Trends is free while in Beta

Discover Trends in XXX

We surface rapidly growing trends in XXX before they take off.

Wondercow

1,000 vol/mo
3020%
(5y)
9999%+
(1y)
1434%
(3mo)

WonderCow is a consumer health brand focused on bovine colostrum based supplements, emphasizing whole colostrum, natural ingredients, and...

Brez

27,100 vol/mo
843%
(5y)
-14%
(1y)
-9%
(3mo)

BRĒZ refers to several real entities centered on a cannabis/functional beverage brand and related wellness/social tonics. The most promi...

Swedish Candy

90,500 vol/mo
841%
(5y)
-3%
(1y)
-4%
(3mo)

Swedish Candy is a recognized topic focusing on Sweden's confectionery culture, brands, and consumer interest in locally produced sweets ...

Hi Seltzer

3,600 vol/mo
723%
(5y)
-41%
(1y)
1%
(3mo)

Hi Seltzer is a brand in the beverage space offering THC infused, zero calorie, zero sugar seltzer drinks. It represents the ongoing conv...

Somaek

6,600 vol/mo
592%
(5y)
-12%
(1y)
-3%
(3mo)

Somaek is a Korean mixed drink combining soju and beer, popularly consumed in social gatherings and nightlife. It has gained trendiness t...

539%
(5y)
-15%
(1y)
-9%
(3mo)

Chocolate Pistachio is a flavor trend combining rich chocolate with pistachio, used across ice creams, confections, and baked goods to cr...

Hwachae

40,500 vol/mo
529%
(5y)
-41%
(1y)
-3%
(3mo)

Hwachae is a traditional Korean fruit punch that has gained renewed attention as a refreshing, customizable beverage, often featured in m...

Soup Drops

2,400 vol/mo
454%
(5y)
-8%
(1y)
-14%
(3mo)

Soup Drops is a branded snack trend where Progresso/General Mills released savory soup flavor drops (hard candy/cough drop style) that ca...

Pistachio Butter

49,500 vol/mo
413%
(5y)
-31%
(1y)
-15%
(3mo)

Pistachio Butter is a edible product formed by grinding pistachios into a creamy spread. It has gained some niche adoption as a plant bas...

Poppi

135,000 vol/mo
326%
(5y)
-8%
(1y)
-7%
(3mo)

Poppi is a consumer brand offering probiotic, functional sodas aimed at digestive health and wellness enthusiasts. The brand emphasizes s...

Dye Free Candy

6,600 vol/mo
304%
(5y)
-1%
(1y)
-17%
(3mo)

Dye Free Candy refers to confectionery products produced without artificial food colorings, using natural color sources like fruit and ve...

Pistachio Cream

110,000 vol/mo
251%
(5y)
-6%
(1y)
0%
(3mo)

Pistachio cream is a premium, nut based spread or dessert ingredient crafted from pistachios, often blended with sugar, oil, and sometime...

Javy Coffee

74,000 vol/mo
241%
(5y)
-28%
(1y)
-19%
(3mo)

Javy Coffee is a consumer brand offering coffee concentrate products that allow customers to make coffee by simply mixing concentrate wit...

Kunafa

74,000 vol/mo
233%
(5y)
-15%
(1y)
-9%
(3mo)

Kunafa is a traditional Middle Eastern dessert made with shredded phyllo pastry soaked in sweet sugar based syrup, typically layered with...

224%
(5y)
14%
(1y)
-16%
(3mo)

Chopped Italian Sandwich is a food trend that went viral on TikTok in March 2023, involving dicing Italian meats, cheeses, and vegetables...

Food Dyes

12,100 vol/mo
206%
(5y)
-36%
(1y)
-8%
(3mo)

Food dyes are color additives used to enhance appearance and perceived freshness in a wide range of foods and beverages, with a shift tow...

Maev

6,600 vol/mo
199%
(5y)
9%
(1y)
16%
(3mo)

Maev is a pet health brand offering human grade, fresh canine nutrition (raw, ready to eat dog food) with a direct to consumer model and ...

Maritozzi

12,100 vol/mo
171%
(5y)
11%
(1y)
-10%
(3mo)

Maritozzi are traditional Italian cream filled buns, notably from Rome, enjoying renewed attention in global pastry and Italian culinary ...

