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Discover Trends in Healthcare

We surface rapidly growing trends in Healthcare before they take off.

Omnipod

60,500 vol/mo
35%
(5y)
13%
(1y)
12%
(3mo)

Omnipod is a, established insulin pump system developed by Insulet Corporation, known for its tubeless, wearable insulin delivery and exp...

35%
(5y)
9%
(1y)
27%
(3mo)

Thyroid Antibodies Test is a medical testing trend focusing on detecting autoimmune activity against thyroid tissues, notably antibodies ...

Hirt

2,900 vol/mo
33%
(5y)
8%
(1y)
6%
(3mo)

Hirt is a surname linked cluster of businesses and historical references (notably Hirt's Gardens, Hirt & Ellco, and R. Hirt Jr. Co.), ind...

Menopause

201,000 vol/mo
33%
(5y)
17%
(1y)
17%
(3mo)

Menopause is a and growing focus in health and wellness, driven by increasing awareness, aging populations, and a shift toward women mana...

Autism

450,000 vol/mo
33%
(5y)
11%
(1y)
22%
(3mo)

Autism as a trending topic reflects ongoing public interest in autism spectrum disorder, including diagnosis, awareness, research breakth...

33%
(5y)
67%
(1y)
46%
(3mo)

Chronic Kidney Disease (CKD) is a widespread condition characterized by gradual loss of kidney function, driving demand for dialysis serv...

AED

90,500 vol/mo
32%
(5y)
26%
(1y)
-10%
(3mo)

AEDs (Automated External Defibrillators) are widely deployed devices and programs that enable laypersons to deliver life saving defibrill...

Cycle Syncing

9,900 vol/mo
32%
(5y)
-5%
(1y)
3%
(3mo)

Cycle syncing is a wellness and feminine health trend urging people to align diet, exercise, and lifestyle with the phases of the menstru...

Medical Oncology

5,400 vol/mo
32%
(5y)
31%
(1y)
21%
(3mo)

Medical Oncology is the branch of oncology focused on the treatment of cancer using systemic therapies such as chemotherapy, immunotherap...

Evernow

3,600 vol/mo
31%
(5y)
142%
(1y)
18%
(3mo)

Evernow is a digital health platform focused on menopause care, providing telemedicine consultations and prescription management for horm...

Medical Tape

22,200 vol/mo
31%
(5y)
33%
(1y)
18%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Neuropathic Pain

27,100 vol/mo
30%
(5y)
75%
(1y)
38%
(3mo)

Neuropathic pain is a medical condition arising from nerve damage that leads to chronic, often sharp or burning pain. The topic is trendi...

Invisalign

450,000 vol/mo
30%
(5y)
47%
(1y)
12%
(3mo)

Invisalign is a, widely recognized orthodontic brand that popularized clear, removable aligners as an alternative to traditional braces. ...

Pelvic Wand

8,100 vol/mo
29%
(5y)
39%
(1y)
3%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Aphantasia

110,000 vol/mo
29%
(5y)
4%
(1y)
-10%
(3mo)

Aphantasia is a cognitive condition in which individuals cannot form mental visual images. It has gained increasing attention in psycholo...

Phenotypes

90,500 vol/mo
29%
(5y)
1%
(1y)
46%
(3mo)

Phenotypes refer to the observable traits of organisms, shaped by genetics and environment. In recent discourse, phenotyping and phenomic...

Ice Barrel

4,400 vol/mo
29%
(5y)
62%
(1y)
115%
(3mo)

Ice Barrel is a product a compact, barrel shaped cold plunge tub used for cold immersion therapy and wellness routines. It gained attenti...

IQVIA

60,500 vol/mo
28%
(5y)
35%
(1y)
48%
(3mo)

IQVIA is a, established global health information and clinical research company that provides data analytics, technology solutions, and c...

Bilirubin Test

3,600 vol/mo
28%
(5y)
6%
(1y)
6%
(3mo)

Bilirubin Test is a well established clinical laboratory test measuring bilirubin levels in blood to assess liver function, hemolysis, an...

Wellue

1,300 vol/mo
28%
(5y)
75%
(1y)
73%
(3mo)

Wellue is a consumer health device brand known for portable health monitoring tools such as pulse oximeters and sleep/electrocardiogram a...

Nurse Burnout

4,400 vol/mo
28%
(5y)
48%
(1y)
27%
(3mo)

Nurse burnout is a well documented and long standing issue within healthcare, characterized by emotional exhaustion, depersonalization, a...

