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We surface rapidly growing trends in lifestyle before they take off.

Smart Bird Feeder

14,800 vol/mo
707%
(5y)
61%
(1y)
32%
(3mo)

Smart Bird Feeder is a connected, sensor equipped feeder that streams live bird activity, identifies species, and often integrates with a...

Xiaohongshu

60,500 vol/mo
629%
(5y)
-15%
(1y)
15%
(3mo)

Xiaohongshu (Little Red Book) is a leading Chinese social commerce platform combining user generated product reviews, lifestyle content, ...

BusinessU

18,100 vol/mo
538%
(5y)
46%
(1y)
-7%
(3mo)

BusinessU is a recognized platform and program ecosystem focused on delivering standards based business education and professional develo...

Codeyoung

6,600 vol/mo
442%
(5y)
2%
(1y)
8%
(3mo)

NAMED Collective

40,500 vol/mo
438%
(5y)
35%
(1y)
-19%
(3mo)

NAMED Collective is a fashion brand/community focused on limited run apparel with a storytelling/identity angle, active in online retail ...

Japanese Head Spa

33,100 vol/mo
402%
(5y)
12%
(1y)
-33%
(3mo)

Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...

Momcozy

90,500 vol/mo
355%
(5y)
90%
(1y)
65%
(3mo)

Momcozy is a prominent brand in maternity and infant care, best known for its breast pumps and related products, reflecting a broader tre...

Hipper

14,800 vol/mo
342%
(5y)
3%
(1y)
-11%
(3mo)

Hipper is a historically rooted term referring to the German Admiral Franz von Hipper and naval vessels named Admiral Hipper. In contempo...

7 Virtues

10 vol/mo
331%
(5y)
27%
(1y)
86%
(3mo)

The 7 Virtues is a ethical fragrance brand focusing on vegan, sustainably sourced ingredients and social impact, notable for growth in DT...

Prismatic

22,200 vol/mo
317%
(5y)
9%
(1y)
26%
(3mo)

Prismatic is an embedded integration platform (iPaaS) company that enables SaaS and other software teams to build, deploy, and manage int...

Uwill

6,600 vol/mo
313%
(5y)
-5%
(1y)
11%
(3mo)

Uwill is a mental health and wellness platform that provides on demand teletherapy services for college students and educational institut...

Sundays For Dogs

33,100 vol/mo
306%
(5y)
38%
(1y)
10%
(3mo)

Sundays for Dogs is a dog food brand offering air dried, human grade recipes delivered via subscription, with notable investment and cons...

Puppy Yoga

60,500 vol/mo
303%
(5y)
98%
(1y)
12%
(3mo)

Puppy Yoga is a wellness trend where participants practice yoga in the presence of trained puppies, typically in studio or event settings...

Air Premia

60,500 vol/mo
288%
(5y)
31%
(1y)
7%
(3mo)

Air Premia is a Korean long haul ultra premium airline focused on all aisle service experiences with Boeing 787 aircraft, positioning its...

Petlibro

33,100 vol/mo
284%
(5y)
74%
(1y)
60%
(3mo)

Petlibro is a brand that designs and sells smart pet care devices, notably automatic pet feeders and related accessories, widely recogniz...

Non Toxic Diapers

4,400 vol/mo
280%
(5y)
11%
(1y)
26%
(3mo)

Non Toxic Diapers are diapers marketed as free from harmful chemicals and fragrances, focusing on safer materials and processes for baby ...

Cradlewise

14,800 vol/mo
279%
(5y)
24%
(1y)
-1%
(3mo)

Cradlewise is a consumer hardware company that offers an AI powered smart baby crib/monitor designed to track infant sleep, movement, and...

Hostaway

9,900 vol/mo
260%
(5y)
90%
(1y)
14%
(3mo)

Hostaway is a, established property management software platform that centralizes channels, bookings, payments, and operations for vacati...

Microplastic

49,500 vol/mo
253%
(5y)
66%
(1y)
23%
(3mo)

Microplastics are tiny plastic particles pervasive in air, water, and soil, raising environmental and health concerns. The topic is drivi...

Color Analysis

74,000 vol/mo
250%
(5y)
79%
(1y)
14%
(3mo)

Color analysis is the practice of determining which colors suit an individual or a brand, traditionally used in personal styling and mark...

Digital Nomad Visa

14,800 vol/mo
230%
(5y)
84%
(1y)
-2%
(3mo)

Wanderlog

60,500 vol/mo
221%
(5y)
67%
(1y)
39%
(3mo)

Wanderlog is a travel planning and itinerary collaboration platform that helps individuals and groups organize trips, store reservations,...

