
20%
(3mo)

At home blood tests enable consumers to collect blood samples at home (often via finger prick) and mail them to laboratories for analysis...

Medical Coding

12,100 vol/mo
25%
(5y)
21%
(1y)
25%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

Freenome

5,400 vol/mo
24%
(5y)
64%
(1y)
16%
(3mo)

Freenome is a biotech company advancing AI driven, multi omics liquid biopsy technologies for early cancer detection and monitoring, aimi...

Dexcom

165,000 vol/mo
24%
(5y)
1%
(1y)
17%
(3mo)

Dexcom is a leading company that develops continuous glucose monitoring (CGM) systems for diabetes management, enabling real time glucose...

Leukocyte Esterase

74,000 vol/mo
23%
(5y)
10%
(1y)
6%
(3mo)

Leukocyte Esterase is a biomarker used in urinalysis to indicate the presence of white blood cells and potential urinary tract infections...

Urinary Retention

33,100 vol/mo
23%
(5y)
26%
(1y)
59%
(3mo)

Urinary Retention is a medical condition characterized by the inability to empty the bladder, often due to overload of urinary symptoms, ...

Circulation Pump

6,600 vol/mo
23%
(5y)
22%
(1y)
14%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

High Cholesterol

110,000 vol/mo
23%
(5y)
9%
(1y)
17%
(3mo)

High cholesterol is a longstanding health condition characterized by elevated levels of cholesterol in the blood. It remains a major risk...

Crossover Health

9,900 vol/mo
23%
(5y)
112%
(1y)
66%
(3mo)

Crossover Health is a healthcare provider delivering tech enabled primary care and integrated services through employer based clinics and...

Proov

1,900 vol/mo
23%
(5y)
-7%
(1y)
19%
(3mo)

Proov is a fertility and ovulation testing brand that provides at home hormone testing and related fertility tracking products.

Posture Corrector

60,500 vol/mo
23%
(5y)
42%
(1y)
93%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Glucose Test

33,100 vol/mo
22%
(5y)
8%
(1y)
14%
(3mo)

Glucose Test refers to the ongoing expansion of glucose monitoring and testing technologies for both clinical management of diabetes and ...

Nodule

49,500 vol/mo
22%
(5y)
11%
(1y)
10%
(3mo)

Nodule is a medical term describing a small lump that can appear in various organs, notably the thyroid and lungs. It is a longstanding c...

O Positive

27,100 vol/mo
22%
(5y)
15%
(1y)
15%
(3mo)

O Positive is the blood type O+; it remains a common universal donor for Rh positive recipients and is central to blood donation policies...

Care Home

9,900 vol/mo
22%
(5y)
51%
(1y)
32%
(3mo)

EVALI

12,100 vol/mo
22%
(5y)
16%
(1y)
4%
(3mo)

EVALI (e cigarette or vaping product use associated lung injury) is a public health concern that peaked in 2019–2020, driving regulator...

21%
(5y)
33%
(1y)
22%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

21%
(5y)
20%
(1y)
20%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

Gauze Pads

22,200 vol/mo
21%
(5y)
35%
(1y)
70%
(3mo)

Gauze pads are a long standing, essential medical supply used for wound care, dressing, and first aid, with ongoing relevance in healthca...

21%
(5y)
20%
(1y)
11%
(3mo)

At home urine tests are consumer accessible kits for health monitoring delivered to individuals, enabling tests for pregnancy, fertility,...

21%
(5y)
19%
(1y)
9%
(3mo)

Colorectal Surgeon is a medical specialty focused on diagnosing and treating diseases of the colon, rectum, and anus, including colorecta...

Troponin

90,500 vol/mo
21%
(5y)
14%
(1y)
23%
(3mo)

Troponin is a well established cardiac biomarker used to diagnose myocardial injury and guide treatment decisions in acute coronary syndr...

Healthcare

450,000 vol/mo
20%
(5y)
15%
(1y)
11%
(3mo)

Healthcare refers to the organized system of providing medical services, research, and technology aimed at maintaining, improving, and re...

Primary Care

90,500 vol/mo
20%
(5y)
23%
(1y)
12%
(3mo)

Primary Care is a and established healthcare concept focusing on first contact, ongoing medical care and prevention, increasingly influen...

Johnson & Johnson

27,100 vol/mo
20%
(5y)
56%
(1y)
47%
(3mo)

Johnson & Johnson is a longstanding multinational healthcare company whose activities span pharmaceuticals, medical devices, and consumer...

Virtual Visit

2,400 vol/mo
20%
(5y)
44%
(1y)
8%
(3mo)

Virtual Visit refers to remote clinical consultations conducted via video, audio, or chat platforms. It has grown as a standard modality ...

Insulin Pen

12,100 vol/mo
20%
(5y)
21%
(1y)
29%
(3mo)

Insulin pens are a widely adopted delivery device for insulin administration, replacing traditional vials and syringes in many countries ...

IV Hydration

33,100 vol/mo
20%
(5y)
16%
(1y)
26%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

Waystar

60,500 vol/mo
19%
(5y)
10%
(1y)
32%
(3mo)

Waystar is a leading healthcare revenue cycle management company that provides cloud based solutions to streamline medical billing, claim...

Saline

49,500 vol/mo
19%
(5y)
20%
(1y)
19%
(3mo)

Saline refers to saltwater solutions used in medicine, biology, and consumer products. Its relevance spans healthcare (intravenous fluids...

Micropore

2,900 vol/mo
19%
(5y)
47%
(1y)
92%
(3mo)

Micropore refers to a category of microporous materials and products used across healthcare, filtration, and laboratory applications, inc...

Legacy Health

22,200 vol/mo
19%
(5y)
46%
(1y)
39%
(3mo)

Legacy Health is a nonprofit health system based in the Portland, Oregon area operating multiple hospitals and clinics, with a long stand...

Nerve Block

14,800 vol/mo
19%
(5y)
21%
(1y)
17%
(3mo)

Nerve block is a medical technique that uses targeted local anesthetics (often with ultrasound guidance) to block nerve signals for pain ...

Underweight

5,400 vol/mo
19%
(5y)
28%
(1y)
31%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...