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Discover Trends in Hair Care

We surface rapidly growing trends in Hair Care before they take off.

Tsubaki Hair Mask

9,900 vol/mo
9999%+
(5y)
-5%
(1y)
62%
(3mo)

Tsubaki Hair Mask is a premium hair treatment from Shiseido's TSUBAKI brand, formulated with camellia (tsubaki) oil to nourish and smooth...

Lustriva

14,800 vol/mo
5328%
(5y)
115%
(1y)
23%
(3mo)

Lustriva is a patented beauty from within ingredient (Bonded Arginine Silicate and Magnesium Biotinate) marketed to support existing hair...

2455%
(5y)
276%
(1y)
282%
(3mo)

Yaki Straight Wig refers to a straight textured wig commonly associated with a high gloss, smooth finish resembling yaki hair. It is a wi...

Fino Hair Mask

27,100 vol/mo
2103%
(5y)
-7%
(1y)
39%
(3mo)

Fino Hair Mask refers to the Fino Premium Touch Hair Mask lineage popularized by Shiseido and mirrored by various retailers; it is a, his...

AI Hairstyle

8,100 vol/mo
1506%
(5y)
211%
(1y)
-14%
(3mo)

AI Hairstyle refers to the use of artificial intelligence to design, simulate, and customize hairstyles often through apps and AR/3D visu...

1279%
(5y)
55%
(1y)
173%
(3mo)

A beauty haircare trend focusing on collagen infused masks marketed to strengthen, hydrate, and improve elasticity of hair, appealing to ...

Batana Oil

110,000 vol/mo
615%
(5y)
-30%
(1y)
24%
(3mo)

Glossing Shampoo

1,300 vol/mo
596%
(5y)
192%
(1y)
116%
(3mo)

Glossing Shampoo is a hair care trend focused on shampoos that enhance shine, smoothness, and reflective sheen through silicones, polymer...

582%
(5y)
92%
(1y)
294%
(3mo)

Hair texturizing powder is a hair styling product used to add volume, texture, and grip to hair, often in dry, powder form that can be ap...

MDhair

14,800 vol/mo
554%
(5y)
382%
(1y)
13%
(3mo)

MDhair is a direct to consumer, physician led hair restoration and hair health brand ecosystem that uses personalized diagnostics and a c...

507%
(5y)
159%
(1y)
69%
(3mo)

Thermal rollers are heated curling devices used to create long lasting waves and curls with less damage than traditional curling methods....

490%
(5y)
438%
(1y)
193%
(3mo)

Hair Peptide Serum is a beauty product category that uses peptide molecules to support hair health, aiming to improve density, strength, ...

446%
(5y)
-18%
(1y)
-11%
(3mo)

Island Twist Braids is a braided hairstyle trend characterized by twisted, rope like braid strands that form cohesive, island inspired pa...

Hair Texture Powder

14,800 vol/mo
431%
(5y)
46%
(1y)
24%
(3mo)

Hair Texture Powder is a hair styling product category consisting of lightweight, talc free powders designed to add volume, grip, and a m...

Head Spa

135,000 vol/mo
403%
(5y)
38%
(1y)
-5%
(3mo)

Head Spa is a wellness trend centered on specialized scalp and head care, featuring massages, exfoliation, serums, and treatment rituals ...

364%
(5y)
43%
(1y)
15%
(3mo)

Lace Melting Spray is a cosmetic product used in lace front wig installations to help blend the lace with the wearer's skin, creating a s...

Onion Shampoo

4,400 vol/mo
363%
(5y)
73%
(1y)
116%
(3mo)

Onion Shampoo is a consumer product category featuring shampoos infused with onion extracts or derived from onion based formulations, pro...

Keratin Gel

210 vol/mo
361%
(5y)
272%
(1y)
1397%
(3mo)

Keratin Gel is a trending beauty/hair care product category centered on gel formulations delivering keratin proteins to hair for smoothin...

Bond Repair

2,400 vol/mo
355%
(5y)
166%
(1y)
97%
(3mo)

Bond repair in hair care refers to products and treatments designed to rebuild and strengthen disulfide bonds within the hair's cortex af...

344%
(5y)
209%
(1y)
191%
(3mo)

Metal Detox Shampoo is a haircare trend centered on chelating and removing metal/mineral buildup from hair, popularized by L'Oréal Profe...

Thermal Brush

27,100 vol/mo
307%
(5y)
63%
(1y)
40%
(3mo)

A heat enabled hair styling tool known as a thermal brush, which combines a heated styling element with a brush to add volume, smoothness...

300%
(5y)
231%
(1y)
384%
(3mo)

Hyaluronic Acid Shampoo is a haircare trend centered on shampoos formulated with hyaluronic acid to boost hydration, moisture retention, ...

Boho Braids

165,000 vol/mo
293%
(5y)
-4%
(1y)
25%
(3mo)

Boho Braids is a hairstyle trend featuring loose, textured braids with a carefree, bohemian aesthetic often incorporating wrapping, ribbo...

279%
(5y)
242%
(1y)
181%
(3mo)

Hair thickening serum is a consumer product segment focused on giving the appearance of fuller, thicker hair by leveraging lightweight po...

246%
(5y)
447%
(1y)
412%
(3mo)

Hyaluronic Acid Hair Serum is a growing trend in hair care where hyaluronic acid is used in serums to hydrate the hair and scalp, improve...

238%
(5y)
150%
(1y)
274%
(3mo)

Bonding Conditioner is a haircare product category focused on repairing and protecting hair by reinstating internal bonds damaged by colo...

Hair Repair Mask

1,600 vol/mo
236%
(5y)
227%
(1y)
266%
(3mo)

Hair Repair Mask is a, established product category in hair care focused on repairing damage, restoring moisture, and strengthening hair ...

Leave-In Spray

720 vol/mo
234%
(5y)
395%
(1y)
704%
(3mo)

Bounce Curl

33,100 vol/mo
225%
(5y)
13%
(1y)
17%
(3mo)

Bounce Curl is a brand and line of curly hair care products known for sulfate free formulations designed to define, moisturize, and shape...

Protein Shampoo

1,900 vol/mo
225%
(5y)
377%
(1y)
518%
(3mo)