Hearing Aid App

2,900 vol/mo
27%
(5y)
37%
(1y)
-7%
(3mo)

Hearing Aid App refers to smartphone applications that pair with and control digital hearing aids, enabling remote programming, sound per...

Prehab

3,600 vol/mo
27%
(5y)
6%
(1y)
28%
(3mo)

Prehab refers to preoperative rehabilitation and optimization programs designed to improve patients' physical and mental readiness before...

26%
(5y)
50%
(1y)
62%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

Cpap Chin Strap

8,100 vol/mo
25%
(5y)
14%
(1y)
2%
(3mo)

CPAP chin strap is a, established accessory used to improve CPAP therapy by preventing mouth leaks and maintaining a sealed airway for us...

25%
(5y)
2%
(1y)
9%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

25%
(5y)
22%
(1y)
20%
(3mo)

At home blood tests enable consumers to collect blood samples at home (often via finger prick) and mail them to laboratories for analysis...

Medical Coding

12,100 vol/mo
25%
(5y)
21%
(1y)
25%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

Freenome

5,400 vol/mo
24%
(5y)
64%
(1y)
16%
(3mo)

Freenome is a biotech company advancing AI driven, multi omics liquid biopsy technologies for early cancer detection and monitoring, aimi...

Dexcom

165,000 vol/mo
24%
(5y)
1%
(1y)
17%
(3mo)

Dexcom is a leading company that develops continuous glucose monitoring (CGM) systems for diabetes management, enabling real time glucose...

Leukocyte Esterase

74,000 vol/mo
23%
(5y)
10%
(1y)
6%
(3mo)

Leukocyte Esterase is a biomarker used in urinalysis to indicate the presence of white blood cells and potential urinary tract infections...

Urinary Retention

33,100 vol/mo
23%
(5y)
26%
(1y)
59%
(3mo)

Urinary Retention is a medical condition characterized by the inability to empty the bladder, often due to overload of urinary symptoms, ...

Circulation Pump

6,600 vol/mo
23%
(5y)
22%
(1y)
14%
(3mo)

Circulation Pump is a and established technology category focused on devices that move fluids for heating, cooling, water supply, and ind...

High Cholesterol

110,000 vol/mo
23%
(5y)
9%
(1y)
17%
(3mo)

High cholesterol is a longstanding health condition characterized by elevated levels of cholesterol in the blood. It remains a major risk...

Crossover Health

9,900 vol/mo
23%
(5y)
112%
(1y)
66%
(3mo)

Crossover Health is a healthcare provider delivering tech enabled primary care and integrated services through employer based clinics and...

Proov

1,900 vol/mo
23%
(5y)
-7%
(1y)
19%
(3mo)

Proov is a fertility and ovulation testing brand that provides at home hormone testing and related fertility tracking products.

Posture Corrector

60,500 vol/mo
23%
(5y)
42%
(1y)
93%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Glucose Test

33,100 vol/mo
22%
(5y)
8%
(1y)
14%
(3mo)

Glucose Test refers to the ongoing expansion of glucose monitoring and testing technologies for both clinical management of diabetes and ...

Nodule

49,500 vol/mo
22%
(5y)
11%
(1y)
10%
(3mo)

Nodule is a medical term describing a small lump that can appear in various organs, notably the thyroid and lungs. It is a longstanding c...

O Positive

27,100 vol/mo
22%
(5y)
15%
(1y)
15%
(3mo)

O Positive is the blood type O+; it remains a common universal donor for Rh positive recipients and is central to blood donation policies...

Care Home

9,900 vol/mo
22%
(5y)
51%
(1y)
32%
(3mo)

EVALI

12,100 vol/mo
22%
(5y)
16%
(1y)
4%
(3mo)

EVALI (e cigarette or vaping product use associated lung injury) is a public health concern that peaked in 2019–2020, driving regulator...

21%
(5y)
33%
(1y)
22%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

21%
(5y)
20%
(1y)
20%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

Gauze Pads

22,200 vol/mo
21%
(5y)
35%
(1y)
70%
(3mo)

Gauze pads are a long standing, essential medical supply used for wound care, dressing, and first aid, with ongoing relevance in healthca...

21%
(5y)
20%
(1y)
11%
(3mo)

At home urine tests are consumer accessible kits for health monitoring delivered to individuals, enabling tests for pregnancy, fertility,...

21%
(5y)
19%
(1y)
9%
(3mo)

Colorectal Surgeon is a medical specialty focused on diagnosing and treating diseases of the colon, rectum, and anus, including colorecta...

