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We surface rapidly growing trends in XXX before they take off.

Sulfur Mask

3,600 vol/mo
110%
(5y)
24%
(1y)
26%
(3mo)

Sulfur mask is a skincare treatment that uses sulfur to help manage acne prone skin, reduce excess oil, and support pore clearing, with c...

Drmtlgy

110,000 vol/mo
110%
(5y)
-1%
(1y)
29%
(3mo)

DRMTLGY is a dermatologist developed, medical grade skincare brand focusing on evidence based actives and accessible pricing, gaining tra...

Skin Type

10 vol/mo
110%
(5y)
41%
(1y)
33%
(3mo)

Skin Type is a recognized focus in the skincare and dermatology space, driven by demand for personalized products and routines tailored t...

Lip Butter

2,900 vol/mo
109%
(5y)
20%
(1y)
-8%
(3mo)

Lip Butter is a cosmetic product category focusing on creamy, often richly hydrating lip care products marketed as indulgent or premium l...

Hume Deodorant

5,400 vol/mo
108%
(5y)
-27%
(1y)
18%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Jelly Nail Polish

12,100 vol/mo
108%
(5y)
8%
(1y)
30%
(3mo)

Jelly nail polish refers to a translucent, gel like nail enamel finish that creates a glassy, jelly like look. It emphasizes sheer to sem...

Purito

6,600 vol/mo
108%
(5y)
71%
(1y)
16%
(3mo)

Purito is a recognized Korean skincare brand known for affordable, clean formulations and cult favorite products such as Centella based s...

108%
(5y)
57%
(1y)
48%
(3mo)

Skin Tint Serum is a lightweight, skincare infused makeup product that combines sheer coverage with nourishing formulas, aimed at deliver...

108%
(5y)
16%
(1y)
26%
(3mo)

Rosemary Conditioner is a product category in hair care, leveraging rosemary as an herb for fragrance, scalp benefits, and perceived revi...

Caffeine Serum

1,300 vol/mo
107%
(5y)
76%
(1y)
43%
(3mo)

Caffeine Serum is a skincare product category focused on serums containing caffeine, marketed primarily for puffiness reduction, antioxid...

Barrier Cream

12,100 vol/mo
107%
(5y)
66%
(1y)
33%
(3mo)

Barrier Cream is a skincare category focused on forming a protective film on the skin to shield against irritants, moisture loss, and env...

Hair Oiling

60,500 vol/mo
106%
(5y)
-15%
(1y)
22%
(3mo)

Hair oiling is a long standing grooming practice involving applying oils to the scalp and hair to improve moisture, shine, and scalp heal...

105%
(5y)
-7%
(1y)
133%
(3mo)

Rice Water Shampoo Bar is a haircare trend that leverages the purported benefits of rice water for hair health, packaged in solid shampoo...

Mandelic Acid

33,100 vol/mo
105%
(5y)
61%
(1y)
12%
(3mo)

Mandelic Acid is a trending alpha hydroxy acid skincare ingredient recognized for its gentle exfoliation and suitability for sensitive sk...

Gloss Genius

27,100 vol/mo
104%
(5y)
39%
(1y)
21%
(3mo)

GlossGenius is a cloud based booking and business management platform targeted at beauty and wellness professionals, enabling appointment...

Niacinamide Serum

74,000 vol/mo
104%
(5y)
58%
(1y)
24%
(3mo)

Niacinamide serum is a widely recognized skincare trend centered on using formulations containing niacinamide (vitamin B3) to target issu...

Brown Mascara

12,100 vol/mo
104%
(5y)
9%
(1y)
17%
(3mo)

Brown mascara is a beauty product category experiencing renewed attention as consumers seek softer, natural lash definitions and versatil...

Tazarotene

27,100 vol/mo
103%
(5y)
38%
(1y)
43%
(3mo)

Tazarotene is a topical retinoid acne and skin condition treatment, historically marketed under the Tazorac brand and now available in ge...

103%
(5y)
60%
(1y)
25%
(3mo)

Anti dandruff shampoo is a long standing personal care category focusing on scalp micriobiome control and flake reduction, with ongoing e...

Exfoliating Pads

4,400 vol/mo
103%
(5y)
36%
(1y)
39%
(3mo)

Exfoliating pads are skincare products that combine exfoliating acids with a pre soaked pad format, offering convenient, single step exfo...

Rosemary Shampoo

14,800 vol/mo
102%
(5y)
21%
(1y)
40%
(3mo)

Rosemary Shampoo is a hair care product category featuring shampoos infused with rosemary essential oil or rosemary extract, marketed for...