Lippan Art

2,900 vol/mo
213%
(5y)
37%
(1y)
-57%
(3mo)

Lippan Art is a traditional Kashmiri Mesopotamian inspired craft from Kutch, India, characterized by boondi mud work embellished with mir...

Nomad Visa

1,300 vol/mo
212%
(5y)
71%
(1y)
-2%
(3mo)

Nomad Visa is a, established policy trend enabling remote workers to live and work legally in foreign countries for extended durations th...

Douyin

90,500 vol/mo
202%
(5y)
-14%
(1y)
12%
(3mo)

Findhelp

14,800 vol/mo
200%
(5y)
22%
(1y)
2%
(3mo)

Findhelp is a platform that aggregates and connects users with local social services and resources, enabling easier navigation to assista...

Tractive

22,200 vol/mo
177%
(5y)
47%
(1y)
26%
(3mo)

Tractive is a company known for GPS pet tracking devices and services, enabling location tracking and health/activity data for pets.

VanMan

8,100 vol/mo
161%
(5y)
26%
(1y)
10%
(3mo)

VanMan refers to a consumer health and wellness brand focused on natural, skin care, dental, and personal care products sold primarily di...

Once Upon a Farm

74,000 vol/mo
157%
(5y)
16%
(1y)
38%
(3mo)

Once Upon a Farm is an organic baby and toddler nutrition brand known for fresh, pouch based fruit and vegetable blends and stage based p...

LTK

110,000 vol/mo
147%
(5y)
0%
(1y)
-4%
(3mo)

Owlet Dream

2,400 vol/mo
146%
(5y)
37%
(1y)
68%
(3mo)

Owlet Dream is a line of smart baby monitors that combine video monitoring with sleep and vital sign tracking, offering parents data driv...

Future Skill

320 vol/mo
145%
(5y)
77%
(1y)
31%
(3mo)

Future Skill refers to the set of capabilities and competencies that individuals, organizations, and economies need to thrive in evolving...

Mistral

74,000 vol/mo
143%
(5y)
98%
(1y)
39%
(3mo)

Mistral refers to Mistral AI, a open source focused AI startup that develops large language models such as the Mistral 7B. The topic cent...

Working Nomads

18,100 vol/mo
137%
(5y)
8%
(1y)
-11%
(3mo)

Working Nomads refers to a lifestyle and work pattern where professionals live and travel nomadically while maintaining remote work arran...

ASVAB For Dummies

18,100 vol/mo
133%
(5y)
3%
(1y)
-5%
(3mo)

ASVAB For Dummies is a, widely recognized guidance book and related test prep materials designed to help individuals understand and succe...

Helper Bees

320 vol/mo
132%
(5y)
35%
(1y)
10%
(3mo)

The Helper Bees is a insurtech company focused on aging in place and in home care platforms that partner with insurers to provide in home...

Silonn

320 vol/mo
129%
(5y)
3%
(1y)
11%
(3mo)

Silonn is a consumer electronics brand known for compact countertop ice makers and small home appliances, widely sold on e commerce platf...

MBBS

18,100 vol/mo
129%
(5y)
94%
(1y)
-28%
(3mo)
127%
(5y)
98%
(1y)
15%
(3mo)
126%
(5y)
81%
(1y)
12%
(3mo)

Political Education is the ongoing emphasis on teaching citizens about political systems, civic processes, governance, and public policy,...

Agroforestry

8,100 vol/mo
126%
(5y)
90%
(1y)
40%
(3mo)

Agroforestry is the practice of integrating trees or shrubs with crops and/or livestock on the same land to create ecological and economi...

Skill and You

30 vol/mo
117%
(5y)
43%
(1y)
8%
(3mo)

Slunks

22,200 vol/mo
114%
(5y)
7%
(1y)
-6%
(3mo)

Slunks is a apparel brand focused on sustainable beach/athletic wear made from recycled bottle fibers, with presence in the U.S. and U.K....

Influencer

74,000 vol/mo
113%
(5y)
92%
(1y)
-4%
(3mo)

Generation Alpha

201,000 vol/mo
113%
(5y)
-15%
(1y)
16%
(3mo)

Generation Alpha refers to the cohort born from the early 2010s to the mid 2020s, succeeding Generation Z, and is characterized by early ...

112%
(5y)
51%
(1y)
10%
(3mo)

Potty Training Underwear refers to the category of training pants and pull up style underwear designed to help toddlers transition from d...