Qahwah House

90,500 vol/mo
159%
(5y)
-5%
(1y)
-2%
(3mo)

Lemon Balm Tea

74,000 vol/mo
159%
(5y)
-23%
(1y)
2%
(3mo)

Lemon balm tea is a herbal beverage made from the lemon balm herb, popular for its calming, soothing properties and digestive support in ...

Ninja CREAMi

450,000 vol/mo
150%
(5y)
-4%
(1y)
-17%
(3mo)

Ninja CREAMi is a consumer brand ice cream and frozen dessert making product line by Ninja Kitchen, known for its special re spin and ble...

OLIPOP

165,000 vol/mo
146%
(5y)
-6%
(1y)
9%
(3mo)

OLIPOP is a brand of prebiotic, gut friendly sodas that market themselves as a healthier alternative to traditional sugary beverages, lev...

143%
(5y)
-6%
(1y)
-10%
(3mo)

Aphrodisiac Chocolate refers to chocolates formulated or marketed with ingredients claimed to enhance romantic interest, arousal, or sexu...

Little Saints

9,900 vol/mo
123%
(5y)
-16%
(1y)
-10%
(3mo)

Little Saints refers to a Catholic/Christian themed line of child focused educational content, products, and institutions (books, activit...

Lion's Mane Tea

3,600 vol/mo
111%
(5y)
9999%+
(1y)
107%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Mocktail Bar

2,400 vol/mo
107%
(5y)
7%
(1y)
4%
(3mo)

Mocktail bars represent a growing segment in hospitality focused on craft non alcoholic beverages, offering sophisticated, zero proof coc...

Juicy Marbles

4,400 vol/mo
106%
(5y)
-8%
(1y)
15%
(3mo)

Juicy Marbles is a plant based meat company known for producing cell based and plant based meat alternatives with a focus on texture and ...

93%
(5y)
-20%
(1y)
-15%
(3mo)

Raw Kefir

3,600 vol/mo
87%
(5y)
-31%
(1y)
57%
(3mo)

Raw kefir is an unpasteurized, fermentation based dairy beverage traditionally made with kefir grains. It has gained attention as a probi...

Ritual Zero Proof

9,900 vol/mo
73%
(5y)
-20%
(1y)
26%
(3mo)

Ritual Zero Proof is a leading brand in the growing non alcoholic (NA) spirits category, offering NA versions of tequila, whiskey, gin, a...

Ritual Tequila

1,900 vol/mo
68%
(5y)
6%
(1y)
35%
(3mo)

Ritual Tequila is a non alcoholic tequila alternative product category led by brands such as Ritual Zero Proof, which reproduces tequila ...

Whiskware

1,600 vol/mo
64%
(5y)
9999%+
(1y)
285%
(3mo)

Whiskware is a kitchenware brand created under the BlenderBottle company, known for its stackable, twist lock snack containers and other ...

Factor Meals

450,000 vol/mo
63%
(5y)
-19%
(1y)
-12%
(3mo)

Factor Meals is a meal delivery service offering chef prepared, ready to heat meals that focus on convenience, nutrition, and dietary cus...

Malort

135,000 vol/mo
56%
(5y)
-7%
(1y)
-15%
(3mo)

Malört is a bitter Swedish style liqueur with a strong wormwood note, popularly associated with Chicago in the United States; it has a c...

Meati

4,400 vol/mo
55%
(5y)
-37%
(1y)
-8%
(3mo)

Meati is a company developing whole cut and ground meat alternatives made from mycelium based protein, positioned in the growing alternat...

Hop Wtr

27,100 vol/mo
54%
(5y)
-11%
(1y)
29%
(3mo)

Hop Wtr is a beverage brand offering hop infused, non alcoholic sparkling water designed to deliver beer like aroma and mouthfeel without...

Beech Mushrooms

6,600 vol/mo
53%
(5y)
-5%
(1y)
5%
(3mo)

Beech mushrooms (Shimeji) are a, widely recognized edible fungus with rising visibility in gourmet cooking and plant based dining, drivin...

