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Discover Trends in Healthcare

We surface rapidly growing trends in Healthcare before they take off.

9266%
(5y)
685%
(1y)
70%
(3mo)

Health Tracking Ring is a category of wearable rings (notably Oura Ring and Ringconn) designed to monitor biometrics (sleep, heart rate, ...

Truemed

22,200 vol/mo
4056%
(5y)
102%
(1y)
28%
(3mo)

Truemed is a wellness/health platform focused on HSA/FSA eligible products and lifestyle interventions, led by notable proponents and att...

Ada AI

1,000 vol/mo
2831%
(5y)
718%
(1y)
36%
(3mo)

Ada AI refers to the use of artificial intelligence under the brand or concept name Ada, commonly associated with AI powered health sympt...

Grounding Blanket

4,400 vol/mo
2135%
(5y)
-40%
(1y)
-10%
(3mo)

Grounding Blanket is a consumer wellness product category that enables users to connect with the Earth's energy via conductive materials ...

2094%
(5y)
364%
(1y)
157%
(3mo)

Red Light Therapy Belt is a wearable device that delivers low level red and near infrared light to targeted body areas to support recover...

1982%
(5y)
923%
(1y)
96%
(3mo)

Social prescribing is a healthcare approach that connects patients with non clinical community services to improve health and well being,...

AI in Medicine

3,600 vol/mo
1821%
(5y)
663%
(1y)
49%
(3mo)

AI in Medicine is the application of artificial intelligence technologies to clinical decision support, diagnostics, imaging, drug discov...

Allara Health

8,100 vol/mo
1647%
(5y)
81%
(1y)
20%
(3mo)

Allara Health is a digital health platform focused on women's health, particularly PCOS, providing telemedicine based assessment, care pl...

1487%
(5y)
35%
(1y)
24%
(3mo)

Hypochlorous acid spray is a disinfectant and sanitizer product that uses hypochlorous acid to kill bacteria and viruses; it has gained v...

Commure

8,100 vol/mo
1482%
(5y)
189%
(1y)
4%
(3mo)

Commure is a healthcare software platform that aims to accelerate the development, integration, and certification of medical software by ...

Allermi

6,600 vol/mo
1416%
(5y)
-29%
(1y)
85%
(3mo)

Allermi is a San Francisco based health tech company delivering customized prescription allergy medications directly to consumers, levera...

1281%
(5y)
1578%
(1y)
1235%
(3mo)

Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...

1048%
(5y)
360%
(1y)
26%
(3mo)

Longevity Medicine is a and active field focused on extending healthy human lifespan through interventions such as regenerative therapies...

Multi-Omics

2,900 vol/mo
1011%
(5y)
409%
(1y)
81%
(3mo)

Multi Omics is the integrated analysis of multiple biological data layers (genomics, transcriptomics, proteomics, metabolomics, and beyon...

953%
(5y)
298%
(1y)
36%
(3mo)

Value based health care (VBHC) is a broad healthcare delivery approach that ties payments to patient outcomes and value rather than volum...

930%
(5y)
152%
(1y)
29%
(3mo)

Red Light Eye Therapy is the use of red and near infrared light to modulate cellular activity in ocular tissues with the aim of supportin...

IV Packet

880 vol/mo
853%
(5y)
103%
(1y)
57%
(3mo)

Neuroimmune

3,600 vol/mo
746%
(5y)
237%
(1y)
73%
(3mo)

Neuroimmune refers to the interdisciplinary study of interactions between the nervous system and the immune system, including how immune ...

629%
(5y)
390%
(1y)
-20%
(3mo)

Colossal Biosciences is a biotechnology company focused on de extinction and gene editing to potentially restore extinct species or enhan...

Alert Fatigue

590 vol/mo
618%
(5y)
539%
(1y)
64%
(3mo)

Alert Fatigue is a phenomenon where users become desensitized to excessive alerts, leading to ignored or missed important notifications. ...

Inito

14,800 vol/mo
590%
(5y)
51%
(1y)
15%
(3mo)

Inito is a company that offers at home fertility testing and hormone monitoring solutions, leveraging urine based assays and digital insi...

571%
(5y)
180%
(1y)
182%
(3mo)

Recovery Sleeves refer to compression and/or cooling/heating sleeves and boots designed to accelerate post exercise or post injury recove...

Virtual IOP

880 vol/mo
489%
(5y)
105%
(1y)
17%
(3mo)

Virtual Intensive Outpatient Program (V IOP) is the online delivery of structured, evidence based intensive outpatient treatment for ment...