111%
(5y)
76%
(1y)
15%
(3mo)

Air Dry Clay

74,000 vol/mo
110%
(5y)
20%
(1y)
-15%
(3mo)

Time Famine

70 vol/mo
109%
(5y)
94%
(1y)
21%
(3mo)

Time Famine is a, studied concept describing the modern scarcity of personal time relative to demands, driving burnout and a demand for t...

Preply

110,000 vol/mo
109%
(5y)
46%
(1y)
7%
(3mo)

Preply is a online tutoring platform that connects learners with language tutors for live, on demand lessons across multiple languages an...

Planted People

4,400 vol/mo
105%
(5y)
37%
(1y)
46%
(3mo)
102%
(5y)
78%
(1y)
34%
(3mo)

Just Transition is the principle of moving toward a low carbon economy in a way that is fair to workers and communities, ensuring social ...

Zigazoo

8,100 vol/mo
100%
(5y)
34%
(1y)
26%
(3mo)

Zigazoo is a kid focused educational video app that enables children to create and share short videos answering prompts, emphasizing safe...

Spark Paws

27,100 vol/mo
100%
(5y)
28%
(1y)
-11%
(3mo)

Digital Literacy

12,100 vol/mo
100%
(5y)
84%
(1y)
22%
(3mo)

Digital Literacy is a rising focus worldwide, emphasizing the ability to find, evaluate, use, and create information across digital platf...

TravelPerk

8,100 vol/mo
96%
(5y)
18%
(1y)
65%
(3mo)

TravelPerk is a travel management platform designed for businesses to book, manage, and optimize corporate travel and related expenses.

Fotor

49,500 vol/mo
96%
(5y)
21%
(1y)
-19%
(3mo)

Grow Group

210 vol/mo
92%
(5y)
51%
(1y)
43%
(3mo)

Grow Group is a set of entities across various domains (organizational development and training firms, cannabis focused biotech groups, a...

Frida Baby

14,800 vol/mo
92%
(5y)
67%
(1y)
57%
(3mo)

Frida Baby is a consumer brand focused on baby care products, best known for its NoseFrida nasal aspirator and other pediatric care tools...

90%
(5y)
40%
(1y)
58%
(3mo)

Nature Positive is a coordinated global initiative and framework encouraging governments, businesses, and civil society to operate in way...

Dog Is Human

90,500 vol/mo
88%
(5y)
57%
(1y)
3%
(3mo)

Dog Is Human is an established meme/trend where dogs are depicted as humans or given human like attributes, often via image editing or AI...

Petkit

6,600 vol/mo
88%
(5y)
54%
(1y)
69%
(3mo)

Petkit is a recognized player in the smart pet technology space, offering connected devices such as smart feeders, bowls, and monitoring ...

Feeld

60,500 vol/mo
87%
(5y)
32%
(1y)
14%
(3mo)

Feeld is a dating app focused on polyamory, open relationships, and alternative dating formats, known for catering to people seeking non ...

Digital Nomad

12,100 vol/mo
86%
(5y)
73%
(1y)
7%
(3mo)

Digital nomad culture is a sustained trend where professionals work remotely while traveling, leveraging technology, coworking and colivi...

Flighty

22,200 vol/mo
86%
(5y)
43%
(1y)
-21%
(3mo)

Frequency Healing

14,800 vol/mo
85%
(5y)
27%
(1y)
9%
(3mo)
84%
(5y)
88%
(1y)
29%
(3mo)

Sustainable Living is a widely recognized lifestyle and consumer trend focused on reducing environmental impact through behaviors, produc...

83%
(5y)
40%
(1y)
71%
(3mo)

A rising interest in convenient, at home sterilization of infant feeding bottles driven by increased parenting content and product innova...

Print Photo Book

6,600 vol/mo
82%
(5y)
69%
(1y)
-6%
(3mo)
82%
(5y)
34%
(1y)
20%
(3mo)

Knowledge Culture refers to organizational and societal emphasis on creating, sharing, and applying knowledge to drive performance, innov...

82%
(5y)
50%
(1y)
25%
(3mo)

English For Everyone is a, established language learning brand and series of resources (book, digital, and course formats) focused on str...

Urban Agriculture

1,900 vol/mo
82%
(5y)
48%
(1y)
27%
(3mo)

Urban Agriculture is the practice of growing food within city environments using methods such as vertical farming, hydroponics, aquaponic...

