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Discover Trends in Healthcare

We surface rapidly growing trends in Healthcare before they take off.

Lymphatic Massage

49,500 vol/mo
67%
(5y)
64%
(1y)
20%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Virtual Care

2,900 vol/mo
67%
(5y)
107%
(1y)
30%
(3mo)

Virtual care refers to the delivery of healthcare services through digital platforms, enabling remote consultations, diagnostics, monitor...

Cell Therapy

3,600 vol/mo
67%
(5y)
69%
(1y)
35%
(3mo)

Cell therapy uses living cells to treat disease, including CAR T and TCR therapies for cancer, as well as stem cell and other ex vivo app...

Drip Bar

12,100 vol/mo
67%
(5y)
28%
(1y)
107%
(3mo)

Drip Bar refers to hospitality style venues that offer IV hydration therapies and vitamin infusions, positioning themselves as convenient...

Talking Therapy

8,100 vol/mo
66%
(5y)
50%
(1y)
45%
(3mo)

Talking Therapy refers to the practice of psychotherapy and counseling delivered by trained professionals to help individuals address men...

RNFL

1,300 vol/mo
66%
(5y)
50%
(1y)
39%
(3mo)

RNFL stands for retinal nerve fiber layer, a key anatomical layer assessed in ophthalmology to monitor glaucoma and other optic neuropath...

Mullein

165,000 vol/mo
63%
(5y)
3%
(1y)
-9%
(3mo)

Mullein is a flowering plant (Verbascum spp.) with a long history in herbal medicine that has gained renewed attention in natural health ...

61%
(5y)
15%
(1y)
33%
(3mo)

iRhythm Technologies is a company known for its Zio wearable ECG patch and cloud based arrhythmia monitoring platform, driving adoption o...

61%
(5y)
102%
(1y)
49%
(3mo)

Remote Patient Monitoring (RPM) is a and established health tech trend that uses connected devices and software to monitor patients outsi...

60%
(5y)
148%
(1y)
260%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

PEMF Therapy

27,100 vol/mo
60%
(5y)
72%
(1y)
23%
(3mo)

PEMF Therapy, or Pulsed Electromagnetic Field Therapy, is a treatment modality that uses time varying magnetic fields to purportedly impr...

60%
(5y)
66%
(1y)
13%
(3mo)

Heart Rate Variability (HRV) is a physiological metric reflecting the variation in time intervals between heartbeats. It is used in healt...

Zelis

33,100 vol/mo
59%
(5y)
-2%
(1y)
4%
(3mo)

Zelis is a, established healthcare payments and financial risk management company that provides technology enabled solutions for healthca...

Oil Pulling

40,500 vol/mo
58%
(5y)
-22%
(1y)
9%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

58%
(5y)
107%
(1y)
90%
(3mo)

The topic 'Aesthetic Doctor' refers to the growing prominence of medical professionals specializing in cosmetic procedures, driven by ris...

57%
(5y)
49%
(1y)
2%
(3mo)

Ovulation test strip usage is a, established consumer health trend where individuals use urinary hormone tests to identify fertile window...

57%
(5y)
0%
(1y)
27%
(3mo)

Healthcare disparities refer to systematic, avoidable differences in health outcomes and access to care among different population groups...

Egg Freezing

12,100 vol/mo
57%
(5y)
31%
(1y)
9%
(3mo)

Egg freezing is a reproductive technology widely used to preserve fertility, allowing individuals to delay childbearing by freezing oocyt...

Infrared Sauna

135,000 vol/mo
56%
(5y)
30%
(1y)
14%
(3mo)

Infrared sauna is a wellness trend centered on using infrared heat to induce sweating, purported health benefits, and a growing consumer ...

55%
(5y)
71%
(1y)
35%
(3mo)

Testosterone therapy is a medical treatment involving the administration of exogenous testosterone to restore levels in individuals with ...

Online Therapy

60,500 vol/mo
55%
(5y)
133%
(1y)
10%
(3mo)

Online Therapy is a, established modality for providing mental health services via digital platforms, including video, chat, and asynchro...

Freestyle CGM

880 vol/mo
55%
(5y)
19%
(1y)
36%
(3mo)

Freestyle CGM refers to Abbott's Freestyle CGM line (including Freestyle Libre) of continuous glucose monitors designed for real time glu...

55%
(5y)
44%
(1y)
55%
(3mo)

Gastrointestinal Cancer is a and established field encompassing cancers of the digestive system, including cancers of the esophagus, stom...

54%
(5y)
-25%
(1y)
-6%
(3mo)

The Ayurveda Experience represents a recognized real world trend in consumer interest in traditional Ayurvedic education, products, and w...

Human Microbiome

1,900 vol/mo
54%
(5y)
73%
(1y)
51%
(3mo)

The human microbiome is a, extensively studied field focusing on the trillions of microbes living in and on the human body, with current ...

Portable Nebulizer

27,100 vol/mo
54%
(5y)
57%
(1y)
74%
(3mo)

Portable Nebulizers are compact, battery powered devices enabling inhalation therapy on the go, driven by increasing allergic and respira...

Nexhealth

12,100 vol/mo
54%
(5y)
-2%
(1y)
22%
(3mo)

NexHealth is a healthcare technology platform focused on patient engagement and experience, enabling clinics to manage communications, ap...

53%
(5y)
29%
(1y)
29%
(3mo)

Functional Neurology refers to a discipline within neurology that emphasizes functional assessment and treatment of nervous system disord...

Medical Treatment

4,400 vol/mo
53%
(5y)
58%
(1y)
36%
(3mo)

Medical Treatment is a long standing, real concept encompassing the methods, protocols, and technologies used to diagnose, manage, and cu...

