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We surface rapidly growing trends before they take off.

Deodorant

201,000 vol/mo
27%
(5y)
25%
(1y)
79%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Liquid Vitamins

9,900 vol/mo
27%
(5y)
19%
(1y)
50%
(3mo)

Liquid vitamins are a trending segment within the dietary supplements market, centering on vitamins and minerals delivered in liquid form...

Moringa Leaves

9,900 vol/mo
27%
(5y)
44%
(1y)
14%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Cmz

1,000 vol/mo
27%
(5y)
33%
(1y)
22%
(3mo)

Moona

14,800 vol/mo
27%
(5y)
13%
(1y)
9%
(3mo)

Moona is a sleep tech product known for its temperature controlled, cooling pillow and integrated sleep system designed to optimize sleep...

Feeli

33,100 vol/mo
27%
(5y)
11%
(1y)
8%
(3mo)

Mindfulness

74,000 vol/mo
27%
(5y)
60%
(1y)
8%
(3mo)

Liver Detox

60,500 vol/mo
27%
(5y)
15%
(1y)
18%
(3mo)

Anticoagulant

40,500 vol/mo
26%
(5y)
33%
(1y)
34%
(3mo)

Anticoagulants are a, established category of medicines used to prevent and treat thrombosis, with rising adoption of direct oral anticoa...

Phosphatidylserine

40,500 vol/mo
26%
(5y)
58%
(1y)
44%
(3mo)
26%
(5y)
103%
(1y)
92%
(3mo)

Cold Water Therapy is a health and wellness practice involving exposure to cold water or cold environments to elicit physiological and ps...

26%
(5y)
165%
(1y)
76%
(3mo)

Magnesium Oxide

135,000 vol/mo
26%
(5y)
18%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Medical Coding

12,100 vol/mo
26%
(5y)
22%
(1y)
26%
(3mo)

Medical coding is the practice of assigning standardized codes to diagnoses, procedures, and services for billing, reimbursement, and hea...

UTI Drink

1,000 vol/mo
26%
(5y)
14%
(1y)
0%
(3mo)

UTI Drink is a consumer health trend centered on beverage and dissolved supplement products aimed at urinary tract health and UTI prevent...

26%
(5y)
69%
(1y)
64%
(3mo)

Quercetin supplements are real dietary supplements derived from the quercetin flavonoid and used for its antioxidant and anti inflammator...

Posture Corrector

60,500 vol/mo
26%
(5y)
44%
(1y)
100%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Cycle Syncing

8,100 vol/mo
26%
(5y)
-8%
(1y)
7%
(3mo)

Cycle syncing is a wellness and feminine health trend urging people to align diet, exercise, and lifestyle with the phases of the menstru...

Beet Pills

6,600 vol/mo
26%
(5y)
42%
(1y)
48%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Waking Up

60,500 vol/mo
26%
(5y)
15%
(1y)
4%
(3mo)
26%
(5y)
52%
(1y)
67%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

Mushroom Microdose

18,100 vol/mo
26%
(5y)
-10%
(1y)
4%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Johnson & Johnson

27,100 vol/mo
25%
(5y)
60%
(1y)
32%
(3mo)

D-Mannose

90,500 vol/mo
25%
(5y)
49%
(1y)
78%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

Mommy's Bliss

110 vol/mo
25%
(5y)
60%
(1y)
158%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

MSM Supplement

22,200 vol/mo
25%
(5y)
67%
(1y)
64%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

25%
(5y)
39%
(1y)
9%
(3mo)

Cosmetic Dermatology is a and established field focusing on non surgical aesthetic skin treatments and procedures delivered by dermatolog...

Eargasm Earplugs

12,100 vol/mo
25%
(5y)
14%
(1y)
153%
(3mo)

Eargasm Earplugs are a popular brand of premium, reusable earplugs designed to reduce noise while preserving sound quality, widely adopte...

