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We surface rapidly growing trends in XXX before they take off.

Wondercow

1,000 vol/mo
3020%
(5y)
9999%+
(1y)
1434%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Brez

27,100 vol/mo
843%
(5y)
-14%
(1y)
-9%
(3mo)

BRĒZ refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

Swedish Candy

90,500 vol/mo
841%
(5y)
-3%
(1y)
-4%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Hi Seltzer

3,600 vol/mo
723%
(5y)
-41%
(1y)
1%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Somaek

6,600 vol/mo
592%
(5y)
-12%
(1y)
-3%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

539%
(5y)
-15%
(1y)
-9%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Hwachae

40,500 vol/mo
529%
(5y)
-41%
(1y)
-3%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Soup Drops

2,400 vol/mo
454%
(5y)
-8%
(1y)
-14%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Pistachio Butter

49,500 vol/mo
413%
(5y)
-31%
(1y)
-15%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Poppi

135,000 vol/mo
326%
(5y)
-8%
(1y)
-7%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Dye Free Candy

6,600 vol/mo
304%
(5y)
-1%
(1y)
-17%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Pistachio Cream

110,000 vol/mo
251%
(5y)
-6%
(1y)
0%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Javy Coffee

74,000 vol/mo
241%
(5y)
-28%
(1y)
-19%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Kunafa

74,000 vol/mo
233%
(5y)
-15%
(1y)
-9%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

224%
(5y)
14%
(1y)
-16%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Food Dyes

12,100 vol/mo
206%
(5y)
-36%
(1y)
-8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Maev

6,600 vol/mo
199%
(5y)
9%
(1y)
16%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Maritozzi

12,100 vol/mo
171%
(5y)
11%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Qahwah House

90,500 vol/mo
159%
(5y)
-5%
(1y)
-2%
(3mo)

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Ninja CREAMi

450,000 vol/mo
150%
(5y)
-4%
(1y)
-17%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...