Tushbaby

27,100 vol/mo
81%
(5y)
-28%
(1y)
21%
(3mo)

Sounds Write

260 vol/mo
81%
(5y)
58%
(1y)
21%
(3mo)

Wake Window

4,400 vol/mo
80%
(5y)
17%
(1y)
8%
(3mo)

Wake Window refers to the targeted period an infant remains awake between naps, a concept used by parents and pediatric experts to optimi...

78%
(5y)
44%
(1y)
24%
(3mo)

Resource depletion is a and long standing issue describing the diminishing availability of natural resources due to overconsumption, popu...

Spiti

1,600 vol/mo
77%
(5y)
80%
(1y)
-31%
(3mo)

Spiti is a remote Himalayan region in Himachal Pradesh, India, increasingly recognized as a destination for adventure, nature, and cultur...

Vivosun

22,200 vol/mo
75%
(5y)
55%
(1y)
96%
(3mo)

VIVOSUN is a brand known for indoor gardening gear such as grow tents, lighting, hydroponics systems, and related accessories, widely use...

English Course

2,900 vol/mo
74%
(5y)
98%
(1y)
-11%
(3mo)

An English course trend refers to increased demand for English language learning programs across online platforms and traditional institu...

Eurotrip

135,000 vol/mo
74%
(5y)
-32%
(1y)
19%
(3mo)

Eurotrip refers to the real world trend of people planning and undertaking European focused travel experiences, fueled by accessible low ...

Degrowth

2,400 vol/mo
73%
(5y)
-3%
(1y)
9%
(3mo)

Degrowth is a political, economic, and social philosophy advocating downscaling production and consumption to achieve environmental susta...

Asr Prayer

14,800 vol/mo
71%
(5y)
53%
(1y)
31%
(3mo)

Asr Prayer refers to the mid afternoon Islamic prayer whose timing varies by sun position and geographic location, representing a longsta...

Nanit

40,500 vol/mo
70%
(5y)
30%
(1y)
14%
(3mo)
70%
(5y)
13%
(1y)
10%
(3mo)

Airport Sleeping Pods are compact, private sleeping enclosures located within airports, offering travelers a quiet space to rest between ...

70%
(5y)
60%
(1y)
36%
(3mo)

Inequality in Education examines the persistent and widening disparities in educational access, quality, and outcomes across income group...

Screen Time

49,500 vol/mo
67%
(5y)
79%
(1y)
5%
(3mo)

Screen Time is a, long standing topic focused on digital well being, parental controls, device usage monitoring, and balancing technology...

Thailand

450,000 vol/mo
67%
(5y)
59%
(1y)
-18%
(3mo)

Thailand is a country with ongoing geopolitical, economic, and cultural dynamics that influence regional trade, tourism, and development ...

Branch Basics

60,500 vol/mo
67%
(5y)
19%
(1y)
23%
(3mo)

Branch Basics is a cleaning brand offering plant based, non toxic cleaning concentrates and refillable bottles, fitting into the growing ...

Meet Summer

90 vol/mo
67%
(5y)
71%
(1y)
28%
(3mo)

Meet Summer is a company offering end to end student loan and education assistance for employers, reflecting a growing trend of workplace...

Dubai

673,000 vol/mo
67%
(5y)
33%
(1y)
0%
(3mo)

Dubai is a, well established global hub known for rapid urban development, luxury tourism, aviation, real estate, and innovative mega pro...

Nuna

90,500 vol/mo
65%
(5y)
36%
(1y)
31%
(3mo)

Nuna is a recognized premium baby products company known for strollers, car seats, high chairs and nursery textiles, with a reputation fo...

Self-care

40,500 vol/mo
65%
(5y)
56%
(1y)
73%
(3mo)

Micro Wedding

9,900 vol/mo
65%
(5y)
61%
(1y)
75%
(3mo)

Micro weddings are intimate wedding celebrations with smaller guest lists (often 20–60 guests) focusing on personalized experiences, el...

Common Good

18,100 vol/mo
65%
(5y)
43%
(1y)
2%
(3mo)

Native Forest

390 vol/mo
65%
(5y)
46%
(1y)
50%
(3mo)

Native Forest refers to the preservation, restoration, and restoration oriented management of indigenous forest ecosystems, emphasizing n...

Class Central

14,800 vol/mo
64%
(5y)
96%
(1y)
21%
(3mo)

Class Central is a long standing online course discovery platform that aggregates and curates MOOCs and online learning programs from uni...