Garden of Life

27,100 vol/mo
25%
(5y)
51%
(1y)
128%
(3mo)

Garden of Life is a brand of dietary supplements known for organic and probiotic products, positioning itself in the clean label and well...

Daily Vitamins

2,900 vol/mo
25%
(5y)
21%
(1y)
22%
(3mo)

Daily vitamins refer to the regular consumption of vitamin supplements as part of a daily health routine, a long standing consumer health...

25%
(5y)
23%
(1y)
19%
(3mo)

At home blood tests enable consumers to collect blood samples at home (often via finger prick) and mail them to laboratories for analysis...

PPL Split

5,400 vol/mo
25%
(5y)
29%
(1y)
7%
(3mo)

PPL Split refers to a Push Pull Legs workout program structure widely used in fitness and bodybuilding communities to organize training a...

Wedge Pillow

40 vol/mo
25%
(5y)
53%
(1y)
105%
(3mo)

Wedge Pillow is a contoured sleeping pillow designed to elevate the head and torso, commonly used for maternity, acid reflux, snoring red...

Acetylcysteine

40,500 vol/mo
25%
(5y)
26%
(1y)
29%
(3mo)

Acetylcysteine is a well established pharmaceutical and dietary supplement used as a mucolytic agent and antioxidant, with ongoing explor...

Dexcom

165,000 vol/mo
25%
(5y)
3%
(1y)
19%
(3mo)

Dexcom is a leading company that develops continuous glucose monitoring (CGM) systems for diabetes management, enabling real time glucose...

Mental Exhaustion

2,400 vol/mo
24%
(5y)
36%
(1y)
66%
(3mo)

Mental Exhaustion refers to a pervasive psychological fatigue stemming from prolonged stress, cognitive overload, and sustained emotional...

24%
(5y)
3%
(1y)
15%
(3mo)

Forefront Dermatology is a network of dermatology practices offering medical and cosmetic skin care services across multiple clinics in t...

Urinary Retention

33,100 vol/mo
24%
(5y)
29%
(1y)
58%
(3mo)

Urinary Retention is a medical condition characterized by the inability to empty the bladder, often due to overload of urinary symptoms, ...

Tongue Scraper

165,000 vol/mo
24%
(5y)
18%
(1y)
35%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

Weight Scale

40,500 vol/mo
24%
(5y)
39%
(1y)
37%
(3mo)

Weight Scale refers to devices that measure body weight and often integrate with apps to track health metrics over time, including smart ...

Fish Oil

74,000 vol/mo
24%
(5y)
37%
(1y)
65%
(3mo)

Tenga

40,500 vol/mo
24%
(5y)
29%
(1y)
11%
(3mo)

Tenga is a well established Japanese sex toy brand known for innovative and approachable adult pleasure products, including their iconic ...

Bucked Up

110,000 vol/mo
24%
(5y)
31%
(1y)
46%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Overhead Press

90,500 vol/mo
24%
(5y)
43%
(1y)
10%
(3mo)

The overhead press is a classic compound exercise targeting the shoulders and upper body. The topic remains real and widely practiced in ...

24%
(5y)
69%
(1y)
534%
(3mo)

Refresh Eye Drops

40,500 vol/mo
24%
(5y)
34%
(1y)
127%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

ADHD

450,000 vol/mo
24%
(5y)
12%
(1y)
18%
(3mo)

Care Home

9,900 vol/mo
24%
(5y)
53%
(1y)
31%
(3mo)

Low FODMAP

27,100 vol/mo
24%
(5y)
21%
(1y)
22%
(3mo)

Low FODMAP refers to the dietary approach that restricts certain fermentable carbohydrates to reduce symptoms of irritable bowel syndrome...

Micropore

2,400 vol/mo
24%
(5y)
58%
(1y)
83%
(3mo)

Binoid

22,200 vol/mo
23%
(5y)
30%
(1y)
28%
(3mo)

Binoid is a consumer brand focused on hemp derived cannabinoids, including CBD and related products, operating in the expanding U.S. hemp...

