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We surface rapidly growing trends in XXX before they take off.

Wondercow

1,000 vol/mo
4889%
(5y)
9999%+
(1y)
134%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Wynk Seltzer

3,600 vol/mo
1848%
(5y)
9999%+
(1y)
115%
(3mo)

Wynk Seltzer is a cannabis/THC infused seltzer brand that has gained traction nationwide in the U.S. as part of the broader cannabis beve...

Swedish Candy

90,500 vol/mo
842%
(5y)
-7%
(1y)
-5%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Hi Seltzer

3,600 vol/mo
728%
(5y)
-30%
(1y)
-5%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Somaek

6,600 vol/mo
629%
(5y)
-15%
(1y)
-6%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

552%
(5y)
-13%
(1y)
-2%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Frozen Kimbap

1,300 vol/mo
510%
(5y)
9999%+
(1y)
9999%+
(3mo)

Frozen Kimbap is a, previously observed trend where Korean rice rolls are marketed and sold in frozen form, often gaining attention in th...

Soup Drops

2,400 vol/mo
441%
(5y)
-13%
(1y)
-5%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Pistachio Butter

49,500 vol/mo
409%
(5y)
-28%
(1y)
-6%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Dye Free Candy

6,600 vol/mo
332%
(5y)
-2%
(1y)
-7%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

291%
(5y)
10%
(1y)
77%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Kunafa

74,000 vol/mo
232%
(5y)
-12%
(1y)
-5%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

Maev

6,600 vol/mo
231%
(5y)
10%
(1y)
-6%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Maritozzi

12,100 vol/mo
184%
(5y)
27%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Lemon Balm Tea

74,000 vol/mo
157%
(5y)
-21%
(1y)
0%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

153%
(5y)
-5%
(1y)
14%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Tru Fru

165,000 vol/mo
133%
(5y)
-13%
(1y)
9%
(3mo)

Trü Frü (Trü Frü) is a fruit snacking brand known for frozen and chocolate dipped fruit snacks, originally popular in the U.S. and ...

Juicy Marbles

4,400 vol/mo
128%
(5y)
0%
(1y)
-34%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

Churro Cookies

2,400 vol/mo
127%
(5y)
-30%
(1y)
-45%
(3mo)

Churro Cookies refer to a dessert fusion where the flavors and textures of churros (cinnamon sugar, fried dough) are incorporated into co...

Little Saints

9,900 vol/mo
126%
(5y)
-13%
(1y)
-5%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

122%
(5y)
-23%
(1y)
-9%
(3mo)

Freeze dryer machines (lyophilizers) are real industrial and consumer devices used to remove moisture from foods, biological samples, and...