Longevity Clinic

22,200 vol/mo
448%
(5y)
248%
(1y)
59%
(3mo)

Longevity Clinic refers to medical facilities and programs focused on extending healthy lifespan through personalized longevity intervent...

446%
(5y)
127%
(1y)
22%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

405%
(5y)
116%
(1y)
30%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

372%
(5y)
232%
(1y)
20%
(3mo)

Access Telehealth refers to the broad availability and equitable use of telehealth services, enabling patients to connect with clinicians...

Teal Health

9,900 vol/mo
351%
(5y)
333%
(1y)
138%
(3mo)

Teal Health is a health‑tech company pioneering at‑home cervical cancer screening with the Teal Wand, enabling self collection of vag...

Grounding Mat

40,500 vol/mo
332%
(5y)
-23%
(1y)
-12%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Scar Tape

18,100 vol/mo
328%
(5y)
41%
(1y)
36%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Caption Health

320 vol/mo
307%
(5y)
1274%
(1y)
70%
(3mo)

Caption Health is a company that provides AI powered ultrasound guidance software designed to assist clinicians in acquiring and interpre...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Prenuvo

49,500 vol/mo
282%
(5y)
34%
(1y)
3%
(3mo)

Prenuvo is a company offering whole body MRI screening to detect diseases, including cancer, leveraging advanced imaging technology and A...

Cleerly

2,900 vol/mo
272%
(5y)
48%
(1y)
37%
(3mo)

Cleerly is a health tech company developing AI powered coronary imaging and analysis to improve cardiovascular disease detection and risk...

Hydroxyapatite

49,500 vol/mo
268%
(5y)
64%
(1y)
46%
(3mo)

Hydroxyapatite is a, widely used bioceramic compound (Ca10(PO4)6(OH)2) employed in dental, orthopedic, and biomedical applications includ...

UK Biobank

3,600 vol/mo
267%
(5y)
258%
(1y)
92%
(3mo)

UK Biobank is a large scale biomedical database and research resource containing in depth genetic, lifestyle, and health information from...

Peptide Therapy

18,100 vol/mo
264%
(5y)
220%
(1y)
41%
(3mo)

Peptide therapy is a medical approach using synthesized peptides to modulate biological processes for health, aging, and recovery. It enc...

261%
(5y)
313%
(1y)
45%
(3mo)

Photobiomodulation is a field focused on using low level red and near infrared light to influence cellular function, aiming to reduce inf...

Create Wellness

3,600 vol/mo
251%
(5y)
203%
(1y)
83%
(3mo)

Create Wellness refers to a movement in branding and consumer culture where brands position themselves as holistic wellbeing platforms, o...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...

Red Light Wand

2,400 vol/mo
249%
(5y)
21%
(1y)
5%
(3mo)

Red Light Wand refers to handheld red light therapy devices used for skin health, pain relief, and wellness, driven by consumer interest ...

Menopause HRT

2,400 vol/mo
247%
(5y)
68%
(1y)
6%
(3mo)

Menopause hormone replacement therapy (HRT) is a, ongoing medical treatment used to alleviate menopausal symptoms by replenishing estroge...

Ceribell

8,100 vol/mo
236%
(5y)
19%
(1y)
39%
(3mo)

Ceribell is a medical technology company that develops rapid, bedside EEG systems to quickly diagnose seizures and monitor brain activity...

Nasal Strip

22,200 vol/mo
233%
(5y)
48%
(1y)
44%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

Lenire

2,900 vol/mo
232%
(5y)
5%
(1y)
10%
(3mo)

Lenire is a non invasive tinnitus relief device developed by Neuromod Devices that uses bimodal neuromodulation to reduce tinnitus sympto...

Compression Boots

14,800 vol/mo
217%
(5y)
123%
(1y)
38%
(3mo)

Compression boots are pneumatic compression devices worn on the legs to enhance recovery, reduce muscle soreness, and aid circulation, in...

Inbox Health

1,900 vol/mo
208%
(5y)
309%
(1y)
61%
(3mo)

Inbox Health refers to digital inbox and messaging solutions tailored for healthcare providers to manage patient communications, billing ...

Recovery Tape

110 vol/mo
208%
(5y)
103%
(1y)
50%
(3mo)

Recovery Tape refers to the renewed focus and activity around data tape as a reliable medium for backup, archival, and recovery, driven b...

Light Therapy

18,100 vol/mo
193%
(5y)
79%
(1y)
12%
(3mo)

Light therapy uses exposure to specific wavelengths of light to treat conditions such as seasonal affective disorder, circadian rhythm di...