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
7%
(1y)
6%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

Abdominal Binder

18,100 vol/mo
23%
(5y)
56%
(1y)
98%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

Emtricitabine

8,100 vol/mo
23%
(5y)
49%
(1y)
19%
(3mo)

Emtricitabine is a nucleoside reverse transcriptase inhibitor (NRTI) used in HIV treatment, often combined in single tablet regimens. As ...

Glucose Tablets

22,200 vol/mo
23%
(5y)
41%
(1y)
66%
(3mo)

Glucose tablets are a well established medical product used to rapidly raise blood glucose in individuals with hypoglycemia or diabetes m...

23%
(5y)
21%
(1y)
73%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

Primal Harvest

9,900 vol/mo
23%
(5y)
-2%
(1y)
44%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

SonderMind

49,500 vol/mo
23%
(5y)
19%
(1y)
4%
(3mo)

SonderMind is a US based digital mental health platform that connects patients with licensed therapists and providers, reflecting a broad...

Leukocyte Esterase

74,000 vol/mo
23%
(5y)
10%
(1y)
8%
(3mo)

Leukocyte Esterase is a biomarker used in urinalysis to indicate the presence of white blood cells and potential urinary tract infections...

Cpap Chin Strap

8,100 vol/mo
23%
(5y)
17%
(1y)
33%
(3mo)

CPAP chin strap is a, established accessory used to improve CPAP therapy by preventing mouth leaks and maintaining a sealed airway for us...

Mental Health

246,000 vol/mo
23%
(5y)
26%
(1y)
20%
(3mo)

Mental Health is a, consistently discussed topic involving awareness, access to services, digital therapy platforms, and workplace well b...

Trainerize

18,100 vol/mo
23%
(5y)
9%
(1y)
9%
(3mo)

Trainerize is a, ongoing digital platform enabling fitness professionals to manage client programs, communication, and billing, reflectin...

23%
(5y)
48%
(1y)
38%
(3mo)

Gauze Pads

22,200 vol/mo
23%
(5y)
39%
(1y)
88%
(3mo)

Gauze pads are a long standing, essential medical supply used for wound care, dressing, and first aid, with ongoing relevance in healthca...

Ghost Protein

14,800 vol/mo
23%
(5y)
52%
(1y)
170%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Icosapent Ethyl

27,100 vol/mo
23%
(5y)
23%
(1y)
7%
(3mo)

Icosapent Ethyl is a prescription omega 3 fatty acid derivative (EPA ethyl ester) marketed as Vascepa for lowering triglycerides and redu...

GOAT Fuel

3,600 vol/mo
22%
(5y)
29%
(1y)
95%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

High Cholesterol

110,000 vol/mo
22%
(5y)
9%
(1y)
19%
(3mo)

High cholesterol is a longstanding health condition characterized by elevated levels of cholesterol in the blood. It remains a major risk...

Eczema Lotion

14,800 vol/mo
22%
(5y)
13%
(1y)
2%
(3mo)

Eczema lotion refers to moisturizers and topical formulations designed to soothe, hydrate, and repair the skin barrier in individuals wit...

O Positive

27,100 vol/mo
22%
(5y)
14%
(1y)
7%
(3mo)
22%
(5y)
18%
(1y)
22%
(3mo)

At home urine tests are consumer accessible kits for health monitoring delivered to individuals, enabling tests for pregnancy, fertility,...

Sober Curious

2,900 vol/mo
22%
(5y)
-19%
(1y)
38%
(3mo)

Brahmi

6,600 vol/mo
22%
(5y)
28%
(1y)
13%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Glucose Test

33,100 vol/mo
22%
(5y)
7%
(1y)
14%
(3mo)

Glucose Test refers to the ongoing expansion of glucose monitoring and testing technologies for both clinical management of diabetes and ...