Troponin

90,500 vol/mo
21%
(5y)
14%
(1y)
23%
(3mo)

Troponin is a well established cardiac biomarker used to diagnose myocardial injury and guide treatment decisions in acute coronary syndr...

Healthcare

450,000 vol/mo
20%
(5y)
15%
(1y)
11%
(3mo)

Healthcare refers to the organized system of providing medical services, research, and technology aimed at maintaining, improving, and re...

Primary Care

90,500 vol/mo
20%
(5y)
23%
(1y)
12%
(3mo)

Primary Care is a and established healthcare concept focusing on first contact, ongoing medical care and prevention, increasingly influen...

Johnson & Johnson

27,100 vol/mo
20%
(5y)
56%
(1y)
47%
(3mo)

Johnson & Johnson is a longstanding multinational healthcare company whose activities span pharmaceuticals, medical devices, and consumer...

Virtual Visit

2,400 vol/mo
20%
(5y)
44%
(1y)
8%
(3mo)

Virtual Visit refers to remote clinical consultations conducted via video, audio, or chat platforms. It has grown as a standard modality ...

Insulin Pen

12,100 vol/mo
20%
(5y)
21%
(1y)
29%
(3mo)

Insulin pens are a widely adopted delivery device for insulin administration, replacing traditional vials and syringes in many countries ...

IV Hydration

33,100 vol/mo
20%
(5y)
16%
(1y)
26%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

Waystar

60,500 vol/mo
19%
(5y)
10%
(1y)
32%
(3mo)

Waystar is a leading healthcare revenue cycle management company that provides cloud based solutions to streamline medical billing, claim...

Saline

49,500 vol/mo
19%
(5y)
20%
(1y)
19%
(3mo)

Saline refers to saltwater solutions used in medicine, biology, and consumer products. Its relevance spans healthcare (intravenous fluids...

Micropore

2,900 vol/mo
19%
(5y)
47%
(1y)
92%
(3mo)

Micropore refers to a category of microporous materials and products used across healthcare, filtration, and laboratory applications, inc...

Legacy Health

22,200 vol/mo
19%
(5y)
46%
(1y)
39%
(3mo)

Legacy Health is a nonprofit health system based in the Portland, Oregon area operating multiple hospitals and clinics, with a long stand...

Nerve Block

14,800 vol/mo
19%
(5y)
21%
(1y)
17%
(3mo)

Nerve block is a medical technique that uses targeted local anesthetics (often with ultrasound guidance) to block nerve signals for pain ...

Underweight

5,400 vol/mo
19%
(5y)
28%
(1y)
31%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...

Ejection Fraction

33,100 vol/mo
18%
(5y)
15%
(1y)
16%
(3mo)

Ejection fraction is a key clinical metric that measures the percentage of blood pumped out of the left ventricle with each heartbeat. It...

Muscle Weakness

9,900 vol/mo
18%
(5y)
22%
(1y)
52%
(3mo)

Muscle weakness is a medically recognized symptom influencing health related trends, highlighting rising focus on neuromuscular diagnosti...

Oticon

14,800 vol/mo
18%
(5y)
17%
(1y)
16%
(3mo)

Oticon is a, established brand in the hearing tech industry, known for advanced digital hearing aids and recent innovations in AI assiste...

Herbal Medicine

14,800 vol/mo
17%
(5y)
39%
(1y)
12%
(3mo)

Herbal Medicine is a long standing human practice of using plants for healing, now experiencing renewed attention due to holistic health ...

Migraine

201,000 vol/mo
16%
(5y)
24%
(1y)
23%
(3mo)

Migraine is a recognized neurological disorder characterized by recurrent headache episodes often accompanied by nausea, sensitivity to l...

Eczema

823,000 vol/mo
16%
(5y)
10%
(1y)
9%
(3mo)

Eczema is a recognized chronic inflammatory skin condition with rising visibility driven by increasing prevalence, enhanced patient educa...

Lice Treatment

165,000 vol/mo
16%
(5y)
9%
(1y)
6%
(3mo)

Lice treatment refers to products and services aimed at eliminating head lice infestations and preventing re infestation. The topic encom...

PlushCare

22,200 vol/mo
16%
(5y)
0%
(1y)
4%
(3mo)

PlushCare is a telemedicine service that provides online medical consultations and virtual care, connecting patients with licensed physic...