Migraine Mask

2,900 vol/mo
189%
(5y)
44%
(1y)
-5%
(3mo)

Migraine masks are gaining attention as a non pharmacological relief option combining cooling/heating therapy with wearable comfort.

Organoid

8,100 vol/mo
187%
(5y)
122%
(1y)
79%
(3mo)

Organoid technology refers to miniaturized and simplified versions of organs grown in vitro from stem cells or organ progenitors. These 3...

186%
(5y)
39%
(1y)
7%
(3mo)

Perimenopause Test is a healthcare trend focusing on accessible, at home and clinical hormone testing to identify and manage the perimeno...

Quantum Health

27,100 vol/mo
180%
(5y)
196%
(1y)
73%
(3mo)

Quantum Health refers to the practice of applying advanced care navigation and data driven health management to improve patient experienc...

Perimenopause

301,000 vol/mo
165%
(5y)
48%
(1y)
16%
(3mo)

Perimenopause is a and established phase preceding menopause, characterized by hormonal fluctuations that cause symptoms such as hot flas...

Health Boxes

260 vol/mo
163%
(5y)
203%
(1y)
64%
(3mo)

Health Boxes refer to subscription based or curated product boxes focused on health, wellness, and self care, delivered regularly to cons...

Masseters

40,500 vol/mo
162%
(5y)
11%
(1y)
7%
(3mo)

Masseters refer to the jaw muscles responsible for chewing; the topic has gained attention in health, aesthetics, and dental wellness dis...

PSIF

1,300 vol/mo
155%
(5y)
31%
(1y)
1%
(3mo)

PSIF is a acronym with multiple established meanings, including Public Sector Improvement Framework and Public Service Innovation Fund, w...

SimonMed MRI

210 vol/mo
144%
(5y)
39%
(1y)
18%
(3mo)

SimonMed MRI refers to SimonMed Imaging, a large outpatient radiology network in the United States that operates MRI services among other...

142%
(5y)
174%
(1y)
32%
(3mo)

Reciprocity Health is a healthcare technology company that uses behavioral economics and financial incentives (TheraPay) to improve patie...

Organoids

8,100 vol/mo
141%
(5y)
101%
(1y)
54%
(3mo)

Organoids are three dimensional, miniaturized, and simplified versions of organs grown in vitro from stem cells. They model human develop...

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

Stress Monitor

390 vol/mo
140%
(5y)
150%
(1y)
121%
(3mo)

Stress Monitor is a and established category spanning wearable devices, apps, and platforms that measure physiological signals such as he...

137%
(5y)
44%
(1y)
34%
(3mo)

Blue light therapy light refers to devices that emit blue wavelengths to target skin conditions like acne and mood related symptoms, refl...

Abdominal X-Ray

5,400 vol/mo
137%
(5y)
79%
(1y)
72%
(3mo)

Abdominal X Ray is a radiographic imaging modality used to visualize the abdomen, primarily to assess bowel gas patterns, perforation, ob...

132%
(5y)
36%
(1y)
21%
(3mo)

Myofunctional Therapy is a clinical practice focused on orofacial myology, training the tongue, lips, and facial muscles to improve breat...

Gut Brain Axis

9,900 vol/mo
130%
(5y)
108%
(1y)
58%
(3mo)

The gut brain axis is the bidirectional communication network between the gut and the brain, influencing mood, cognition, stress response...

Included Health

27,100 vol/mo
130%
(5y)
74%
(1y)
40%
(3mo)

Included Health is a company delivering inclusive, patient centered healthcare solutions, particularly focused on LGBTQ+ communities and ...

122%
(5y)
-2%
(1y)
12%
(3mo)

Gender affirming care encompasses medical, mental health, and social support services for transgender and non binary individuals, includi...

JaneApp

6,600 vol/mo
120%
(5y)
50%
(1y)
92%
(3mo)

JaneApp is a cloud based clinic practice management and EMR software designed for health and wellness practices, enabling scheduling, cha...

NimbleRx

8,100 vol/mo
116%
(5y)
15%
(1y)
0%
(3mo)

NimbleRx is a health tech/pharmacy platform that enables online prescription management and delivery for pharmacies and patients, positio...

Smart Hospital

390 vol/mo
115%
(5y)
313%
(1y)
26%
(3mo)

Smart Hospital refers to the integration of advanced digital technologies, IoT, AI, and data driven systems to optimize clinical workflow...

Targeted Therapy

4,400 vol/mo
114%
(5y)
150%
(1y)
68%
(3mo)

Targeted therapy is a medical approach that uses treatments designed to specifically target molecular drivers of a disease, particularly ...