Tyrosine

33,100 vol/mo
22%
(5y)
27%
(1y)
34%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Lion's Mane Mushroom

110,000 vol/mo
22%
(5y)
-6%
(1y)
44%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

Waystar

60,500 vol/mo
22%
(5y)
12%
(1y)
38%
(3mo)

Waystar is a leading healthcare revenue cycle management company that provides cloud based solutions to streamline medical billing, claim...

Ketoprofen

9,900 vol/mo
22%
(5y)
82%
(1y)
59%
(3mo)

Ketoprofen is a widely used nonsteroidal anti inflammatory drug (NSAID) with global presence in generic and brand formulations, reflectin...

Sanity

27,100 vol/mo
22%
(5y)
17%
(1y)
12%
(3mo)

Sanity is a headless content management system (CMS) platform designed for structured content and flexible delivery across channels. It e...

Emetophobia

165,000 vol/mo
21%
(5y)
22%
(1y)
-18%
(3mo)

Emetophobia is the intense fear of vomiting, classified as a specific phobia. It has gained visibility in mental health discussions, onli...

Piperacillin

8,100 vol/mo
21%
(5y)
31%
(1y)
25%
(3mo)

Piperacillin is a broad spectrum beta lactam antibiotic commonly used to treat serious infections, often in combination with tazobactam. ...

Ketotifen

22,200 vol/mo
21%
(5y)
30%
(1y)
73%
(3mo)

Ketotifen is a pharmaceutical agent used as an antihistamine and mast cell stabilizer, including ophthalmic formulations for allergy reli...

Primary Care

90,500 vol/mo
21%
(5y)
23%
(1y)
12%
(3mo)

Primary Care is a and established healthcare concept focusing on first contact, ongoing medical care and prevention, increasingly influen...

Body Odor

10 vol/mo
21%
(5y)
19%
(1y)
76%
(3mo)
21%
(5y)
18%
(1y)
8%
(3mo)
21%
(5y)
55%
(1y)
318%
(3mo)

Nodule

49,500 vol/mo
21%
(5y)
9%
(1y)
13%
(3mo)
21%
(5y)
44%
(1y)
35%
(3mo)

Progressive overload is a long standing strength training principle where training stress is gradually increased to drive muscular adapta...

IV Hydration

33,100 vol/mo
21%
(5y)
21%
(1y)
31%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

Virtual Visit

2,400 vol/mo
21%
(5y)
44%
(1y)
0%
(3mo)

Healthcare

450,000 vol/mo
20%
(5y)
14%
(1y)
10%
(3mo)

Capsule

60,500 vol/mo
20%
(5y)
42%
(1y)
36%
(3mo)

Capsule is a, multi faceted topic with several established threads including capsule wardrobes in fashion, Capsule brand video editing to...

Esterase

2,400 vol/mo
20%
(5y)
10%
(1y)
9%
(3mo)

Esterase is a enzyme class that catalyzes the hydrolysis of esters. In science and biotechnology, esterase enzymes are widely used in bio...

Recency Bias

12,100 vol/mo
20%
(5y)
-9%
(1y)
13%
(3mo)

Attachment Theory

27,100 vol/mo
20%
(5y)
23%
(1y)
25%
(3mo)

Attachment Theory is a foundational psychological framework describing how early caregiver–child bonds shape an individual's emotional ...

Douche Bag

60,500 vol/mo
20%
(5y)
-6%
(1y)
7%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Microdosing

27,100 vol/mo
20%
(5y)
48%
(1y)
-2%
(3mo)

Microdosing refers to the practice of consuming sub perceptual amounts of psychedelic substances, typically lysergic acid diethylamide (L...

Trypsin

9,900 vol/mo
20%
(5y)
24%
(1y)
25%
(3mo)

Trypsin is a well established serine protease widely used in proteomics, cell biology, and biotechnology for protein digestion, sample pr...

Insulin Pen

12,100 vol/mo
20%
(5y)
21%
(1y)
26%
(3mo)

Insulin pens are a widely adopted delivery device for insulin administration, replacing traditional vials and syringes in many countries ...

