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Discover Trends in Sleep

We surface rapidly growing trends in Sleep before they take off.

Rest Sheets

3,600 vol/mo
186%
(5y)
61%
(1y)
8%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

Sleep Tape

4,400 vol/mo
183%
(5y)
-4%
(1y)
17%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Sleep Patches

5,400 vol/mo
148%
(5y)
29%
(1y)
18%
(3mo)

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

Manta Sleep

8,100 vol/mo
139%
(5y)
35%
(1y)
-6%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

Sleep Coach

1,300 vol/mo
111%
(5y)
105%
(1y)
63%
(3mo)

A Sleep Coach is a professional who helps individuals or families establish healthier sleep routines, particularly for infants, children,...

Sleep Earbuds

14,800 vol/mo
110%
(5y)
75%
(1y)
25%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Sleep Divorce

2,400 vol/mo
96%
(5y)
53%
(1y)
50%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Sleep Ring

3,600 vol/mo
94%
(5y)
57%
(1y)
49%
(3mo)

Sleep Ring is a category of wearable smart rings focused on sleep tracking and sleep health, led by products such as Oura Ring, Samsung G...

Sleep Supplements

12,100 vol/mo
94%
(5y)
90%
(1y)
37%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Sleep Strips

210 vol/mo
76%
(5y)
42%
(1y)
27%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Sleep Pods

22,200 vol/mo
70%
(5y)
23%
(1y)
3%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Sleep Hygiene

450,000 vol/mo
68%
(5y)
96%
(1y)
51%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

57%
(5y)
31%
(1y)
10%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

44%
(5y)
36%
(1y)
26%
(3mo)

At Home Sleep Study refers to doctors prescribing and patients completing sleep diagnostics outside traditional in lab polysomnography, u...

Sleep Headphones

18,100 vol/mo
41%
(5y)
46%
(1y)
16%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

Smart Mattress

3,600 vol/mo
35%
(5y)
77%
(1y)
66%
(3mo)

A growing adoption of beds and mattresses integrated with sensors, climate control, sleep tracking, and smart connectivity aimed at impro...

Sleep Sound Machine

22,200 vol/mo
19%
(5y)
25%
(1y)
-5%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Yogasleep

6,600 vol/mo
4%
(5y)
10%
(1y)
14%
(3mo)

Yogasleep is a company known for sleep aid products, particularly white noise and ambient sound machines designed to improve sleep quality.

Snooze

110,000 vol/mo
-4%
(5y)
-9%
(1y)
3%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

Slow-Wave Sleep

2,400 vol/mo
9999%+
(5y)
175%
(1y)
60%
(3mo)

Slow Wave Sleep is a, well documented sleep stage (deep sleep) characterized by high amplitude, low frequency brain waves (delta waves) i...

9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Smart Sleep Mask is a trend involving technologically enhanced sleep masks that monitor sleep parameters, deliver targeted therapy (light...