Ko-fi

165,000 vol/mo
64%
(5y)
39%
(1y)
3%
(3mo)

Ko fi is a creator monetization platform that enables fans to support creators through one time donations or recurring memberships, often...

Biodiversity Loss

4,400 vol/mo
64%
(5y)
25%
(1y)
52%
(3mo)

Biodiversity loss is a, long standing trend describing the decline in species variety and ecosystem integrity due to human activities. It...

Foggy Dog

27,100 vol/mo
64%
(5y)
56%
(1y)
78%
(3mo)

The Foggy Dog is a San Francisco based pet lifestyle brand known for design forward, sustainable dog collars, leashes, beds, and accessor...

EcoVadis

6,600 vol/mo
64%
(5y)
47%
(1y)
32%
(3mo)

Typesy

22,200 vol/mo
64%
(5y)
18%
(1y)
9%
(3mo)

Typesy is a online typing tutor platform designed to improve typing speed and accuracy through structured lessons, drills, and progress t...

YouScience

40,500 vol/mo
64%
(5y)
8%
(1y)
0%
(3mo)

YouScience is a company providing data driven career assessment and talent discovery tools, commonly used in education and workforce deve...

Deanslist

8,100 vol/mo
64%
(5y)
8%
(1y)
-10%
(3mo)

DeansList refers to a EdTech company and its school management platform that helps districts automate behavior tracking, attendance, fami...

61%
(5y)
39%
(1y)
22%
(3mo)

Sustainable Agriculture is a, established field focused on reducing environmental impact while increasing productivity through practices ...

Busy Board

8,100 vol/mo
61%
(5y)
41%
(1y)
26%
(3mo)

Busy Board is a, established category of developmental toys and Montessori inspired activity boards for babies and young children, design...

Busuu

22,200 vol/mo
60%
(5y)
49%
(1y)
5%
(3mo)

Busuu is a, established language learning platform that offers courses and practice with native speakers. It provides interactive lessons...

Ojibwe Language

5,400 vol/mo
59%
(5y)
17%
(1y)
-21%
(3mo)

The Ojibwe language is experiencing renewed attention and revitalization efforts across education, technology, and community programs, dr...

59%
(5y)
9%
(1y)
14%
(3mo)

Autistic Dating is the growing awareness and development of dating, relationships, and matchmaking services tailored for autistic individ...

CitizenM

74,000 vol/mo
58%
(5y)
22%
(1y)
6%
(3mo)

CitizenM is a recognized global hotel brand known for its tech enabled, design forward, mid scale accommodations and focus on delivering ...

58%
(5y)
57%
(1y)
-2%
(3mo)

Living Soil

1,900 vol/mo
58%
(5y)
35%
(1y)
67%
(3mo)

Living Soil refers to soil rich in microbial life, organic matter, and biodiversity that sustains plant health and ecosystem services. It...

Bjorn Toy Bar

90 vol/mo
57%
(5y)
27%
(1y)
-30%
(3mo)

Phase 2 execution confirms that BabyBjörn toy bars for bouncers are a, ongoing consumer trend in infant products, with multiple retailer...

Japan

823,000 vol/mo
56%
(5y)
46%
(1y)
-2%
(3mo)

Japan is a world country trending for renewed interest across travel, technology, culture, and business ecosystems as travel resumes, tec...

Toddle

165,000 vol/mo
56%
(5y)
7%
(1y)
-6%
(3mo)

Toddle is an educational technology platform focused on curriculum planning, teaching workflows, and assessment for schools and educators...

54%
(5y)
-12%
(1y)
8%
(3mo)

Maileg

18,100 vol/mo
54%
(5y)
48%
(1y)
-6%
(3mo)

Maileg is a Danish toy brand known for whimsical, vintage inspired mice, dolls, and miniature playsets that appeal to collectors and chil...

Raise Green

90 vol/mo
53%
(5y)
53%
(1y)
30%
(3mo)

Raise Green is a climate focused crowdfunding platform that connects impact investors with renewable energy and sustainability projects t...

Art Party

1,600 vol/mo
53%
(5y)
90%
(1y)
28%
(3mo)

Art Party refers to organized events or cultural activities where art, performance, and social gathering converge, often featuring immers...

Dog Supplements

12,100 vol/mo
53%
(5y)
94%
(1y)
57%
(3mo)

Repatriation

49,500 vol/mo
52%
(5y)
57%
(1y)
12%
(3mo)

Repatriation refers to the process of returning people to their country of origin or homeland, or returning assets, artifacts, or cultura...