Dentifrice

3,600 vol/mo
20%
(5y)
22%
(1y)
19%
(3mo)

Dentifrice (toothpaste) is a longstanding consumer health category experiencing ongoing innovation in formulations, sustainability, and p...

Hyperfocus

9,900 vol/mo
20%
(5y)
29%
(1y)
34%
(3mo)

Hyperfocus is a recognized phenomenon where individuals, often with ADHD or high demand cognitive tasks, intensely concentrate on a singl...

Vet Wrap

8,100 vol/mo
20%
(5y)
26%
(1y)
24%
(3mo)

Vet Wrap refers to cohesive veterinary bandages used for securing dressings and supporting injuries in animals. It is a, established prod...

Troponin

90,500 vol/mo
20%
(5y)
14%
(1y)
17%
(3mo)

Troponin is a well established cardiac biomarker used to diagnose myocardial injury and guide treatment decisions in acute coronary syndr...

Freenome

5,400 vol/mo
20%
(5y)
55%
(1y)
5%
(3mo)

Freenome is a biotech company advancing AI driven, multi omics liquid biopsy technologies for early cancer detection and monitoring, aimi...

Fodmaps

90,500 vol/mo
20%
(5y)
3%
(1y)
8%
(3mo)

FODMAPs refers to a class of fermentable carbohydrates that can trigger digestive symptoms in some individuals. The trend centers on gut ...

Legacy Health

22,200 vol/mo
20%
(5y)
50%
(1y)
17%
(3mo)

Legacy Health is a nonprofit health system based in the Portland, Oregon area operating multiple hospitals and clinics, with a long stand...

Vitamin Patches

2,900 vol/mo
20%
(5y)
53%
(1y)
83%
(3mo)

Vitamin patches are transdermal delivery systems marketed to supply vitamins directly through the skin, promising convenient, sometimes t...

19%
(5y)
42%
(1y)
47%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Saline

49,500 vol/mo
19%
(5y)
23%
(1y)
18%
(3mo)

Saline refers to saltwater solutions used in medicine, biology, and consumer products. Its relevance spans healthcare (intravenous fluids...

Ceil Blue Scrubs

12,100 vol/mo
19%
(5y)
13%
(1y)
15%
(3mo)

Ceil Blue Scrubs is a recognized color category in healthcare uniforms, popular among hospitals and scrub brands as a pale to mid blue sh...

Underweight

5,400 vol/mo
19%
(5y)
31%
(1y)
37%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...

EVALI

12,100 vol/mo
19%
(5y)
14%
(1y)
9%
(3mo)

EVALI (e cigarette or vaping product use associated lung injury) is a public health concern that peaked in 2019–2020, driving regulator...

Nerve Block

14,800 vol/mo
19%
(5y)
21%
(1y)
15%
(3mo)

Nerve block is a medical technique that uses targeted local anesthetics (often with ultrasound guidance) to block nerve signals for pain ...

Insulin Aspart

18,100 vol/mo
19%
(5y)
11%
(1y)
1%
(3mo)
19%
(5y)
23%
(1y)
16%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Clipper

823,000 vol/mo
19%
(5y)
24%
(1y)
57%
(3mo)

Clipper refers to modern clip generation/clipping AI tools and platforms that automatically identify, trim, and optimize video clips for ...

Muscle Weakness

9,900 vol/mo
19%
(5y)
25%
(1y)
56%
(3mo)

Muscle weakness is a medically recognized symptom influencing health related trends, highlighting rising focus on neuromuscular diagnosti...

19%
(5y)
106%
(1y)
227%
(3mo)

Oxyfresh

1,900 vol/mo
19%
(5y)
47%
(1y)
196%
(3mo)

Generic Drug

6,600 vol/mo
18%
(5y)
16%
(1y)
-7%
(3mo)

Generic drugs are pharmaceutical products that are bioequivalent to brand name drugs with identical dosage form, strength, and route of a...