Cooling Blanket

74,000 vol/mo
52%
(5y)
50%
(1y)
114%
(3mo)

Cooling Blanket is a consumer product category focused on reducing body temperature during sleep through internal cooling technologies (p...

Strive Health

4,400 vol/mo
51%
(5y)
30%
(1y)
22%
(3mo)

Strive Health is a healthtech company that focuses on transforming kidney care by delivering value based, data driven management of dialy...

Mira Care

320 vol/mo
50%
(5y)
92%
(1y)
36%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Grace Health

8,100 vol/mo
49%
(5y)
53%
(1y)
27%
(3mo)

Grace Health refers to multiple real healthcare providers and clinics operating under that name in the United States, including Grace Hea...

Forward Health

18,100 vol/mo
48%
(5y)
91%
(1y)
39%
(3mo)

Forward Health is a healthcare company known for blended tech enabled primary care services and health data platforms designed to streaml...

Quest Ce

3,600 vol/mo
48%
(5y)
23%
(1y)
7%
(3mo)

Quest CE is a leading provider of continuing education for financial services professionals, offering online CE courses, compliance train...

Confounders

49,500 vol/mo
48%
(5y)
87%
(1y)
42%
(3mo)

Confounders refer to variables that distort the apparent relationship between an exposure and outcome, creating biased estimates in obser...

Comfier

4,400 vol/mo
48%
(5y)
41%
(1y)
7%
(3mo)

Comfier is a brand of at home massage and heat therapy devices designed to relieve muscle tension, pain, and stress, typically used for b...

47%
(5y)
39%
(1y)
25%
(3mo)

Pelvic floor therapy is a recognized medical and therapeutic discipline focused on diagnosing and treating dysfunction of the pelvic floo...

Metal Detox

5,400 vol/mo
45%
(5y)
-8%
(1y)
18%
(3mo)

Metal Detox refers to products, protocols, and practices aimed at removing heavy metals from the body, driven by consumer concerns about ...

Electrolytes Test

1,000 vol/mo
44%
(5y)
37%
(1y)
40%
(3mo)

Electrolytes Test is a and established medical lab test that measures the levels of key minerals in the blood (such as sodium, potassium,...

Optum

368,000 vol/mo
44%
(5y)
4%
(1y)
1%
(3mo)

Optum is a health services and technology company focused on data analytics, care delivery, and health management services as part of Uni...

Testosterone Test

27,100 vol/mo
44%
(5y)
25%
(1y)
21%
(3mo)

Testosterone testing is gaining traction as consumers seek hormone health insights, driven by aging populations, athletic performance con...

Mullein Oil

1,600 vol/mo
42%
(5y)
-9%
(1y)
4%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Maven Clinic

12,100 vol/mo
42%
(5y)
43%
(1y)
50%
(3mo)

Maven Clinic is a telehealth platform focused on women’s health, offering virtual care for pregnancy, fertility, and postpartum needs t...

Flowly

590 vol/mo
42%
(5y)
24%
(1y)
36%
(3mo)

Flowly is a healthtech trend centered on VR assisted biofeedback for pain and anxiety management, originated by a YC backed startup, with...

Host Defense

4,400 vol/mo
42%
(5y)
42%
(1y)
84%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Kindbody

22,200 vol/mo
41%
(5y)
-5%
(1y)
-8%
(3mo)

Kindbody is a company that operates as a fertility, women’s health, and wellness provider combining IVF and fertility services with a d...

Inpatient Care

1,600 vol/mo
40%
(5y)
26%
(1y)
24%
(3mo)

Inpatient care refers to medical treatment that requires patients to be admitted to a hospital or medical facility for monitoring, proced...

40%
(5y)
73%
(1y)
43%
(3mo)

Transcranial Magnetic Stimulation (TMS) is a noninvasive neuromodulation technique that uses magnetic fields to stimulate specific brain ...

PCOS

673,000 vol/mo
39%
(5y)
7%
(1y)
12%
(3mo)

PCOS (polycystic ovary syndrome) is a, widely discussed condition affecting women's endocrine health, with increasing attention on diagno...

Surgical Drain

2,400 vol/mo
39%
(5y)
27%
(1y)
45%
(3mo)

Surgical drain devices are medical tools used post operatively to remove fluids and air from surgical sites, reduce infection risk, and p...

CPR Kit

1,000 vol/mo
38%
(5y)
32%
(1y)
74%
(3mo)

CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...

Somatics

60,500 vol/mo
38%
(5y)
7%
(1y)
8%
(3mo)

Somatics is a holistic approach to body centered therapies and education that emphasizes the body's internal felt sense (interoception) a...

MY Appointment

1,000 vol/mo
38%
(5y)
64%
(1y)
14%
(3mo)

Subcutaneous

60,500 vol/mo
37%
(5y)
31%
(1y)
28%
(3mo)

Subcutaneous administration is a, longstanding medical practice involving delivering substances beneath the skin; current discussions cen...

Renpho

12,100 vol/mo
37%
(5y)
23%
(1y)
14%
(3mo)

Renpho is a consumer electronics brand known for affordable smart scales, massage devices, and wellness gadgets; the topic centers on at�...

Vitals

5,400 vol/mo
37%
(5y)
29%
(1y)
13%
(3mo)

Vitals refers to a health tech cluster around monitoring essential physiological metrics and leveraging digital tools to track, analyze, ...

Viome

18,100 vol/mo
36%
(5y)
-11%
(1y)
-15%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Bodily

8,100 vol/mo
36%
(5y)
14%
(1y)
16%
(3mo)

Starkey

12,100 vol/mo
36%
(5y)
-36%
(1y)
-3%
(3mo)

Starkey is a, long established company specializing in hearing aids and ear related health technology, known for its products, innovation...