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We surface rapidly growing trends in XXX before they take off.

Wondercow

1,300 vol/mo
8091%
(5y)
9999%+
(1y)
9999%+
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Wynk Seltzer

3,600 vol/mo
1879%
(5y)
9999%+
(1y)
9999%+
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

Swedish Candy

90,500 vol/mo
820%
(5y)
-15%
(1y)
-14%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Pistachio Butter

60,500 vol/mo
416%
(5y)
-14%
(1y)
4%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Prepared Hero

8,100 vol/mo
298%
(5y)
-58%
(1y)
-51%
(3mo)

Prepared Hero is a US based brand focused on fire safety, protection, and emergency supplies with active e commerce presence and recent v...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

165%
(5y)
-6%
(1y)
30%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Tru Fru

165,000 vol/mo
133%
(5y)
-13%
(1y)
9%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Churro Cookies

2,400 vol/mo
127%
(5y)
-30%
(1y)
-45%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

122%
(5y)
-23%
(1y)
-9%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...

Mocktail Bar

2,400 vol/mo
111%
(5y)
2%
(1y)
20%
(3mo)

Mocktail bars represent a growing segment in hospitality focused on craft non alcoholic beverages, offering sophisticated, zero proof coc...

Apeel

12,100 vol/mo
105%
(5y)
-28%
(1y)
-18%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Zomee

2,900 vol/mo
102%
(5y)
-9%
(1y)
21%
(3mo)

Zomee is a brand known for smart baby monitoring products, including video monitor systems and related connected baby care devices. The b...

100%
(5y)
-59%
(1y)
-9%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Odyssey Elixir

2,400 vol/mo
99%
(5y)
179%
(1y)
0%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Raw Kefir

3,600 vol/mo
97%
(5y)
-39%
(1y)
6%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...