Protein S

2,400 vol/mo
114%
(5y)
154%
(1y)
162%
(3mo)

Protein S is a vitamin K–dependent plasma glycoprotein that functions as a cofactor to protein C in the anticoagulation pathway, with c...

112%
(5y)
68%
(1y)
73%
(3mo)

Chimeric Antigen Receptor (CAR) therapy refers to engineered T cell therapies that reprogram a patient’s immune cells to recognize and ...

Cold Plunge Tub

33,100 vol/mo
109%
(5y)
4%
(1y)
68%
(3mo)

Cold Plunge Tub is a wellness trend centered on immersing the body in cold water for short periods to boost recovery, mental clarity, and...

Silicone Patch

2,900 vol/mo
107%
(5y)
56%
(1y)
40%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Tomorrow Health

2,900 vol/mo
107%
(5y)
243%
(1y)
57%
(3mo)

Tomorrow Health is a company that operates a platform to simplify the procurement and delivery of durable medical equipment and related h...

Athelas

5,400 vol/mo
106%
(5y)
4%
(1y)
5%
(3mo)

Athelas is a, emergent player in remote patient monitoring and AI powered healthcare practice platforms, gaining attention for funding, p...

Smart Scale

22,200 vol/mo
103%
(5y)
111%
(1y)
103%
(3mo)

Smart scale refers to internet connected body composition scales that measure weight and metrics such as body fat, muscle mass, water, an...

102%
(5y)
68%
(1y)
87%
(3mo)

Digital stethoscope technology uses electronic sensors to capture heart and lung sounds, amplifying, recording, and transmitting audio fo...

Full Body Scan

12,100 vol/mo
101%
(5y)
20%
(1y)
6%
(3mo)

Full body scan refers to imaging technologies that capture comprehensive images of a person’s body, used in medical diagnostics (CT/MRI...

Lara Health

320 vol/mo
99%
(5y)
105%
(1y)
47%
(3mo)

Lara Health is a healthcare technology company focused on remote patient monitoring and chronic care management, enabling practices to mo...

97%
(5y)
163%
(1y)
61%
(3mo)

Precision oncology is the clinical practice of tailoring cancer treatment to individual patient genetic profiles, leveraging genomic prof...

Somatic Therapy

74,000 vol/mo
97%
(5y)
32%
(1y)
35%
(3mo)

Somatic Therapy is a therapeutic approach focusing on the body to process trauma and stress by integrating physiological and psychologica...

Derms

1,000 vol/mo
94%
(5y)
43%
(1y)
43%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Ear Camera

6,600 vol/mo
94%
(5y)
124%
(1y)
211%
(3mo)

Ear Camera refers to compact camera or camera enabled devices used to view or inspect the ear canal, commonly integrated into otoscopes o...

Hinge Health

40,500 vol/mo
94%
(5y)
99%
(1y)
33%
(3mo)

Hinge Health is a leading digital health platform that delivers remote physical therapy and musculoskeletal care via app based programs, ...

93%
(5y)
515%
(1y)
80%
(3mo)

Digital therapeutics is a recognized healthcare trend that uses software driven interventions to prevent, manage, or treat medical condit...

93%
(5y)
-24%
(1y)
12%
(3mo)

De Quervain syndrome is a musculoskeletal condition characterized by pain and swelling near the base of the thumb due to stenosing tenosy...

92%
(5y)
96%
(1y)
13%
(3mo)

Vagus nerve stimulation (VNS) is a biomedical technique and medical device category that uses electrical impulses to stimulate the vagus ...

91%
(5y)
165%
(1y)
73%
(3mo)

Healthcare Interoperability is the ongoing effort to enable seamless, secure exchange of health information across different healthcare s...

Dental Bonding

22,200 vol/mo
90%
(5y)
80%
(1y)
13%
(3mo)

Dental bonding is a cosmetic dentistry procedure using composite resin to repair chipped or discolored teeth and enhance aesthetics. The ...

cfDNA

1,900 vol/mo
89%
(5y)
61%
(1y)
41%
(3mo)

cfDNA refers to circulating cell free DNA found in the bloodstream, primarily derived from tumor cells or other dying cells. It is used i...

88%
(5y)
138%
(1y)
243%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

Vetster

4,400 vol/mo
88%
(5y)
105%
(1y)
27%
(3mo)

Vetster is a online veterinary telemedicine platform that connects pet owners with licensed veterinarians for virtual consultations and v...