Bachan's

12,100 vol/mo
50%
(5y)
0%
(1y)
87%
(3mo)

Bachan's is a, established brand known for its Japanese American barbecue sauce and related condiments, experiencing rapid growth and inv...

Apeel

12,100 vol/mo
48%
(5y)
-19%
(1y)
17%
(3mo)

Apeel is a company that develops plant based edible coatings to extend the shelf life of fresh produce and other foods, reducing food was...

Rapeseed Oil

27,100 vol/mo
45%
(5y)
-3%
(1y)
0%
(3mo)

Rapeseed oil is a widely used edible oil derived from rapeseed (canola). It is a major agricultural commodity with global production conc...

43%
(5y)
-12%
(1y)
19%
(3mo)

Magic Mushroom Chocolate is a trend that blends psilocybin containing mushrooms with chocolate products, reflecting growing consumer inte...

Better Bagel

12,100 vol/mo
43%
(5y)
-36%
(1y)
15%
(3mo)

The Better Bagel trend centers on BetterBrand's The Better Bagel and its ecosystem of low carb, high protein bagel options that gained on...

Hungryman

9,900 vol/mo
42%
(5y)
-11%
(1y)
57%
(3mo)

Banana Ketchup

27,100 vol/mo
41%
(5y)
-30%
(1y)
-3%
(3mo)

Jinx

201,000 vol/mo
41%
(5y)
-31%
(1y)
3%
(3mo)

Melinda's

9,900 vol/mo
39%
(5y)
-9%
(1y)
18%
(3mo)

Melinda's is a consumer brand best known for its spicy condiments, notably Melinda's Original Hot Sauce and other sauces and dressings pr...

38%
(5y)
-10%
(1y)
29%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

Lavender Syrup

22,200 vol/mo
38%
(5y)
-3%
(1y)
103%
(3mo)

Lavender Syrup is a flavored syrup used to impart floral lavender notes to drinks and desserts. It has gained popularity in specialty caf...

Moringa Tea

22,200 vol/mo
37%
(5y)
-1%
(1y)
-3%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

36%
(5y)
17%
(1y)
-15%
(3mo)

Gluten Free Desserts is a trend focusing on desserts prepared without gluten, driven by increased awareness of celiac disease and gluten ...

36%
(5y)
-57%
(1y)
-4%
(3mo)

Freeze Dried Skittles is a trend where Skittles are subjected to freeze drying to create a crunchy, airy texture with intensified flavors...

Caputo

40,500 vol/mo
31%
(5y)
14%
(1y)
12%
(3mo)

Immi Ramen

14,800 vol/mo
30%
(5y)
-36%
(1y)
18%
(3mo)

Immi Ramen is a plant based, high protein, low carb instant ramen brand that gained attention as a healthier alternative in the instant r...

Milkis

14,800 vol/mo
29%
(5y)
-11%
(1y)
-1%
(3mo)

Milkis is a South Korean carbonated milk beverage first launched by Lotte Chilsung Beverage in the late 1990s. It combines dairy flavors ...

No Peek Beef Tips

8,100 vol/mo
27%
(5y)
-21%
(1y)
-43%
(3mo)

No Peek Beef Tips is a, long standing home cooking recipe trend featuring slow cooked beef tips, typically with cream of mushroom soup, g...

Cayenne Pepper

165,000 vol/mo
25%
(5y)
3%
(1y)
-5%
(3mo)

Local Kitchens

49,500 vol/mo
24%
(5y)
-22%
(1y)
-8%
(3mo)

Local Kitchens refers to localized ghost kitchen or micro fulfillment concepts where multiple virtual restaurant brands share a physical ...

Blue Lotus Tea

8,100 vol/mo
23%
(5y)
32%
(1y)
17%
(3mo)

Blue Lotus Tea refers to an herbal tea brewed from the blue lotus flower (Nymphaea caerulea), historically associated with ancient Egypti...

19%
(5y)
26%
(1y)
111%
(3mo)

Flavored water bottle refers to water bottles designed to infuse or flavor water with fruit, herbs, or flavorings, offering a convenient ...

Affogato

165,000 vol/mo
18%
(5y)
14%
(1y)
2%
(3mo)

Affogato is a Italian dessert that combines espresso with vanilla gelato or ice cream, creating a coffee flavored dessert experience that...