16%
(5y)
-22%
(1y)
23%
(3mo)

Postural Orthostatic Tachycardia Syndrome (POTS) is a autonomic nervous system disorder defined by an excessive heart rate increase on st...

Autoimmune Disease

246,000 vol/mo
16%
(5y)
10%
(1y)
10%
(3mo)

Autoimmune disease is a recognized medical category involving conditions where the immune system attacks the body's own tissues. It encom...

Lark Health

1,300 vol/mo
16%
(5y)
162%
(1y)
44%
(3mo)

Lark Health is a digital health company that provides AI powered coaching and preventive care programs delivered via mobile apps and mess...

15%
(5y)
27%
(1y)
26%
(3mo)

C Reactive Protein (CRP) is a biomarker used to detect inflammation and infection; rising use in clinical decision making, personalized m...

15%
(5y)
46%
(1y)
232%
(3mo)

Rechargeable Hearing Aids are wireless, small devices with built in rechargeable batteries, eliminating disposable batteries and enabling...

HospiceMD

40,500 vol/mo
15%
(5y)
0%
(1y)
1%
(3mo)

HospiceMD is a hospice care software platform (EMR) designed for hospice providers to streamline charting, compliance, and reporting acro...

Oxytocin

165,000 vol/mo
14%
(5y)
18%
(1y)
29%
(3mo)

Oxytocin is a, well established hormone with broad relevance in obstetrics, social/behavioral neuroscience, and emerging therapeutic rese...

UC Health

49,500 vol/mo
14%
(5y)
16%
(1y)
8%
(3mo)

UC Health is a integrated health system operating hospitals and clinics in Colorado and Wyoming, focusing on patient care, education, and...

Vagal Response

480 vol/mo
14%
(5y)
8%
(1y)
18%
(3mo)

Vasovagal syncope, commonly referred to as a vasovagal response, is a medical phenomenon where fainting occurs due to a reflex interactio...

Dietitian

49,500 vol/mo
14%
(5y)
18%
(1y)
37%
(3mo)

Dietitian as a recognized trending topic refers to the growing focus on professional nutrition guidance, clinical dietetics, and consumer...

NeuroMD

5,400 vol/mo
13%
(5y)
103%
(1y)
3%
(3mo)
13%
(5y)
13%
(1y)
4%
(3mo)

Vaginal hysterectomy is a, established surgical technique for removing the uterus through the vagina, offering minimally invasive alterna...

UCHealth

90,500 vol/mo
12%
(5y)
6%
(1y)
8%
(3mo)

UCHealth is a nonprofit integrated health system based in Colorado, offering hospital care, outpatient services, and healthcare innovatio...

12%
(5y)
13%
(1y)
24%
(3mo)

Aspiration pneumonia is a medical condition where inhaled oropharyngeal secretions cause infection in the lungs, often occurring in patie...

Glucose Tablets

22,200 vol/mo
12%
(5y)
22%
(1y)
8%
(3mo)

Glucose tablets are a well established medical product used to rapidly raise blood glucose in individuals with hypoglycemia or diabetes m...

First Aid Kits

90,500 vol/mo
12%
(5y)
16%
(1y)
23%
(3mo)

First Aid Kits are a mature yet continually evolving consumer health and safety product category, expanding from basic household kits to ...

Availity

823,000 vol/mo
11%
(5y)
-5%
(1y)
2%
(3mo)

Availity is a healthcare information exchange network that connects healthcare providers, payers, and related stakeholders to streamline ...

Medicine

201,000 vol/mo
11%
(5y)
14%
(1y)
6%
(3mo)

Medicine is the science and practice of diagnosing, treating, and preventing disease, encompassing pharmacology, clinical care, diagnosti...

Hypercalcemia

49,500 vol/mo
11%
(5y)
10%
(1y)
20%
(3mo)

Hypercalcemia is a medical condition characterized by elevated calcium levels in the blood, commonly associated with hyperparathyroidism,...

11%
(5y)
84%
(1y)
-12%
(3mo)

Limb lengthening surgery is a medical procedure to gradually lengthen bones, typically the tibia or femur, to treat limb length disparity...

UTI

368,000 vol/mo
11%
(5y)
4%
(1y)
-3%
(3mo)

UTI (urinary tract infection) is a, long standing medical condition that has seen renewed attention due to advances in diagnostics, antib...

Vetsource

40,500 vol/mo
10%
(5y)
0%
(1y)
7%
(3mo)

Vetsource is a veterinary pharmacy and online ordering platform that enables veterinary clinics to prescribe and dispense medications, su...