Rocket Doctor

720 vol/mo
87%
(5y)
293%
(1y)
68%
(3mo)

Rocket Doctor is a digital health platform and telemedicine marketplace that enables independent physicians to launch and run virtual cli...

Levels Health

2,400 vol/mo
85%
(5y)
55%
(1y)
29%
(3mo)

Levels Health is a company that provides a consumer grade metabolic health platform leveraging continuous glucose monitoring (CGM) data a...

Immunity Shots

27,100 vol/mo
85%
(5y)
29%
(1y)
21%
(3mo)

Immunity Shots are small, often bottled beverages containing concentrated immune supporting ingredients (notably vitamin C, zinc, ginger,...

85%
(5y)
75%
(1y)
20%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

ME/CFS

60,500 vol/mo
84%
(5y)
96%
(1y)
28%
(3mo)

ME/CFS, or myalgic encephalomyelitis/chronic fatigue syndrome, is a long standing real health condition characterized by profound fatigue...

83%
(5y)
18%
(1y)
23%
(3mo)

A Continuous Glucose Monitor (CGM) is a wearable device that continuously measures interstitial glucose levels in real time, providing da...

Pelvic Care

70 vol/mo
82%
(5y)
84%
(1y)
67%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

Gut Health Test

4,400 vol/mo
82%
(5y)
4%
(1y)
18%
(3mo)

Gut health testing analyzes stool samples to profile the gut microbiome, with consumer kits and clinical grade options used for personali...

Precision Medical

2,900 vol/mo
80%
(5y)
111%
(1y)
77%
(3mo)

Precision Medical refers to the broader adoption and advancement of precision medicine in clinical practice, leveraging genomics, biomark...

Parachute Health

27,100 vol/mo
80%
(5y)
23%
(1y)
16%
(3mo)

Parachute Health is a healthcare technology company that offers a cloud based platform enabling electronic clinical orders and management...

77%
(5y)
63%
(1y)
36%
(3mo)

Whole Person Care is a health care approach that integrates physical, behavioral, social, and spiritual well being, focusing on the whole...

Sarcopenia

74,000 vol/mo
77%
(5y)
58%
(1y)
25%
(3mo)

Sarcopenia is a, well established medical condition referring to progressive loss of skeletal muscle mass and function associated with ag...

76%
(5y)
83%
(1y)
53%
(3mo)

Blood pressure measurement has become a prominent trend as more people adopt home monitoring and digital health tools to manage cardiovas...

Ada Health

1,900 vol/mo
76%
(5y)
145%
(1y)
38%
(3mo)

Ada Health is a digital health company that provides AI powered symptom assessment and triage tools, deployed in consumer apps and partne...

Remote Healthcare

1,000 vol/mo
75%
(5y)
48%
(1y)
34%
(3mo)

Remote Healthcare refers to the delivery of clinical services and health management via telecommunications and digital platforms, enablin...

Tia Health

8,100 vol/mo
75%
(5y)
32%
(1y)
25%
(3mo)

Tia Health is a women’s health platform offering telemedicine, clinics, and digital healthcare services focused on gynecology, fertilit...

Devoted Health

27,100 vol/mo
75%
(5y)
28%
(1y)
2%
(3mo)

Devoted Health is a healthcare company focused on Medicare Advantage plans and technology enabled senior health services, aiming to impro...

73%
(5y)
63%
(1y)
53%
(3mo)

Patient Experience is a and growing focus in healthcare aimed at improving how patients perceive their care, with emphasis on communicati...

Bond Vet

33,100 vol/mo
73%
(5y)
12%
(1y)
-9%
(3mo)

Bond Vet is a veterinary care brand focused on modern, walk in urgent care for pets, expanding access to convenient, minimally wait time ...

5Strands

1,900 vol/mo
72%
(5y)
-23%
(1y)
-4%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Mantra Health

2,900 vol/mo
72%
(5y)
147%
(1y)
16%
(3mo)

Mantra Health is a digital mental health platform focused on adolescent and young adult care, delivering teletherapy and mental health se...

70%
(5y)
78%
(1y)
5%
(3mo)

Fertility benefits refer to employer provided coverage and programs that support employees’ fertility treatments, pregnancy planning, a...

Trellus

3,600 vol/mo
67%
(5y)
14%
(1y)
94%
(3mo)

Trellus refers to real, established entities across local commerce and AI powered sales tooling, including a local marketplace app (Trell...

Teladoc Health

33,100 vol/mo
67%
(5y)
43%
(1y)
22%
(3mo)

Teladoc Health is a leading telemedicine and virtual care provider that has shaped the digital healthcare landscape through remote consul...